5 Ethical Long-Term Link Building Techniques

You’d probably have read about the recent happenings around Google and Build My Rank. John even published a post on it here a few days ago.

To be sincere, I was as surprised as you when I came across that post as I can imagine how much loss the owner of the service and its users will have incurred.

As much as I love the concept of it, automated isn’t something to smile upon if you own an online business and really care about it, especially if you depend on the search engines for your results.

The key to SEO success is to be as ethical as possible; every search engine I know of has advocated this, and all the trends have proved to be in favor of those who are ethical.

If you’re still involved in unethical link building practices for your online business, it is time to change. If you don’t know much about link building, this article will help. I’ll be sharing with you 5 ethical long-term link building techniques guaranteed to work. Most of these techniques I’ll be using with my led tubes website, so I think I should share them with you first.

1. Guest Blogging

You’ve read about it, and it’s not new, but it’s effective.
One thing that surprises me about guest blogging is the rate at which big companies are using it, whereas bloggers pay little attention to it.

Guest blogging is the process of writing a guest post for another blog, with the hope of gaining quality backlinks, exposure, or traffic back to your site. It’s been for a few years now, and everything proves to show that it works.

The key to success in guest blogging is for you to focus on authoritative blogs that work. Not necessarily smaller blogs, but not also the blogs that are too big. Focus on the moderate blogs, observe your results and be ready to tweak when necessary.

The key to successful link building via guest blogging is to be as unique and informative as possible in your guest posts. Focus on offering as much value as possible, let people see it and you’ll get the results you desire.
If you don’t know what guest blogging is, check out this article on YoungPrePro.

2. Trackback Links

Very few people talk about this, but it is quite effective. There are two advantages to focusing on generating trackback links. First, it requires you to link to other bloggers in your article, and this is healthy for your blog in the search engines. Search engines like it when people link back to other sites, since it is authoritative sites that usually do this. It means you can be trusted, and that you don’t only care about getting ranked.

The second advantage of linking back to other bloggers in your article is that it helps you score permanent links. Most bloggers display trackbacks on their blog, because it is a way to boost their ego and let everyone know that someone linked to them.

Trackback links won’t be deleted, they would always be given a priority by the bloggers that get them, and they are keyword rich since they contain your post title (this is a privilege ordinary comments won’t enjoy).

Linking back to other bloggers also helps them know you; it fosters a relationship between you and them, and increases your future chances of success. Link to other bloggers, there’s a lot of benefits for you in it!

3. Video Links

Videos can provide you multiple advantages if you use them right. First, the search engines give them priority over text and other mediums of content; in other words, your video will be ranked higher, linked to a lot more and then benefit your site on the long run.

You can also submit your video to several streaming sites without having to worry about having duplicate content problems; in other words, you can use one video to get as much as 20 unique backlinks.

Videos are becoming more popular and effective nowadays, both for links and better user experience so make sure you start doing more of them.

4. eBook Distribution

If you search for education related keywords you will notice a lot of pdf files already indexed in the search engines. The fun thing is that if you try to read any one of those pdf files you will notice that those files actually have their own pagerank, which is often very high in most cases. In other words, if you could have 20 pagerank 4 ebooks linking back to your site with your desired keywords, you can imagine how much impact that will make.

Very few people write ebooks to build links, so this particular tactic is highly underutilized. Here’s your opportunity to capitalize on it.

Focus on writing quality ebooks, embed links back to your site in them, and try to market the heck out of them.

5. Be Interviewed

You’ll be surprised at the number of people willing to interview you just to build their portfolio. You don’t necessarily need to be established in your field; you just have to be interesting and unique.

It doesn’t matter which field you’re in, you can still be interviewed. Contact other bloggers in your niche for interview opportunities, ask relevant media outlets whether they want to interview you, and subscribe to sites like Help a Reporter Out to get updates on who might be interested in interviewing you.

What are Your Tips?

These are the link building techniques I’ll be using with my led tubes site, what are your tips? What is working for you? Has your site ever suffered as a result of unethical links from other sites? Kindly share them below!

John Holt is a professional led tubes expert that gives link building tips.

30 thoughts on “5 Ethical Long-Term Link Building Techniques”

  1. Clifton Ali says:

    I wonder how correct you are about the E-book linkbuilding. This one is the best one among the lot uptodate yet not been explored by many.

  2. Steven says:

    Nice picture with girls!
    Thanks for the great ideas as I have to look good on this beauty/popularity contest 🙂

  3. I think you can add blog commenting in the list. Though it is an outdated SEO technique but proven effective too.

    1. As someone who’s worked in SEO for a few years (7) I have to jump in here and comment. The reason your tip is outdated might be because people got sick & tired of trying to figure out if the comment left behind was for the LINK or for the conversation.

      I have nothing against you personally but your suggestion is what I find wrong with the online chatter. If a (Professional SEO’s) suggests these techniques to people all they see is (I get a link). They add no value they have no idea that the comment has to have RELEVANCE to the blog post, all they see is “Oo if I make a comment I will get a link”

      No, that’s unacceptable. It’s never good to create techniques to “get” links, but create them to “earn” links that’s what organic SEO & link building is all about. Continue the conversation in the comments, but please please please STOP thinking you will get “links” because you are commenting. All you are doing is spamming and nine times out of ten I personally don’t allow those comments on sites we manage.

  4. HealthWrong says:

    How useful are trackbacks actually? Do they really provide values? Well I usually delete those blogs which trackback to me.

  5. Thanks for the post. Guest blogging is definitely a good one, I haven’t really tried e-book linking will look into it.

  6. Devesh says:

    These all are fantastic ways to build backlinks. I’ve been using guest posting from a year & half now and it really work well.

    Some other great ways are – article submission, blog commenting and using forum boards.

  7. Ade says:

    With the ebooks, isn’t it just like creating pdfs in document sharing sites ? Something that I read about ages ago was creating software or even a wordpress theme with a strategically placed link to one of your sites. Not sure if this works anymore either.

    Anything that repurposes your links has got to be good imo so forum links would be good as you will get direct traffic and potentially a rank rise in Google.

  8. Jarrod Manion says:

    All great options for building backlinks – my favorite method of building links at this time is through the use of Trackbacks – just having the ability to receive a backlink from a site with comments turned off is brilliant all in itself.

    Getting started i did find it a little daunting getting some backlinks – luckily i found with a little bit of research i was able to find a site that would do the links for me at a low rate.. Definitely my current favorite method of backlinking.

    1. John Chow says:

      Most blogs, my included, no longer accept trackbacks. You can send them, but they’ll never show up. Too much trackback spam.

      1. Justin Mazza says:

        Hey John,
        What happened to LiveFyre as your commenting system?

  9. Kashif says:

    Guest blogging is surely the best way and its also the most difficult method as well. You will have to write quality content so that other bloggers may like it and publish it. It takes lot of time to write a good post. Well you did it nicely here.

  10. Great tips – even though some are obvious, it is good to have a reminder!

    You have good, honest and usable information always, Unlike a lot of other high-profile blogs, which are spewing bullshit all day long…. Keep up the good work! 🙂

  11. I love the concept of guest blogging regarding what you say about gaining exposure. I never realized until just now that you guest blogging enables you to be exposed to a potentially huge audience. I will have to do my homework on “authoritative blogs” that allow guest bloggers. Good info here! I’m trying to build my YT channel these days – drop by and if you get a chance.

  12. Guest Blog is very popular, but I’ve read in some webmaster forums and some blogs that Google has to begin disparaging the value of links in the articles. It begins just look like the old link exchange system between blogs and Web sites say Google.

  13. Sunny says:

    Great Tips
    Really useful for bloggers
    But i thinks Guest Blogging is best technique in all of them
    Thanks for sharing 😉

  14. Joy says:

    Thanks for the recommendations – I’ve been doing some research on this, and what you list seems like they are the most legit. I like the fact that these are ethical, something that may bloggers try to avoid to get into the fast lane. Ethics – it’s what’s for dinner.

  15. fas says:

    But people wont just interview if you are not successful or authoritative.

  16. Adam says:

    I used to accept trackbacks but I found that they just cluttered my site, so now I don’t use them anymore either.

  17. Metropuluz says:

    Trackback link is interesting to apply for my blog. But I worry if it can be deleted or removes by the owner. I like commenting more.

  18. The only way i get traffic to my site is by the guest blogging, don’t know what makes it curious to the visitors, indeed they click on the link and land in my site.

  19. Colin says:

    To be honest, I don’t think many sites accept trackbacks these days 🙂 do we have access to any stats, or is there a site that lists all sites that do, haha?

  20. Carolyn says:

    Thanks for a really useful article. I haven’t tried guest blogging yet, probably a bit too nervous about my articles being up to standard. Maybe it’s time to bite the bullet and go for it.

  21. Tudor Davies says:

    Guest blogs even though they are time consuming are great for creating traffic. What’s more if you are able to write amazing content then your link is given more weight, so to speak.

  22. Orval Ganga says:

    Yea, the BMR de-indexing definitely hit me hard – but I actually made a lot of quality, substantive posts, the kind of stuff that I would actually be willing to put on my main sites and syndicate. Still, perhaps I should have saved that good content and focused on other methods – it was only a matter of time before a spam-heavy network got smacked. Are there are any other blog networks, good ones, that are still good for long-term whitehat SEO?

  23. Nice post John. Well I think everyone is panicking right now, and rightly so.

    Many link building strategies have gone down hill so now most people are scrambling to see which is right. Thanks for this post on ways to link build outside the box though.


  24. Toyin says:

    This is really informative… I am getting to know the effectivenes of guest blogging these days, I have not been using it though, but I think I have to start now.

  25. sreekanth says:

    Guestblogging one of the best link building technique as it brings potential customers to our site.
    BTW nice photo John

  26. Joseph says:

    Great Post John,
    guest blogging and blog commenting is my favorite method of Link building. The duo are quite reliable.

  27. nichesuite says:

    the article is excellent. i am using some more techniques like forum participation, and quality articles and press releases fetch you the great results. the Directories submission, book mark submission brings good back links.

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