10 Simple Ways To Breathe Life Into Your Dying Blog

You’re staring at your blog, wondering what’s happening.

You thought you’ve done all you could to make “this” blog successful, but it seems your efforts are going to be dashed in the ocean. Hmm, I know how you feel – trust me.

Don’t be perturbed. In 2011; I was on the verge of flipping my blog in search of a better 9-5 job (does it still exist?), after 5 solid months of writing quality content (according to my own view) and networking.

My simple advice to you is, don’t quit blogging just because things aren’t turning out as you wanted.

If you’ll allow me, I can show you the 10 simple ways to breathe life into your dying blog.

Yes, we’ve heard stories of the dead coming back to life, your blog deserve a new life – don’t you think so?

1.    Stop dreaming, start taking action

If you’re a blogger, then settle it in your heart that you’re an actor. You’ve been given a movie script. The best actors don’t fantasize or joke with their careers. In fact, I listened to a TV presenter a while ago and he was interviewing a popular actor.

The actor said something that I can never forget in a hurry. “I see myself as the character and express deep emotions.” In other words, he’s not trying to dream about being on stage or carrying arms like Nicolas, he actually sees himself in that realm, as though it’s real and nothing magical or dramatic about it.

As a blogger, one obstacle that keeps you bound is too many dreams and wishes. If you want to make your blog come alive, stop dreaming and start taking action.

2.   Take a writing course

Yes, no one has arrived yet when it comes to blogging. Even editors are taking courses to improve their writing & editing skills.

When I spend a lot of money on personal development, I’d always count it as an investment because it’s going to bounce back in a positive way.

If you’re a blogger, you’re a writer too. And you need to write well, if you must capture people’s mind.

Get this: average content will never suffice in this age that everything is moving so fast. Put yourself in the middle of your readers’ heart – sharpen your grammar and spelling skills.

Minimize errors as much as you can. Are you an expert already? I don’t think so. Let your writing show it. If you can write well, the dying blog can come alive FASTER.

3.   Sow on a fertile ground

What’s your niche? One mistake that bloggers are making is trying to drive all manner of traffic, readers and prospects to their blogs. Do you always complain that your traffic is low, and that you want more?

Watch it because you might be acting in ignorance. More traffic doesn’t always give birth to more comments, clicks or income. Until you start converting the few readers you’ve currently, blogging can be a time waster. Period!

4.   Plan your content

Yes, you heard me right. Don’t write a single word unless you’ve it all worked out. How can you write an article without a headline or idea?

It’s funny because I’ve seen people who still follow this path. Of course, you can change the initial headline when you complete the article, but you need a guide. What I do with my blog post follows this path:

I would write the headline, the subheads, the bullet points and the conclusion or takeaway. It’s the skeletal framework of the content. Now, go right ahead and flesh up the article. It’d be a lot easier for you. And you’ll write faster… try it.

5.   Does writer’s block exist? Hmm

Yes, a lot of people experience writer’s block. But the question is, does it really exist? Is it a true phenomenon? The truth is, in my 5 years of writing professionally, both for clients and my niche blogs; I don’t worry about writer’s block because I don’t experience it that much.

Sure, a lot of times I might feel the urge to stare at my PC, but I don’t allow my mind to stay too long. I’d immediately start writing and consequently overcome it. Just write anything and every blockage would be shattered.

See, if you follow #4, which involves planning your content, writer’s block is just a myth. Read extensively, listen to podcasts, attend workshops and webinars.

You’ll destroy this devilish misconception and your head would be bubbling with ideas to write about regularly. Let me know your thoughts in the comment box below…

6.   Bridge your content with personal life

One thing that can resonate with readers again, even after they’ve giving up on your blog is personality.

Blog readers are tired of reading the same type of content everywhere – they want extra spices to be added. When you garnish your article with personal life experiences, it’s the bomb.

When I write guest posts, I usually share my experiences and such posts always get a “YES” response from the A-list blogger.

Wait; don’t talk about yourself 100%. Just like a bridge that links one city to another, use your personal story to bridge the divide and offer great value to your readers.

7.   You need an email database

Don’t be confused, I’m talking about email marketing. I just don’t want to use the common subheading that everyone is using, which has almost become a cliche. Your blog is dying because you’ve no fans, friends or well wishers.

You’re all alone (and maybe your grandma who loves you so much), doing what you love because you’re so passionate about blogging more than the owner of wordpress.

Stop that my dear – begin to capture email address of your visitor, know their problems and provide authentic answers. Your blog can come alive like a bouncing baby boy when you truly build a relationship. Isn’t it awesome?

8.   Your future begins today

Hey blogger, did you realize that the future your parents once talked about is today?

Yes, I could recall when my mom said that she’d have traveled the whole Europe by 2012. She meant it, but obviously, she’s not going to actualize it. She would knock my head for that – sorry mom. Lol!

As a blogger, your future begins today. Whatever you do today, with your blog, your readers and the network you build will affect you either positively or negatively, in the future.

In fact, stop seeing the future as abstract or vague. Before you realize what’s happening, the future you are pushing tasks (procrastination) into will appear.

How prepared are you my dear blogger? Think long term. Act like a serious businessperson. Forget about the hype and focus on real marketing where you solve problems consistently. It’s the goldmine and I’m telling you this because I LOVE YOU.

9.   Generate buzz with guest posting

Guest posting singled-handedly transformed my blog. A great transformation is actually happening in my content marketing career right now, all thanks to guest blogging. Most people still don’t get it – they’re still skeptical.

Is your blog about to die? Guest posting can help you breathe life into it. I mean a better life than your blog had never experienced before. Would you like to learn how this works? See guest posting 101.

10.   Go out there, make friends & enemies

A tree can’t make a forest. No blogger can survive or make money in isolation. If you try to stay on your own, you’ll be overwhelmed by circumstances beyond your human control. Don’t you realize that man wasn’t created to be alone?

That’s the same reason we marry, reproduce and work with other people? Twitter, Facebook, LinkedIn and especially your blog are the greatest hubs where you can cultivate the strongest friendship ever.

Now that your blog is on the verge of dying, a friend’s advice, email blast, guest post, tweet or connection can give you a future of gold. Aha, that’s the power of friendship!

And you should make enemies, too. Nothing is wrong with that – mind you. Most people will hate you for trying to write quality content, launch a valuable info product or publish a guest post on a popular blog.

Those people who don’t like it are your enemies, but they can promote you anyways – usually out of hatred, with your blog URL, but it’s all good. Yes baby, it’s happened to me and it works like magic. But I need more friends though. Lol!

Is your blog dying?

If your blog used to garner tens of comments but it’s no longer happening, it’s a sure sign that your blog is dying? What about money making – were you making money before the Panda and Penguin? What about now?

Whatever the case with your blog, use the above 10 simple tips to breathe fresh life into your blog. You can also find 100 ways to grow your blog here. Leave a comment and let’s grow together – you’re a bundle of success!

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33 thoughts on “10 Simple Ways To Breathe Life Into Your Dying Blog”

  1. Jason James says:

    Thank you Michael. I have noticed a marked improvement in your writing. Both in expression of your ideas, and grammar.

    Two questions:

    1. My blog is only 2 months old, but I am scared to guest post, as I only have 26 posts haha. Who would be interested in a newbie blog?

    2.Did you get books on creative writing?

    1. Jason James says:

      I am sorry when I meant 2 months I meant the last week of october to today.

      1. I’m not Michael, but I want to address your first question:

        Don’t be worried about the limited amount of posts you have, just keep focused on pumping out that content and interacting with those who are relevant to your product/service. You’d be surprised to find some people who would want you to write a guest post for them, especially if it’s for a specific topic.

        I have a question though: How have you pumped out 26 posts in a months time?

    2. Hey Jason – yes, I’m improving my writing skills. And thanks for your comment.

      As for guest blogging, you don’t have to be scared. It doesn’t matter when you launched your blog or how many blog posts you already had.

      Even problogger can publish your guest post, providing that it’s valuable and easy to read. Yes, I read some books on creative writing. But basically, reading and writing are the best ways to train your hands and mind for writing.

      1. I completely agree, Michael!

  2. dandee says:

    wow! this post reminds me back of my blogging spree. i’m not into dying stage, life must go on with blogging, at least i need a free time for all of these. thanks john.

    1. You’ve all the time in the world Dandee – Hahahaha!

  3. Hi Jason do not be afraid man because I have seen your writing and know that you can be an excellent guest blogger. I don’t know how you are able to write in such an experienced way. Within 3 weeks of starting my blog I guest blogged. So don’t be afraid

  4. Pappy says:

    Nice post John, I speceficaly suscribe to point number 6 above. It makes such posts more interesting and captivating.

  5. Thanks Michael, i recently started a blog and iam a bit confused about blogging, thank you your tips made my way easier. By the way thanks for sharing it.

    1. You’re most welcome friend – I hope to see you again.

  6. faisal says:

    SImply go back to the drawing board.

  7. Alice says:

    Hi, Michael Chibuzor
    Thank you for your useful tips. I will improve my blog according to these tips.
    Best Wishes to you!!!


  8. Danny says:

    Some very solid and helpful advice, Michael.

    I think there is no way around going through different stages in Blogging, where we feel like throwing the towel in(quitting)…

    I think if we persevere, move forward and learn something from these stepping stones, then we will prevail….

    There just seems to be certain lessons to be learned and steps to struggle up, before finding our feet..

    Then we can stride ahead knowing we can handle whatever comes our way…..

  9. Richard says:

    Hi Michael

    Thanks for your blogging points of interest. They all produce quality content for better blogging. I;m under the impression that you can eat an elephant one step at a time.
    John Chow obviously has been around a long time to stamp an authority on the Internet Marketing highway which makes him a very successful blogger due to daily posting.
    Having said that, I m sure over time our blogs will produce exact same results. Time and consistency is the essence.
    I’m consistently learning from each blog post, and can vouch for learning from a writers course, I suppose for style and personality as each of us have.

    One important aspect you have mention is “bridge your content with personal life’ which is so true as personal life experiences keep writing alive and thought provoking.
    I’m always reading quality content from successful gurus, in fact one guru said that writing post to place on your blog is like “piles of magazine clippings that get old as soon as you stop blogging.”

    That maybe true however, theirs enough content here in this post that speaks louder than words can explain.

    Thanks Michael for your content.

  10. Lewis Saka says:

    My blog is relatively new and certainly needs a boost. I’ll implement these strategeis and see where it gets me


  11. Freddy John says:

    Thanks You very much Micheal for this wonderful article. I have 3 blogs which have no traffic and let me improve the blogs with these tips in my mind.

  12. DCMontreal says:

    Very interesting blog. Still not sure about the niche thing…seems limiting.

  13. Chris Jones says:

    Great advice as always.

    I thought this particular post was so great I decided to write a short recap about it here:


    Thanks John!

  14. Caleb says:

    I agree whole heartedly with number 6 because blending in your own personal experiences makes it more real to readers. And thanks for adding number 10 because although everyone has heard it before, some do not actually understand that No Man Is An Island.

  15. Bob says:

    Great Blog. I wholeheartedly agree with #1, about dreams and reality. In order to turn your dreams into reality you need to crystallize your thinking. I want to make a lot of money is not going to work. Turn you dreams into goals. Then create a plan to achieve that goal. This is a true secret to success. I have an entire post on this, “Dreams into Reality”, where I explain how to do it.

  16. Shalu Sharma says:

    Good ideas on how to infuse life in the breathless blog. I think you can hire some content writer and post them on the site and promote it a little.

  17. Markus Allen says:

    I find a lot of bloggers fail because they don’t get any traffic to their

    … As a result, they get depressed. And then they stop writing.

    My blog is different. Instead of writing my own content daily, I do a
    RoundUp of other blogger’s posts (that are in my industry – the <a href="
    title=”inbound marketing”> niche.

    So every day (including weekends and holy days), I’m sending my traffic to
    other influencers. And these influencers check their webstats and see this
    new traffic coming from me.

    Then, any time I have a “scoop”, I contact these bloggers and let them
    know about it.

    For example, I sent one outreach email to one of the most influential
    bloggers in our industry (Barry Schwartz). He replied with just one word –

    Soon, my new website was getting a bunch of new traffic (at the peak 54
    people were looking at the same page at the very same time).

    As a result, I got more than 7,000 unique visitors to my site in just 8
    days. And a nice percentage of this visitors subscribed to my alert list.

    (If you’re curious, <a href="http://searchengineland.**
    title=”here’s what Barry wrote”>.)

    This started the ball rolling… other bloggers saw this and wrote their
    own posts – all linking to me.

    I’m CERTAIN I got this mention mostly because of my “indirect”
    relationship I developed over the last few months… sending my traffic to
    Barry’s site.

    Remember, I’ve never directly engaged with Barry… I just sent traffic to
    some of his blog posts.

  18. Bob says:

    Good post, interesting approach.

  19. I disagree with your last comment in #3. I don’t think blogs are a waste of time if nobody is reading them. As you probably know, there are very big benefits to SEO when it comes to blogging. So long as you are supplying your website with ever-changing relevant content, you should start to see more impressions in organic. Just don’t forget to use those keywords!

  20. David Landen says:

    One thing I have found to combat writers block is to write small “chunks” at a time. Recently, I got an Iphone and I use the “Notes” application to keep track of ideas as they come to me. I will email these to myself when I am ready to compile them into a blog post. You would be amazed at how much you can write in 10 or 15 minutes blocks.

  21. Gopal Thorve says:

    Thanks Michael for sharing such valuable information.

  22. Thank you Michael for really quality advice! You also have a very respectful and humble way of writing that is very nice to experience.

  23. Rudi says:

    Man, I feel that reading the 1st and 8th tip is the most important. I’ve been blogging regularly so I know it will be a long while until I get some followers. I’ll continue to keep writing and to set up my blog site to where people can get the information they really care about.

  24. Ferb says:

    Hi Michael, I get the feeling of dying sometimes but luckily I take action. Before, I was dreaming of getting a lot of friends but I didn’t even take action. Well, take action is the key to success.

    Thanks – Ferb

  25. Thanks for cool post. It’s really useful for me. I just started my blog 🙂

  26. Blogging has become super popular, but only a few do it well. There has to be a finite number of people who can be successful, there are only so many people who go online, and only so many who take an interest in reading blogs-it is limited naturally. But if you do not try you will never know!

  27. Mayur says:

    By planning your blog from scratch, you never needs see your death blog with zero visitors. Plan your content, visitors engagement and performing each new action on your blog,you must know what you are doing with blog.

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