When Adversity Strikes, How Do You Handle It?

My buddy Shoemoney has put up the second of his four free Shoemoney Systems video. This time, Shoe is hanging by his pool, which has a big Shoemoney logo and a robot pool cleaner, and recalling a run in he had with the RIAA. Those are the mean men who goes after you and your friends for downloading music from unapproved sources.

Shoe was sent a take down notice and had 48 hours to remove his site or else. The site was making $100 a day so taking it down wouldn’t be a huge lost. However, instead of taking the site down, Shoe did something else and went on to make over $250,000 with it. How you handle adversity is one of the “secrets” to making money online. Newbies usually give up or throw in the towel at the first sign of adversity, while the “gurus” push through and end up making the big bucks.

If you feel like you’re struggling to make serious money online, then this might be the most important video you’ll ever watch. Enjoy!

Click to play

BTW – Since Shoe showed you his pool, I figure I might as well show you his office. The video below was made back in 2008 when Shoe had just moved from his home office and into a “real” office. The Shoeplex is only five minutes from Shoe’s house.

Click Here To Watch Shoemoney’s Adversity Video

34 thoughts on “When Adversity Strikes, How Do You Handle It?”

  1. I remember that shoeplex vid from back in the day. Was jealous too, but now I’ve grown a bit and I’m working on my own πŸ˜‰

    1. d3so says:

      The shoeplex looks nice. I wonder what it looks like now. From that video, the walls need to be decorated with posters and stuff.

      1. Salesfist says:

        Yes, it looks quite bare

    2. Good to hear that you are now working on your own. Being your own boss is really a good feeling and make you feel a real businessman.



      1. Boy this one was looking really empty and not well organised. Although computer was there in all rooms but not looking like someone is working on them.

        1. Yeah but like John said in the post, they’d just moved into that office. There was some redecorating work to be done πŸ™‚ Two years later I’m sure it looks fabulous!

          1. So far everyone is commenting on what they saw in the video of Shoeplex. How about the handling adversity thing?

            Personally I don’t like adversity and don’t always handle it well, at least for the first few moments. I can use some help there for sure.

          2. d3so says:

            I’m currently doing through adversities trying to make money online. The best thing to do is learn from mistakes and keep pressing forward.
            As for legal issues, I’d freak out.

          3. Oh yes, those adversities are quite normal. Your approach is a winning one.

            Legal issues are a winner only for one party, the lawyers.

  2. Good video to bring back John, thanks.

  3. Baker says:

    When adversity strikes, one must be ready to learn and grow from the experience, nice video with good insight. Also really Liking the Shoeplex!

    1. I definitely agree with you on this one. Without any adversity at all, the victory wouldn’t be that sweet. We should learn and grow from our experience.

      Kind regards,


  4. d3so says:

    I downloaded the vid to my iPhone. I’m gonna watch it later πŸ˜‰

  5. PPC Ian says:

    Thanks John! I’m a big fan of Shoemoney and am looking forward to watching the video. Handling adversity and turning it into leverage is huge.

    1. I have to second this. I look forward to watching the video which I can’t do right now but adversity is not my best friend and handling it isl not my forte either so any help is welcome.

      1. By the way it says this post was written by a guest blogger, can anyone find out who it is? Could it be Michael?

        1. d3so says:

          Nice observation, it could be Michael. But that’s definitely John’s aff link πŸ˜‰

          1. Yes, it’s John’s link and most likely Michael wrote the post. Anyone else would put their name and link inside the post or below it somewhere.

          2. This one is replaced by earlier one post. Look at the URL.

  6. “How you handle adversity is one of the β€œsecrets” to making money online. Newbies usually give up or throw in the towel at the first sign of adversity, while the β€œgurus” push through and end up making the big bucks.”

    Golden words. This the the difference of the correct mindset. That is why it is often told in this business, to have the correct mindset.


    1. I agree with you on this Nabeel. We should have the correct mindset and always think that it can be done. I agree with the law of attraction, what you think can really attract to what you act.

      Kind regards,


      1. We can often have the correct mindset or at least think so when things are working out according to our plans.

        The question of how correct our mindset really is and the test of our resolve comes when adversity knocks.

  7. “Great character is forged through hardships”
    – Eiji Yoshikawa, author

    1. d3so says:

      Definitely true. Through hardships we know what it is like to be at the bottom people at the top know nothing about.
      Stay humble πŸ˜‰

  8. Thanks for sharing this John. I really like shoemoney and I’ve been following him for over a year now. When adversity strikes on me, I handle it properly by making some plans and taking actions for me to overcome it.

    That’s really what separates gurus from newbies. maybe I’m not a guru yet, but i do have what it takes to become a guru and has a fighting heart of a guru.

    Kind regards,


  9. Bidet says:

    Thanks for sharing this video, its always good to know how to face adversity and know what to do when you it appears.

  10. Would love to see the present Shoeplex, I am sure now this is more big with more advance technology.

    1. d3so says:

      More technology and more stuff on the wall πŸ˜‰
      Possibly painted walls?

  11. Looks like a pretty cool setup for the Shoeplex. Is he still working in the same office? He’s a pretty cool boss if he lets his employees play Rock Band at work. Can’t say I’ve had that experience at other internet companies πŸ™‚

    1. d3so says:

      Yup, a bunch of affiliate networks do this and Izea as well.

  12. Kimberly says:

    The Shoeplex, hahaha love it :p

  13. coat racks says:

    Just watched the video, and I always love how Shoemoney talks more about real-world experiences, and less about strictly theoretical stuff.

  14. Shoemoney always comes up with something great and truly worth considering. Yet another great video !

  15. But why he added so old video today ??

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