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10 Ways To Turn Your Website Into A Flop

written by John Chow on February 13, 2008

Secure Affiliate Marketing

This post was guest blogged by Alan Johnson, who teaches you how to build a profitable website in 10 days over at The Rating Blog.

So you think you’ve got it all figured out don’t you? From business plan to implementing it, everything seems just flawless as far as your approach to making money online is concerned, doesn’t it? Well guess what, while you may not yet realize it, you could actually be in for quite an unpleasant surprise as far as the final outcome is concerned.

Let’s look into 10 of the most common ways to turn your website into a flop and see if any of them sound familiar:

1 – Working on something you are not passionate about

One of the common mistakes people tend to make is not working on something they are passionate about to begin with. Sure, everyone wants to make money and some niches tend to be more profitable than others, at least on paper. But do you actually think that you will be able to tap your true potential if you don’t even like what you’re doing?

2 – Diving right in

Did you stumble upon what you think represents a great business idea? If so, then it’s only natural that you are eager to get started right away, but that doesn’t mean that acting on impulse is the way to go. Never forget to establish a solid foundation for your project since otherwise, it is doomed to fail. Being enthusiastic is great, but letting that affect your judgment is simply not an option

3 – Expecting momentum to last

Aside from diving right in, another huge mistake you need to avoid after each idea you think has potential is expecting momentum to last. Of course, you will be excited about everything at first and that will do wonders as far as your personal productivity is concerned, but are you committed to giving it 110% after you inevitably start losing momentum as well?

4 – Expecting results overnight

You may be investing time and efforts into your website, but that doesn’t mean that you should expect results overnight. Such a way of thinking will only make you feel discouraged after finding out that not everything which looks great of paper performed all that great in reality.

5 – Not promoting your website

Do you think that, if you add value to the Web through your content, people will come? Sorry to burst your bubble there, but so do millions of other webmasters and it shouldn’t come as a surprise that most of them are not what one would call successful. While having great content is indeed the most important aspect, people won’t visit your website if they don’t even know that you’re out there, make no mistake about that

6 – Using website promotion as an excuse to ignore content

While promoting your website is definitely a must, it doesn’t mean that you should use it as an excuse and end up ignoring content. In the end, you can only achieve so much by promoting a bad product. And guess what, that will also be the case with your website if you don’t keep on publishing quality content on a regular basis.

7 – Doing a bad job of monetizing your website

Let’s assume that your website is receiving 100k monthly impressions and that you are not satisfied with your current eCPM of let’s say $4. Make no mistake, in situations such as this one, bringing your eCPM to $40, for example, will be a far easier task than trying to generate a ten-fold increase in traffic/sticking with your current website monetization methods and the results in terms of income will be similar. Never be afraid to play the trial and error game, never be afraid to experiment until you find something which works best for you. The possibilities are virtually endless and if you don’t know where to start, I’d suggest looking into a great article of mine, where I have suggested 123 ways to monetize your website and I’m sure that you will start seeing things differently.

8 – Putting all of your eggs in one basket

Have you found a traffic source which seems to work wonders? Have you found that website monetization method you were always looking for? That’s great, but what if one of them stops performing well, will it have a devastating negative impact as far as your business model is concerned? If that is the case then you are walking on thin ice and it’s clearly time to change your way of thinking.

9 – Spreading yourself too thin

On the other hand, spreading yourself too thin is not an option either. While playing it safe and not putting all of your eggs in one basket is always recommended, it doesn’t mean that you should over-do it, since some traffic sources and/or website monetization methods are simply not worth your time.

10 – Not maximizing results

Nowadays, there is a lot of competition out there, no matter what niche you are targeting and, as such, maximizing results is a must. Is your website profitable? Is your website receiving a decent amount of traffic? Excellent, but are you sure that it doesn’t have a lot more potential than that? If you want to be on top, if you are serious about long-term success and about not letting your website become just another flop down the road, maximizing results is something you can simply not afford to ignore.

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{ 73 comments }

Affiliate Confession February 13, 2008 at 9:21 am

Momentum will help you get to different levels in your blogging or on your site, but it tends to peak so you have to keep at it every day.

Popular Wealth February 13, 2008 at 2:40 pm

And every night too!

Excellent post Alan. I set up a poll on Popular Wealth to see wether or not people think John will reach 300k this year, so far the results are pretty interesting.

Maybe I should have asked if Johns momentum will carry the site into the 500,000 a year range :)

Affiliate Confession February 13, 2008 at 6:05 pm

I’ll bet he make over $500K the way his increases are going.

Will February 13, 2008 at 9:09 pm

there can only be so many ads someone can put on a page LOL. unless of course each ad space costs more and more.

RacerX February 14, 2008 at 2:09 pm

He’ll just go to multiple sites next. The John Chow Blogsphere!

David Chew February 14, 2008 at 3:29 am

The progress seems to be a result that will show us that he might archive it.

David February 13, 2008 at 9:33 am

Lots of good info and tips….one of my big problems is getting excited…blogging lots for a few weeks…expecting too much, and not getting the traffic, clicks, etc. and then I’ll have trouble coming up with new posts, just because my heart isn’t in it. So…I need to work on the “not expecting results overnight” category…

Alan Johnson February 13, 2008 at 2:31 pm

As strange as it may sound, whenever you feel like giving up, success is actually just around the corner :)

Alan Johnson

AndrewPavelski February 14, 2008 at 12:10 pm

Nice guest post Alan. Ignoring website content and spending too much time promoting will definitely hurt a website.

Feed Flare February 13, 2008 at 9:48 am

Great post Alan. I have no spent very much time on your blog yet but I wll one day soon forsure. Have you got the email subscription thing working yet?

Alan Johnson February 13, 2008 at 2:33 pm

Hi there Feed Flare, I have noticed your comments over at my blog and I’m looking forward to having you as an active member of the community. As far as the contest is concerned, yes, I have offered the possibility of email subscription as well :)

Alan Johnson

Justin Dupre February 13, 2008 at 9:50 am

Blogging about something you aren’t passionate about!? What do you mean. Take a look at the blog this post is on. We all know John’s passion is about eating gourmet food, yet I haven’t seen that blog. All I see is him blogging in the wrong niche…

Justin Dupre

Start Blogging February 13, 2008 at 2:44 pm

Well, John’s other passion is making money online! That’s motivation right there.

Alan Johnson February 13, 2008 at 3:11 pm

As the tagline “The Miscellaneous Ramblings of a dotCom Mogul” suggests, this blog is basically a journal of an online entrepreneur, where he shares advice as well as aspects related to his lifestyle, that’s why he is also posting about the events he has attended or about gourmet food.

Alan Johnson

impNERD February 13, 2008 at 9:50 am

Out of all of them, #1 and #4 are definitely the most successful at turning a blog into a flop.

Nicholas James February 13, 2008 at 5:08 pm

However, the other factors should be taken into consideration to as they are important nevertheless

Life is Colourful February 13, 2008 at 9:50 am

I shall say these are few of those “make failure online” tips. :lol:

Nicholas James February 13, 2008 at 4:59 pm

Thats the idea of the post ;)

Affiliate Confession February 13, 2008 at 10:07 am

I made the mistake of putting my eggs in one basket early on in my affiliate marketing ventures. I found a way to get listed on the front page of Yahoo overnight for various keywords, but it only worked for about 6 months until Yahoo figured out what was going on. Much of my Adsense income was being generated that way and when it went bye, bye, so did my income. Stupid!

Paolo Gaspar February 13, 2008 at 10:09 am

I really like the idea of getting people to visit my site. I enjoy getting comments, so that’s what I’m working on with my new blog. I don’t care to monetize at the moment since I want to concentrate on just getting the word out there. It’s fun actually! and these are some great tips that you’re provided. It really helps to keep me on track about what I should be thinking about when working on my blog.

Paolo Gaspar February 13, 2008 at 10:12 am

These are great tips that you’ve provided. It really helps to keep focused on my goals.

I just started a new blog and I’m just focusing on getting the word out there. I don’t care to monetize at the moment because I want to concentrate on my marketing efforts. Seeing hit counters go up is enough of a reward for me right now! haha.

Technology Blog February 13, 2008 at 10:36 am

Well I am sure there are lots of things to add to that list:
Domain name
Brand
Logo
Marketing
Design (internet is visual medium)
SEO
Traffic…

Alan Johnson February 13, 2008 at 2:37 pm

There are more than a few aspects worth taking into consideration but not to worry, there will definitely be more guest posts where this one came from :)

Alan Johnson

Technology Blog February 13, 2008 at 10:37 am

:shock:

Nicholas James February 13, 2008 at 5:10 pm

Don’t know if the :shock: is because, you never knew these points or the fact that…you enjoyed the content.

Either way its a decent post.

Ty Brown February 13, 2008 at 10:46 am

I like the concept of #7. I’ll bet it’s true. I’ll bet it is easier to monetize those you already have vs. bringing in more viewers.

Jim Karter February 13, 2008 at 11:39 am

I agree with this one strongly. Doubling CPM is easier than doubling traffic, after you have achieved a good traffic status.

David Chew February 14, 2008 at 3:31 am

Eventually when you have a decent number of visitor then you money making will probably increase.

Alan Johnson February 13, 2008 at 2:38 pm

Indeed, as Jim has stated as well, after you reach a certain traffic level, increasing your eCPM will definitely be easier than increasing traffic.

Alan Johnson

Nicholas James February 13, 2008 at 5:12 pm

Point #7 is very useful. I’ve used it myself a couple of times going from around a $2 eCPM to around $18 eCPM quite easily

Terra Andersen February 13, 2008 at 10:55 am

Wonderful advice! I do agree that losing momentum is probably a big one. Diving right in also helps in the process of losing momentum.

Good stuff! :mrgreen: :mrgreen: :mrgreen:

Alan Johnson February 13, 2008 at 2:41 pm

Glad you’ve found it useful and yes, at one point or another, you will inevitably lose momentum, no matter how excited you may have been at first and your reaction in such cases will be extremely important.

Alan Johnson

Solo Programmer February 13, 2008 at 10:58 am

I think that balance between promotion, monetization and content is the probably the hardest part of running a successful website. Where you can best spend your efforts changes on a week to week basis. Some really good points here.

Tom Beaton February 13, 2008 at 11:02 am

Wise as always Alan. And backed up by your own successful blog.

Alan Johnson February 13, 2008 at 2:42 pm

Thanks Tom, it’s definitely great to see that readers find your resource useful and, rest assured, this is only the beginning :)

Alan Johnson

Debby Banning February 13, 2008 at 11:05 am

I agree with number 6. Using website promotion as an excuse to ignore content.

I think we get in a hurry to start promoting the site and monetizing it before the site is content ready.

Alan Johnson February 13, 2008 at 2:44 pm

In the end, let’s face it: promoting a product which is actually worth is is always far easier so that yes, neglecting content is one of the biggest mistakes one could make as a webmaster.

Alan Johnson

BillyWarhol February 13, 2008 at 11:07 am

Great Tips as always John!

I’m ramping up to take a 2nd or Hundredth stab at this interesting Concept of Making Money on the Internet! + Yes U are my Bible + Guru + Dotcom Mogul + Canadian Idol!!

Cheers Dude! Billy ;)) :lol:

Peace*

Nicholas James February 13, 2008 at 5:13 pm

Shame…It was a guest post by Alan ;)

SEO Optimization February 13, 2008 at 11:13 am

Beautiful and informative post Alan. Everything it has its own process and you’v drawn the picture with this post.

swamy February 13, 2008 at 11:15 am

great post. losing momentum is truly the guru of flops :-)
getting excited…yeah, ,me too as we have been humans and when it comes to money, the excitement is at the peak..well i’ve controlled myself on this now and seems like i’m getting better hehe

Alan Johnson February 13, 2008 at 2:48 pm

SEO Optimization and swamy, appreciate your comments and indeed, your reaction to losing momentum will, in the end, make or break you as an online entrepreneur.

Alan Johnson

Jim Karter February 13, 2008 at 11:36 am

I think, the lack of enthusiasm and loosing interest with time are also some of the the biggest factors. And, this is one of the main reasons of people loosing momentum.

Think Like An SOB February 13, 2008 at 1:02 pm

Been guilty of most of the points listed.

Chris Campbell February 13, 2008 at 1:30 pm

Some times I think jumping the gun and “diving right in” is the only way to get a project up and running. Thinking too much about the outcome and details in today’s ‘put up a website in and hour age’ can kill a potentially profitable site just from procrastination and second guessing yourself.

If you have a good idea you can put up in a few minutes, hours or days and promote the hell outta, do it! If you pay close attention a lot of the other factors you need for long term success will fall into place.

My 2 cents.

BloggingForBillions.com February 13, 2008 at 2:29 pm

My favorite one is #1. I think if we don’t have passion about what we are doing then why do it? Passion will drive us to action. In this month’s section of “What I Know For Sure” in Oprah magazine she suggests doing what we would do for free. I am new to blogging but I do blog about my passion and I would do it for free.

Thanks John,
Rob West

Start Blogging February 13, 2008 at 2:41 pm

Very true. It’s hard to do something you don’t enjoy!

Alan Johnson February 13, 2008 at 2:53 pm

I couldn’t agree more: maximizing results is next to impossible if you are not passionate about what you are doing and, as such, launching a certain project just because you think it will be worth it financially will not pay off in the long run.

Alan Johnson

David Chew February 14, 2008 at 3:33 am

That is right, when you are not passionate about what you doing probably you might want to change it because it might just be wasting your effort.

Start Blogging February 13, 2008 at 2:35 pm

Another great post by Alan. I was thinking the other day of writing a similar post!

Alan Johnson February 13, 2008 at 2:55 pm

Thank you for your comments and for your contribution, guest blogging here is always a pleasure on my part :)

Best wishes,

Alan Johnson

Sauce The Game February 13, 2008 at 3:13 pm

Brilliant post yet again Alan.

BrainNinja February 13, 2008 at 3:56 pm

Great post Alan! It’s always good to be reminded of these, especially when you tend to get caught up in eagerness. Like myself. :)

Simon Lau February 13, 2008 at 5:00 pm

Great post Alan, as time goes on it’ll be good for all of us to keep those tips in mind. I also like your comment about when things turn tough and you want to quit, success is just around the corner. That itself would be great motivation to many.

Nicholas James February 13, 2008 at 5:00 pm

Nice guest post…alot of good points mentioned here

Johnny Cash February 13, 2008 at 5:24 pm

Most “make money online” blogs makes all the mistake you mention in this post.

Rizzo February 13, 2008 at 5:37 pm

Monetizing was the hard part – I just wanted to write. Not learn about building a website and optimizing and all that.

Free articles & site promotion February 13, 2008 at 6:47 pm

John You are correct, when ever I was busy to promting my site more than give importance to fill contents, I also felt the same thing, the poor performance. The other points are also correct from my experince. Thank you for your guidence.

Johnny Cash February 13, 2008 at 9:17 pm

This post is written by Alan Johnson, not John Chow.

Will February 13, 2008 at 9:08 pm

This post applies to my current project. I created it, but didn’t promote it so I barely got any returns.

Mike Huang February 13, 2008 at 10:47 pm

Interesting post, I’ll keep this in mind.

-Mike

Sangeeta Sinha February 13, 2008 at 10:51 pm

Good write up and very helpful for those who are launching or already have launched website. I am also one of them and going through what you have to say will guide me. Thanks

Sangeeta Sinha February 13, 2008 at 10:53 pm

Need more tips like this. It really helps.

HostingCow February 14, 2008 at 12:41 am

So far, I only need to take care that I don`t do the mistake number 6.. And also not to expect to much overnight! My heart is definitely in it, just need some support from readers to show me that they really like the things i write..

David Chew February 14, 2008 at 3:28 am

Nice post john really helpful to many people.

Maria February 14, 2008 at 3:53 am

I have been thinking of what I am passionate with and can’t think of anything… until it hit me that I am passionate about being a mom to my kids and husband (and more). Thus, bloggingmama.com was born last month.

Very good post.

CatherineL February 14, 2008 at 3:53 am

Great tips John. Spending too little time on content is one of my pet hates. Some bloggers spend all their time marketing to drive traffic to some trashy post they wrote in ten minutes. It’s a complete waste of time.

RacerX February 14, 2008 at 2:12 pm

#4 is the hard thing for me. It often feels like the days you put the most work in that the next day the traffic is down!

It is really easy to get caught up in the day-in day-out numbers of traffic and income. Got to remember that some of the work we do today won’t pay off until next month!

FreeAdvertisingTips February 15, 2008 at 11:46 am

Great Post John. I do run a few blogs on different niches and I am passionate about all my topics. However I do tend to get lazy and miss my posting schedules sometimes. Got to keep on with the schedule.

Robert February 15, 2008 at 12:04 pm

I think passion is the #1 element. If you don’t have the passion to write about a topic, then you shouldn’t be trying to make money blogging about it. As I write this comment, I just realized that I am intensely passionate about politics. At work, I spend waaaay too much time getting into political arguments with my friends on e-mail. Probably eats up about a couple of hours every day. I realized that, right there, is my time to dedicate to blogging about politics. If I spend those same two hours writing passionately about my political point of view and assessing current political events, I can probably build up a successful blog.

Melanie Shebel February 15, 2008 at 1:18 pm

Thank you for sharing! A lot of these are things that I knew, but I’ve still got a lot of work in some of these areas. I need more content for sure.

Stetson February 16, 2008 at 12:08 am

Excellent post. I can’t wait to read some more, and by the way, the book was very informative. Thanks!

Syed Balkhi February 19, 2008 at 3:58 am

the main reason i think alot of websites turn into a flop is When people work on something they are not passionate about. All the other ones does work also that you listed but that one is the main one.