10 Signs Why You Are Just An Average Blogger

They always say that blogging is already saturated. Saturated especially if you are going to use blogging to target a wide audience and then make money. I’m always observing the blogosphere and while I can’t argue that there are so many blogs out there on a certain topic, I think it’s not enough to call it saturated yet. Not even close if you ask me.

I always classify bloggers into three. There are those who we call professional bloggers, the medium caps bloggers and the average bloggers. Pro bloggers are those who are considered the experts, the famous ones or simply “web celebrities”. Mid cap bloggers are the ones who I describe as bloggers who do things right but not as popular as probloggers are yet. And obviously average bloggers are the pollutants, they are the majority of what comprise the entire blogosphere.

Ok, I understand that pollutants is a bit of a harsh term but unfortunately, most people don’t realize that they just fall into this category. In this post I will give a list of 10 signs why you are just an average blogger. Without further ado, here they are.

1 .You don’t have a goal (and specific goals)

Goal Setting is a very important part of every business. And blogging is an internet business, so you need to set one as well. When I ask people what is their goal, their usual response is to make money. David Risley recently made a very good post on how people should get things done. In that post, he outlined that most people just put a long haul general goal and the problem is that almost all of the times, it’s not attained.

Setting goals, targeting specific tasks and outlining subtasks are important for online success so make sure you’re not neglecting this one.

2. You don’t build a list

I used to think that list building was for spammers only. But as I’ve observed how famous people use list to their advantage, I realized that it’s really a must-have for all serious bloggers. My blog has been up for 2+ years and its just last year that I started building a customer’s list.

Remember each and every of your readers is your potential customers. They build your business for you and it’s really imperative to collect them.

3. You think of making money too much

Most bloggers get into this mistake. They start a blog then put some content, market it a bit and then go full force into making money. Most of the times they do it by plastering ads to their site or by simply switching from giving good value to their readers by having the obvious intention of making money.

Listen, do you really just want to waste all the effort you exerted by forcing your monetization tactic? It’s hard to build a loyal base of audience and once they start clicking that unsubscribe button, it’s gonna be hard for you to make them come back.

4. You have a crappy design

The problem with this is that usually people really don’t realize their blog design sucks! Just because you think it’s cool it doesn’t mean it’s great in the eyes of the majority as well. The thing is you really need to follow the majority. If they think it sucks, then ditch it!

One of my tips is to actually just make use of forum review sites. Most people think its sole purpose is for quick traffic but the use of it is still to provide reviews. Most forum lurkers are pretty straightforward so you’re going to expect some great suggestions there. People always say content is king, but isn’t it that design is part of the content?

5. You don’t utilize social media

Social Media represents Web 2.0. I’ve seen some bloggers who skyrocketed their profiles in their blogs by just maximizing its use of social media. If you’re new to social media then please consider taking some time on reading about it, understanding it more.

When I was in my early stages I even studied how each of the social sites work, built relationship with reputed people and just invested an ample part of my time. If you’re not into social media as one of the tactics in your blog then you’re missing out a lot.

6. You think blog commenting is the best marketing tactic

Blog commenting is cool especially if you just started a new blog. It’s a pretty great way to say “hey I exist!” But one thing I see most bloggers do is use it as their no.1 marketing ploy. Sure there’s nothing wrong in commenting but just doing that will bring you nowhere!

Consider who’s going to gain more traction between the two. The first blogger comments on 150 blogs everyday while the second blogger do guest posts at least thrice a week. Who’s going to get more traffic and readers at the end of one week? You judge!

7. You don’t do Guest Postings

Reading the previous one, it’s obvious that we’re going to head into this topic. Guest Posting is probably the quickest way to spit your brand out there and get noticed in a very wide scale of audience. I bet all of you guys reading this article know it but I doubt you put this into work.

Writing guest articles is not just doing it three times, four times or eight times. Man, you have to do it in bulks! You can easily notice as well that even popular bloggers do guest posting. That’s because of the unending search for a new audience that would turn into a loyal customer. Guest Posting is probably the most cost-conscious method that you can use to drive great traffic to your blog.

8. You spread yourself too thin

This is the common mistake that most bloggers make. They believe they already know the recipe for success and as a result, they create multiple blogs. In order for anyone to be successful in blogging, it takes a lot of hard work and dedication. In short, you need to spend a considerable amount of time in your blog to make good progress. Don’t fall for this common mistake, don’t spread yourself thin.

9. You mass market your blog

There is nothing anything worse than seeing someone create a thread in popular forums only to say “hey check out my blog, its cool”. Or going to a high traffic social site like BlogCatalog only to spam your link out there. This is another crucial mistake that most bloggers are still doing! They think that by letting as much people as possible see their blog, they’re going to convert well.

It’s really a huge mistake not only because you get to annoy people there who cause them not to even look at your site, but more importantly you’re most likely targeting the wrong demographics. Remember, quality is more important than quantity.

10. Your content doesn’t make sense

OK, assuming everything is in line now. You now have that good design, have done a ton of really great guest posts, have an awesome list, you focus only on one blog and stuffs. In the end it all boils down to this last point, writing good content.

This has been rehashed probably a million times already but obviously everything that you’ve done is useless if you don’t write good content. Just imagine, you managed to guest post on several authority blogs, people love what you wrote and as a result they are clicking to your link. What if what they saw in your site is post about your cat? Or how ugly is your enemy? Or how you loathe you Math teacher?

In the end it all goes to waste. You see, it’s really a tough pill to swallow isn’t it? How do you write good content then? By sticking to your niche. I discuss a lot how professional blogging isn’t about having perfect grammar, superb fluency and being boring. And writing good content doesn’t have to be like that. As long as you think you’re connecting well with your readers, you’re fulfilling their needs; you’re doing your job.


So to end this one, I would leave it all to you. If you have been blogging and you think you’re exerting some effort and still not growing, then maybe it’s time to re-evaluate, time to jot down notes on things that you are working hard with, yet are not producing good results for you. Remember those average bloggers never evaluate things. Just by doing your job now will put you way ahead of most bloggers.

Melvin is a young blogger and entrepreneur who blogs at MelvinBlog Dot Com. He has also created a report for his readers entitled Blog Marketing for Fame which is available for download.

87 thoughts on “10 Signs Why You Are Just An Average Blogger”

  1. Diabetis says:

    I just want to add one thing.

    You aren’t posting ona frequent basis. You will post something on your blog then you will be in hiatus in a long time. If you are serious about blogging then you would consider this as your business.

    1. jtGraphic says:

      Very true. I stepped away from blogging last year and it killed my business…

      1. Paul B says:

        I hardly ever post. Didn’t affect my couple of hundred visitors a day one bit and I made much more money concentrating on other things.

        Horses for courses.

        1. Diabetis says:

          If youare posting ona frequent bassi then you could have receive more than that ona signle day. I am currently averaging 400 unique visitors a day.

          1. Paul B says:

            So you work really hard on your blog and have 400 visitors a day? That says more about the “power” of blogging than anything I ever could 🙂

            Why Blogging Sucks

    2. Yeah — i am only out from blogging for 5 days and i find it hard to be in my blogging high gear again.

      1. S Ahsan says:

        Well to be honest, its not always easy for a fulltime students to blog 24/7. Its not close to impossible either. I am sure if you research and have good ideas, you can at least post 2-3 times a week. I really have to get on track now

        1. Melvin says:

          I am a college student as well and I find it tough but challenging. 🙂

          1. I think founder of Blogussion is also a student and he is doing simply fantastic job.

  2. OK, yea, this totally is me -.-” :/

    Except for the 5. And I also think 10. doesn’t relate to my blog, but that is on others to decide.

    1. Melvin says:

      So probably means you need to change now. 😉

  3. dO_l_Ob says:

    Thanks for the above average tips John.

    1. Diabetis says:

      This tips aren’t from John!

      1. Melvin says:

        Its not from him, its from me. 😀

        1. I think John should add photos of writer as well so that he/she can be familiar face in blog world.

          What do you think Melvin ?

  4. Cash Genie says:

    Even after doing all this, one has to be patient to see the traffic coming up and blog becoming really popular.
    Blogging frequently and taking the use of social media really helps to make the blog popular

    1. Yes now a days Social Media is the proper and easiest way but however for this as well you will have to keep working.

  5. Nice posting John. While blogging is a great way to make cash online, it certainly is the hardest, takes the most work and upkeep, and has little returns.

    1. Diabetis says:

      This is not from John Chow. This is just from a guest blogger.

  6. Nathan Lee says:

    Great tips, John. I really appreciate you sharing your knowledge and your e-book was easy to understand and follow. I got my new blog up now and I think my design is fine, but I want to know what you guys think. I’m not much of a designer. Maybe you guys can give me some tips on what I still need to do with my website/blog?

    1. jtGraphic says:

      It wasn’t John that wrote this post.

    2. Diabetis says:

      Did you read the whole article?

      1. Melvin says:

        sometimes it pisses me off when people don’t read the post entirely (or just comment for the sake of it).

        Heheh, but these days, everyone just SKIMS content.

  7. Shirley says:

    Very great tips, Melvin :). Guest posting is a very great weapon in blog marketing which a lot of bloggers don’t do even though they know the effect of it, as you said, it includes me. I have to take advantage of it soon cos the sooner the better :).

    1. I am sure you will be able to provide great great post.

      Really like your blog but you are monetising it with Adbrite, that’s really surprise to me.

  8. jtGraphic says:

    I’ll have to try and be less average…

    1. Don’t try and be less average, just be less average.

  9. Nice post melvin…I’ve already read your ebook…Actually I was redirected from david risley blog and found it wonderful…great to see you posting now in johnchow…

    1. Melvin says:

      Glad you liked my post here and on Drisley. 🙂

  10. jtGraphic says:

    I really need to start building a list…

    1. Ya, I’ve been sayin I need to build a list for the last year or so.

    2. Paul B says:

      4 one line comments on a single post. That’s some good work there. I don’t have a list. Well it’s a lie, I do have one from one of my sites, it has about 70,000 people on it but I only send out an “update” mail once a quarter and never spam them products that I’ve never tried but think they might like anyway.

      I’ve never been 100% happy with the whole capture an e-mail address to bombard them with crap thing. I used to work for an online bookmakers and there was there main form of marketing, every time I configured the mail runs I felt dirty.

      1. Melvin says:

        I have a list and I never promoted anything (yet) to my readers. People will always say that list marketers are spammers but for me its just about building relationships.

  11. I know quite a few people who’s content just didn’t make sense, blogging about one topic for a week and then something completely different the next. That just doesn’t work.

    1. It can if you make it known that you like to ramble. Like John for instance.

  12. Well, you can build a list without blog too – you don’t need a blog to build a list…

    1. You do have quite a valid point there, but methinks that blogging is one of the most effective ways to build that list.

  13. It’s good to add personal posts in your blog from time to time, and add those pillar articles to make them coming back for more…

    1. Melvin says:

      yep I agree. and that is what is called as voyeurism. in fact in my blog personal posts are the ones who receive the most comments. 😉

  14. M.M. Daniels says:

    Got to work on not being so average. That was a nice guest post, I also need to start writing those, apparently.

  15. Chris says:

    Some sobering thoughts here, its too easy to fall into average. On the blogging within the niche thing, I’ve seen that you can get away with the odd post that goes off topic, but too many and readers get annoyed.

  16. Pingback: thecashzone.net
  17. Mathew Day says:

    Excellent post Melvin, had some really good points. I see I’ve got some things to work on, I don’t want to be categorized as a “pollutant” to the blogosphere. 🙂

    1. Melvin says:

      heheh, neither do everyone. but its just the matter of just doing things rather than “ahming” and “ahhing”.

      Good luck.

  18. Gian says:

    I’m guessing these are true for those who blog with the hopes of earning from it. I’ve been blogging since late 2002 and I although I’ve toyed with the idea, I never really went to the process of monetizing my blog. I started blogging with the idea of sharing my thoughts and expressing myself creatively, and still do. Sorry if I’m being defensive but just because I don’t blog for money doesn’t mean I’m a pollutant.

    1. Diabetis says:

      Don’t feel sorry about yourself just improve your bloging ways. Earning money online is not for the weak hearted.

      1. Gian says:

        I don’t feel sorry about it really. Like I said, I “never really went to the process of monetizing my blog” and most likely have no plans to because I’ve seen how much time & effort is being given to it, and honestly I don’t have that kind of determination. I admire people who do that and become successful at it. I blog for my friends and my family. I barely get visits from others, based on my stats and frankly, I’m happy to keep it that way.

        Despite this view, I do agree with the article and that there are a lot of bloggers who aren’t really doing anything for themselves or the blogosphere. I come across them a lot, many who request for links exchange and have nothing but re-posts of existing articles for entries. Not to mention gazillions of ads and plugins that distract you from the actual content (if there’s any).

        1. Melvin says:

          Gian, thats a pretty interesting take. We kinda relate to each other but just on a more contrasting basis.

          When I started blogging, my goal,only goal is to MAKE MONEY. and like most noobs, I failed and was pretty much disappointed.

          After quite sometime of learning through some membership programs (mastermind by Yaro), I started really making good money. And looking back all those long months of not making money, I realized that Im actually enjoying it. I mean I would’ve not continued for like 8 months w/o getting compensated if I didnt really love blogging in the first place. And right now, most of my blogs are passion blogs, ones tthat are not intended to be monetized.

          About the pollutants, I am actually pertaining to people trying to make money blogging but doing things completely wrong.

          1. Gian says:

            I kinda figured that after I got past the first few paragraphs of the post.

            I’ve seen how many people try to get on the “let’s make money by blogging” bandwagon and failed miserably. One of my co-workers before heard about how much one friend made, she made her own blog with adsense on it, told her friends and expected to earn in three months or so. Her constant bugging of “hey visit my blog!” (which contains nothing but rants, mostly) irked me. I’d classify her blog as a pollutant.

            Interesting tips though. Should I decide to try this venture, I’ll take note of these.

  19. Rick Vaughn says:

    Hey Melvin, I’m guilty on all accounts. Blogging is definitely not a sprint. At some point if you want to success in this field you’ll need to work harder than the next person. Pretty much goes for anything worth while in life.

    Thanks for the great information!

  20. Wynne says:

    Well you definitely called-out more than a few of the typical mistakes that new bloggers make when getting started. Can’t blame people I guess when every second guru product coming out is so full of crap and telling people to spam their links in every friggin corner of the globe. But great post nonetheless and thanks for keeping it real.

    1. Melvin says:

      Thanks although I really wouldn’t knock so much on those guru you’re talking about. 😉

  21. I could definitely benefit with doing more guest posts. I need to do this more often definitely. I think we all do some amateur things from time to time and it’s good to hear these points as a reminder to make some tweaks.

  22. elie palima says:

    I’ve never done any of the signs (yet) lols.

    but one thing I still haven’t done are Guest posting…

    I’m to shy to write a guest post. lols

    thank you melvin for sharing

  23. elie palima says:

    I’ve never done any of the signs (yet) lols.

    but one thing I still haven’t done are Guest posting…

    I’m too shy to write a guest post. lols

    thank you melvin for sharing

    1. Melvin says:

      Its just about getting that damn thing done. 🙂 I was scared too, my grammar is a bit dodgy but here I am, doing guest posts for big sites.

      1. I think you should change your avatar now as well with your latest grown up photo.

        Than I think people will start taking you more seriously.

  24. Brian says:

    Wonderful tips, I really like that you share your knowledge. Thanks for your share… Much appreciated.

  25. Thanks for this great tips. It is surely can help me to be greater blogger in future. I will use the tips as measure tools.

  26. Hey John!

    Let’s see a list of blogs that allow guest posts, please 🙂

  27. Dan Mihaliak says:

    Great article John! As far as blogging being saturated I think that is impossible. Blogging in itself is just a tag whereas there are millions of niches in which a blog can be started on with more being created daily. Thats why I think blogging can never be saturated.

  28. fas says:

    The list part is so so so true. Build a list is the new ordeal.

  29. Marie P. says:

    Thanks Melvin, these are good points for bloggers to keep in mind in the self-evaluation process.


  30. delikadir says:

    I’ve never done any of the signs (yet) lols.

    but one thing I still haven’t done are Guest posting…

    I’m too shy to write a guest post. lols

  31. john says:

    So true… I will be the first to admit… I suck at blogging!

  32. Marc says:

    “Spread yourself too thin”

    …raises hand, Guilty!

    Impatience is a big problem too, a Jedi are not we.

    1. Melvin says:

      lols, right. we’re not. 😀

  33. I am glad i am not just the average blogger =)

  34. Todo List says:

    I am below the average, how can i become an average blogger?

  35. piggy arcade says:

    What I found funny about this post is that some of these points relate to johnchow.com LOL!

    Such as the focus on money!

  36. Melvin says:

    Would like to thank John for publishing the guest post here. Guys if you have questions, dont hesitate to ask one here in comment form and I’d be glad to respond to it as fast as I could. 😉

  37. shreedhar says:

    That’s true, I stopped worrying about blogging and marketing longtime ago due to the same reasons.Not everyone can be johnchow or melvin.For the same reason I consider my blog just my personal journal.

    1. Melvin says:

      dude seriously Im not close to John Chow. 😉 You’re right, not everyone can be like what we want.

  38. Glenn Magas says:

    Hmmm… I’m doing alot of things all wrong! And there’s no “LOL” in that! 🙂

    Funny, ‘building a list’ is such a leadership strategy! Amazing it pops up in blogging success as well!

    Back to work! I don’t like average.

  39. Edgar says:

    well said, you got some good points.

  40. jen says:

    Great Tips! Thanks!

  41. Maximus says:

    11. You read Digital Point.

    12. You don’t social bookmark.

    13. You don’t go to conferences for brainstorm sessions with other affiliates / bloggers.

    Well written post.

    1. Melvin says:

      hahah, funny additions. I read digital point but just for like 2 minutes per month.

  42. Nice tips!

    Can you take it on Swedish too? 🙂

    Please visit my blogg. It is on Swedish but you can translate it with Googel Translate! 🙂

    Have a nice day!

  43. Hi Mr John Chow ,

    Nice tips here. I’m a new blogger from Malaysia and it’s nice to meet you- an awesome blogger!

    Your article is so empowering.

    Thanks for the tips :-).

  44. Ouch ! That’s got to hurt many a blogger around !
    Thruth can be harmful sometimes. 🙂

  45. Justin says:

    After reading that everybody will become a star or a better blogger which is good as well 🙂

  46. I think crucial point is No 10.

    Content is the life blood of any blog.

  47. Marcus says:

    This post is absolutely true no question about it, but what I’ve noticed while ‘blog hopping’ is that a lot of blogs tend to have so many adverts that the content is almost lost. Can anyone give me an idea of what a good advert to content ratio might be? And is a high advert content a good or bad thing?


  48. Sharninder says:

    I’ve been reading a lot of blogging tips lately and these ones are spot on. Thanks for the tips.

  49. Max Deal says:

    completely agree with the list… either your blog for real or you get out… makes it easier for the ones that want to actually blog to make more money.. 😉

  50. Just one sign from my point of view …

    When you do not have enough to say.

Comments are closed.