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300×250 Embedded Ad Spot for Sale

written by John Chow on October 7th, 2007

I have the 300×250 ad spot for sale. That’s the ad you see on the right of this post. The 300×250 ad is embedded into the first two posts of the front page and into all single posts. The ad also appears in the first two posts of the full feed RSS. This is the only ad that shows up in both the blog and the RSS feed. All together, over 1 million banner impressions per month are delivered to this ad.

The 300×250 banner spot is the biggest and most visible banner spot on this blog. It is also the highest performing. Zeila Rich used it to make over $13,500 in five days by using the banner spot to promote her SGR affiliate program.

We’ve made at least 10 times of what we spent so far. We paid $1,250, and we made over $13,500 as of right this second with the SGR Affiliate Program. On top of that, we’ve had over 312 subscribers to our newsletter only within 72 hours. We still have over 25 days to go. The truth is this is the BEST ROI ever for me as an advertiser.

The first time the banner spot was sold, it was immediately flipped for a profit. It would have been flipped again for a mega profit but by that time, I had put an end to ad flipping.

Only Ten Spots Available

Your ad will go in rotation with nine other banners. This will help to counteract banner blindness that often happens when a reader sees the same ad too often. Price per banner rotation is $500 per month. In this case, a month is from October 11 to November 10.

If you’re interested in securing a 300×250 banner ad, PayPal $500 to johnchow@johnchow.com, and Email your 300×250 ad to same Email address. The banner can not be bigger than 25K in size. Animation is allowed but no Flash please. I expect all 300×250 ad spots to sell out so get your order in now if you really want it.

bob cobb said on October 7th, 2007 at 7:56 pm

Damn, gonna make some good money with this ad :twisted:

Reply to this comment
Turk Hit Box said on October 7th, 2007 at 10:44 pm

Too bad I can’T afford it :(

Reply to this comment
SEO Optimization said on October 8th, 2007 at 5:27 am

Yes he will, but i believe that 9 ads in rotation it is a bit too much, even for a busy blog like Johns. After all he can give it a try and see later if he should diminish the number of ads in rotation or continue with that same number.

Tho that will bring him 5k a month if all 10 slots get sold…yummie…

Reply to this comment
John Chow said on October 8th, 2007 at 9:47 am

It works out to $5 CPM. I used to make that much from Google when it was running in that spot.

Reply to this comment
Blain Reinkensmeyer said on October 8th, 2007 at 5:34 pm

I make $15 CPM from my 300 x 250 adsense block in that spot. I guess that is just the difference between the pockets finance industry and bloggers :mrgreen:

Reply to this comment
Everton said on October 10th, 2007 at 12:02 am

isn’t it around $16CPM at approx 300k PVs?

Sounds reasonable to me for the hotspot on the site.

Reply to this comment
OnlineCashFlow said on October 7th, 2007 at 8:33 pm

Great offer, too bad I can’t afford that! :twisted:

Reply to this comment
Guitar Hero 3 said on October 7th, 2007 at 8:34 pm

Damn thats allot of money.

Reply to this comment
Raj said on October 7th, 2007 at 8:47 pm

Maybe next year i can buy this

Reply to this comment
lyricsreg said on October 8th, 2007 at 3:49 am

Or the year after that :twisted:

Reply to this comment
Blog Contests said on October 7th, 2007 at 8:50 pm

A case study from other previous advertisers would be interesting!

Reply to this comment
CFernandes said on October 7th, 2007 at 8:53 pm

This will add $5k to your bottom line :grin:

Reply to this comment
Henrik Blunck said on October 7th, 2007 at 8:57 pm

IF the ad was so beneficial why has it become available? :-)
Deal well with regular subscribers and create the affiliate system I talked about earlier. IF someone scores the highest they could win that spot. THAT would make it rather attractive. But might not make as much chow… ;-)

Reply to this comment
John Chow said on October 7th, 2007 at 9:21 pm

It’s become available because the current ad terms is up and I not allowing a single advertiser to take up the entire spot anymore. I highly doubt I will put up a $5,000 spot up for grabs anytime soon.

Reply to this comment
Israel said on October 7th, 2007 at 9:04 pm

interesting. deciding if I should but or not.

Reply to this comment
Neil Duckett said on October 7th, 2007 at 11:26 pm

Israel, out of interest what site of yours would you link too?

Reply to this comment
Israel said on October 8th, 2007 at 7:16 am

it would either be my fatman blog or an affiliate offer.

Reply to this comment
Malignition.com said on October 7th, 2007 at 9:14 pm

That ad spot is tempting to say the least.

Reply to this comment
Zac Johnson said on October 7th, 2007 at 9:56 pm

Congratulations already on your next new high for monthly earnings. This will surely boost you past $20-$25k.

Reply to this comment
simple technology said on October 7th, 2007 at 10:08 pm

What a great endorsement by Zeila Rich…..hopefully it will pull in additional sales for you.

Reply to this comment
loredan said on October 7th, 2007 at 10:11 pm

Sounds interesting, John!
1 million banner impressions divided by 10, that’s roughly 100k impressions per ad…hmmm

Reply to this comment
lyricsreg said on October 7th, 2007 at 11:39 pm

how many clicks can be expected from that ?

Reply to this comment
Michael said on October 8th, 2007 at 12:03 am

About only 10? :twisted:

Reply to this comment
Israel said on October 8th, 2007 at 7:17 am

lol, more than 10, depending on what the banner is. but it wont be high.

Reply to this comment
Graham said on October 7th, 2007 at 11:11 pm

It is tempting, but 10 rotations! That is a little much, don’t you think? If it were say 4 or 5 I would have no problem paying for it.

Reply to this comment
John Chow said on October 8th, 2007 at 12:00 am

It works out to $5CPM, which is a very good rate for a 300×250 ad.

Reply to this comment
LeGo said on October 8th, 2007 at 12:01 pm

CPM is cost per impression, where you are referring to $5 as the cost per 1,000 impressions… Right?

Reply to this comment
John Chow said on October 8th, 2007 at 12:07 pm

That is correct.

Reply to this comment
Neil Duckett said on October 7th, 2007 at 11:20 pm

A little out oy my range at the moment. Would love to look at this in the future.

Reply to this comment
Michael said on October 7th, 2007 at 11:59 pm

It is one of the best ad spots but for a normal blogger or website owner, $500 is way too much! Plus take into account that the ad is going to be flipping with ten ads, I don’t think it is worth it.
John, I really want you to do something for those other bloggers out there who can’t make $10 a month. Why not make a $200 budget to offer placing your ads on other blogs (lets say $10 an ad)? That would rally benefit others. What’s more John, you should make an ad spot to is dedicated to a monthly ad contest.

Reply to this comment
Making The Money said on October 8th, 2007 at 11:27 am

Nice idea but John here to make money, if people can’t make $10 a month I doubt that John is going to see it as his problem.

Reply to this comment
max said on October 8th, 2007 at 12:02 am

oohhhh… i might need this for my latest venture. :)

Reply to this comment
Ruggero T. Ricordi of Mighty Niche Books said on October 8th, 2007 at 12:27 am

Not to rain on anyone’s parade, but the Web has changed so dramatically over the past two or three years that the efficiency of banner advertising seems questionable today, to put it mildly. Unless your site is well-known and BIG (like Amazon.com or ArilineTickets.com, or whatever), your banner ad will be ignored by most surfers. The same goes for text ads. Cyberspace is oversaturated with advertising content. One click per three to five thousands of impressions just doesn’t cut it.
The best way to get ahead? Try getting a celebrity to mention your site (or your business, or your name, or whatever) in an interview. I guess. Or invent a totally new way to promote your site. I’m trying.

Mighty Niche Books

Reply to this comment
Ruggero T. Ricordi of Mighty Niche Books said on October 8th, 2007 at 12:42 am

Comment didn’t take.

Reply to this comment
Tim from bla.st said on October 8th, 2007 at 1:04 am

We’ve just purchased a spot, we’ll let people know how it goes on our blog:
http://bla.st/site/blog/

It’s hard to find banner advertising on a high profile site for around $500/month, so although this is shared with 9 other advertisers, it is quite big and predominant, and it’s on for a whole month, not just x number of views. Will be interesting to see how it goes.

Tim from bla.st

Reply to this comment
max said on October 8th, 2007 at 1:08 am

I will trade you an ad for 100 pages on my new wiki at http://fivedollarwiki.com. How about it?

Reply to this comment
Michael said on October 8th, 2007 at 1:22 am
Googlelady said on October 8th, 2007 at 2:46 am

Max this script is now out and selling with a nice price? Because everyone now wants to make the same idea of Milliondollarwiki :roll:

Reply to this comment
max said on October 8th, 2007 at 2:55 am

Googlelady,

Yeah, we should have ready to go packages for sale at $1000 each by next week or so…well if I don’t get enough sleep that is. :twisted: :twisted: :twisted:

It took me 3 days w/o sleep. (which I found out The creator of MillionDollarWiki did the same thing…i guess it takes about 3 sleepless nights…i went to sleep everyday after sunrise…

Reply to this comment
lyricsreg said on October 8th, 2007 at 3:46 am

Looks more like the $4.99 wiki to me :)

Reply to this comment
max said on October 8th, 2007 at 5:08 am

hahaha…lol :twisted:

Reply to this comment
Mubin said on October 8th, 2007 at 2:40 am

I love how people are telling John how he should go about making money.

Reply to this comment
lyricsreg said on October 8th, 2007 at 11:31 pm

Yes, he needs the advice :grin:

Reply to this comment
Home Recording said on October 8th, 2007 at 2:55 am

If I had a need, I would grab it. It is a great location.

Reply to this comment
Missylicious said on October 8th, 2007 at 2:57 am

Wow.. $5k in advertising revenue for you.

Reply to this comment
loredan said on October 8th, 2007 at 3:41 am

No Missy, this is just an EXTRA 5k :mrgreen:

Reply to this comment
Blogging The Movie said on October 8th, 2007 at 3:24 am

great way to make 5,000 this month John.. Do you use a plugin to rotate those banners??

Reply to this comment
John Chow said on October 8th, 2007 at 9:50 am

Ad software.

Reply to this comment
Blogging The Movie said on October 8th, 2007 at 3:25 pm

Which software?

Reply to this comment
Making The Money said on October 8th, 2007 at 3:48 am

Just a question but would you accept adverts for products outside the “Make Money Online” market?

Reply to this comment
Israel said on October 8th, 2007 at 7:12 am

yes he would, it may not perform well, but you never know.

Reply to this comment
Making The Money said on October 8th, 2007 at 8:32 am

I can’t afford the $500 at the moment but I’d be willing to guess that a good ad in front of that many eyes would must give a return. I’ll get saving…

Reply to this comment
Zeila Rich said on October 8th, 2007 at 5:35 am

Here’s a personal endorsement from me:
Yes, John Chow’s ad space is very lucrative if you know how to use it. You have to understand your market and audience. We know readers here love to make money, and want to make money, so we promoted The Secret of Getting Rich Program, that pays us $500 per sale on the 1st tier, and $250 on the 2nd tier.

From the adspace on JohnChow.com, we have garnered over 100 sub-affiliates, and some of them till today, have generated passive commissions for us. From the last count, we have reached the $35, 000 mark, not too shabby, considering we spent only $1,250 in the first place. Here’s what we promoted: http://www.rich4life.us

However, what is missing from JohnChow.com is the information how someone can make money online in all the different ways. We have started from Google Adsense, and have earnt our first million from it. We are launching a new project, to help you, make money from Google, which is much more reliable than JC wants you to think. If you think blogging is the only way, you are only narrowing your options. Check this out: http://www.adsenseresurrected.com, and see how much we are earning from our current account, nearly $60, 000 per month, solely from Google Adsense.

Visit our blog, to see our first 1/2 million dollar check from Google (biggest ever check) yourself.
http://www.zeilarich.com/?p=16
We are sharing some affiliate marketing tactics too on our blog. We’ll let our guards down for once in our life for your benefit. There are so many things we want to share, that would make the gurus raging mad.

Me and Mo, we are an underground couple who is slowly surfacing, to help you learn how to make money from Google. Google makes billions from Adsense, you need to take a bite out of it yourself. Don’t just rely on blogging. It helps, only if you want to make thousands a month. Start small, think big!

Reach for the riches!

Reply to this comment
Hoto said on October 8th, 2007 at 6:50 am

5000$ in at just one ad spot, nice. i cann´t affort it, but once i gona be a big time blogger i am gona take one too. nice idea the rotation.

Reply to this comment
Mubin said on October 8th, 2007 at 11:04 am

John, could we change the ad 2X if we had the spot? Like lets say I wanted to promote one site for 15 days, and another for 15 days after that, is that cool with you?

Reply to this comment
John Chow said on October 8th, 2007 at 11:52 am

Sure, that is fine. As a matter of fact, I can run both banners at the same time. They would be divided evenly between your 1 rotation. Or I can run one for 15 days and the other for 15 days. Up to you.

Reply to this comment
chtanxw said on October 8th, 2007 at 3:23 pm

The space that put the sport car logo is worth more than $10,000 per month! Let us see when it will be offered.

Reply to this comment
Simple said on October 8th, 2007 at 3:39 pm

Damn….i can’t afford it :twisted:

Reply to this comment
great008 said on October 8th, 2007 at 5:43 pm

damn…i cant afford it yet :(

Reply to this comment
max said on October 8th, 2007 at 9:59 pm

yeah, me neither… :???:

Reply to this comment
Randy Ray said on October 8th, 2007 at 11:25 pm

John,

Is the adspot still available? I am considering of buying one

Reply to this comment
John Chow said on October 9th, 2007 at 1:32 am

Yes, I still have some spots available. If you order now, I’ll be able to put into the Oct 11 rotation.

Reply to this comment
Jorge @ InvestingAdventures said on October 9th, 2007 at 12:51 pm

If only I had the cash for a spot hah! A shame the stock market’s like crack… sigh..

Reply to this comment
Jacob said on October 9th, 2007 at 1:08 pm

If I had the money, I would be very excited to purchase one. Oh well.

Reply to this comment
Nick said on October 9th, 2007 at 2:09 pm

I’d love to have this ad because I think the exposure would be phenominal, but I just can’t justify the expense at this point because my site doesn’t make me any money at all!

Reply to this comment
Zlatan said on October 9th, 2007 at 2:35 pm
Milan Dinić said on October 10th, 2007 at 2:16 am
Sean said on October 9th, 2007 at 6:43 pm

You asked for replies, so here it is :roll:

Reply to this comment
James said on October 9th, 2007 at 9:48 pm

If only I had that type of money to spend on advertising. :)

Reply to this comment
Matt said on October 9th, 2007 at 10:43 pm

Should that not say 25 KB. :P

Reply to this comment
John Chow said on October 9th, 2007 at 10:51 pm

I guess you’re right. I hope advertisers know what I meant. :mrgreen:

Reply to this comment
maurizio said on October 10th, 2007 at 1:07 am

let’s divide it in pixel and sell just the pixels.
:/

Reply to this comment
Jayne said on October 10th, 2007 at 2:44 am

I’m curious why you put an end to the ad flipping previously? Why not let it play out?

Reply to this comment
Ruchir said on October 10th, 2007 at 6:27 am

Nice strategy. Sell multiple ads and rotate them instead of selling just one…

Reply to this comment
Bernardo Pina said on October 10th, 2007 at 7:40 am

You’ll get a good cash, for sure! ;)

Reply to this comment
Nick said on October 10th, 2007 at 8:45 am

i’m an rss reader :)

Reply to this comment
Adnan said on October 10th, 2007 at 9:27 am

Good luck selling it John!

Reply to this comment
Chris Jacobson said on October 10th, 2007 at 11:59 am

RSS reader here.

Reply to this comment
chris said on October 10th, 2007 at 12:04 pm

RSS reader here…. :lol:

Reply to this comment
Shaun Carter said on October 10th, 2007 at 12:33 pm

RSS reader here and I want that book! :)

Reply to this comment
ThienLee said on October 10th, 2007 at 3:33 pm

RSS reader here

Reply to this comment
chtanxw said on October 10th, 2007 at 6:10 pm

You must subscribe RSS or you will miss many chances…

Reply to this comment
Jonathan Kok said on October 10th, 2007 at 11:37 pm

Since everyone posted I’m a rss reader, I’ll do the same for the book.

Reply to this comment
Wahlau.NET said on October 10th, 2007 at 11:56 pm

they are so fast….

sorry I got no money to advertise

Reply to this comment
Ethan said on October 11th, 2007 at 4:52 am

RSS reader here

Reply to this comment
April said on October 11th, 2007 at 8:04 am
Nick said on October 11th, 2007 at 8:57 am

I’m an RSS reader

Reply to this comment
Nick said on October 11th, 2007 at 8:57 am

RSS reader here

Reply to this comment
KennyP said on October 11th, 2007 at 9:32 am

I am a RSS reader too

Reply to this comment
Shaun Carter said on October 11th, 2007 at 9:58 am
Market Matador said on October 11th, 2007 at 3:54 pm

RSS is AWESOME!!! :twisted:

Reply to this comment
Felix Ker said on October 11th, 2007 at 5:10 pm

I want the ebook!

Reply to this comment
Ash Haque said on October 12th, 2007 at 12:03 am

Hi I’m an RSS reader

Reply to this comment
Rhys said on October 12th, 2007 at 1:06 am

Yay for books!

Reply to this comment
Patches and hacks said on October 12th, 2007 at 1:51 am

another RSS reader

Reply to this comment
gsp said on October 12th, 2007 at 3:41 am

in for the book!

Reply to this comment
Poker said on October 12th, 2007 at 5:03 am

Too bad this is too expensive for me :cry:

Reply to this comment
Everyday Weekender said on October 12th, 2007 at 7:09 am

I like ads…ads are great.. I wish i had enough money…
hmm…

Reply to this comment
Vijay said on October 12th, 2007 at 9:22 am

RSS Reader as well!

Reply to this comment
the Wealthy Canadian said on October 12th, 2007 at 10:43 am

Please enter me for the Forex book, per the RSS.

Reply to this comment
James Wilcox said on October 12th, 2007 at 12:38 pm

count me in for the book! I’ll consider an ad as soon as my blog starts turning a decent profit.

Reply to this comment
Daniel said on October 13th, 2007 at 11:27 am

I will be getting this ebook this Christmas I guess.. By the sounds of it!

Reply to this comment
Ryan said on October 13th, 2007 at 6:24 pm

I’ll take 7 entries. The book sounds interesting.

Reply to this comment
dcr said on October 13th, 2007 at 10:22 pm

Sounds like an interesting book.

Reply to this comment
Kit said on October 13th, 2007 at 10:55 pm

I am a RSS reader. :mrgreen:

Reply to this comment
JoeTech.com said on October 14th, 2007 at 1:16 pm

Here for some extra entries. Glad I read the RSS feed.

Reply to this comment
Roseate said on October 14th, 2007 at 6:22 pm

Count me in for the ebook :)

Reply to this comment
Josh said on October 15th, 2007 at 8:09 pm

sweet. PPC and Forex

Reply to this comment
max said on October 16th, 2007 at 11:59 am

I still want to win this book… :mrgreen:

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