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2008 CLK63 AMG Black Series – Know Your Target Market

written by John Chow on June 25, 2007

Profit from binary options

2008-mercedes-benz.jpg

To commemorate the 40th anniversary of AMG-tuned Mercedes, the German automaker has introduced a special edition of the CLK63 call the Black Series. Based on the official Formula 1 safety car, the Black Series CLK63 is powered by a 500HP 6.2 liter V8 capable of propelling the coupe from zero to 60 mph in less than 4 seconds. Top speed is electronically limited to 186 mph.

The new AMG coupe sports huge carbon-fiber fender flares, 19-inch wheels and tires and larger brake rotors that measure an massive 14.2 inches at the front and a still impressive 13 inches in the back. The front fascia has larger ducting that feeds air into a bigger radiator and a second transmission oil cooler. The car is also equipped with rocker panel extensions and a carbon-fiber rear decklid spoiler.

Normally a 4 seater, the Black Series has only two front seats. The rear seats have been removed to lighten the vehicle (not that it helped much since the car still weighs over 3,900 lbs). Less than 500 examples will be produced and it will be priced at $136,000.

Knowing Your Target Market

The CLK63 AMG is a good study in the important of knowing your target market. In Europe, the AMG super coupe has a no-nonsense, almost race car, interior. The seats are non adjustable (except for forward and back) and made from a carbon-fiber shell wrapped by a thinly padded cloth seating surface. The door panels are also made from carbon-fiber.

clkblack08.jpg

black-series-door.jpg

I absolutely love the above AMG interior. However, Mercedes claims their average American customer won’t go for an AMG Mercedes with non-adjustable cloth seats. It seems Mercedes sees their USA customers as fat, overweight, lazy bums. How else can you explain the interior for the USA version of the Black Series CLK63?

07mbclk63.jpg

The USA AMG Black Series feature sofa size leather seats that even the fattest American butt will fit in. The carbon-fiber doors has been replaced with rich leather and Mercedes added a cup holder big enough to hold a Super Big Gulp! How American can you get? At least they kept the car as a two seater.

I don’t know about you but I would take the European version over the USA version any day. However, I am not an American. So I want to ask my American readers which version they like? Do you think Mercedes is playing stereotype with this car? The Black Series are supposed to be serious track ready cars. Dumbing them down for the American market seem almost like a crime to me.

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Sweet pics of the AMG by Mercedes. The black interior of the AMG is well detailed I see.

work at home’s last blog post: Work At Home Job Or Business?

Bet that doesn't come for $50k

Maybe the doors were done in leather on the US version to accommodate side airbags. It doesn't seem the Euro version has them.

Good point -- I would love an actual working cup holder in my car right now.

I haven't had a working cup holder in my Civic for years. I do hate the static charge from cloth seats in winter though.

I think we have done fat people a disservice by allowing obesity to be considered a handicap and providing scooters for them so they do not have to walk. We are just providing them a bullet for the gun they will kill themselves with.

I would take the EU one hands down.

I am not American either, but why oh why would u choose the US version over the European version. A car is a machine, not a bed.

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oh well.....gotta remember to login.

ttgapers

I am not American either, but why oh why would u choose the US version over the European version. A car is a machine, not a bed.

ttgapers

"A car is a machine, not a bed" -- amen to that. :lol:

I actually saw one of these while driving back to school over winter break this last year. It was in Santa Barbara in the Montecito area (where Opera) lives.

I like the car but for that price there are a few other cars I would rather purchase.

That's a great car, but, unfortunately i can't afford it yet.

I'd take BMW M6 over those ^_~

I agree with you, I am a much bigger BMW fan than Mercedes

i will take any of those offered

It is so very beautiful :oops:

I gotta say that in my experience, Benz is right on target. I worked at a hi-line dealer and the customers buying the SLRs were fatbastards that had trouble getting in and out. The number of people that wanted a Porsche Turbo with a tipronic or a Maserati without an F1 gearbox floored me. By my experience most of the people with the money to buy these cars have long since stopped being car enthusiasts and are purely status seekers.

For that much money, they should offer the car with more HP. :mrgreen:

I'm with you.

IMHO, cars just go WAY TOO SLOW! I'm into rockets.

Once you think about THAT kind of thrust (not measured in HP see) it's hard to go back to tottering around in ANY kind of automobile.

That is the real rush - liftoff! g-forces! and of course, microgravity at the end of it all...

pam

p.s. anyone know what a HP really is (=)? ask me on my blog and i'll tell you!

"American cars are developed byand for fat americans." - by my mechanic. :grin:

Although I have to agree, usually european cars are more elegant, but that´s my 2 cents on the subject.

Meh, but then again, a car for me is simply a vehicle, I never drool or dream about owning a specific expensive car. The only thing I really *want* is a nice house in a good neighborhood.

The rest of the money could go for "improving the wife", since I refuse to stay with a fat woman. And she shares the same oppinions about me.

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Beautiful and sexy car. Merc Rulez. :D

such a lovely car, i would love to have that someday.. hoping

The Euro version is just way sexier. The American version looks like something for granparents to drive.

Haha interesting way of putting it. I don't know; if my grandparents were alive, I think they'd have a heart attack before they could even get inside the car.

I'm American too and I would definitely rather go for the European version (not that I could afford it though).

Sometimes it's nice to pretend that we could LOL.

ooohhh myyy gggoooosssshhhh

I want that!!!!

:grin:

Why not give us in America the option? I think both interiors are great and would love to have the power leather seats (needs more side bolster) and the carbon fiber door trim.

Allowing buyers to customize would be the best option, but I suppose it would cost more since the cars would have to be built differently according to the buyers wants.

Too limit a production run (only 500 cars) to gives an option like that. But you're right, it would be the best option.

I'm neither American or European, but I prefer the Euro version.

Living in Florida, I can say that black, leather interior is not fun! Very hot and sticky!!

Give me cloth interior.

I'm American, please give me the Euro version!

As an American, I'd say the Americans would probably want the American version. I Eupopean version would be soemthing younger Americans would be more inclined to buy. (I would rather have the euro version though).

I like the inside of both of them, but if I had to choose I would go with the American version.

The Euro version does have a strong race car feel to it - and if you're into that stuff then it might be for you.

But I'm not into racing, and the American version looks more comfortable - more like something I would drive around on the road.

Now John, since you are just so nice, why don't you buy me one of those babies?

I used to valet cars for several high end places and I can say with confidence that most wealthy Americans will opt for the leather. Who wants cloth in a benz!

Luxury cars deserve nothing less than leather, me thinks.

Which version I prefer depends on how rich I am. If I'm super rich and can afford to only drive the car occasionaly for fun, than I would take the more sporty European version. If I have to use it as a daily driver, I'd take the more comfortable American version.

http://blog.thetechnonaut.com

Beautiful car! I still stick to my Audi for now, ... wait, maybe after test drive, if it's really feel good I will reconsider.

$136,000?? Why not just buy an SL55?

I realize this is a technicality but Canada is in North America therefore Canadians=Americans. :wink:

I would always prefer a BMW over a Mercedes... But this car looks terrific!

The comments on here reflect exactly why Mercedes changed the look and feel of the American version of the car.

Americans quite simply don't "get" the beauty of a vehicle like this or the driving experience it offers. That's because the vast majority of them simply want to chug down the wide roads, wobble around the gentle corners, and canter into the drive through - all without spilling any of their super size cola while on the phone to their shrink!

Europeans who bought this car on the other hand would be queuing outside the Nurburgring to put it through it's paces faster than you can say "large Big Mac meal please".

This car wasn't designed to take you from A to B, it was designed to thrill you to the very outer reaches of your soul.

You still don't get it. Read my post above about marketing.

I'm European and I'd take the American version. I'm not fat either :razz:

I agree it should be comfortable for that money and how often are you going to hit 120+ mph?

I'd much prefer the American version. If I'm spending that much on a car, it needs to be comfortable.

You need to give Mercedes a bit more credit, they realize that Americans that spend $136,000 on a car like that aren't going to be race it. Real American racers that have an extra 136,000 put the money in the race car, or their $250,000 toterhomes.

Being a skinny assed American I would for sure go for the European interior. I've sat in seats like that and they are surprisingly comfortable and VERY VERY supportive.

I find those squishy American type seats comfortable for about 15 minutes. Anything longer than that and my back and legs start to feel fatigued. Not very supportive at all.

And I have no need for damn cup holders in this type of car. Anyone bringing any kind of liquid into a car like that should be shot!

The door panels are confusing though. I think the American buyer of cars like these would have thought the carbon fiber inserts were very cool indeed.

excellent piece of machine :D