3 Essential Blogging Skills You Should Pursue

What are the 3 essential skills you should acquire in order to experience a topnotch success with your blog?

I can boldly say that most bloggers work more than 15 hours a week and as such, they need to stay on track. Being busy doesn’t necessarily mean you’ll make money blogging or drive tons of free traffic.

Therefore, you must revisit your goals and see if you’re still on track or have been distracted unknowingly.

When I started blogging, I thought every activity requires my attention.

But I was wrong. Yes, there is nothing wrong in knowing what’s happening here and there, but when it comes to growing your blog, I want to share the 3 essential skills you should pursue and lay your hands on.

Right away, let’s explore the 3 essential skills and show you how to develop them easily:

Communication Skill

Did you know that most bloggers are too timid to meet people when they attend conferences and workshops? I’ve attended about three this year and I can tell you that making friends quickly is a skill that most people don’t possess.

But if you want to take your blog to the next level, then you’ve got to move away from your own portal and communicate with other people. This is where networking comes in.

Yes, I agree that you started your own because you’ve something valuable to share, but if you’re alone, how on earth are you going to promote that content?

When I started guest blogging like crazy in 2012, I connected with a lot of A-list bloggers and that connection brought in writing assignments, book projects and I was able to make more money than my friends who work with big firms in their city.

No matter what you do, learn to communicate effectively. Don’t be shy to meet people. Don’t be shy to connect with other bloggers. Don’t give excuses why they’d reject you.

Ideally, before you pitch a guest post to an A-list blogger, find out how they’re doing, how the family is fairing as well.

Talk to people with respect. If you can communicate well, you’ll be able to clearly showcase the value you provide. This blogging skill is priceless – go grab it!

Persuasion Skill

I love to persuade

Now you need to convert readers to email subscribers. And stealthily nurture the relationship until people start to believe, trust and like you. At that point, it’d be easier to convince them to buy your affiliate product or order your latest e-book.

Persuasion skill is vital because you need to make money with your blog. The blogosphere is already saturated with bloggers who wants a piece of the cake. You need to stand out in the crowd, by using persuasive skills. If you promote physical products like camcorders, apparels or digital picture frames online, using persuasion on your reviews can boost your sales.

For instance, if a reader wants to buy a web hosting package from Hostgator. You and I know that millions of blogs review this because they want the recurring income (well, who doesn’t).

But the most important factor that would determine who the reader buys from is persuasion. If I visit your blog and you highlight the benefits, give me HUGE bonuses and even help me set up my new blog, I’d be more likely to buy through your affiliate link.

Remember that giving away so much value isn’t enough. You’ve to learn to communicate it like copywriters do. Persuade people to buy from you, rather than your friend who also reviews the same thing.

So how do you persuade people to listen and buy from you? Well, the first step is to understand the basics of psychology. Why do people buy products online? You’ve got to understand that prospects buy out of emotion but at the end, they always justify it by logic.

Learn how people think and act. This way, you can write persuasive blog posts, craft catchy titles and use strong but no-hype call to action designs.

Can I let you in on a secret? Did you know that my typical post is well-detailed, about 3000 words? See 73 writing tips. But notwithstanding, my readers still enjoy it, because I use persuasive tactics to hook them. Aha! Keep your mouth shut!

Outsourcing skill

The last blogging skill that’s so wonderful and I advise that you pursue it is “outsourcing skill.” Let me tell you the truth – for you to make a good living online as a blogger, you need to bring other people onboard.

You will need the services of a writer, a web graphic design, a programmer, a marketer, virtual assistants and so many other professionals.

Even if you’re proficient and can do all of that, you don’t have enough time to subject yourself to rigorous work. Professional bloggers whom you admire today all have people working with them.

I’m telling you the truth. Learn how to outsource to professionals without investing all your hard earned money. In fact, outsourcing skills helps you to become a productive blogger so you can write more, promote better and make more money.

Take action…

There you go, the 3 powerful and essential blogging skills you should pursue and lay your mighty hands on. No matter how long it takes to become an expert at these skills, don’t give up.

Remember that persuasive and communication skills makes you a better writer, while outsourcing skill makes you a productive and effective marketer.

Have you acquired any special skill recently that’s been helpful to your blogging business? I can’t wait to read your valuable comment below. See you ahead.

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28 thoughts on “3 Essential Blogging Skills You Should Pursue”

  1. Fit Missy says:

    Take ACTION is key!

    1. 100% right, you just have to want to it, dare to do it and have the strength to do it, but just right to do it.

      1. Yes,Action takers is never a loosers but always winners,quiters is alway the loosers
        I remember when i decide to start my blog.I never forget this

  2. Pia D'Alia says:

    Thats very well written. I found this informative. Thank you for sharing it.

  3. Rizvan says:

    Another amazing article…

    Guest blogging I have found difficult because you have a lot of competition within guest blogging with hundreds of people in the industry submitting blogs to some of the A-Listers.

    John, will you recommend any tips that will get you ahead of the submission group and increase your chances of getting your “blog post” published.

    I agree that persuasion is very important and this is directly linked to the effort you put into your work. I make sure to at least write 1 blog daily and then the next day look it over before publishing to make sure that I have included everything that will help people understand and follow what I have written about. The reason I take that extra day is because when you first write a blog fatigue might kick in and you cut it very short but when you go back to it the next day you notice a few points you have missed.

    Hiring a blogger is great but only for those that can afford it…I would recommend anyone getting started to do it on their own in the beginning so you don’t get lazy because there might come a time that you will need to do the work yourself again.

    Thanks John for another wonderful post…

  4. Akos Fintor says:

    Hey Michael,

    Superb post……..once again.
    I think it is super essential part of the game that you work with a team.
    For instance I am not techy at all, so with design and coding….etc I’m waaaaaaaay behind.
    Thanks God I found one of the hottest outsourcing agencies that’s out there.
    Once you find really good programmers, you can really make magic happen on your site “dirt cheap”
    Even though my new blog is on Thesis and I made it very simple looking I have some serious improvements in the back side of it.
    Anyway I guess what I was trying to say that to outsourcing is key. Cloning yourself for pennies!


  5. Another great one about bloggng.I have to start blogging and I have never done it I will take his advice and start trying to do it on my own. Thanks guys.

  6. Great article, out of all of those skills, I think persuasion is the most important following communication. The ability to persuade is very important in online marketing.

  7. Zack says:

    Michael, you are absolutely right. Don’t fear that other bloggers will reject you. Networking is always good. Rejection may not feel good but if someone rejects you, they probably aren’t friend material anyways.

  8. Edson Hale says:

    You communicated all the three points to us very persuasively and you need not any kind of outsourcing because you are a gem of a blogger

  9. Ben Troy says:

    I am working on getting better at changing my blog design and also becoming a better planner for my blog.

  10. I. C. Daniel says:

    I have acquired patience, may be a skill in the right time isn’t?
    (before I was thinking just make money fast and blah blah blah)

    1. I’m leaning more towards this one. It seems that the more patience I am the more sane I am. I’d take patience over hit and run any day.

  11. faisal says:

    These skills need to be honed over time!

  12. Riki says:

    Great tips, thank you for laying them out so clearly. Can you elaborate on what some of the persuasive tactics are that you use to hook your readers?

  13. Sunday says:

    Sure Michael, you are spot-on again! You recommendations are right on spot. The skills of communication, persuasion, and outsourcing are vital for online success. Its a pity that most bloggers don’t seem to recognize this all important action.

    Nonetheless, for any who stumbles upon this piece, it becomes necessary to be reminded of the importance of developing these skills.

    For communication and persuasion, it is important to develop and apply these skills when creating contents in any format for the blog.

    In kingged.com – the social aggregator website for Internet marketers where this post was found.
    Sunday – Kingged.com contributor


  14. metz says:

    Very well-written and informative. I can’t resist to finish reading the post!

    In my view, as we understand blogging, it is a door to get connected with different people around the globe. Think the purpose of your blogging, well, obviously readers will hit the comment box and share their opinions and ask various of questions. You have to communicate, I mean your communication skill should be good.

    Give them the impression that you’re enthusiastic about talking to them.
    Ask open-ended questions about their interests.
    Show them approval: Tell them what you admire about them and why.

    These three will be helpful, it is better to practice these.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

  15. Oh ! You’re right, you help me answer all of my problem! Thank you very much john chow!
    I planning to make money with my very very small blog and follow your way ! ^_^

  16. Angelina says:

    i found your blog really informative..you just suggested some awesum tips.persuade is really important in online marketing..!!Thanks again..!!

  17. George says:

    Some time your English grammar and spelling also counts.
    Another great article from blogging ninja, keep it up

  18. firebrand says:

    *It’s great stuff. I get it some new information through your blog.

  19. chonghee says:

    Hey John,

    I am a new blogger, can you share more about guest blogging and A-list bloggers?

  20. Jobhawks says:

    very very nice tips for me its great work for me thanks.i am new in this field i Gaines lot of things thanks again

  21. JR John says:

    Persuasion sure is a biggie!

    In my eyes, copywriting is one of the most important things you could ever learn IM-wise. If you can make people give you money…you’ve got it made. 😉

    JR John

  22. Hi,

    Thanks for the informative article! I look forward in using this tips immediately.

  23. collins says:

    Hi John,
    This is a great post with loads of evergreen tips for all internet marketers. I am just starting out and would love learn more from You.
    Thanks for sharing.

  24. Angelina says:

    I planning to make money with my very very small blog and follow your way ! ^_^..your tips are great help…!!

  25. Hank Klinger says:

    It’s funny how you can read the same thing from the same people, or hear something over and over again… But at some point you read it in the right way and it just clicks. I always make it my main objective to provide value, but way to often I seam to do it in a way that gives the reader what they want and then sends them packing. Enough of that, thanks for the post. And I say Massive action is 100% the most important aspect of making money online. Thanks again!

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