FREE video Reveals 21 steps To Earning Up to $9,000 Per Sales Online!
 

10 Inadvertent Blogging Mistakes and What You Can Do To Make It Right

written by Guest Blogger on July 30, 2013

uopm

Blogging is a great way to share your ideas and interests. It is also a great medium to promote your products and services. Many companies and businesses have invested huge resources to make sure that they have fresh content on their blogs as a way to generate leads and ultimately sales. Unfortunately, whether you are new to blogging or have been blogging for years, there may be some things you are doing on your blog preventing you from achieving your desired results. Blogging is hard work. My purpose here is to make you aware of some of the possible mistakes you may be making and offer you some ways to make it right.

common-blogging-mistakes

1 – It’s All About You

You may argue that you can write whatever you want on your blog; but if your goal is gain traffic and loyal readers to support your blog, you will want to write content your audience will want to read. Before you even write the first word on your blog you may want to do the following:

  • Answer these questions: Are you a celebrity? Are you that interesting? If your answer is no, rethink your content strategy.
  • Go ahead and inject your experience into the topic you are writing about, but make sure it offers value to your audience. Make it informative and useful and entertaining or preferably all three.
  • Take time to really get to know your audience so you can share your experience with them in a way that they can relate.
  • Put yourself in your reader’s shoes. Will reading your content be worth their time they spend on your site?

2 – You’re Not Engaging With Your Readers

Blogging is a great way to build relationships with your readers. Don’t think of a blog post as one dimensional form of communication. Think of it as a powerful tool to generate conversation with people who you will not normally get the chance to interact with otherwise. You will also gain more loyal followers as they will appreciate you taking the time to reply to their comments. In order to gain from replying to your readers, you want to:

  • Make it easy for your readers to comment on your blog
  • Reply with a well thought out comment
  • If your readers want more information, give it to them. Frequently comments offer additional valuable insight to a topic you are writing about.

3 – You Don’t Read Enough

Great writes are voracious readers, not only will reading allow you to be exposed to different types of literatures, reading allows you to learn and be exposed to different writing styles.If you want to get more out of reading, you might want to do the following:

  • Create a reading habit. Some people would start reading a book today then stop altogether. Try setting goals like reading a chapter a day or at least an hour in your day.
  • Read a variety of books. This will train you to become a good story teller
  • Pay attention to how other authors use words, this will help you grow your vocabulary and help you express yourself with fluidity

4 – Focusing On Quantity Not Quality

When you started blogging your were motivated and excited to get going and produce content, I get that. There is definitely nothing wrong with wanting to write as much fresh content as you can. The problem is when you write for the sake of just pushing out new content on your blog. This will not help your credibility. Unless you are a large company with a big pool of writers to publish articles on a daily basis, you may want to take another look at your strategy. You can still post everyday, but you may also want to do the following:

  • A good, well thought out article takes time to write and edit. You will also need time to research facts and citations you plan to include. Before you publish your first article, have several posts already written and prepared in the queue before your launch date so you give yourself a head start.
  • Don’t stress when you are not able to post an article when you planned to. Instead continue writing. Stressing yourself will only cause you to lose focus. It is far better to only publish content that has been fully baked and is your best work.

5 – You Hit The Publish Button Too Fast

You finished your article and you get excited about sharing your masterpiece to the world and your hit that publish button without editing your article properly. This is a big mistake. Publishing content half baked content can significantly hurt the share-ability of your article. It will also make a bad impression on your readers and communicate to them you don’t care about the quality of your content. Instead of publishing right away, you may want to do the following:

  • Check your grammar and spelling – no one wants to share poorly written articles.
  • Read your article out loud to make sure you are conveying the meaning you had in mind.
  • Ask someone you trust to read your article. It’s always better to have a second pair of eyes to read your content so that mistakes can be corrected and to make sure your writing is clear and concise prior to publishing.

6 – You Don’t Promote Your Articles

One mistake many people make is they never promote their articles enough. As I always advise new bloggers, no one will share your articles unless you do. Still unsure as to how you will accomplish this? You may want to do the following.

  • Let’s say you tweeted out your post one time. You may want to share it again at different times. Tweets have a short life span. Just make sure you do not spam your stream and our followers.
  • When you share your post on Facebook and Google Plus, it more effective if you share different images you used in your post as a highlighted image along with the link to your article. This will tend to make your updates standout more and more likely people with notice and engage with your and your content.

7 – You Make It Hard For Your Readers To Share Your Content

If you want to generate traffic to your site or make your content more SEO friendly, you need people not only to read your content, you also want them to share it. When content is well written and resonates with your audience, there is a much better chance your readers will share it with their friends and communities. Here are some steps you can take:

  • Share your articles on social networks that you are active on.
  • Add share buttons on your website. if you are using WordPress, you may want to try this Floating Social Bar. Not only is it free plug-in, it is also lightweight and does not slow down your website.
  • Make the share buttons prominent and easy for your visitors to find on your website
  • Make sure you configure the tweet button settings so when someone shares your link it will include your @name and not @syedbalkhi to give your brand more exposure.

8 – You Compete With Other Bloggers

One mistake I often see other bloggers make is they think other bloggers are their competition. You may think writers in the same niche as you are competing with you for traffic. There is always room for great articles so instead of being to concerned with competition, you may want to:

  • Take the opportunity to build relationships with other bloggers
  • Visit other sites and leave comments. Make sure you actually add value and contribute to the conversation and not commenting just to place a link back to your site.
  • Share other blogger’s articles with your community. Most bloggers will appreciate the gesture will tend to reciprocate.
  • Collaborate with other bloggers in your niche. Find ways to help each other and create “win-win” outcomes.

9 – You Are Afraid To Leave Your Comfort Zone

It is important for content creators to make it a point to bring their blogging prowess to the next level. Create content that is interesting and entertaining so your readers will want more from you. Your goal should always be to create a site where people will want to go for relevant information regarding your topic or industry.

  • Mix it up. Write both short form and longer, in-depth articles.
  • Add video to your repertoire.
  • Add interesting infographics if relevant to your niche.
  • Consider creating a podcast as a way to offer more information about your product or service to your audience.

10 – You Think Success Happens Overnight

Just like in anything that you do, success does not come overnight, especially when to comes to blogging. You are not likely to get a lot of traffic when you first launch. You have to be diligent and consistent about writing and publishing great content in order to grow your audience.

  • Remember, creating successful blog takes a lot of hard work and a lot of patience.
  • Checking your google analytics frequently to know what type of articles resonate with your audience.
  • Listen to the feedback from your audience through blog comments and comments they make on your social platforms to help you better know what types on content your audience wants from you.
  • Celebrate milestones and enjoy the journey.
  • Above all, have fun.

Conclusion

Blogging is a lot of fun and is a tried and tested way to build your community and online presence, but it can be complicated as well. We are, after all, just human and will make mistakes along the way. By being aware of some the more common mistakes and finding ways to correct them, it will make it much easier for you to reach your goals. Are you a blogger? What are some common mistakes you have made in the past? What steps did you take to correct them? Share your experience with us. We would love to hear your thoughts.

About the Author: Syed Balkhi is an entpreneur and a public speaker. His passion revolves around helping businesses succeed. He is known for his creative marketing skills and web development experience. He is the founder of WPBeginner and List25 sites that have been featured on NYTimes, Mashable, Huffington Post, Business Insider and TechCrunch.

Did you enjoy this post? Get John Chow Dot Com updates via email...

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

{ 37 comments }

Sarah Wilson (@MySmartPuppy) July 30, 2013 at 2:12 pm

Thank you for the useful, insightful list.

I esp. enjoyed #10. Great advice to bloggers who often toil alone: set milestones and then celebrate them! Traffic rankings, comments, whatever!

One of my recent blogs has over 140 comments. You bet I celebrated that!

Best -

Sarah

Syed Balkhi July 31, 2013 at 4:06 am

Yup, I still celebrate the milestones with our team on weekly meetings.

Laura Raisanen July 31, 2013 at 5:04 am

I totally agree with your point Sarah, I think point #10 is where many, many bloggers fail – they expect success to just happen quickly.

Congrats on the 140 comments! That’s an incredible achievement :)

Cheers,

Laura

Norm July 30, 2013 at 2:45 pm

Hi Syed

Thanks for tips, lots of actions point to take on board.

Will be implementing many them

Norm

Syed Balkhi July 31, 2013 at 4:06 am

Thanks Norm. Let me know how those goes :) If I could be of any help, then simply tweet at me.

Helena Liim July 30, 2013 at 3:24 pm

Hi Syed, I am just starting my new WP blog. In fact, I only found John Chow recently and am conducting & writing a Blog Monetization Experiment based on John’s teachings. And only late last night, in my searching for WordPress information, I just came across WPBeginner. So it is doubly good luck to find this link (from John’s fb) to you again this morning.
Great tips. Thanks! ~ Helena

Syed Balkhi July 31, 2013 at 4:07 am

Oh that’s great to hear Helena. Best of luck with your new blog. If you need any WordPress help just reach out to @wpbeginner on twitter. We’d be happy to help.

Helena Liim August 1, 2013 at 12:42 am

Hi Syed, your offer is much appreciated :D (Hope you don’t come to regret it! hahahha)

Simon Singh July 30, 2013 at 4:13 pm

Hello Syed I really enjoyed the article really great tips. I think my biggest mistake was keeping on a schedule of writing and now I have to redesign my site because it really looks plain so hopefully the second run will be better.

Thank you

Simon

Syed Balkhi July 31, 2013 at 4:08 am

Thanks for the kind words Simon. Do show me the redesign once its done :)

Ron @ Adwisey July 30, 2013 at 8:03 pm

Awesome tips! Personally i feel points 2 & 6 are most important and are sometimes underused. If you want your content to go viral it has to be engaging, and if you want promotion you have to able to engage your reader. Add in a voluntary poll, one question survey, or social sharing options for readers to engage more with your website and feel more at home. Great post!

Soumen Siddhanta July 30, 2013 at 9:44 pm

Very informative and very useful content Syed. Thanks a lot for sharing with us!

I. C. Daniel July 31, 2013 at 12:24 am

I guess what you write about is everything in this blogging business.

Kuldeep July 31, 2013 at 1:15 am

Hi Syed, this is one of the helpful and informative article. No one is perfect every blogger can do mistakes and the points highlighed by you are really true and thanks for sharing it with us……..

Sachin July 31, 2013 at 1:20 am

HI John.. I read most of your articles about blogging and i always saw you talk about reading your articles to check grammar and spelling mistake which is perfectly fine because u said no one is going to share poorly written article.. My major concern is i am not very good in English. I do lots of mistake in writing but i am improving day by day. In your words if i am not good in English which means i need to take support from professional writers or i stop blogging until i wouldn’t became perfect in English… I hope you understood my concern. How a person can became a good blogger if he/she not good in English..

Gugulethu July 31, 2013 at 2:22 am

Number 10 is the worst mistake you must never make, especially with blogging because it takes a little while to start seeing good results. Not building a list with a blog is another big mistake, capitalize on your traffic.

Using entertaining or newsworthy content can bring a lot of eyeballs. Stop blogging about facts all the time…

Those are great tips bro.

Peace!!

Bayu Hernawan July 31, 2013 at 7:29 am

Very inspiring, thanks sir :)

Lola Provocateur July 31, 2013 at 7:44 am

Quick question regarding promoting links on twitter more than once.

How often should each link be promoted?

Is it ok to do as Guy Kawasaki does and run the same links multiple times a day to catch different time zones or do you think that is too much?

Syed Balkhi August 1, 2013 at 8:16 am

You can run the same link multiple times a day as long as you shift the title.

I usually add something like this: In case you missed it: Did you see: or completely change the title.

Also you should have other tweets in between i.e conversations (social media is a two-way platform).

shahalam khan July 31, 2013 at 8:03 am

These are really valuable post, great points, thanks for sharing.

Basicsailor July 31, 2013 at 9:01 am

Great tips, thanks for sharing them…We all make mistakes, I was taught that mistakes are necessary for success:)

faisal July 31, 2013 at 9:33 am

Excellent post, totally agree with all points. One needs to give quality.

David July 31, 2013 at 1:53 pm

Great Tips. I hope to implement them :)

Raymond July 31, 2013 at 8:04 pm

Lots of good tips in the article. The one that caught my attention are point 6 and 7. Bloggers can’t just build content and expect people to visit their website. Some work needs to be done in terms of driving traffic to the website!
Thanks for sharing.

Smart Children July 31, 2013 at 8:12 pm

Sad to say, I’ve made far more than these 10 mistakes in blogging. Nevertheless, just keep moving forward. Make the mistakes once and move on.

OnAboutLife July 31, 2013 at 8:17 pm

Great tips Syed, thanks for the inspiring article :) I recently kicked off an blog, and am hoping the flood of ideas I want to write about keeps coming well into the years when my blog is long in the tooth and grey head(er)ed!

Samir July 31, 2013 at 9:48 pm

This is FANtastic. I always appreciate an honest, humorous look at one’s own mistakes. It makes for a good read.

I think we’ve all been there with a lot of this stuff. The big one for me is the unclosed HTML tag. I’ve also done it with bold or a link. The link is pretty sweet since it then links your entire article. You should try that sometime.

The nice thing is that when you make the mistake once, you shouldn’t make it again (at least for a while).

Liton Biswas August 1, 2013 at 4:46 am

Good post.
One mistake I often do is “not promoting my content”. And I know it. But I don’t know why Content promoting is not done by me much.

Marbella apartments August 1, 2013 at 5:03 am

Many good points to consider, remember that you do not write the same way as you do on Facebook and twitter that people read for 5-10 seconds your post. Make your articles good and rich with good knowledge in the niche.

Mayank August 1, 2013 at 7:47 am

Thanks for another informative post. Fortunately, I am a beginner and hope not to commit these mistakes.

Bryan Hee August 1, 2013 at 5:44 pm

In my opinion, “Never building an email list with your blog” from the beginning is also one of the most common blogging mistake. The Money is in the “relationship” you build with your List. The List is an asset for you to make money online.

To your success,
Bryan Hee
Follow me on twitter
http://twitter.com/bryanhee

Klint August 2, 2013 at 9:38 pm

Great article. I learned many things from this and it really meantioned my mistakes on blogging and now I have hints on how to improve it. I’ll bookmarked this page and I’ll never feel tired to read this again. Thank you.

blog guides August 3, 2013 at 2:14 am

Nice post sir ….i am very inspire from your blog …..i also create a blog about blogging tips and guides

Carmen August 3, 2013 at 7:08 am

Some great tips here. I never thought to share my blogs on Google + by using a photo from the post, rather than just re-writing a summary on what the post is about. I’m certainly going to do that in the future – makes things a lot more interesting and easy to share!
Thanks and keep up the great blogging :-)

Frank August 3, 2013 at 11:19 am

Thanks for the encouraging post! Always tough when getting started, you think you’re the only one doing everything wrong. Thanks for the tips!
Frank (bbqboy)

Chadwin August 19, 2013 at 11:37 pm

Back in the day when i started blogging i used to compete with other bloggers in my niche,i fell hard as one put me in my place but to be fair i wasnt aware of how blogging worked i have since entered the niche again and im now friends with the the blogger who put me in my place.

There’s enough traffic for everyone

Shruti September 17, 2013 at 9:38 pm

I know of some useful blogs that have not been updated in so long that I seldom even check to see what’s new — and may miss what’s new. You mentioned that it’s important to keep a schedule, but I’d like to add a few tips:

(1) Before you “go public,” publish five or more posts. This way, when you do go public, people who find you will spend more time on your blog, and people who are not interested in a particular topic are more likely to read your other posts than to merely dismiss you and go elsewhere.

(2) Don’t be reluctant to publish reruns, particularly of popular posts, updated if possible and with a new title. You should be constantly attracting new readers, so don’t assume that someone who sees a post on 8/4/13 also saw it on 11/7/10. Some items may be tied to the calendar and deserve annual or more-frequent publication.

(3) Build up a backlog of posts (some complete, some almost complete and some that may be just concepts or titles). If you come up “dry” on a particular day, look at your pending post list.

(4) Read, read, read and listen, listen, listen. New blog posts won’t always pop magically from your brain. You can publish your reaction (which can be praise, condemnation or amplification) of what you’ve read online or on paper, or a movie or TV show you’ve watched, even a conversation you’ve overheard.

(5) Periodically change the way your blog looks. You can change a background color, change the title typeface, move the sidebar from one side to the other, change the sequence of items in the sidebar. Don’t let readers think, “same old same old.” This goes for websites as well as blogs.

Thanks