5 Social Media Strategies You Must Avoid

Social media marketing is a powerful tool and you can generate huge amounts of traffic if utilized properly. The problem with using social media networks these days is that spamming has become a major issue. Social networks are changing the interface completely and you need to tweak the way you use them to generate a buzz and traffic to your blog. If you’ve been experimenting with social media strategies and are unable to produce solid results, the chances are your using tactics that no longer work.

Let’s look at 5 social media strategies that won’t produce the same type of results they once did.

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#1: Trying to Follow Just To Be Followed

High numbers can be impressive especially on social networks because it shows people you have a great product or service. However, I’ve seen a growing number of people who follow others just so they get followed back increasing your follower count. Those who use this strategy don’t understand the basics of user engagement and often end up hurting themselves. How?

First, they add random people who have nothing in common with their blog, product or service. If your going to share your content with people interested in something different, it’s not going to generate traffic and user engagement. Next, the way social networks value a user’s social profile has changed because of spamming throughout the years. For example, you can simply buy thousands of followers, likes and tweets to improve the outlook of your account. This strategy doesn’t score points with social networks because they’ve changed the algorithm used to determine “what’s trending”.

Social networks are getting smarter and they have a sophisticated system in place to determine how many of your followers are real through engagement frequency. Remember “fake” followers don’t engage with your content so don’t count on them to increase the popularity of your profile and shared content. Less engagement means a slim chance of generating any traffic through your social media accounts.

A great way to build your solid following is to look at your competitors and add some of their followers. This is a good starting point and you know they’ll find your niche relevant because their following your competitors. Sponsored tweets work well and Facebook advertising can build your profile quickly. Be sure to target relevant people and be selective when choosing your keyword, geographic location and landing page.

#2: Not Optimizing Before Sharing

I can’t stress how many people make this mistake when sharing content on social networks. If you don’t add the right code to your pages you won’t be able to optimize your sharing. For example, many believe sharing content is simply about copy and pasting the URL and they couldn’t be more wrong.  When pasting “only” the content URL you’ll notice your “share” or “tweet” will show up without an image. Images have been known to capture the user’s attention and act as a visual aid for your content. Without having the social meta code within your page, you’ve increased the chance of your content not being seen. What does all this mean?

The old way of sharing content by simply pasting the URL is obsolete and you need to optimize your pages for social sharing. The good news is many platforms like WordPress have plugins you could install to automatically add the code to all your pages. For those of you adding code manually, you can find awesome resources online which outline the entire process step-by-step. Here’s a great resource to get started: Social Media Meta Tags: How to Use Open Graph and Cards

#3: Selling Directly To Your Audience

At one point selling a product by posting the link on your social media profile would have been able to generate huge sales. However, things have changed dramatically when people started spamming on social networks. There are way too many people posting useless links and people have lost trust in direct buying. The only time a direct link on social networks produce results is when your offering a discount or coupon. It’s important to remember not all people following you have come through your website which is another reason why direct selling doesn’t work well anymore. Some people have found you through social media searches, etc and you need to find a way to utilize these networks to build loyalty with everyone of your fans.

A great way to build loyalty and increase conversions through social media marketing is by setting up a funnel. For example, instead of pasting a link directing social users to the sales page, you can send them through a funnel on your website. It’s a great way to capture email address and showcase the product further.

For example, if you send 1000 people directly to a sales page it’s a hit or miss, however sending them to a funnel and capturing their email allows you to keep marketing your product over several weeks. The visitor is still reachable improving your chances of a conversion.

#4: Posting Anytime

When posting, it’s important to choose the right time since this will make the difference between a successful campaign and one which provides NO results. Just because your online browsing through social networks doesn’t mean your followers are. For example, you should be sharing online when you’ll achieve optimal results usually measured by engagement. The tricky part is finding out when your followers are online and when #hashtag meter is at its highest.

Each person has a different schedule so use free tools like Simply Measured to analyze user engagement on your profile. You’ll have to do some trial runs figuring out when users are online and the optimal time to share and/or tweet content.

Including #hashtags when sharing content can produce enormous results because when people click them it provides a list of content including that tag name. Use the same tools to find tags with  high levels of activity and include them when sharing. You’ll be surprised how much traffic will trickle to your website through #hashtags.

Find the right time when your followers are active and don’t forget to add popular tags when tweeting to increase user engagement.

Here are some  #hastag tools you can utilize…

  • Tagboard
  • Twubs
  • oneqube
  • hashtracking.com
  • Hashtags.org

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 #5: Too Many Social Buttons to Your Site

Adding too many social sharing buttons to your content page may have the opposite effect. By now you should have a good idea of the popular networks so don’t give people a chance to share on low traffic social networks. If you give people too many options, they might share on a network which has 200 visitors per day compared to one which has 30,000 per day.

For example, it’s well known that Twitter, Facebook, Google+ and Pinterest have huge amounts of users. Add these 4 buttons below your content so when users share your content, it shows up in front of millions of people.

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26 thoughts on “5 Social Media Strategies You Must Avoid”

  1. Misterzu says:

    i always follow you John… I’m from italy, and your blog is soo helpfull for me 🙂

  2. Aden Clark says:

    Informational post Rizvan,

    Although social media has not yet been my main source of traffic, i do understand the importance and power of it. I guess it’s time i start to fully understand the best way to utilize social media to grow my readership.

  3. Gil Datz says:

    Great thoughts as always, John! Keep the great advice coming. You do such a great job with helping out the online marketing community.

  4. Oscar Meza says:

    Thanks for the advise JC, as always this post would be very helpful for all of us!

  5. john bocata says:

    Yeah, great tips on utilizing social media to redirect traffic to your site. I never used the hashtags in my tweets. Will do this asap. Thanks for the tips.

  6. Tony says:

    You have given everyone sound advise that should be followed, thanks.

  7. Matt Slanc says:

    This article gave me so much, I’ve been doing a lot of this things wrong, so now I can focus on doing it right. Optimizing content, selecting proper time for posting and capturing emails will be my priority now.

    Thanks again. 🙂
    Matt Slanc

  8. Black Hat Domainer says:

    #1: Trying to Follow Just To Be Followed
    It’s the most effective way of getting new followers. Choose people on your area and keep deleting the ones who don’t follow you back.

    #2: Not Optimizing Before Sharing
    Don’t lose precious time optimizing. Share the most you can.

    #3: Selling Directly To Your Audience
    Cut the crap. You’re on this to make money, right? Don’t sell and others will.

    #4: Posting Anytime
    Post anytime you can. Don’t wait for the perfect time to post. Everyone is posting on the “perfect time”. Don’t follow the sheep.

    #5: Too Many Social Buttons to Your Site
    Add all the buttons you can. New networks are getting popular everyday and might surprise you with the results.

  9. Thanks for the tips. I didn’t realise that too many social media buttons was a problem. I use wordpress SEO by Yoast for adding the meta code to my post.

    1. Rizvan Ullah says:

      Hi,

      I made this mistake in the past and people would share on networks which didn’t convert into growth. I narrow things down to ONLY the best now.

  10. Boreyrak im says:

    Currently, I use Facebook for marketing advertisement and how it works for the final result.
    Bad or good? Thanks.

    1. Oscar says:

      Shouldn’t you be the one telling us if it worked for the final result? Tell us was your result good or bad?

  11. TOLA says:

    I make use of facebook marketing and its has been a helpful platform to promote my website and get sales whenever i post on facebook groups am a members.

    However, your tips are noted.

    Thanks

  12. Francis Chung says:

    Some great social media tips there! One more I think that can be added is to not over-share or post TOO many updates which can be annoying and turn off followers. Quality > Quantity!

    1. Rizvan Ullah says:

      Hi,

      This is very true. However, the posts I know that do well can be utilized in the future. You have to remember that if they create user engagement, it might be a good thing to keep sharing. However, you’ll need to test out different things.

  13. I like the second advice. Trying to sell directly is not a great idea!

  14. Brilliant advice. Especially liked the mentioning of avoiding “Too Many Social Buttons to Your Site” We just added G+ and it’s a struggle to maintain together with Twitter and Facebook. Thanks for the advice!

  15. faisal says:

    Social media is a whole science now.

  16. Lucas says:

    Very nice!
    Really the social media are very important for digital business, and should be used in the right way to succeed.

  17. Hi Rizzie,

    It’s OK if I call you Rizzie, right? LOL…..I vibe with each. I do hear the “I scratch your back you scratch mine approach” from some social users and I usually reply that it’s less expensive and better networking to get a back scratcher 🙂 Why? Helping and detaching from outcomes makes you attractive on social sites.

    I was a leech, a pariah, in my early social media days. I greedily tried to get stuff from folks without helping them. I made a shift over the years. Still a greedy SOB at times – hahaha….I’m human and fallible, who’d a thunk? – but I largely help someone, and get out of the way.

    Help and detach. Hasn’t hurt me 🙂

    Thanks for the spot on social media tips!

    Ryan

    1. Rizvan Ullah says:

      Hi,

      Thanks for sharing and thanks for the tip!

      FYI…It’s fine calling me Rizzie!!!…LOL

  18. Hey John,
    The mistakes which you mentioned in your Post while sharing the URL without images was done by me. Thanks that You helped me as usual.

  19. princevinco says:

    John, thank you for sharing these tips. Your site provides us with useful information to apply in our own blog site. I keep saying it, your website is so educative that i visit it frequently to learn new things to apply in my blog site. Keep up the good works.

  20. Babat Ali says:

    social meduia is best way to increase traffic for our blog its famous for all world people visit in one time thnks for sharig this helpful post keep it up admin your work is supper 🙂

  21. Aha. I will have to share these tips with my team members! We need a much cleaner, more professional appearance on Facebook 🙂

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