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5 Extra Copywriting Tips For Bloggers That’s Proven to Work

written by Michael Chibuzor on July 17, 2012

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What has copywriting got to do with blogging?

Wow, I’m yet to see a successful blogger who doesn’t implement a few copywriting techniques into his writing, and marketing.

And you don’t have to be a professional copywriter to make this work.

Several people are actually good at persuasive marketing, but they don’t even realize this.

I’ve read several blog posts that made me happy – those where powerful articles.

As a blog copywriter, your aim is to get blog readers into action, either at the beginning or when they’ve finished reading the content.

Ideally, if you can persuade readers to take action before they finish reading the article, it’s a good thing.

All right, enough of the talks – here are 5 extra copywriting tips for bloggers that’s proven to work.

1.      Add benefit to your headline

When last did you read a sales copy? I’m sure you were hooked by the headline? Now, that headline isn’t just a fancy-work-of-art. It’s more than that.

It’s packaged with strong benefits about the product or service that the marketer is offering for sale. Whether you’re writing a guest post or a press release, make sure the headline has a touch of the strongest benefit. See how I used it at guest posting 101 here.

As a blogger, when you write your headline, don’t try to be extremely creative. Just add the strongest benefit to it. Reader will appreciate this and abide by your terms. Oh, I’m so sure of this!

2.      Lighten up the headline     copywriting tips

What comes next after the headline? I thought I got you right, subheading succeeds the headline.

After you’ve captured the mind of your reader, he or she might still be in dilemma as to what you have in store. How will the post be of help?

The subheading often contains fewer words than the headline.

So, how do you implement this to your blog writing? It’s common sense , actually.

Just ask a simple question before your introduction and it’d automatically perform the same role as the subheading in a sales copy.

Sure, you’ll also use subheadings to break your contents up. But the first one drives your message home and brings out the best from your headline.

3.      Make your posts easy to read

Have you seen a blog post whose paragraph is about 5 lines and even more? Funny enough, a lot of bloggers are making this mistake.

I was disappointed when a famous blogger who makes six figures annually couldn’t streamline his contents. His latest post looked like a stacked jalopy.

Of course, having a community of people who truly believes in you can go a long way. But when your posts aren’t easy to read, it’s a big mess.

If you’re a beginner or intermediate, it’s high time you start pleasing readers.

Make their lives better – reward them with exceptional contents. Be on the lookout for opportunities to engage them. Make sure your paragraphs are less than 4 lines. That’s how copywriters woo buyers until they place orders.

4.      Arouse curiosity creatively

Some bloggers are making a big mistake. They would immediately reveal the secret they’ve. If you promised a thing, start your introduction on the defensive side. Don’t show it yet. Arouse curiosity with intelligent question (s).

Besides, you want people to read the entire article. So, revealing your entire secrets almost immediately isn’t a good marketing tactics.

Copywriters usually use curiosity to increase sales. Blog readers like surprises and would stick around. They’d read on until they get the full gist.

When you perfect your creative mind, you can easily rule your world with words. {Tweet this}

And don’t share it all or else, you won’t call for action at the end. Share 95% of what you promised and add your call to action button or link. This is pure marketing.

Copywriting takeaway

There you’ve it, the five extra copywriting tips to enhance your blog. These tips can yield a better return on investment of your time. They’re proven to work. Leave a comment below and let me know what you think. See you at the top!

Photo Credit: Bigstockphoto >> Portrait Beautiful Girl

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Mukesh @ geniuskick July 17, 2012 at 11:02 pm

Those are great points. Thanks for sharing!

Albert July 18, 2012 at 1:47 am

Good article for newbie copywriters like me :-) Thanks

Graham July 18, 2012 at 4:22 am

Personally, I am more likely to read through a full article that has great formatting with lists, bullet points, bolding and italics. It makes it scannable so I know what I can skip and what I need to hone in on.

Michael Chibuzor July 18, 2012 at 2:21 pm

Yes Graham, bullet points and lists make a post easy to read. I also scan posts before reading, so I quite agree with you on this.

faisal July 18, 2012 at 5:15 am

These can be used even for a post I feel.

Theodore.N July 18, 2012 at 6:04 am

This is just the real deal, i also make the mistake mentioned in step 4 above. But i think i now know how to make it right. Thanks Chibuzor for this informative article.

You’re just a God’s sent.

Michael Chibuzor July 18, 2012 at 2:23 pm

You’re most welcome Theodore. I’m grateful to you for reading my post.

Deni July 18, 2012 at 10:55 am

That’s great tips!
All points listed are truly valuable ;-)

Dean Saliba July 18, 2012 at 11:13 am

I think copywriting has a place in blogging, especially if it helps me make my blog posts even better. :)

Michael Chibuzor July 18, 2012 at 2:28 pm

Definitely, we’re bloggers and these copywriting tips can make our posts better.

vienchinh July 18, 2012 at 12:18 pm

Good! Thanks for sharing!

Sune @ ExtraIncomeBlogger July 18, 2012 at 12:42 pm

I like your suggestion in point 2 – to ask a question before your intro. I’ve never really considered it before, but it’s an excellent suggestion! I will definitely be implementing it in the future!

Michael Chibuzor July 18, 2012 at 2:31 pm

I like your comment, too. I’m glad you got something good from my post. See you around!

Whitney July 18, 2012 at 1:51 pm

I think arousing curiosity is often overlooked…controversy works great as well ^_^

Michael Chibuzor July 18, 2012 at 2:29 pm

Arousing curiosity is often overlooked – you’re right. But it’s effective.

Jesslyn July 18, 2012 at 2:03 pm

Hi John,
Thanks for sharing your thoughts! :)
I read an article written by a well-known blogger that the headline of an article should be controversial, and present a viewpoint as different from the mass believed. For example, if the mass thinks that being intelligent is great. A catchy headline would be “Why It’s Great that You Are Not Intelligent”. What is your view point on this?

Michael Chibuzor July 19, 2012 at 2:30 am

Yes, writing a controversial headline can be helpful. But you must have proofs to backup your claims. Like the example you provided. If the well-known blogger don’t know how to prove that being intelligent, then he’s failed.

If you’re just starting out, forget the controversy and answer people’s question. I think that’s more favorable. I hope this helps.

brian yang July 18, 2012 at 2:36 pm

Number 3 is very important as most users will instantly close things when not formatted in the proper-viewable way.

Great post overall. :)

Oliver July 18, 2012 at 4:02 pm

Thanks for the useful tips. I try my best to use all of these tips when I am writing articles for my website. I believe making the content very easy to read is one of the simplest, yet most powerful tip that can be implemented.

If I land on a website and the content looks like it is going to take a lot of work to wade through before I find the answer that I am looking for, I will simply leave and find another website that is much easier to read. People don’t want to feel like they are wasting their time. Thanks again.


Michael Chibuzor July 19, 2012 at 2:37 am

Yes, I agree with you. I also like to read simple articles that are well formatted with bullet points and subheadings. I think that makes a whole lot of difference.

Gary Darling July 18, 2012 at 5:41 pm

I think those are all awesome tips. A few of these things I have kind of been working on. Now I can create a list of these things to work on each time. Thanks for the info.

Sam July 18, 2012 at 7:07 pm

Hi Michael,
Thank you for sharing these wonderful key points. I’m new to blogging/marketing and love to read anything like this that will help me in this long journey.


Michael Chibuzor July 19, 2012 at 2:35 am

You’ll definitely succeed as a blogger if you don’t give up. Stay focused. I’m watching your back and will provide the tips you need to get to the top. Are you ready?

Gabe Johansson July 18, 2012 at 8:22 pm

I have varying writing styles but I keep the same basic concepts. I try and make each post as easy to read as possible, but sometimes I can’t quite break a paragraph too soon.

I always craft an introduction that compliments the headline without spilling the beans right away, but hinting as I go into more detail in the body.

I have noticed that my call to action has been weak (except my last post) a majority of the time, which is something I should definitely work on!

Thanks for the awesome post,

Michael Chibuzor July 19, 2012 at 2:34 am

You’re welcome!
You really need to work on the call to action. It’s as important as the headline itself.

Geoff H. July 19, 2012 at 3:24 am

I’m leaving a comment to say that there’s nothing to add…
How ironic? ^^
Nice job here Micheal

dan July 19, 2012 at 4:10 am

this is awesome, i really love the flow of your writing…. thanks michael for been a blessing to me

sandeep kumar July 19, 2012 at 1:03 pm

Its a great article with crispy and on target points…..
I like your article John….

Anna July 19, 2012 at 1:24 pm

Thank you for sharing and just after reading your article I l had to re-write one of my articles because it was to long. It is always nice to be reminded of how important it is to be focused and concentrated.

Jake July 20, 2012 at 3:07 pm

Thanks for this interesting points. But maybe good blog postings need photos to visually connect the article to and to spice up the look of the posting page. Your always great postings maybe need a bit more images, John?

Michael Chibuzor July 20, 2012 at 8:12 pm

Definitely, I’ll include images when next I make a post. Thanks for the suggestion.

Jake July 21, 2012 at 7:27 am

Hi Michael, Thanks much for this great post.

kliknij July 23, 2012 at 11:46 am

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Right copywriter August 8, 2012 at 12:20 am

Good information and great tips and for best copywriting; Thanks for the post.