What Is A Clickbank Product?
Clickbank is a secure online retail outlet for more than 12,000 digital product vendors and 100,000 active affiliate marketers. A Clickbank product is simply any product (generally eBooks) that are sold through Clickbank’s unique system.
3 Steps To Properly Promote A Clickbank Product Via Your Blog
After launching my Facebook Ads Guide on Clickbank, I have sold a ton of copies and learned a LOT about how the Clickbank-sphere works.
It’s interesting how the affiliates differ so much between Clickbank and an affiliate network for example. It’s been a great learning experience and I want to share some of that with you today.
In the past I have promoted many Clickbank products via my blog and never realized three huge problems that are especially true when you promote “make money online” products via Clickbank. Although, these problems extend to all niches on Clickbank, not just “make money online.”
It wasn’t until I was on the “vendor” side of the clickbank products that I could see exactly what was happening on the affiliate side. This lead me to discover three ways to promote your Clickbank product on your blog more effectively.
I’ll first go over the problems and the wrong way that people promote a Clickbank product via their blog. Don’t make these mistakes!
Problem 1: People Purchase Via Their Own Affiliate Links
When you promote a Clickbank product, it’s extremely easy for someone to simply sign up for Clickbank as an affiliate, essentially refer themselves, and buy the product at a hugely discounted rate because they get the affiliate commission.
It’s pretty crazy actually… the numbers are as 10%-15%+ or more. When big affiliates and email lists would send out a promotion for my product, many of the sales would come in from them, but about 10% of the orders (over and above the normal) would be people using their own affiliate link.
I mostly assume they are using their own affiliate link as there is no way to tell. But many people have their name in the Clickbank username, making it very easy to assume.
This is a big problem. Just think what an extra 10% of sales could do to your revenue! If you made 10 sales… you might now make an extra one sale. 100 sales, an extra 10, and so on. This might now sound like a lot, but when you’re talking products with 50%-75% commission, you are looking at as much as $60+ per purchase!
Problem 2: All Positive Reviews
It’s easy for us bloggers to want to try to earn as much commission as possible from promoting a product on our blog by only telling our readers how great and amazing it is.
I’ve done this many times in the past.
Every review was a 5/5 star, every review was positive, everything was great… While I still made sales, I discovered this is not the best way to write reviews for Clickbank products.
Problem 3: Forget To Actually Review The Material
It’s unfortunate to say that there is a LOT of crap on the internet. Many digital products are worthless at best. It’s easy to fall prey to the marketing message that a Clickbank product offers without actually looking at the “meat” behind it. You really can’t write a good review unless you have actually looked at the material yourself!
Solution #1 – Include Bonuses Of Your Own
The best solution to overcome affiliates buying via their own affiliate link seems to be by offering a bonus of some sort. The more value in your bonus, the less likely it is someone will still purchase using their affiliate link. These don’t have to be physical products or anything crazy. Just something that would be of value to those purchasing the Clickbank product.
For example, when I promoted the Plenty of Fish Ad Uploader by Mr. Green, I included details from a private interview I did with the owner of Plenty of Fish.
The interview was really a simple word document (converted into a PDF… because people feel like PDF’s are more valuable). It outlined all the good points that the owner of Plenty of Fish told me when it comes to advertising on his site.
By offering this simple bonus, I was able to get a good number of affiliate commissions. I still get them to this day. Simple but very effective.
The next example is when I offered a bonus for Local Lead Plan, a complete guide to localized internet marketing. This time, I offered a secret method that I personally had used to get clients for my local lead business. Again, a simple PDF… 2 pages long. It worked really well.
The bottom line is you will ALWAYS lose out on sales due to people purchasing through their own link… there really is nothing you can do except add value and get SOME of those people to decide to buy through you instead. The other benefit to doing this is that people will naturally start to check on your blog about a product before buying it to see what little extra bonus they can get! This will mean more money in your pocket over time.
How To Offer A Bonus
To offer the bonus, simply include at the bottom of your blog post that the people who purchase through your link will get X bonus. All they need to do is forward their clickbank receipt to your email and you can verify they purchased via your link, etc that way.
Solution #2 – Write Something Negative…?
I’ve found that the best converting clickbank reviews are the ones that include something negative about the product. You don’t have to flat out say… “Oh I hate this about it.” But having some sort of wish list or what the product is missing is a great way to show the readers what the product HAS and still give an honest, trust worthy feeling in the review.
A recent study by American Express shows us that consumers actually seek out negative opinions on a product more than anything before deciding to purchase.
I believe because so much of the product reviews are all positive… that they just want to know WHAT IS THE DOWNSIDE? Including this could mean more sales for you. KaChing!
Solution #3 – Review The Material
This seems simple enough. Actually review the products that you want to review. I can hear many of you saying… “But, I can’t afford to buy all those products!” Thankfully, many times, you won’t have to! I know when I launched my Facebook Advertising Guide, I would give free review copies away to bloggers that had any sort of following in a niche that was similar to the “Make Money Online” niche. That’s right… I’d give away my $116 course for free just because they were going to review it.
In fact, if you simply contact the support of the products you’re wanting to review, you can more often than not get a free copy or discount so you can give the best review possible.
So there you have it. Now it’s time to go make some Clickbank cash!
This article was written by Jonathan Volk. A full time blogger, speaker, affiliate marketer, and online entrepreneur. I’ve written about him before here, here, and here. Check out his blog for tips on internet marketing and how to make money online.