3 Fail-Proof Ways To Earn More From Your Email List

Just for a moment imagine you’ve access to 100k email list.

And the subscribers are active and have a lot of money to spend. What would you do to get a slice of that profit?

That’s a million dollar question. Isn’t it?

Email marketing has come a long way – and smart bloggers have embraced it.

But the question to ask is how many bloggers TRULY earn from their list members?

“The money is in the list.” Don’t forget that a lot of business owners have read this phrase and it’s almost become a cliché.

I don’t even like to see it anymore… used it for emphasis only.

Let’s not get in all mixed up, because there is more to building a list. That’s the first equation; the second equation is getting benefits from the list members.

I’ve had a fair share of success with my list, and so I want to show you the 3 fail-proof ways to earn more from your own list. Let’s go…

1.   Invite 10 – 50 subscribers to come onboard

Come onboard for what? Well, to help you with your upcoming project. An email list is like a storehouse, where several items are kept.

You may not sell directly to your subscribers, but you could use their knowledge to create a valuable product or post.

The concept of using subscribers’ brain isn’t new. In fact, several bloggers like Danny Iny, Darren Rowse and a host of other pro bloggers have used it. It works.

You just need to send out an email newsletter to your list, informing them that you need 10, 20 or 50 active persons to lend you their support. However, they need to act fast before you close the door.

I can assure you that more than 10 persons would gladly volunteer to help, especially if you’ve been of great help to them.

It’s time to get a reward for your love towards them. Get a sizable number of your subscribers involved in your project. This is one UNIQUE way to earn more… I think it’s worth more than $1,000+ in product sales…

2.   Ask open-ended question    open-end question mark

When you’re about creating a particular product or content and you experience writer’s bock, you could ask your email subscribers to support you.

How? Just ask an open ended question and you’ll get a handful of ideas to run with.

There are basically two types of questions people ask.

Whether you realize it or not, one is not better than the other, but their individual roles are different.

Let’s give an example. Let’s assume that you want to write an e-book on “SEO strategies.”

When you seek for help from your list, don’t limit people to the answers they can give. In other words, throw the ball into their courts and let them do whatever they want with it.

You could ask, “How do you research keywords?” Did you observe how open this question is? I didn’t ask how they research long-tail keywords or which tools they use. This strategy is what I used on my keurig b60 reviews blog where I educate buyers – open ended question works.

Your aim is to get your list members talking.

The answers you’ll get will be pure gold because you’re going to see new keyword tools, research techniques you never would have imagined and so on. And the last way to earn more from your email list is to…

3.   Recommend a recurring affiliate program

I’m not saying you should sell your readers any affiliate product, because that’s not your duty as an affiliate marketer. Oops, did I just say that?

I’ve said it several times that the role of an affiliate is to presell, recommend and stand in the gap between the product owner and the ideal customer.

The truth is that prospects don’t like to be pushed into buying any product, no matter the value it’d bring.

They want to make buying decisions based on their emotions, and justify it with logic. That’s what copywriters do – speaking to their emotions and using benefits to captivate them.

And if you actually recommend a product that’s been helpful to you, subscribers would love you more, believe and trust you with their hard earned money. Is it really hard?

Of course, making money is good, but don’t make it seem as though your life depends on the commissions you’d earn.

Position yourself as a solution provider, not as a blogger per se and more money will flow into your bank account.

In order to minimize your hard work, you need a source of passive income. The way to get it is by promoting recurring affiliate offers like autoresponders, web hosting, social media tools, blog backup services et al.

Take charge of your list

To clarify what I said earlier, the money is never in the list, but in the communication, trust and influence you’ve built over time with your list.

Don’t believe anyone who tells you to collect leads and start bombarding them with premium offers.

Take your time to build a responsive email list and you’ll never again worry about Google Panda, Penguin, EMDs and maybe the tiger updates…

Do your list members actually know and trust you? Please be honest – share your opinion in the comment box below. See you at the top!

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Photo Credit: Inanutshell

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26 thoughts on “3 Fail-Proof Ways To Earn More From Your Email List”

  1. I. C. Daniel says:

    Interesting advice, to build that list require some product, not just idea of creating one,, making money from 20 friends who help you create a book not really like it. Or I misunderstood this article.

    Best regards from I. C. Daniel

  2. Alvin says:

    I have a relatively small list right now, but I make very sure to only send them quality emails so as to keep up the good relationship 🙂 It’s the reason why there are very few to no unsubscribes

  3. Thanks for this, Mike. “The money is in the list” has become a tired, old cliche and one that I think needs rephrasing. It should be:

    “The money is in the list…..IF you know HOW to treat your list!”

    I bet there’s millions of people out there with sizeable lists and non responsive subscribers because they’re not being looked after properly.

    1. Exactly Morgan, if you’ve a list of subscribers, looking after them properly is the only way to profit from them. Thanks for your comment.

  4. Keshav Yadav says:

    As of now i’ve only got a small list, but i will definitely be listening to your points, and will send some quality email as to keep them away from marking my emails as spam. Once again, I learnt something good from thsi blog. thanks!

  5. lucas says:

    Ninguêm gosta de spam o melhor a fazer é dar a opção da pessoa recusar em receber emails vindos de determinados endereços

  6. I have a relatively small list right now, but I make very sure to only send them quality emails so as to keep up the good relationship 🙂 It’s the reason why there are very few to no unsubscribes.

  7. Andreas says:

    “money is in the list” that right am currently failing to make big bucks with my list , many people unsubscribe every day maybe i don’t create value. so will try to create a project with few subscribers this this gona work at the end

  8. SAJID says:

    I really try hard to work on my mailing list but i am so sorry to say i never get successful in building a great targeted email list and secondly i am unable to convince them….:(

  9. Kingged says:

    Short but straight to the point piece, Michael. Good one.

    I particularly agree that “… prospects don’t like to be pushed into buying any product, no matter the value it’d bring. They want to make buying decisions based on their emotions, and justify it with logic”.

    Thankfully good copy can easily convince the emotions, as you rightly pointed out.

  10. Joel says:

    Interesting advice, to produce that list require some product, not only concept of creating one.

  11. thank u sir for such an awesome piece of advice!

  12. Fawad Malik says:

    Inspiration said Michael & sure i will build a responsive email list and i have known that nothing to worry about Google Panda, Penguin.. Thanks for the great advice.

  13. faisal says:

    What about the cost of the program?

  14. Christopher says:

    You are right. As Andres Chaperon (one of the worlds top email marketers) says: “The money is not in the list. The money is in the relationship with the list.” If you focus on doing right by your subscribers, worry about one thing and one thing only…overwhelming them with VALUE, the money will follow without you having to try.

    1. Oh yes, I’ve read so many good things about Chaperon. He must be cool guy, I suppose?

  15. Aqib Shahzad says:

    Thanks sir for sharing informative and useful article that helps us to make good income through email list.

  16. Orlando Pena says:

    Great information, and very useful indeed. I agreed, treat people well, provide helpful information, and your list will grow. The money is not in the list, the money is in providing information that people can benefit from.

  17. Tywon says:

    This is an awesome read. I love the part of the article where you say to recommend products to your list – not sell to your list. The key is to build value with our list and the money will follow.

    1. Exactly Tywon. It’s about bringing value to your list, and eliminating anything that can bore their lives.

  18. FERNANDO says:

    Interesting advice Michael. It’s true that looking after the subscribers and giving them a produce they require or recommending is crucial earn your way to online success.

  19. Caleb says:

    Having a list is the perfect way to have a consistent affiliate marketing business because once you establish that relationship with those on your list they will purchase through your link as long as you do what you said here…

    stand in the gap between the product owner and the ideal customer

    It goes without saying that your list should have the ideal customer for a particular affiliate product or you wouldn’t be promoting that product to them.

    Now one thing that most miss in email marketing is having the proper sales funnel so they can earn more from their list. This sales funnel consists of something valuable you are giving, a related onetime offer that could be that recurring income generator you mentioned, an autoresponder message series that builds the necessary relationship while at the same time preframing them to accept your recommendations.

  20. aaron says:

    Great information in here. I think that getting started is the hardest part. A lot of the people who have already made money forget what it’s like to get started.

  21. Abhi says:

    Is Email marketing beneficial
    How can we do that
    Please guide me

  22. Sohale S. says:

    Once again great article, I can easily see how someone could go out today and monetize their traffic with the help of this article. Great piece!

  23. Ranjith says:

    How to Get Genuine Email List.
    Can Anyone give instruction to check genuinity of List

Comments are closed.