5 Things to Do Next Time You Write a Guest Post

One of the best ways to grow a blog is through guest blogging.

But not all guest bloggers and blogs are created equal. You’ve to learn the rules of the game. More so, if you want to submit an article to another blog, there are things you should do first.

In this garnished post, you’ll not only discover the action steps to take to get the best out of your content, but also you’ll become a better blogger.

The hard truth about good content

Where should you publish your best post?

This question has been asked several times at discussion boards, social media networks and I get handful of emails every now and then concerning this.

You may not like what I’m going to say here, but it’s vital to understand that if your blog is fairly new and you’ve no loyal readers yet, it’s pointless publishing the best post on your blog. Because no matter how good your post is, without the right people accessing it, you’ve wasted your precious time.

But when you send it to a popular high-traffic blog, you’d be able to generate targeted traffic, enhance your credibility as an expert in your chosen niche and build your list faster.

Nevertheless, this doesn’t mean you should publish low-quality content on your blog. You’ve to balance it.

So, here are the 5 things you should do next time you write a guest post:

1.   Write down the kind of reader you want

write down

The first thing you should do in your next guest post is to visualize your ideal readers.

Be specific here: who do you want to read your content? Do you want business owners or blog owners? These two groups of people are entirely unique and have their own lifestyles and preferences.

For instance, a business owner naturally would be more inclined to hire a professional to help fix some aspect of his/her business. A blog owner on the other hand might not necessarily have the mindset of a business owner.

Most bloggers prefer to do the work themselves – because they believe in doing what they love and waiting for success to come. A business owner takes charge – makes decisions and outsources if that’s what must be done to grow their business.

Before writing a guest post, you’ve to study your audience. Because when you understand their deepest feelings, you can be able to tailor your content to suit them. Once you’ve written down the kind of reader you want, see the next line…

2.   Get ready to capture leads

A landing page is a must for your next guest post. I don’t care why you’re blogging in the first place, whether for passion or profit you need to capture leads. Truth be told, if you don’t get people to subscribe to your email list, you’ll lose them and in most cases it’ll be forever.

Your landing page doesn’t have to be too elaborate or too inviting. Just a page where readers can know more about you and what else you’re giving away at no cost will be fine.

If you’ve a good blog design with your optin box well situated at a vantage location like the header or below the menu, then you’re good to go.

If not, create a separate page for your next guest post. For instance, if you’ve plans to write for problogger.net, then you should have a customized page for people who love your content. Capture email leads and start communicating your goodness to them.

It’s all about solving problems for your target audience – nothing more. Don’t try to be perfect or awesome. Just do your best to put smiles in their faces.

3.   Prepare useful, valuable posts in-house

When next you write a guest post for another blog, you need to prepare useful and valuable posts on your blog. This is necessary so that when people visit your blog, they’ll not be disappointed.

I’ve been disappointed a lot of times when I read a rich and well-researched guest post and decide to learn more from the author, only to get there and find a bunch of garbage on the homepage.

Don’t let that happen to you. Don’t be a great guest blogger outside and nobody to reckon with in-house. Get your blog ready with epic content that will hook fresh visitors, get them interested in you and spur them to take action. That’s what blogging is all about. It’s not difficult at all except you’re lazy.

Here’s how to do it: Once you send your guest post and you get a message that it’s been scheduled for tomorrow, next week or next month, the next step is to write epic and practicable posts for your blog.

This content will welcome visitors and further reaffirm to them that you’re not a talker – but a doer.

4.   Write for high-traffic and active blogs

Gone are the days when guest blogging was all about garnering backlinks from hundreds of blogs. Google updates have changed all of that and the focus now is good content.

Before you send that well-researched article to a blogger, please evaluate the traffic of the blog and its activity. Does the blog get comments at all? What about social signals like tweets, Facebook shares and likes? There must be an element of activity on the blog you’ve in mind.

Personally, if a blog has a pagerank less than 3, I avoid it. Now this doesn’t mean that PR3+ is the only best blogs to write for, but at that stage the said blog must have a level of activity, comments and more than 30 popular posts.

So many bloggers have compiled lists of blogs that accept guest posts. You might be tempted to send your article to a new blog just because it’d be easier to get published, but the traffic, SEO juice, social signals and word of mouth benefits will be lesser than what you’d have gotten if the blog is high-traffic, and engaged.

5.   Pre-sell on your guest post

Yes, you’ve to pre-sell. Are you writing your first book and you want to sell more on launch week, then creatively infuse the message in your next guest post.

This is different from promoting your book. The way I pre-sell is this: I’ll write a powerful and benefit-driven title that’s relevant to the product I’m releasing or promoting.

Then I’ll answer readers’ questions, provide at least 87% of the solutions they need and then ask them to click and learn more.

You’ve to realize that readers are not expecting you to solve all their problems at a go. In fact, it’s wrong to lay out all the solutions in one guest post. Make your guest post epic by giving readers a reason to act right now.

Right from the first paragraph, every single word and sentence you write must be persuasive. That’s why you should learn the basics of copywriting because it’ll help you in converting readers into customers.

A word of caution: Don’t ask people to buy your book inside the content. It’s not content marketing. The way to do it is to build interest, show them what they stand to gain by visiting your website.

Use call to action instructions as if you’re touched by their problems and you desperately want to help. Don’t use tricks or hype in any way. But don’t forget to pre-sell because it works.

You can’t ignore this:

Do you want your guest post to be accepted and published within 7 days? Are you sure you can write an epic content that can twist the head of the blogger to schedule your post without further questions? If you’re not sure, let me help you do it. Check my writing service page.

If the above call to action paragraph got you hooked, then I’ve succeeded in showing you how to pre-sell. The only thing left now is for you to give it a shot.

Remember that guest blogging is still powerful and could be the only source of traffic for your blog if you immerse yourself wholly and consistently deliver valuable posts.

Keep these 5 things close to your heart and you’ll never regret starting your blog. I love you. See you at the top!

20 thoughts on “5 Things to Do Next Time You Write a Guest Post”

  1. Absolutely nothing to disagree with here at all. Love you to critique ours for us. You know goodwill for the end of the year, good start for the new year for us. Regardless, all good information to take on board. Have a great 2014 🙂

  2. Tim Somers says:

    So John, how do I find blogs in my niche that accept guest posts?

    1. Harry says:

      Just want to help with this.
      Use your keyword + “write for us” or “contribute” in Google.
      Spend some time with it, and you will definitely find worth looking.

  3. faisal says:

    The main idea is connecting with the audience of that particular site and blending with the writing style there.

  4. Hello Mike,

    You write with great authority – which is exactly what is needed to really become an amazing blogger who makes real money in the process. You see, people are dying to have someone hold them by the hand and lead the way! If you can do that, believe me, no webmaster would ever avoid your guest posts.

    And to be sure, your readers would never be disappointed!


  5. Saqib Razzaq says:

    You are 100% right. We should always look and post our posts on blogs with high traffic and good readership because there is no benefit of putting your hard-worked posts on low quality blogs. Thanks for sharing.

  6. I agree that it seems so many people think guest posting is easy. Many people think blogging in general is easy. But in reality, it takes a lot of work. This post is a good reminder that you can’t just throw anything together and expect reputable blogs to let you publish it on their sites.

  7. I just want to say Happy New Year to all of you.
    May this year brings you more happiness.

  8. David Oriol says:

    Wow i love this info you share with us because that’s a big turn key for me and want to thanks you John chow

  9. Good and strong things to consider in order to get success with a blog, it takes a lot of work and thinking in order to succeed.

  10. Flipthetip says:

    Best post ever !!!

  11. I. C. Daniel says:

    Solving problems! That’s it!

  12. sameer says:

    My all competitors have same niche, My blog is for Government Jobs Notifications in India its difficult for me to do Guest Blog I would like to know some other good and new ways to promote my blog to the users who are looking for government jobs in India between 20 to 28 years old. Suggest me some good ways.

  13. Andre says:

    Great post. I liked what you said about lead captures. That is very important because that is where your cash lies….in your list! Thanks!

  14. Hi Mike, that’s a really informative post, one thing that many people forget is that bloggers need to learn about you first not just read an article and accept to publish it on their blogs. I get tens of guest post requests daily on my personal blog and I certainly don’t have the time to read each article they send, I need first to see who the guy that email me really is and having a blog and not just a sales page on his site really helps actually make me spend some time to read his article. Guest posting starts from your own site and posts and without that you really waste a lot of opportunities and time…

  15. Danny says:

    1st comment in your blog since 2010 following your blogpost…
    Noted to all the 5 step… Thanks!!!

  16. anders dakin says:

    Great Post thanks for it:)

  17. Pauljoe says:

    Nice post…thanks for sharing

  18. Great post! I heard of this before and this looks like something that will work for me. Thanks for sharing.

  19. Fantastic information John! Will definitely be taking action.

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