5 Ways to Drive Traffic to Your Blog with LinkedIn

I was introduced to LinkedIn in August of 2009. I’ve been using it almost obsessively since then and it’s been my third highest source of traffic for my blog since I started using it.

Why Linkedin?

LinkedIn is a smaller version of Facebook specifically for business owners and for people in career transition. LinkedIn currently has over 65,000,000 professionals, but here’s what’s really interesting.

According to Quantcast, the average household income for over 38% of Linkedin Users is over $100k per year. That means that a big chunk of LinkedIn Users have money to spend. That’s great news for your online business.


If you’re new to LinkedIn, it’s pretty easy to get up and going. Here are 5 ways you can take to start using Linkedin and Drive Traffic to Your Blog:

Method #1: Create Your Profile

This should be your top priority. You want to make your profile as compelling as possible so that people want to click on your links and find out more about you.

There are two specific places where you can add links to your blog inside your LinkedIn Profile.

The first spot is under “Websites.” This is a place where you can add live links to your blog. When creating these links, you want to make sure that you have a compelling call to action that gets people to go to your blog. As an example, instead of using the default setting of “My Blog,” I’ve used “Coaches: Get Clients” Much more compelling and it shows because I get a lot of click-throughs from my profile.

See the video below for a more detailed description on how to do this.

The second spot to add a link is under your Profile Summary. Here the links are not clickable, but it’s still an opportunity to add links to your Newsletter and squeeze pages. I’ve had a lot of people send me messages on LinkedIn to thank me for the resources under my summary. This is a good place to add additional links so that your connections can find out more about you.

Method #2: Post An Update

This is similar to posting an update on Facebook. When you post an update on LinkedIn every one of your connections will see it on their profile. I try to post a new update about 2 times per week to get a flood of new people coming to my blog.

When posting an update your focus should always be on adding value. Once you’ve got the value the next most important step is to use language in your update that is compelling. That way your connections will want to click through.

Method #3: Add the WordPress Application

This is a great application to use on LinkedIn. What happens is that your latest blog posts will automatically be added to your LinkedIn profile. That way users can see your latest content and posts so they can click through if they want to learn more.

Method #4: Get More Eye Balls on Your Profile

There are a few ways to do this. The first way is to join LinkedIn Groups. This is similar to online forums. Once you join a group, you want to participate in the Group Discussions. Each time you comment in a group, a link to your profile pops up so that other users can click back to your profile and check you out. Participating in groups is a great way to network and get more eyeballs on your profile.

The second way to get more eyeballs on your profile is to answer questions on LinkedIn. There is a section on LinkedIn called Answers. One of the best ways to get more eye balls on your profile and a steady stream of traffic to your blog is by answering other peoples questions.

The trick to getting noticed is to not only provide value, but to also aim to be in the top spot. The more often you answer questions in the top spot, the more likely users will see your name and check out your profile.

Method #5. Start Your Own Group

This is the most recent way I’ve used LinkedIn. What’s great about having your own group is that you can post a link to your blog right in the group profile. That means everyone in the group can click through to your blog to check you out.

That’s the first way to get traffic to your blog with groups. The second way is a lot more exciting. A great feature with LinkedIn Groups is that you can personally email all the members in the group. LinkedIn allows you to broadcast up to one message per week to your members.

And here’s the magic in this method. When you broadcast a message using Groups, your message is received by your members twice: once to their regular email account and a second time to their LinkedIn Inbox.

This is not only a great way to get more traffic to your blog, but you can message members anytime you have a free offering or training that you want your members to know about. Watch the video below to see how you can setup your first Group on LinkedIn.

These are just a few ways to drive traffic to your blog with LinkedIn, but there are many others? Are you using LinkedIn? How has it helped your blog?

Steve and Hani are the creators of Blogging for Coaches. Discover 5 Tools that will Rapidly Build Your Coaching Business and Create a Waiting List of Clients Faster Than Ever Before… STARTING RIGHT NOW.

68 thoughts on “5 Ways to Drive Traffic to Your Blog with LinkedIn”

  1. I should probably go and update my fake profile at Linked in now.

    1. Same here. I always create an account for all my domains on all imaginable sites, Facebook Twitter Linkedin e.t.c. The only time I ever visit LinkedIn is when I’m creating my fake profile!

      1. I must say that these are really high class tips and see the effect that people started to update even their fake profiles.

        Good reading and bonus of video as well.

        1. Salesfist says:

          Some great tips. I have being doing several of these all along, not knowing the effectiveness of them.

    2. Fake profile? Whatever for. Am I being a bit slow on the uptake today? If it is the case I do apologise in advance.

      1. I’m with you…why would you want to create a fake profile? Why not build a *real* profile and link your sites through that?

  2. Great post, mainly because I only think of using LinkedIn as a “professional network,” but never to actually drive traffic to my blog. I’ll have to start using it a bit differently…

    1. I think Method #3: Add the WordPress Application> will be really handy for we bloggers.

      Yes linkedin is really highly active and well targeted,

    2. All these social media networks and stuffs drives me crazy. LinkedIn seems really good for targeting the professional market, but facebook will still be more effective if targeting a younger audience.

  3. Very interesting. I rarely use LinkedIn because I felt like it was the step-child of Facebook. It’s definitely more of a networking tool and a professional atmosphere though.

    Good post.

  4. PPC Ian says:

    In the corporate world of online marketing, LinkedIn is everything! Except my first gig out of college, I’ve gotten every single one of my pay per click jobs as a “passive” candidate via LinkedIn! Not only has LinkedIn assisted in my rapid career growth, but it’s also driven a great amount of qualified traffic to my blog. Great post, John!

    1. Credit should go to Steve and Hani … they wrote the post πŸ™‚

      1. Thanks ZK πŸ™‚

      2. d3so says:

        People are quick in reading the article they have no time to see who wrote it lol.

        1. PPC Ian says:

          d3so is spot on! Steve and Hani, I really enjoyed the post and am a HUGE fan of LinkedIn, it’s my favorite social networking site. John, thanks for sharing this great post.

    2. That is a very good testimonial, Ian. It is definitely time to dust off the old LinkedIn account then πŸ˜‰

      1. PPC Ian says:

        Thanks Net Age! I appreciate the positive feedback. LinkedIn is one product I really stand behind.

    3. I gave up on LinkedIn quite a wile ago, but I can definitely sense that it’s gaining even more momentum these days and we should all probably start to pay more attention to it.

  5. Lou says:

    A great reminder of the importance of not neglecting LinkedIn. I made it a poor third or fourth after the other big social networks for a couple of months until I started going back to groups and forums last week – and discovered it is a great way of being seen and heard in a less cluttered and targeted forum.

  6. Nelson Tan says:

    It is precisely because LinkedIn is a professional/business network that I found the activity of bookmarking business and marketing content is able to draw in responsive readers.

    1) Download the Sociable plugin for WordPress and activate the LinkedIn social bookmark button.

    2) Search for LinkedIn groups (typically hundreds to thousands of members) using keywords and join them.

    3) Whenever you have a good post (better not salesy type), bookmark to all relevant groups at a go, and you’re done.

    1. SEO Results says:

      Nicely targeted. Just the way I like it. My estimation of LinkedIn has changed vastly over the past five minutes.

      1. Certainly linkedin have 29 alexa ranking and this one is showing that this platform have potential.

        1. d3so says:

          Any site with a high Alexa, that allows interaction, has great potential for users

      2. That’s great to hear πŸ˜‰

  7. Steven Kiel says:

    Good post- it just depends on what kind of business you have and what your goals are. As you mentioned, generally LinkedIn users are going to have higher incomes. That works out well for my business, but maybe not as well if you’re trying to sell something to a younger crowd.

    1. SEO Results says:

      There I’d go straight for facebook advertising, and more regional stuff e.g. here in South Africa we have MXit, a mobile chatroom service that has been going for more than 5 years in this country, and is more popular than facebook amongst South African youngsters.

  8. I’ve had a LinkedInn account and haven’t been using it. I think it’s time to start. Thanks for the info.

  9. Nice Post man. I never though of linkdin to increase site traffic. These are awesome tips man. Good Stuff.
    Thanks for sharing this great Post.


  10. Excellent post, Steve and Hani, count me into the huge group of people that have neglected their linkedin profile until today. I will change that now! SY

  11. SEO Results says:

    LinkedIn has never really been a priority of mine, but you make a compelling argument for getting really active on it, really quickly. I’ve always seen it as a personal netrworking tool, but my eyes have opened now!

  12. Thanks for sharing this. I never thought of this before, I’ll check this one out immediately and create my account and see how it works for me.



  13. d3so says:

    I never knew linkedin could be leveraged in such a way.
    I suppose I’ll be creating a new account now lol

    1. We learn something new everyday. The challenging thing is that you can only pay so much attention to so many things at one given time. Its becoming a juggling act here πŸ˜‰

      1. d3so says:

        That’s true. The the problem for most newbies is that they become overwhelmed with too much content that they have no basis and no idea where to start.

  14. Hey John,

    Thanks a bunch for posting this article and featuring us on your blog. It’s people like you who make it possible for young blogs to start gaining momentum and readership.


    1. And we should give thanks to you Steve for providing such good post and your experience.

      1. PPC Ian says:

        I’m with ZK! Great work Steve! πŸ™‚

  15. Thanks for the useful tip John !
    I never thought that LinkedIn can also be used for generating traffic. But the point is, How much targeted and useful traffic is possible which can get converted?

  16. Thanks John, this will def. help my LinkedIn traffic.

  17. Hani says:

    These simple LinkedIn techniques have really helped me drive significant traffic to one of my blogs. The number of page views increased by a factor of 6 and number of subscribers doubled in only a month and a half. That is why we decided to share them with everyone.

    I’m so glad everyone is learning from this post and video. Thank you John for generously posting on your blog…very much appreciated!

    Don’t be shy to ask any more LinkedIn questions here and we will try our best to get you an answer quickly.


  18. Discussion boards on linked in are of great value, more so than any other fourm out there. Reason being the majority of the folks on there are professional and business minded.

  19. Laura says:

    Now THAT was a quality guest post! I have a LinkedIn account but I haven’t been using it. I’m going to start right away thanks to these suggestions.

  20. Every platform on which you keep updating your details can provide you good traffic, provided you respect other interest and do not take the step towards spamming.

  21. web designer says:

    really nice .thnx to share with us

  22. Mike Saf says:

    Great advice John. I didnt know about the wp plugin. Will try it immediately.

  23. Holy cow, I’ve been largely ignoring LinkedIn. This is great stuff though. Will have to add to my todo list to implement soon across all our sites.



    1. So this is the time when you start thinking about linkedin.

      Once you get the traffic from linkedin your affection will increase automatically.

  24. Michael Pine says:

    You have been a huge inspiration to me! Thank you! πŸ™‚

  25. This is a great post, i sure learnt something here. am going to update my profile right away.

    1. Nice to see that many people are taking action immediately.

  26. Thank you Steve and Hani for this blog post. I signed up for a LinkedIn account some time back and I still don’t know how to use it till I read this blog post.

  27. Melvin says:

    Really great post. I’ve been using Linkedin for over 2 years now but never really thought it could be a tool for driving traffic. I was using primarily for connecting with other people in the business..

  28. Rick Byrd says:

    Awesome information about getting traffic from LinkedIn. I especially like the idea that it is free traffic.

    I have had a LinkedIn account for years but have never done anything with it.

    I guess I better get to work and start updating my profile and add the WordPress plugin.

    Thanks for the awesome tip!

    – Rick

    1. I’m in the same situation – I’ve had an account forever but never used it. I think it’s time to fire up the LinkedIn account and get to work! πŸ˜€

  29. I never really paid much attention to Linkedin…I have an account and a few connections on it, but there is sooo much out there, its hard to keep up with everything.

  30. ziv says:

    I plan to start promoting my blog on linkedin more effectively using the tips provided here. I think it is a great place to drive traffc and I have already used it several times.

  31. kumo says:

    I was introduce to Linkedin few months ago but did not actually take a good look at it. I basically just fill up my profile and place the links to my blog. I did notice the popularity of Linkedin but only think of it as a site for job hunting. I suppose I need to reevaluate the site again.

  32. Marion says:

    Thank you for some great info especially about jazzing up the my blog setting and pointing me in the direction of answers. Great post

  33. LinkedIn is a really powerful system to drive targeted traffic to your blog! It can really be of great importance to learn how to use it wisely πŸ™‚

  34. Thats the best video i had ever seen for linked traffic generation, Thanks John please send us more on facebook fanpage

  35. As many here, I also have a linkedin account, but have done much with it. This post really opened my eyes on how to use it, to the best of one’s IM marketing adventures. There are so many tactics to keep up with, some fall to the wayside.

    Thanks for the post!

  36. Wow, I can’t believe it’s your 3rd biggest source of traffic! I had a linkedin account and actually deactivated it to simplify my life/focus, but apparently it can work really well! Thanks for the post/video Hani!

  37. Stefan says:

    Linked In aint working for me.

  38. Saiful says:

    That’s really helpful for new blogger.

  39. Hello John,
    Found out about your article via Jeff Bullas’s blog.
    This post allowed me to convert my profile on LinkedIN from 75% complete to 85% complete and have also started my own group – Ask Dr. Burt a Question.
    Thank you very much and keep your great Posts coming.
    Dr. B

  40. Kunal says:

    Never knew LinkedIn can be used to drive traffic to the blog.
    Your blog has certainly helped many users to understand this.
    Thank you.

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