15 SEO Optimisation Tips

Search engine optimising technology is incredibly fluid, and my experience is that I have to spend a lot of time researching just to keep pace with the changes. So I felt it would be helpful to less experienced bloggers if I made a list of some of the current search engine optimising techniques:

1. Tags no longer play a vital role in seo optimisation – gone are the days when populating Meta descriptions with variations of keywords will guarantee a high page ranking. However, a thorough research and use of unique keywords in titles and descriptions can still help in your quest for better ranking.

2. Your domain name is very important, and it’s advisable to include your keywords in it. I suggest you use dashes to separate the keywords; Choose a domain name that’s legible: for example “handmade-womens-clothing.com” is much easier to read than “handmadewomensclothing.com”. Moreover, search engines have a better chance of finding your site. And I highly recommended that you choose a .com or .net domain.

3. Links and backlinks are the order of the day in current search engine optimising technology. Every effort should be made to seek backlinks from reputable sites. You must be mindful that although backlinks are very important in achieving a high page ranking, it’s the quality, not the quantity that matters. Not only that, the relevance of the link is important. Search engines can even penalise you if your blog design is deemed to contain excessive number of irrelevant backlinks.

4. Having a backlink from a top ranking site, for instance Wikipedia with a PR7, is highly beneficial because the algorithms that the search engines use dictate that your site must be very important, if Wikipedia was linked to you. Essentially, your blog is awarded a proportion of their PR value. Matt Cutts from Google, gave a talk some time ago about seo optimisation in which he discussed, at length, the importance of backlinks. Incidentally, part of the talk was to endorse the effectiveness of WordPress.

5. If possible, link to .edu and .gov websites, because they’re highly valued by search engines. You can compile a list of .edu site by entering the following query term in Google search box: inurl:.edu/forum. This will return a list of educational establishments that have forums in which you might want to participate, and subsequently get linked to.

6. Personally, I’m not enthusiastic about purchasing backlinks when working on any search engine optimising campaign, the obvious reason being their quality is invariably poor. If you must purchase backlinks, then I recommend that you check the cache date of the webpage to which your blog will be linked and be located in Google. The newer the cache date, the better. You can check the date on Google by entering the search term: “cache:URL”, where URL is the page to which you will be linked. If the date is older than a month, or the page doesn’t exist, then it’s not worth purchasing.

7. Submit comments and posts on as many high ranking blogs as you possibly can. A method you can employ to indentify blogs that permit posts and comments submission is to enter this search query on Google: inurl: blog “your keyword” “leave a comment”. This will return a list of blogs (relating to your keyword) that accept comments from readers.

8. In your blog design, be mindful that the number of images must be kept to a minimum. Put simply, search engines crawl text, and not images. Moreover, an excessive number of images slow down the loading time of your blog.

9. Submit your URL to search engines, using one of many seo optimisation tools, including the free version of CEO. The tools give you a selection of search engines you want your blog submit to, and they make bulk submission possible.

10. Post new content on your blog frequently. I suggest at least twice a week. That gives your blog more chances of being crawled. Ensure that you include keywords in the title and body of your posts.

11. Optimise the text in your RSS feeds by including keywords in the titles and descriptions. Remember not to clutter the description with keywords, but to give it natural flow and make it understandable.

12. Blog design in general should have a sitemap. It makes it easier for search engines to navigate your blog. You can use XML-Sitemap, which is one of the plugins available.

13. Diversify the content of your blog… include podcasts, videos, news, social media contents – preferably not all on the same blog. That might have an adverse effect on the performance and loading time of your blog.

14. Give your visitors the opportunity to leave comments on your posts. Moderate them promptly, and reciprocate their action by visiting their blog if they have one, and leave comments.

15. Finally, write about things you know, care about, and have a passion for. Visitors who read and enjoy your posts are likely to return!

Wishing you every success!

My name is Pope, I am an analyst and entrepreneur, and I live in Sutton in the UK. My blogs are blogs design.com, and How I Too. Email me here.


45 thoughts on “15 SEO Optimisation Tips”

  1. Very good tips.I will try to implement them on my blog. Thanks !

    1. allenmax says:

      I appreciate your speculating as it arouses people’s concern today and lets this topic be discussable. We all know about it here..

      http://ezlocalseo.com/

  2. canada goose says:

    Constant dropping wears the stone.

  3. worli says:

    Didn’t knew about the CEO tool thanks for pointing it out.

  4. Abhik says:

    WOW!!!

    Awesome tips Pope, you covered almost all the basics of SEO.

      1. Seth46 says:

        @Abhik These are really SEO basics, just wondering some marketers sell new well ranking sites on Flippa where they possibly have made a link blast with f.e. Scrapebox. Will Google penalise these sites after 3-4 months???

        1. Abhik says:

          Those quick links are not so productive and vanishes over time. Google will surely penalize sites which uses them.

          There are no alternative to hard earned links.@Seth46

        2. Seth46 says:

          @Abhik That was my thought too, I guess we still can use link blasts for creating link pyramides using f.e. Blogger, Tumblr and other similar platforms and pointing to our site.

  5. Great step by step seo tips. I think after this google panda update quality backlinks is the main thing to get high search engine rank

  6. howebook says:

    SEO is sure a very good thing for every webmaster to consider,but after reading the story of Steve Pavlina, I found the greatest SEO advice of all time: “Write for Humans, Not For Search Engines.”

  7. post free ads says:

    All tips are very useful thanks john

  8. Do not forget to have internal links between your pages and articles, it gives well at Google.

    1. Abhik says:

      That certainly does. Google even has a section dedicated to show Internal Links in GWT. @Property Marbella

  9. All good points although as per a recent article we wrote we still optimize the article or page description. We optimize this tag for the human interaction benefits a clean well written description seems to get more clicks and conversions….

  10. fas says:

    Well said but sometimes one has to focus on readers then on search engines.

  11. MIke says:

    Thanks, I need to work more on SEO.

  12. Bundberg says:

    These tips are very simple but using them I was able to get PR3 in 3 months. Quality counts more than quantity.

  13. recob says:

    Thanks for the information on search engine optimization and the use of unique keywords.

  14. Mega says:

    Thank you so much for this SEO optimization tips.

    1. ANU1010 says:

      Really! these are very good SEO optimization tips. l liked it too, but i had seen one good article on goo2o technologies pvt. ltd. website, if you wan to know more about SEO optimization then visit goo2o website and vise SEO optimization knowledgebase article

  15. I think most of your points are wrong Pope. I do SEO, and some of the stuff that you call obsolete are things that actually save my websites and make me money… I usually don’t comment negatively, but some of the stuff in this article are categorically wrong and are error inducing for some of the people reading…

    1. Pope says:

      @Olivier Vasquez Hi Olivier. Thanks for your comments. I believe the only area of search engine optimisation I expressed caution on was the use of tags. And even on that point, I stated that strategic use of keywords in descriptions and titles greatly enhances your chances of getting a high ranking position in search engines. Indeed, I utilize title and description tags in my optimisation. Matt Cutts from Google spoke at length on optimisation some time ago, in which he emphasized the fact that keyword stuffing can have an adverse effect page ranking. If you wish to view it, I’m happy to forward you the link to his video. Just send me an email to the address at the end of the article.

      Kind Regards,

      Pope

  16. kids bedding says:

    Great post,I really wondered on these techniques.

    But it doesn’t cleared that how to optimize for first page SERP?

    Thanks.

  17. Thanks for the info. Some of these things I already apply at my blog!

  18. tkdgnswjd0129 says:

    Tags, meta tags, meta descriptions may not be as important as it used to be in term of seo but it is still very important in terms of presentation to potential readers, especially now google uses dynamic description.

  19. DogTreat Guy says:

    Hi, I have read that title and description tags are still very important, as is the order of the words etc.

    re back links, I agree mostly with what you have raised, however would like to add that many people get fascinated by page rank numbers which often only relate to the homepage, and not a specific links or blog posting page.

  20. DogTreat Guy says:

    this is probably a very newbie question ,,, but how do i get my url linked to my name in these postings rather than having the livefyre url? that would be my fav seo trick of the moment!

    1. @DogTreat Guy Your name is linked to your URL right now when I click it.

      1. @DogTreat Guy If I’m not mistake when you look at your own name when you’re logged in, it will show your Livefyre profile link, but to others it’s your URL.

  21. vcommindia says:

    http://www.vcommindia.com provides a platform which is having worldwide information about automobiles. The people having passion for automobiles can update themselves with latest vehicle news, latest launches worldwide, road test results of any vehicle of any brand.

  22. Diversifying your sites content is a really great tip. Our magazine is currently looking into getting more videos on the site in addition to the written content available. A podcast would be a dream too. But as advised, having too many applications that take time to load the page might work against you so it is important to choose a nice combination.

    http://www.missmillmag.com

  23. This post is full quality and experience,I agree mostly with what you have raised, however would like to add that many people get fascinated by page rank numbers which often only relate to the homepage, and not a specific links or blog posting page. . Thanks John

  24. aheneghana says:

    Valuable tips from pope Most of us struggling to get more traffic and optimizing our webpages with mixed or limited results. WordPress blogs have a number of plugins to improve your seo, just look at wordpress.org , go to plugins, download your plugin, and install it. Some useful ones : jetpack , linkwithin , seo-blog , w3-total-cache , wp-likes , wordpress-seo , etc.

    Joomla has similar features but is not as user friendly as wp.

    africasiaeuro.com/videos_test

  25. hypnodude says:

    Very good post with many useful points. I’ve found that, beside trying always to write good posts, what gave me really a boost for traffic was to begin commenting and actively participating on others’ blogs. Also this interaction is what makes up the blogosphere right?

    Have a great day!

  26. Pope says:

    Thanks everyone, for your comments – I’m encouraged and heartened by them to hopefully keep producing helpful articles!

  27. chrismarklee says:

    Thanks for help in my efforts to move up my Web site.

    Chris

    Owner

    CEL Financial Service

    Please visit my website at Income Tax Fillmore for your tax needs.

    http://www.taxprepfillmore.com/

  28. Tina says:

    Wow, thanks for making it so easy to understand. I see so many places where I can improve. Especially the type of sites i link to.

  29. ANU1010 says:

    Thanks for the information on search engine optimization. I would like to share one more link where you can read more about SEO http://knowledgebase.goingo2o.com/optimizing-your-goo2o-store-for-search-engines-using-seo-suite. use this link to know more about SEO.

  30. Robscottage says:

    Another great post, thank you. I appreciate #7 explaining how to find blogs in your niche to comment on. That is very helpful. I think commenting on blogs is an important part of SEO and for that matter an important part of blogging in general. Blogs are supposed to be a part of a conversation, therefore they need good comments. I hate to sound like I am banging on a drum, but I always feel it important to tell new bloggers that comments need to be relevant and part of the discussion, not generic comments that look as if the commentor didn’t even read the post. Those types of comments get marked as “spam” on my blog and deleted.

  31. Goth Blog says:

    It’s worth noting that if you blog about something that can be considered educational (like if you keep a history blog or a theater blog, for example) it can sometimes be quite easy to find .edu domains who will link to you — often students or teachers who specialize in the same subject have their own sites or blogs through the university’s website, and assuming you write good relevant stuff to the topic, just emailing them a link and letting them know you want to get the word out about your website can be enough for them to link to you.I keep a blog about beauty history at http://gibsonglamor.blogspot.com that I could do this for, for example; and I have another website about commedia dell’arte plays at http://sites.google.com/site/italiancommedia/ that I can get links for this way.

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  33. JonesWright says:

    Submit comments and posts on as many high ranking blogs as you possibly can. A method you can employ to indentify blogs that permit posts and comments submission

  34. great tips but for me it lacks many technical aspect of seo… anyway good tips

  35. Jay says:

    this was a fantastic read, my blog is only four months old and needs a good push and these tips should help me out tremendously. Thanks for the article.

    http://thespotlightisyours.com

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