Thanks for joining me on part 19 of the Best Traffic Series and today, we’ll be exploring â€œBoilerplatesâ€. This is a term many of you are NOT familiar with because it’s not commonly used and I’m surprised because the strategy is effective. For those of you not familiar with the phrase â€œboilerplatesâ€, it’s the bottom portion of a â€œpress releaseâ€, where you’ll provide an executive bio and some sites even allow you to include a backlink. However, when using this strategy, it’s important you pay close attention to some of the fundamental rules. When I was first introduced to this strategy, it was in the form of a â€œPR campaignâ€ and as with any strategy, you have to be careful NOT to piss off the SERP’s. Next,
Boilerplates are pretty new to many of you and it’s important to cover some of the fundamentals before utilizing them as a traffic and link building technique.
Let’s get started…
Strategy #19 â€“ Boilerplates
The definition of a boilerplate is simple as it applies to a unit of writing that can be used several times. The writing can be spread throughout a network several times and actually increase brand awareness. Unlike a blog, where publishing content is strictly limited to â€œ1â€, with press releases, you’ll be able to leverage the benefits of boilerplates. Why? Simple…
Press releases are distributed throughout a network several times and this not only increases exposure building traffic, but will also increase links to your page. Here’s what I suggest…
Produce a press release and only submit to the most popular sites where content is strictly monitored for quality. This will ensure it meets Google’s standard and provides you with the highest results.
Finding Press Releases
There are currently â€œ3â€ websites that are at the top of the â€œpress-releaseâ€ chain. They are: newswire.com, PRbuzz.com, and Releasewire.com. These websites have been around for years and have all the elements in place to distribute while following Google’s extensive guidelines. Some of the distribution channel will have â€œno-followâ€ links, but I’ve seen a handful with â€œdo-followâ€ and this can be very valuable. However, it’s important you understand the difference between writing actual content and/or a press release. Let’s explore the difference so you’ll get approved immediately…
Content: Use more of a conversational tone and welcome feedback, questions, and even comments. They are written addressing a common problem and even provide an answer. They are NOT necessarily written to announce the launch of a new product or service.
Press Release: The best way to explain this type of written statement is by the value it provides. First, it’s very formal and is used to create a buzz surrounding a new product or service. They are information for journalists to introduce them to something new about to happen. For example, the recent news surrounding the Samsung S6 and potential launch date. This content would be classified as a press release published to create buzz.
Writing Press Releases
Personally, I’m not used to writing press releases because I write to engage and get feedback. I’ve tried and many times, I start with a formal press release and it will transform into blogging content. However, there are many people who are great with writing buzz content and I would suggest you hire them if you need help. Here are some common elements to consider when writing PR’s…
- Length should be 500-800 words
- Always have a formal tone
- Include a link toward the bottom in resource box
- Should be the introduction of a product or service
- Should follow all the guidelines and you can view them by visiting these PR sites: Newswire.com, PRbuzz.com, and Releasewire.com
For link building, I’ve hired someone at Fiverr.com who NOT only writes content, but will also distribute the PR within these popular networks. Head over to Fiverr.com and do a quick search and filter to â€œhighest ratingâ€. If this is your first time, then shoot a quick message asking them what’s included in their gig. Don’t forget to include a â€œboilerplateâ€ in the content, which is a section that includes your link so it will be distributed several times through the PR network. These are great for links and building traffic.