$10,000 A Day From Google AdSense

Yesterday I came across this blog about Markus Frind, the owner of the Plenty Of Fish online dating site. The author of the blog say Markus makes over $10,000 with Google AdSense from Plenty Of Fish, which is completely reasonable since Plenty Of Fish is the 3rd biggest online dating site on the net. However, what got me to write this blog post is not that Markus makes $10K a day off Google – it’s because the author fell for Markus’s story that his site got so big because of ugly design or “Anti-marketing” as the author calls it.

Markus’s site didn’t get big because it was ugly and he most certainly didn’t use any anti-marketing method. If anything Plenty Of Fish’s marketing is anything by anti-marketing. The site spends of tens of thousands each month on Google AdWords and even does TV and radio commercials. I saw their ad on the season final of The Bachelor.

Now I ask you, what do you think was more responsible for Plenty Of Fish’s huge traffic, ugly design or a big marketing budget? I put money on the latter. Another thing to keep in mind when reading a blog post about how much someone is making – it’s not all profit. It would be nice if it was.


14 thoughts on “$10,000 A Day From Google AdSense”

  1. I read this yesterday too, because of digital point forums I believe.

    Since plentyoffish is making so much money, they do still have the option to make a nicer look for the site.. But they don’t since it would make it look to corporate and money-greedy.

    So they kept it as normal, to keep people coming back for more. You can view it as this, or that they didn’t want to tamper with putting a non-proven design.

    Thats just how i view it.

  2. John Chow says:

    Plentyoffish doesn’t look that ugly really. However, I still maintain that the site didn’t get to be the 3rd biggest dating site on the net by design. Markus is a programmer; he coded Plentyoffish all by himself. However, he is a programmer who understands marketing and that makes him very rare.

    We have tons of programmers who can’t market and we have tons of marketers who can’t program (I’m one of them). Markus has both qualities. He code the site to load fast and work well for the users, then he use his marketing skills drive traffic to the site.

  3. mrrbob says:

    HA! 3rd biggest and I never heard of them! Well I guess that would sort of make sense as I have been happily married for 25 yrs. Oh well…

    The point is there are a ton of people out there just like me who have never heard of them so…. Time to go out and look for some dating software and put up a competing site.

    To have a nice looking site that is free and works well, this is important to many people so Plentyofish have a butt cheek left a-hanging out and I am going to give it a little slap HA…

    Marketers should know that having a nice looking and professional site will appeal to more then having a not so nice site.

    I own a small local ISP and my new customers say to me every day: I called you because your website looks sooooo much nicer then the other companies site, Very professional and easy to use. So it does matter and plentyofish is leaving a lot on the table by not bothering to slick up there site.

    John you have exposures to so many people with your site network why don’t you put up a geeks dating site. You could be a success for sure with it.

  4. Wing says:

    As for being ugly, I think it is ugly because it consumes less bandwidth, which in turn means less overhead costs.

    For a large, high traffic site, the last thing you want is to have a “slick” and flashy site that will hog bandwidth. KISS.

    At least, that’s my impression from visiting the site.

  5. Marveneus says:

    “His site is pulling in more than $10,000 per day from Google, he told me…”
    Total hearsay, I won’t believe any of these claims of how much this site, or that blogger are making from AdSence until I see it in an annual report for a publicly traded company, or stated by Google.

  6. John Chow says:

    Of course it’s hearsay but you can make an educated guess at its revenue.

    The site gets 600,000 visitors and over 10 million page views per day. Also 4 million messages are sent to members or posted in the forums each day.

    $10,000 from 10 million page views per day works out to $1 CPM. Hardly anything amazing. If anything the $10,000 per day seem low for a site that gets this much traffic. Then again, he doesn’t put AdSense on all pages.

  7. Rob O. says:

    In response to mrrbob’s comments about the site’s “ugly’ or un-slick nature…well, there are some in the AdSense world who deliberately creat topical content only to have it display poorly so the user will click on the AdSense ad’s and “leave’.

    – Rob

  8. JR says:

    In interviews he claims to have a very small marketing budget. He also claims he spends a minimum on Adwords.

    Also….this huge marketing budget you speak of had to have come from somewhere.

    I smell jealousy and envy in the air…

  9. John Chow says:

    I can claim I have a small marketing budget as well. Everything is relative. What do you consider small? Most companies spend 10% to 40% of their sales on marketing. If 10% is small, that still works out to $1,000 a day on ads spending for a site that does $10K. To Markus that is small. To us, it’s a little more than small.

    You should find out how much it cost to buy a 30 second ad spot on the season final of The Bachelor. Plenty Of Fish had their ad running on every commercial break. Markus may claim he is doing min spending on Adwords, but how about TV or radio, or other traditional advertising outlets?

    I have nothing to be jealous of Markus. He is a really cool guy. But I’ve been interviewed enough myself that I know how to “spin the media” to my advantage.

  10. Delroy Frazer says:

    Well, as a one man army myself, congrat, bro. I hope my site will reach that that height some day, and pretty soon it will.

  11. Andy says:

    Thats ridiculous – good for him

  12. I wish I had $1000 I could throw at marketing, currently my budget is around….$0 😛

  13. Nate W. says:

    Once my blog brings in 1k a month I will begin throwing 10% at marketing. I think 10% is a good test to see if it is worth the return.

  14. Caden Grant says:

    Wow. That’s crazy! $10,000 per day is unbelievable.

    Caden Grant’s last blog post: Add A Link To Digg, Delicious And More To Your Blog Posts

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