5 Secrets To Write A Clickable Subject Line For Your Email Letters

Can you write a clickable subject line?

After you’ve built a list of responsive subscribers, the journey to making real connection has just started.

At this point, the primary aim isn’t to increase the number of subscribers, but to engage those people who have shown interest in getting smarter insights on the specified topic.

To succeed, you need the right knowledge about writing a clickable subject line.

As they say, “the money is in the list,” but if there is no click on the title, you won’t make a dime. Period!

So, this is going to act as a refresher course to what you already know.

Email marketing works, but you must learn the craft. Everyone can build a list, but only few people can profit from their email lists.

Do you want to join the successful people who understand how to get clicks and sales via emails?

Follow the 5 secrets below. You can use the secrets immediately. I believe in practical tips – enjoy it.

1.       Tweak your welcome message

Tweak your welcome message and make it clickable. When someone subscribes to your newsletter, the first message they get sets the tone for future messages.

It’s the first impression you’re making to a stranger who has opted in to your list. Be extremely careful.

Eliminate any trace of marketing hype. Be real and just welcome the person. Salute people from your heart. Don’t try to fake it.

Be mild. Rather than exaggerate or try to over deliver on what you promised, take it easy at this stage. Just welcome a subscriber and assure them of what you’ve in store.

The purpose of a welcome message isn’t to sell, to brag or hone your skills, it’s for INTRODUCTION.

2.       Address a subscriber by her first name

Do you personalize your email letters?   email marketing icon

Start today. Studies have shown that when you address subscribers by their first names, it can increase click-through rates.

Of course, you’ve to set up your autoresponder campaign and optin box to capture first names and email addresses.

If you didn’t set this up, don’t even bother calling the first name.

But it’s important you capture the name so that you can personalize titles afterward.

How do you feel when a marketer who lives in Australia calls you by your first name, when you’re in America? Sounds good, huh?

Although, a lot of affiliate marketers who want quick results skip the name thing, but go after email addresses.

They think names don’t matter. Do you agree with them?

But understand that blogging is quite different from affiliate marketing. Bloggers build long-term relationships.

An affiliate marketer who owns a simple squeeze page may not bother about retaining subscribers. He simply wants some quick cash – not a voice or engaged blog!

3.       Don’t use hype, be real

Be real – there is no alternative to this.

Blogging is about connecting with the right people in your industry. Communicating with them and looking for viable ways to solve their problems. If you hide under the shell, not much can be accomplished at your blog.

When people subscribe to your newsletter, they don’t want a bunch of promotional emails from a get-rich-quick expert. Whatever you do, relate with subscribers at their own level. Use your real photo and name. Enough of using pseudonym and fake identity – get real for once.

Once people perceive you as a real person who cares so much about their business, your click-through rates would boost exponentially. Give it a shot.

4.       Add a call-to-action word

As a copywriter, we understand that adding call-to-action words can make a huge difference to our copy. What does it mean? It means you’ve to use the right words, at the appropriate time and spot.

There are certain words that can trigger action. When you properly use them on your subjective line, the recipients would be curious enough to check it out. The call-to-action words are “verbs.”

They convey your message with a hook. Subscribers can’t refuse or ignore them.

I’ve used action words several times to skyrocket my email letters. And not just for email marketing, it also works when used for blog posts headlines, a copy or an article. Here are few examples: smart, effective, actionable, powerful, hit, strike, expand, strategy, tactics and so on.

5.       Ask a relevant question

What makes a question relevant?

First, it must be related to your expertise. Secondly, people joined your list because they wanted to learn more about a certain topic or subject.

When you ask questions that resonate with the recipient, it becomes relevant and they would be motivated to answer it. How? By clicking to see what you’ve got. Oftentimes, email subscribers like bloggers are sleeping – you need to get them agile again.

A boring subject line will make them snore. But when you ask a relevant and thought-provoking question, even though they’re not interested in your emails any longer, they’d click, read and take action out of curiosity.

What’s your secret?

Have you written a clickable email subject line recently? What is your greatest secret? Share your comment with us by leaving a comment below. See you at the top!

Photo Credit: bigstockphoto.com – mail envelope


Are you in need of a Freelance writer who can write to drive traffic to your blog and increase your earnings? get in touch with Michael Chibuzor on this Hire me page.

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18 thoughts on “5 Secrets To Write A Clickable Subject Line For Your Email Letters”

  1. Whitney says:

    Very true what you said in this post. The whole point of email marketing is to get your subs to actually open the email and check out what you’re offering. If you don’t get them to open the emails you can’t really build a relationship with them either. To me the call to action is probably the most important way to get them to click…makes it easier for them if you just “tell them what to do” lol. ^_^

    1. That is totally right. Relevance is absolutely essential and if your subject line has the words that they are interested in, they are more likely to open the emails.

  2. Hello!! Yes, I totally agree with you that email marketing works great and if you know exactly what you are doing then success will follow!! My personal experience is that people want answers or solutions to their problems! Now when you are an expert in a field where people need help and you are able to help them by promoting a product or service for example then you can make money online. Of course if somebody want to engage seriously with internet marketing and especially with affiliate marketing I suggest him to make some reasearch in order to find what are the best words or phrases which attract people and make them to click. To tell you the truth the more value you provide the better results you will have!

    1. I think I heard you say, solve problems and you’ll make money. Allow me to paraphrase it, “solve more problems and make more money.” I appreciate your comment. See you around!

  3. HiepNguyen says:

    Thanks for your share and it is very useful for me. I will apply this now to all of my Email. Maybe I did not have anything to share secrets, just hard time every day and it is no secret at all.

    Thanks for your post again.

    1. Go for it man. You’re free to implement the tips to your email marketing subject lines. Don’t forget to share your experience with us.

  4. Fahad says:

    Very Nice article

    1. Ajay says:

      Yes indeed.

  5. andreibuspro says:

    The most important aspect in email marketing is to get the email opened and I’m just glad that you were able to tackle some helpful tips to increase the chances of emails being opened and not sent to spam.

  6. faisal says:

    Well, it also depends if the subject is of interest to the subscriber so generating interest is also important.

    1. Email marketing is all about building interest, until you get someone to take a step forward. Thanks Faisal for always reading my post.

  7. i think you got a point john, email marketing is effective and i believe it is a true way to get rich, slowly but surely.

    1. Slowly but surely – I’m in love with that phrase. Thank you very much!

  8. Theodore says:

    This has been a problem to me, i have about 800 subscribers on my list but each time i email them, only about 4% of them opens. However, I’ve been thinking on what could be the problem but now i know the cause and remedy. I will make changes right away.

    Chibuzor, thanks for sharing.

    Nwangene Theodore

  9. Great Post and Nice insight!

  10. You’ve shown us some very useful tip over there. The subject line (or title) is one of the most important element to determine whether you will make a sale. Personally I would not open each and every mail in my inbox, but simply click delete. Imaging those who are receiving hundreds of email everyday! You won’t be checking out everything, too.

  11. Meka says:

    that’s a very useful article
    i still believe an email list is among the most powerful selling tools someone could have
    thank you for sharing this information

Comments are closed.