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2010 Affiliate Summit East – Shoemoney Facebook Keynote

written by John Chow on August 16, 2010

Make Money!

Facebook Ads Session

Shoemoney gave his much awaited presentation on Facebook today at the 2010 Affiliate Summit East in New York. Shoe came to the keynote wearing a really fruity red Adidas tracksuit. He promptly took it off after getting hit by rockets thrown by two trouble making affiliates. In addition to learning how Shoe makes hundreds of thousands per month on Facebook, all attendees got a copy of Shoe’s new limited edition DVD, Making Money with Facebook.

Shoe started by talking a bit about the history of Facebook and told the story of how he got a picture with the Facebook founder. Then he got right into the nuts and bolts of Facebook advertising and how you can make and lose thousands per day with the network. His advice was extremely eye opening. for example, he explain why copy cats who copy his Facebook campaigns can’t make any money on it.

Some of the tips I can share from the session include:

  • The ad image accounts of 70% importance of a Facebook ad.
  • The number 1 thing people noticed in an ad are boobs.
  • Ideal title has a call to action, association, Facebook feel and simple.
  • The body should have results, call to action and scarcity.
  • Facebook house CPM rate is 23 cents.
  • You always want to start with CPC ads.
  • Facebook reporting is great.
  • Facebook frequency capping sucks.
  • Don’t let your ads run when they are not getting clicked on.
  • Be patient. Facebook takes time to learn.

Win a Copy of Making Money with Facebook.

Facebook Ads Session

I picked up a few extra copies of Shoemoney’s Making Money with Facebook DVD. If you want to win it then reply to this blog post. I’ll draw the winners this Saturday at Dot Com Pho. Good luck!

Facebook Ads Session

Facebook Ads Session

Facebook Ads Session

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Of course! Put a photo of a hot chick and you'll get huge views!

It is unfortunate we didn't get to see the red toe nails as we saw on his facebook page?

Jeremy was aware that this is only you who can do this.

I used Facebook ads couple of times, but not many of my readers were using Facebook then. Now, its a different story. Would love to have a copy.

For all the talk of "new media" over the last decade and a half, the realities are finally sinking in. A lot of what works in print, on television, etc. works online. It is nice to see some concrete data on this, even if the end result is, sigh, we need more boobs in our ads.

I hope I win. I really like Shoe!

That's a lot of great info on FB ads.

Well that was fun... of course, A picture is worth a thousand words.. Who cares about the body content especially when it's limited to a 150 text (i think)? Anyway, I'm guessing why Shoe's copycats fail all the time is because they don't even know Shoemaker's plans on the campaign! The heck -- they only care about profit! :D I do wish Facebook would allow publishers soon :D That would make bloggers a truck load of cash!

Since I didn't make it out to ASE in NYC this year, I guess I better drop my name in the hat for the DVD.

Hi John,

I would like to take you up on the opportunity for the give away. Sounds like a very interesting program with some useful tidbits in it.

I've done a few ad campaigns on Facebook myself and it is definitely a learning curve. I've also found that I get a better ROI with my FB ads than I do with the same ads on Google (nothing against Google, that's just been my experience with a few different products advertised). I'm running some ads right now targeting 1.4 million FB users in Metro Detroit and am tweaking the ad to try to get a better CTR. It'd be awesome to pick up some tips from the Shoemoney system that you are giving away. Maybe I could learn something there?

Anyways, thank you for the opportunity.

It was nice meeting you on ASE. Oh and can I win a copy of DVD? :)

Hey John,

I would like to win that Shoemoney DVD!

Respectfully,

Nicholas Chase www.twitter.com/nachase

Hi John, hope to win! Sounds like great info. What the heck is up with the affiliates throwing stuff at Shoemoney? I don't get it! The Adidas tracksuit was pretty cute...

Did you watch the video? John was pulling a prank on shoe. ;)

Watch the video and let me tell you that John simply love throwing rockets.

This is second time when Jeremy ATTACKED by John. ... lolzz

i need to stop working for the MAN. I need to work for me...need the flexibility to have more time with my kids.

Yes, good looking woman definitely sells better.

I would absolutely love a copy, Shoe is the man!

Looked like a great lecture with a lot of info. Hope I can win an extra copy of the dvd.

I'd love to win a copy! It'd be interesting to learn what works and what doesn't from Shoe himself.

Did you talk to Shoe later to see what he thought about the footballs?
Would love to win that DVD!

"The number 1 thing people noticed in an ad are boobs."

- Really? Lol. And the pie chart is telling the truth, y'all.

Heck yea I want to win the DVD, I'm only good at losing money with FB ads.

Gobala Krishnan was there too? Nice...

Hey John,

Nice chatting with you at breakfast.

The rockets were pretty funny.

Hope you have/had a safe trip home.

The Guy that waited 3 years to talk to you!
Steve

Would love to win a copy. Met you at the vacant clickbank booth.

Your Pics are great! Hilarious and a telling message on what to test first...your images. Also great information on on market demographics that can be used in other areas as well.
To Success!

Shoe's face when he got hit with those rockets was absolutely brillient! :P

Shoe looked like a big red popsicle. But hell he makes more than me so he can wear whatever he wants. LOL

Great update from the show. Would love to win a copy of the DVD!

Hi, I missed the SM presentation, would be good if I am able to lay my hands on the DVD.

AH come on, that track suit was dope, you should buy a pink one and start a track suit affiliate gang together.

That could totally revolutionize the industry.

May the best man win!

He was so focused on his talk that he didn't bother to look at who was through stuff at him.

I'd like to win the DVD.

Seems like the cheaper ad is the way to go with only 5% less in conversions.

I guess the presentation would be an interesting one. I am far away from the blogger lands but I like blogging. I hope I could win this DVD, John !

Lol - too bad you guys didn't have better aim.

You should've passed out footballs to the entire audience and had them throw it.

I would've liked to have seen that keynote - it seems like it was pretty solid.

That would've been a sight to see the entire audience rocket shoe to death lol.

With a good pair of boobs you can sell anything.
I hope I'll get a copy of the Facebook DVD.

~~Juan~~

"wearing a really fruity red Adidas tracksuit."
This made me laugh so much. Its good to see the love between friends. :)

John,

Nice summary of the best session of the show!

And cool contest with the DVDs. We produced them for Shoe, they contain really good info right from his $500 product, so the winners of your contest are going to get something really special.

Allen

Knowing that makes me want it even more.

I was really excited about the video but brrrr, its the 30 sec shooting rocket at Shoe (old school trick). I purchased the tix but couldnt make it for some reason. :( Do you have anymore videos from the summit John?

I bought an ebook about advertising on Facebook some months ago and sure enough the writer made the same recommendation to use a pretty female face etc in virtually any ad because both men and women are more likely to click on it.

I have to admit though, that I did not go any further with it, probably because I regard facebook as "The Great Time Waster". Perhaps I should think again.

Just stay away from your profile and spend time on facebook ads.

I want to know too about content of dvd

Might attend the next one that they have but New York is a bit far!

Are there going to be any in Chicago!?

I would go to if it was in Chicago!

Maybe I'll go next year! It would be wise to purchase the tickets early on to avoid the price increase.

John,
Awesome post! Looks like a great keynote. I'd love to be entered to win one of your extra copies of Shoe's DVD.
All the best,
Ian

Let's win again Ian! see if we can get lucky twice! haha