4 Simple Tips To Design A Blog That Converts

The sole aim of starting a blog is to solve problems.

But that’s too vague, because we need to identify the need of our target audience, our readers and everyone that comes to our blog. The truth is that your blog isn’t for everyone.

Once you can establish this truth, half the battle of converting the right prospects is won. So, how do you ensure that your blog is converting people?

Trust me, it takes a lot of tweaking and split testing to get it right. But there are simple steps you can take to get the most out of your blog. Listed below are 4 things you can do to get people to do whatever (good) you want them to do:

1.       Have a can-do mindset

Are you surprised that I started with this? Well, you’ve to understand that a can-do mindset is the foundation of great blogs. When you’re confident in yourself, you’ll be able to think straight and create a plan for your design.

If you don’t believe you can make it, nothing in this world can help you. Before you can convert people, they’ve to see the energy and life emanating from you. When you write, there will be so much fire in your words.

You’re not trying to impress anyone with your blog, but to help them achieve their goals and in turn, you make the world a much better place because you’re in it.

Most bloggers have resolved in their minds that they can never move beyond where they’re right now. Converting readers into customers isn’t in their Dictionary.

Just because your blog is not getting up to 100 readers per day doesn’t mean you’re a failure already. If you work smarter and wear a positive outlook at all times, that same energy would spur into your blogging activities and your readers will start listening to you.

2.       Use catchy call to action designs   download button design

The second simple way to designing a blog that converts readers is to use catchy CTA designs.

For instance, the typical and not-so-good text on your subscription box says “submit.”

If you want to build your email list faster or get people to visit your webpage, then don’t use that default.

You’ve got to change it to something catchy, benefit-driven and please, don’t use hype or trick.

You can still be honest with your call-to-action designs, and at the same time persuade the right people to respond to your offers. In order to choose a suitable CTA design, your give away product would determine it.

For instance, if you want people to download your e-book, you could use any of these designs for your button: “Download Here, Send My Ebook, Click To Download, Send To My Inbox etc.”

3.       Make your post titles clear

Using free wordpress theme isn’t a bad thing, but the challenge lies in making the layout of the blog and texts suitable and clear to your readers. Whenever I install a free theme, the first thing I’d do is go to Appearance > Editor and edit the Cascading Style Sheet (CSS).

This sheet is what controls the text styles: color, face, position, size, decoration et al.

Be careful not to edit your CSS sheet by yourself if you don’t have the basic knowledge of it. Get the services of a web designer – they can help you achieve a much better blog design within 30 minutes.

Basically, you’d want your post title to be Bolder, Clearer and Different from the text on the content. Also, your links have to be visible.

You and I know that readers are already accustomed to blue underlined links. If your theme doesn’t show this, you can always make it better by tweaking the Cascading Style Sheet (style.css).

4.       Activate 2-3 social media buttons

social share buttons


Social signals are one of the ranking factors released by Google earlier this year. If you want to experience a community and in turn increase your search rankings and traffic, then you’ve to engage your readers.

Wise bloggers understands that activating Facebook, Twitter, LinkedIn, Google+, StumbleUpon, Digg and Reddit share buttons won’t make any difference no matter the value you provide your audience.

The best thing to do is to activate Google+, Facebook and Twitter share buttons. In fact, I’ve seen authority blogs that have just the Google+ and Facebook or interchanged it with Twitter.

Remember that simplicity is the best language your audience understands. When you design a blog for your business, don’t go overboard with more than 3 share buttons. If you choose to use just one share button, which one do I recommend – Google plus.

Blog design takeaway

Always remember that a beautiful looking blog without good content to engage readers is a total waste of time. On the other hand, when you’re able to provide epic content regularly, and also give attention to quality design, you’ll eventually build a profitable blog.

What is your tip for designing a blog that converts readers to subscribers/customers? Drop your comment below and let’s meet at the top!

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22 thoughts on “4 Simple Tips To Design A Blog That Converts”

  1. Hi John,

    Make your call to action and ACTION verb that you can easily picture…..signing up, not too easy to picture, because I never signed anything online, only offline.

    Downloading something, oh yes, that is graphical, and easily picture-able online because I have downloaded ebooks and other products many times.

    Make it easy for readers to see themselves taking your call to action so they take the next step.

    Spot on tips JC, thanks for sharing!

  2. Michael,

    Thanks for the post! My takeaway from this article is definitely #1. If you believe in yourself, you can do anything. I think you also have to stare fear in the face and take a risk which many people don’t feel comfortable doing. Trial and error is so important in the blogging world. It allows us to find what works for our page, and what doesn’t.

    As far as my tip for converting readers? Certainly a catchy capture, and a clean/organized page. Nobody likes a website that is difficult to navigate.

    Thanks again!

  3. Neary Heng says:

    Thanks for the useful tips!

  4. chonghee says:

    this post came in handy, i only started blogging last week and i could use these tips.

    1. I. C. Daniel says:

      What guide are you following? Is “Blogging with John Chow” guide?

      If you are not following a guide I’m afraid you’ll fail pal!

      1. I agree with Daniel, you need to start following a plan Chon, if you truly want to achieve success as a new blogger. It’s a competitive blogosphere and everyone is looking for a share of the profit online through blogging.

        Even though Daniel sounded rather harsh, consider his advice and get a realistic guide. I recommend “Blogging with John Chow Guide” or if you’ve any other, go for it.

        Welcome onboard!

  5. Ben Troy says:

    And an Optin Form that offers a great free product

  6. sameer says:

    bang on..! its very handy basic tips and very useful for newbie like me.

  7. faisal says:

    Fonts also matter a lot, they should be just right.

  8. elizabeth says:

    this is great, Thank you for this great tutorial

  9. olayinka says:

    Tanks once again Micheal for another awesome post.

  10. This is a good start then once you get a base line SPLIT test like a mofo!

  11. Great info, I know I could use some of these tips. There are always something new to learn about taking your blog to the next level. Slowly but surely a good blog can turn into a great blog! Nice read..

  12. Phillip Dews says:

    Awesome posts JC. I just gave my sharing buttons a killing and now only have the 3 on my blog posts!

    I agree with RB up tab that people should never sign anything online but downloading stuff is great!

    Proper simple and awesome tips here dude! New bloggers should take note!
    – Phillip

  13. Hi Michael,

    Thank you for the terrific post! I do agree, having this 4 steps will help your blog to convert. I need to work more on the call to action on my blog. Thanks for this wonderful tips!

  14. Bill says:

    I have to agree with these tips. I often see headings that are washed out against the text and your eyes have nothing to focus on, or text that is tough to read.

    If people have to struggle to see your call to action they will just leave

  15. Ben Troy says:

    Your blog also needs to be branded in accordance with what your target market expects. Research your target audience and find out what they are looking for. If you consider your unique selling point when you brand your site, you will get better conversion rates.

  16. Ferb says:

    You got some important things there, clear title, cta, they’re really important that attract readers or I see 1 thing a lot of people doing nowadays, they put up the title like they talking to their audience and I think it can really build relationship with readers.

  17. metz says:

    Have a can-do mindset- Nice! And let me add “Good Frame of Mind” to that. If you’ll add these two, logically there will be a good result. You can craft a good design for your blogging page.

    And be witty too, or plain, or add a drama or whatever you want. It’s good to add a little spice to your design. 🙂 Found this post shared on Kingged.com, the IM social bookmarking site.

  18. Yassin says:

    I think the one of us should learn design. design really matters because it sets you apart from the crowd and web designers are very expensive. the problem is designers seek beauty while we as marketers appreciate functionality

  19. Tony Nguyen says:

    Hi! Thank you for your share above with a lot of useful tips to make a blog more attractive. As a blogger, I personally think it is really important to pick up a colorful and unique blog theme. That will make a blog become more specific and memorable to visiters. Hence, bloggers can attract a greater traffic! Anyway, thanks a lot for your useful share!

  20. Jay says:

    Good tips especially the call to action buttons just like your putting together a sales page for a product make it stand out what you want your visitors to do.

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