3 SEO Strategies You Need To Drive More Traffic

Let me share with you some of the SEO strategies you need to drive more traffic to your blog.

You and I know that before you can build a successful blog, you need people.

Truly, a community is not composed of Trees and Animals – it has to be real people with taste, otherwise it’s no longer a community.

Search engine optimization has become one of the delicate marketing practices – as a result of Google Panda, Penguin 1.0 and now the Penguin 2.0.

If you had listened to your inner voice, you’ll hear Google telling you something that no one else knows.

Matt Cutts is a cute guy who tends to reveal everything that Google is up to. But there is one thing that you should be focused on. I’ll reveal that one thing in the 2nd strategy.

So without much ado, take these 3 SEO Strategies, apply them to your blog and drive quality traffic. Shall we?

1.      Make your old content relevant

googleThis is a no-brainer. But if you truly want to start driving organic traffic from Google, then don’t neglect your old content.

I know you must have written hundreds if not thousands of blog posts in 2011, ’12 and this year too. Are they still valuable?

Did you know that Wikipedia does not advertise anywhere? Maybe I’ve been blind to this, but I’ve never seen wikipedia’s Ad campaign in Google, Yahoo or Bing Search Engines.

All the articles they’ve written years ago are still relevant because the editors and writers interlink them.

Wikipedia has covered 99% of the topics you’ve in mind and Google loves them because they interlink a lot. Sure, relevance is what you must earn for. Also, Mashable, Techcrunch and other authority content websites interlink a lot.

The posts of 2002 till 2012 are still referenced. In the eyes of Google, such articles and videos are still valuable and that’s the key point of effective on-page SEO.

When you write blog posts, make sure you interlink your relevant pages. It can send positive signals to Google and get you some traffic love?

2.      Link out to authority sites

Don’t be selfish. Search engine optimization has gone beyond your own blog and grandma’s pet naughty free blogger blog. You’ve to link out because you don’t know it all.

Experts have strong networks and when you link to other relevant content pages outside your blog, you’re telling Google that you know who is who on the internet. It’s about building a community of influencers who know their onions. Hmm, I mean Carrot!

If your niche is internet related, then you’ve a lot of authority sites to link to.

And the good news is that health related niches are seen as authority – Google therefore rewards health sites more. Answer me, Medical Doctors and Bloggers, who should you trust?

If you answered Medical Doctors, then you can understand why Google is driving angrily towards authority.

3.      Focus on relevant content

After Google released their first Panda update, there is a call for relevant content.

You’ve to identify your niche and stick to it. Forget all the hype about quality content, the only quality content is one that’s helpful and relates to a group of people.

Don’t cast your net too wide and expect miracles to happen. If your niche is internet marketing, why not narrow it down and be more specific.

I mean, you can write about email marketing 95% of the time? Do you want beautiful templates and easy-t0-use autoresponder, Try Gestresponse free for 30 days.

Or what about social media, SEO, brand marketing, business start up, monetization, traffic generation et al? When your content is relevant, you’re telling Google where your expertise lies.

Because if you claim to be an expert, then you can’t be jack-of-all-trade and master-of-none. Write epic content that can help your target audience. Don’t try to impress everyone.

Google tracks the keywords you mention and use on your content consistently. Search engine spider doesn’t have eyes or intellect, but it can tell what keywords you’re trying to optimize for if used on a regular basis.

When you write guest posts, make sure it’s relevant to your domain and niche, then link back to your most-relevant post. Continue doing this and gradually, you’ll build authority and drive traffic beyond your wildest imaginations.

SEO is still alive…

Yes, web 2.0 websites have become stronger after Penguin 2.0 update. When you build branded anchor texts from the content, it can bump your rankings almost overnight.

An example of a branded anchor text is http://contentmarketingup.com, instead of content marketing. You can then link the anchor to a relevant content page on your blog.

SEO isn’t dead. Yes, a lot of changes on the algorithm have been recorded way back, but the foundation is still the same – build authority links with your relevant content.

What do you say? Did Penguin 2.0 update affect your website? Share your opinion right below and go see a movie…will ya?

About MeIf you’re looking for a professional to write content for your blog/website, I’m open for hire right now. You can focus on what you know best, while I produce the best traffic-sucking and income-generating content for you.

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37 thoughts on “3 SEO Strategies You Need To Drive More Traffic”

  1. Jason James says:

    Nice article Michael.

    What do you recommend for not quitting before you start getting SEO results.Getting organic traffic is tricky and you have no way of knowing if your blog is going anywhere or if you are just trying to dig past a rock with an iron shovel.

    1. Keenan Handy says:

      I think that’s where the old 80/20 rule comes in. 80% of your efforts will result in 20% of your Traffic. I think the best thing to do is track where your traffic is coming from. You can use google analytics, your cpanel should have detailed report of where all your traffic is coming from, Atleast mine does. I use namecheap hosting. And I don’t here this simple plugin mentioned enough but WP slim stats is great! Once you find out which traffic method is working, forget all the others and focus on just those few! Most important write for people first and add VALUE. Then go back and do your SEO.

    2. Can you paraphrase your question James. Not so clear for me to answer… sorry.

  2. You explained almost all such things for which i worried. Wikipedia is the live example to learn about inbound links for on-page seo. Thank for showing your strategies. 🙂

    1. Nobody hates wikipedia’s on-page SEO strategy. Thanks for your comment.

    2. Yogendra,

      I totally agree with your comment. I go to Wikipedia almost every single day that I’m online. There is much to learn from that site. Great on-page SEO tips.

      Best,

      Stacie Walker

  3. Cole Wiebe says:

    Some solid information, and refreshingly balanced. I believe there’s been a lot of fear put into bloggers to avoid linking out, lest they lose “link juice”, but I’m with you that linking to the right sites increases relevance. I also agree that SEO is anything but dead.. There were some unscrupulous link builders, and they got theirs, but attracting quality authority links is still at the heart of good rankings and traffic. I believe that better SEOs have been writing high quality relevant content all along.

    1. You’re 100% correct. No addition or minus.

  4. Sahith says:

    Very useful information…Gonna try this on my blog..

  5. Good article. I like the idea of narrowing down your niche. I have a tendency to go too broad at times.

  6. Edson Hale says:

    You are right Michael I have been toiling for the last one year to do miracles with my niche of making money but quite confuse over what to do and what not do. but now I am seriously thinking to limit it to any one aspect of money making. Great tips; especially the first one, usually we forget about our old contents and think it as scrap.

    1. If you regard your old posts as scrap, so will Google. Google spider follows you, like a Ducklings follow the mother.
      On the other hand, if you revamp it and make it fresher, Google will have no other choice than to place “VALUE” on the
      page and send you free traffic – not a guarantee though!

  7. I. C. Daniel says:

    Best article I’ve ever read so far about SEO Strategies. Thanks!

  8. Kuldeep says:

    Hi Michael, very nice article with great tips to drive more traffic to our blog. Thanks for sharing this article dude.

  9. Susan Velez says:

    I did not get affected with the recent Google update. However, in the past a lot of my niche sites did lose their rankings.

    Thanks for sharing on how to do SEO marketing the right way. I have to admit I haven’t taken a lot of time to implement SEO. I did not really want to do anything that would jeopardize my rankings.

    Now that I know how to do it properly and how to do the anchor text links, I may have to begin doing some SEO marketing.

    1. Lively comment Susan. Remember to always alternate your anchor texts in order not to raise a red flag with Google.

  10. Mayank says:

    Thanks a lot for these tips. I thoroughly enjoyed reading your post. Most places one won’t find the above 3 strategies that you discussed.
    Thanks again and keep sharing such informative posts.

  11. David says:

    Great tips Michael. I was looking for an article like this.

  12. Good Article man,

    A lot of people try to link spam in order to rank their sites higher up in Google. This is not only unethical but flat out doesn’t work after Penguin 2.0. Not only that, but you are slowly destroying Google’s quality SERPs in the process.

    I recommend blogging about whatever you want related to your niche. Simply interlink to internal pages in your blog and have the keyword you are targeting in the title as well.

    1. So simple. But it still works.

  13. Hi Michael,

    SEO is something I’ve only very recently started paying attention to so your article is really helpful. Linking is definitely something I need to do more of.

    Thanks for sharing 🙂

    Laura

  14. faisal says:

    agreed, optimisation is key

  15. Entreb says:

    Great strategies Michael! I agree, we should not be selfish in linking to authority sites that will give more value and credibility to our blog posts. These reliable outbound links will serve as reference and support to what we are writing.

  16. Jethro sas says:

    I think the things you discussed here are the things I should value and apply in my online business. I love earning money online and before I reach that, I should learn all the ins and out of blogging, internet marketing and the like. Reading here in johnchow.com site makes my day and of course, I learned a lot too. Keep writing guys!

  17. Michael says:

    Hi Michael, thanks for your valuable advice. I’ll used this how to bring traffic tips to increase traffic of my blog. http://textbooksandbooks.blogspot.com.au/
    Thanks for sharing. All the best.

  18. Bashir Ahmed says:

    Hi Michael,

    Very nice written and informative post. I agree with you SEO is not dead yet, there are things changed otherwise Black-hat SEO masters always win the Google game.

    After Panda and penguin update we should focus on quality content and interlinking our old blog posts that are relevant.

    Off-Page SEO is very important too, but now we should build the natural backlinks and don’t use Anchor text. You’ve mentioned naked link for backlink but I’ve read we can use our brand name or other generic words like, Click here, See here, Check out this post, etc.

    Thanks for sharing nice post.

  19. Nino says:

    Very useful tips. Thanks for sharing.

  20. These are all really great tips, thanks for sharing!

  21. The first advice to link back to my old posts, and interlink my posts alone work wonders. I can generally rank up highly with these 2 steps. Links are powerful!

  22. Anirudh says:

    lol, I loved the meme you inserted in the post! I too always add these kinda memes in my posts too! It interests readers like me 😉 Maybe, this is also a strategy to drive more traffic, huh? 😛

  23. Britt Malka says:

    This blog is an excellent example of linking to older blog post.

    I’m guilty of only remembering to do that when I write a series, like review of product part 1, part 2, etc.

    From now on, I’m going to add links to older blog posts every time I post a new blog post – starting with the one I just posted a few minutes ago 😀

    Thanks for the reminder, Michael. Reminder… because John actually explains this part in “Blogging with John Chow”.

  24. Focusing on relevant content is SO important. Totally agree with you, you can’t try to be everything to everyone or you water down your credibility and expertise until you are an authority to no one.

    Great content that is specific to a tight target audience will have them sharing and talking about you.

    Great stuff thanks for sharing.

    Stacy

  25. Thank you for this post. It’s easy to forget to look back through your ‘old’ content and make it relevant and interlink them.

  26. FERNANDO BIZ says:

    Great article and the second tip is something we didn’t much considered. I agree with you about sticking to chosen niche is vital for long tern organic traffic.
    Few of the blogger who started with me has now gone wild with expanding and writing about basically everything and the blogs look like a mess. When I spoke to one of the guys his answer was “Mashable” also writes about everything so what’s wrong?

    People are trying to do what authority blogger doing and they are more likely screw up and unless they write about their expertise.

    Thanks for the great and share top tips for SEO. Btw if anyone like to know about the latest seo just Google ” Latest SEO techniques” and my personal online business blog “fernando biz” will be on top with some great tips.

  27. Awesome information. Especially liked your explanation on the new Panda changes, dealing with relevancy. I believe the new changes are going to improve search results, and us as marketers should learn how to use the changes for the betterment of all.

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