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5 Ways to Ruin Your Guest Post

written by Guest Blogger on February 9, 2011

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Recently, I was sent the worst guest post ever. I mean it was really bad. So this guest post by Melvin on the five ways to ruin your guest post came at a perfect time. Before you submit your guest post, read this post first. – John Chow

Guest posting is the modern way of getting easy traffic and readers to your blog. Not only that, doing guest posts also increases brand awareness as well as indirectly boost search rankings. I’m very sure that you have already done it or if not, you may want to do it now before it completely becomes saturated.

So for those who have done guest posting already, let me ask you question. Did your guest post convert you new readers? Did it bring you a substantial amount of traffic? Did you gain more subscribers? If all your answers are no, then you may want to read this article on why so many bloggers ruin their guest post. Here we go:

1. They don’t write their best post

So when we talk about guest posting, we are aware that it should be your best shot. Yes, I know that it wouldn’t even get accepted if its not a quality post but believe it or not, a lot of bloggers are taking advantage of this fact that most blog owners don’t really spend that much time in checking the quality of their articles.

If you just give 80% of effort in writing that guest article and it was accepted by the owner, then expect the blog readers to criticize your article. The truth about guest posting is that it works two ways. It could either give you some boost in a good way or in a bad way. If you’re writing a bad guest article, then pray for the blog owner not to accept it. You don’t want to get known for being a sloppy guest blogger.

Post note: And I’m not hoping to become a sloppy blogger too that’s why I took time with this guest post. LOL.

2. They make bad use of signature line.

So whenever we make guest posts we get this small byline either at the top of the article or at the bottom to describe briefly who we are and what our blog is all about. And most of the times, I notice that most people just put it waste.

Even in that aspect, there is a conversion that happens. They read your article, but are they going to be interested in commenting? And more importantly, is your signature byline compelling enough to make them click it?

Be sure to keep your signature line short and simple but deliver your message direct to the point. Don’t try to make them do a lot of things.

3. They leave crappy posts on their blog

We’re all guilty that at some point in time we tend to publish crappy rubbish posts. We sometimes talk about our lovelife and crushes, we tend to mention our cat, our stupid neighbor, brag how busy we are and etc. And believe me its fine.

However, when we make guest posts on other blogs, readers of that blog who will visit our blog are expecting to see something meaningful. In short, try to strategize your posts and get them to see the best ones when they click your link. For example, if you’re looking to guest post on a bunch of sites for a certain month, then try to ensure that you have some good stuff on your blog as well for that period.

4. They don’t get people to opt-in

In one of my blog posts about clever ways to drive traffic to your blog, I mentioned that even today, 70%+ of bloggers still don’t have a list which is really surprising. But then that’s the best advantage that we can get. If you have a list, utilize it. Make sure that you try to capture leads each and every time someone visits your page.

In my blog, I set up Aweber to show a lightbox form everytime for first time visitors. Critical people will always say its annoying but stats will always tell you things differently.

That way I can maximize the potential of them getting subscribed into my newsletter.

5. They don’t interact with the readers

There’s nothing more disappointing as a reader than to find out a great article, ask questions by leaving comments, only to be ignored. I’m seeing that most bloggers who make guest posts to other people’s blogs don’t really interact as they should and as a result, it creates a perceived impression that the guest blogger doesn’t really care about anything other than the traffic.

I mentioned this a lot here in this blog and in some of my guest posts. The traffic that you get totally depends on the readers that convert (quality of readers). You can make a guest post on lets say Techcrunch and get 5000 hits in one day and 2 hits for the next 5 days. However, you can create a good guest post and get 150 hits in one day but add 80 new subscribers or opt-ins. Again, its all about the quality.

Conclusion

Guest Posting is really a powerful way to quickly grow your readership and increase your traffic. In fact, there are blogs out there that actually utilizes it very well. The reason for that is simply because guest posting is a spontaneous way of sharing good information without sounding like advertising yet, could yield advertising-like results.

Because of this, too many bloggers simply just jump out into it without really understanding things. Just like with anything, the goal in guest posting is not really to get lots of hits but rather try to convert people into something else. What say you?

Melvin is a cool damn blogger from MelvinBlog.com who loves to write some stuff about internet marketing and blogging. If you feel this post is superb, then he’s encouraging you to check out some of his best posts.

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{ 113 comments }

EMT Training February 9, 2011 at 10:50 am

Yeah, sometimes blogger’s just take too many short cuts. There’s an art to receiving and it’s called “GIVING” if you want you gotta give. If your writing for someone else then you need to give your best effort both in content and interaction with readers. Doing so will invariably result in you receiving the traffic and potential conversions you want.

Penny Bid Auction Sites February 9, 2011 at 2:06 pm

I’ve had people send me a guest post and it was just a copy of an article they grabbed at ezinearticles.com. Crazy.

Melvin February 9, 2011 at 7:33 pm

lol. I mean seriously? Wow.. Fortunately I haven’t received that kind of guest post

ZK @ Web Marketing Tips February 9, 2011 at 10:26 pm

@ Penny

They just wanted to try their luck.

@ Melvin

You wrote negative points now in your next guest post try your hand with positive points or must have in a guest post.

semmy @ Make Money Online February 10, 2011 at 7:54 am

wow really? it’s crazy.. they tough you never check it out maybe.

College Scholarships February 12, 2011 at 9:27 am

Yeah, you really have to be careful. You don’t want to get slapped with dup content.

Hidden Object Games February 14, 2011 at 5:14 pm

Yes, many people do that

Mostly these are newbies

Make Money Online February 10, 2011 at 7:47 am

True. The Internet or this whole world if you want to say so is built on giving and recieving. If you give a crappy post that helps no one then expect that you will not get much traffic from that guest post.

//Alexander.

College Scholarships February 12, 2011 at 9:27 am

But, John is also really receptive to guest posts…other’s are not.

ikki February 10, 2011 at 6:44 pm

nice comment

Dino Vedo February 9, 2011 at 11:27 am

I agree, great advice Melvin!

PPC Ian February 9, 2011 at 6:40 pm

I agree too! If your guest post is not going to be your best possible work, there’s noreason submitting it at all.

d3so February 9, 2011 at 7:02 pm

Good stuff. I honestly though that this was the bad guest post John mentioned on twitter because a few minutes earlier Melvin mentioned sending a guest post to John. Awesome post though.

Melvin February 9, 2011 at 7:34 pm

hahah,I thought John said it to scare the heck out of me. ;-)

Joking aside, not all guest post would get accepted so I completely understand that too.

ZK @ Web Marketing Tips February 9, 2011 at 10:28 pm

I do agree that if you want to gain loyal readers than your guest post and post on your blog … BOTH SHOULD HAVE QUALITY.

After reading your post they sure go to your blog and if there they do not find anything interesting than they will never return.

So make a note of it.

d3so February 10, 2011 at 5:14 pm

haha, I do hope he posts the bad guest post sometime like on april fools like he stated.

ikki February 10, 2011 at 6:45 pm

yes, the quality is very important in a blog

semmy @ Make Money Online February 10, 2011 at 7:55 am

yes I also agree.. we must post the best article.

College Scholarships February 12, 2011 at 9:28 am

yup…writers have to put up or shut up :-)

Hidden Object Games February 14, 2011 at 5:15 pm

Even i also agree
Im also on the same page

Allen Walker February 9, 2011 at 11:29 am

Cool post! :) When you write a guest post, you can’t hold back. Give it your all and show them what you got!

Also, if you subtly refer to one of your past blog posts in your guest post, it probably helps to arouse curiosity.

Cheers,
Allen

Penny Bid Auction Sites February 9, 2011 at 2:06 pm

You definitely have to write your best post.

PPC Ian February 9, 2011 at 6:42 pm

I agree! If you want any chance of getting featured on a blog like John Chow, it must be one amazing guest post!

d3so February 9, 2011 at 7:03 pm

I posted here sometime last year but it wasn’t the best of posts. I’m stepping up the quality next time.

ZK @ Web Marketing Tips February 9, 2011 at 10:29 pm

You did :O

Would love to get the URL of that post … please post here.

PPC Ian February 10, 2011 at 4:49 am

I would be curious about URL of your guest post too. I think I remember reading it… Looking forward to your next one!

d3so February 10, 2011 at 5:15 pm

I think the title was “when not to guest post” ;)
use the search on this blog.

Kirk Taylor February 9, 2011 at 11:32 am

Good post… You offer common sense advice. Given that people don’t always use it, we should benefit from it.

That said, you’re post didn’t seem to flow right to me, and given the subject, it might have been a good idea to have at least a couple of good proof readers check it out.

Please take my criticism lightly, I’m guilty of submitting a guest post that needed to be proof read myself.

Thank you for sharing, I’ll take a look at your blog.

Melvin February 9, 2011 at 7:37 pm

Sure no problem man! I mean I’m not a native English writer or speaker so I do make a lot of crappy errors when I make articles since I do type very fast as well. But yea, I try to proofread it myself but Im sure there are still some errors

semmy @ Make Money Online February 10, 2011 at 8:28 am

Hi Melvin you do a great post man!! Future on John Chow blog! Nice Job man!

Hidden Object Games February 14, 2011 at 5:16 pm

Nice comment bro

keep posting comments like these

Thanks

Enjoy Life February 9, 2011 at 11:48 am

Nice post.
I think the “interaction” part is a huge thing. There’s nothing worse than leaving comments or questions after a post, and getting no response from the author. That makes you feel really insignificant.
Thanks for the article.
~ Rory

PPC Ian February 9, 2011 at 6:47 pm

I agree! As another tip, I recommend being a regular commentator before doing a guest post. Thhat way, the readers already know who you are.

Melvin February 9, 2011 at 7:38 pm

Hmmm.. Interesting view. I do comment on this blog but not as frequent as you guys do but that’s an interesting take Ian..

ZK @ Web Marketing Tips February 9, 2011 at 10:32 pm

Along with that I think John should add photo of guest blogger as well.

Interesting to see that why he is not implementing it.

John … are you reading this ?

Melvin February 10, 2011 at 8:08 am

and another is to actually give a writers profile in WP to those who do guest post frequently here. Like me.. =p

d3so February 9, 2011 at 7:05 pm

Very true, sometimes that happens here too. I get disappointed whenever I have questions specifically directed to John and they aren’t answered. But I understand that he’s a busy person.

ZK @ Web Marketing Tips February 9, 2011 at 11:28 pm

Yeah John is busy …

But that should not happen from a guest blogger.

Make Money Online February 10, 2011 at 7:45 am

I feel the same, however if you’re really busy and writes a lot of guest posts etc then you might forget about one. It feels like I’m one of those persons that could forget about responding to the readers since I’m so busy all the time. :P

//Alexander.

Make Money Online With Fazal Mayar February 9, 2011 at 12:10 pm

Of course, if you want to get your guest post accepted by a well known blog, you need to have a quality article written by you. Blogs that accept guest posting often look to also have an ‘ exclusive ‘ article for their blog. It’s a 50/50 deal. The owner of the blog gets to have content written for him and the guest poster gets to have backlinks and exposure for his business or site.

Penny Bid Auction Sites February 9, 2011 at 2:07 pm

I loved when people wrote guest posts, it leaves less work for me.

semmy @ Make Money Online February 10, 2011 at 8:07 am

that’s right.

Liberty Reserve February 24, 2011 at 5:37 am

But, there are lots of People, who just do spammy post. We have to check each and every post done by guest bloggers.

d3so February 9, 2011 at 7:06 pm

The concept of guest posting is great. Both the guest poster and blog owner can both benefit.

ZK @ Web Marketing Tips February 9, 2011 at 11:34 pm

Personally I accept guest posts from those bloggers who also have great post in their own blogs.

After all if I am giving space to a blogger in front of my readers than he should stand tall as my blog’s reputation is also involved with that.

Melvin February 10, 2011 at 8:10 am

Well maybe I should submit my guest post now to you. :)

Make Money Online February 10, 2011 at 11:51 am

Yes this is right. You should also send about 50% of the article as a preview. Never send the full article if you do not really trust the one you’re sending it to.

//Alexander.

Kristi February 9, 2011 at 1:04 pm

Great post Melvin! I’d like to add to #1 that you shouldn’t a guest proposal to a blogger that lists great articles you’ve published on hugely popular sites that are 800+ words to follow it up by sending the blogger a barely 300 word post and say that you don’t write posts longer than that. And also #6 that you should make sure to edit your post well so that the blogger doesn’t end up spending more time editing your article than it normally takes them to write one themselves.

d3so February 9, 2011 at 7:08 pm

It should be standard to submit a guest post that’s already edited and coded properly for immediate copy and paste publishing.

Melvin February 10, 2011 at 8:15 am

@Kristi, that’s a great insight Kristi.. Definitely we should listen to you since you’re the guest posting queen (have won all guest posting contests last year!).. :)

Great Backlinking Service February 9, 2011 at 1:19 pm

Making a list is a very important part of any business online (or offline for that matter). And no matter what anyone says, you need to keep your audience engaged and active in what is going on. Not only do they feel “Part of” what is going on, but they are less likely to label you right off the bat as just being a pushy sales person.

d3so February 9, 2011 at 7:12 pm

Having a list keeps you connected to readers. You can instantly send them content and refer them to products and services. You’re letting money go down the drain if you don’t have a list.

Make Money Online February 10, 2011 at 7:43 am

I agree, however creating a list can be hard if you do not have a lot of traffic coming to your site or anything out of the ordinary to offer in the first place. Also, you should really focus on getting a targeted list or it wont convert.

//Alexander.

Spy On Any Cell Phone February 9, 2011 at 1:24 pm

I’m new to guest posting and agree that you should make your best effort. Anyone can go to e-zine articles and past a few things into word, do a crappy edit, then call it a post. If you can’t write find someone who can because readers can tell in the first couple of sentences. This is a great post by the way.

Penny Bid Auction Sites February 9, 2011 at 2:08 pm

I think all guests post should be by original by the author, not by a paid writer. In other words, not written for you.

ZK @ Web Marketing Tips February 9, 2011 at 11:36 pm

Yes but however I wont mind if any one tried proof reading from the professional.

Bottom line is theme of post should be from the writer himself / herself.

Melvin February 10, 2011 at 8:17 am

Well I’m not sure.. I certainly will never let anyone write my guest post even if he’s better than me however, I know some friends of mine who are successful with guest posting by hiring professional articles to write their guest post.

Make Money Online February 10, 2011 at 11:55 am

Never thought of paying someone to write guest posts for you. I will probably never do it either, mainly because it wont feel right. Form me guest posts is something personal and should reflect your own knowledge and writing techniques.

//Alexander.

Penny Bid Auction Sites February 9, 2011 at 2:09 pm

I always tried to never write a crappy post.

PPC Ian February 9, 2011 at 6:49 pm

I agree. Guest post or not, I don’t want my name attached to a post anything less than perfect.

Clay Burt February 9, 2011 at 3:02 pm

Nice post and I really like the fact that you follow up with your own signature line advice! When I was reading it I thought – nice idea, wish I had an example until I got to the bottom and saw a really nice example!
:)

Penny Bid Auction Sites February 9, 2011 at 4:40 pm

And JC got a link there with his info links as well.

GTA 5 February 9, 2011 at 3:10 pm

I totally agree with you Melvin, unfortunately a lot of people dont care about that essential advices. I hope they could find your great post! ;)

Make Money Online February 10, 2011 at 7:39 am

Yes, the advice written in this post is pretty basic and everyone should understand that they need to be fullfilled. However, a lot of people out there can’t write articles that well so trying to do a guest blog post will be even hearder for them.
I suck at creating guest posts, I just can’t make quality posts for other websites, I don’t know why.
//Alexander.

Melvin February 10, 2011 at 11:07 pm

The truth is I used to suck at this too! Right now I have improved a lot but still I have a whole lots of things to learn. The important thing is to always give it a try.. ;-)

Wasim February 9, 2011 at 4:29 pm

Melvin nice work, Guest blogging defiantly powerful, and if done well it will grow your readership every time you post a guest post, as part of posting a good guest article, it also matters where you post it, the blog you chose should be relevant to your business, niche so that the readers can interact with you and gain some value,
Thanks

Melvin February 9, 2011 at 7:39 pm

Correct. That’s why I’ve done about 10′s of guest posts here in JOhn’s blog..

Penny Bid Auction Sites February 9, 2011 at 4:39 pm

I’ve seen lot of bad sig lines. No link is a brainless mistake.

Melvin February 9, 2011 at 7:40 pm

lol. Another bad thing is that sometimes they misspell their URL, another lol if you ask me

College Scholarships February 12, 2011 at 9:31 am

misspellings REALLY suck…LOL

Make Money Online February 10, 2011 at 7:35 am

Ye, it’s pretty amazing that people forget to submit their own link. I’ve seen the same mistake on a few places.

//Alexander.

Donny Gamble February 9, 2011 at 5:40 pm

Should definitely save your best work for a guest post that you write because you are getting in front of a new audience and first impressions are key.

PPC Ian February 9, 2011 at 6:52 pm

I agree. Guest posts must be of extremely high quality, especially to get featured on a site like John Chow.

Hidden Object Games February 11, 2011 at 8:02 am

DITTO

I completely agree with your

Hidden Object Games February 9, 2011 at 8:04 pm

Very nice post Melvin

I liked it

Keep up the good work bro

College Scholarships February 12, 2011 at 9:31 am

Agreed…very well done. It got on JC.com :-)

ZK @ Web Marketing Tips February 9, 2011 at 10:24 pm

If your guest post is going to publish in any recognised blog than make sure that your blog’s front post should have your best posts.

Hidden Object Games February 11, 2011 at 8:07 am

Yea, Which will impress the new users which are coming to your blog and after reading that they will surely come again

College Scholarships February 12, 2011 at 9:30 am

true…or not so much the front post…but whatever you link to on your sig

Phill Turner February 9, 2011 at 11:56 pm

All great stuff

Did my first this week and all went well I hope!

But good to know the best way to really make a mess of it!

Warmest

Phill

College Scholarships February 12, 2011 at 9:30 am

I might have to write my own article and send it over to John…see how that goes.

crystal healing February 10, 2011 at 12:09 am

Thanks for the information all your points are noted and will remember then when I posted.

ikki February 10, 2011 at 6:45 pm

sure, john is always posting great tips

Fairooz @ TechnoTweaks February 12, 2011 at 11:45 pm

That’s not posted by John. It’s a guest post by Melvin. ;)

Neon SRT4 February 10, 2011 at 12:40 am

I really don’t like guest post for my blog. All the Blog Posters will just do all advertising spam.

Futuretrend Training Academy February 10, 2011 at 4:27 am

lol That was one funny article but you are 100% right there John.

College Scholarships February 12, 2011 at 9:29 am

lol…you mean Melvin right??

fas February 10, 2011 at 6:09 am

Good tips there but I am yet to find a bad guest post on John Chow.

Make Money Online February 11, 2011 at 9:00 am

Because he checks the quality of the post before submitting unlike a lot of blog owners. Even some high ranked sites are sometimes accepting guest posts that are of low or average quality.

College Scholarships February 12, 2011 at 9:29 am

true…but you are shure to find typos :-) sorry john.

Brandon Hansen February 10, 2011 at 6:52 am

Great post… I have been thinking about doing a few guest posts as part of my 2011 strategy and was wondering about how to best go about getting them approved and published. This post came at the perfect time and will be bookmarked for future reference.

Thanks again

Brandon

Melvin February 10, 2011 at 11:08 pm

My pleasure Brandon!

Make Money Online February 10, 2011 at 7:29 am

Omg, this guest blogger’s post was soo sloppy written ant totally useless. Just kidding. =)
I agree that you gotta give it 100% when writing a guest post, and also make sure to post it somewhere people will actually read it.

I always have pronlem writing good content for other sites. It just feels like if I write the content for other site, then I will have nothing to write about on my own. :P

//Alexander.

Melvin February 10, 2011 at 11:09 pm

That’s normal but you’d be surprised to see that when you write some really good guest posts, you will still always have something good to write for your blog.

College Scholarships February 12, 2011 at 9:26 am

LOL…good work Melvin…the idea for post was very genuine which is what caught John’s eye.

TYCP Magazine February 10, 2011 at 9:19 am

Funny that I’m reading this now because I was just at another blogger’s blog & he has some of THE worst guest posts I’ve ever read. I don’t think I’ll even be checking out his other guest posts anymore.

Make Money Online February 10, 2011 at 6:20 pm

yes, this is something I have noticed as well. Honestly, you should be strict while accepting Guest Posts because you are the one trying to do a favour to others.

debthelpways.com February 10, 2011 at 2:13 pm

Its really not that hard , you read the post and leave a real thought about the post, to many people just put bs in the comments

College Scholarships February 12, 2011 at 9:25 am

exactly..most people just want the link back and sacrifice quality.

ikki February 10, 2011 at 6:43 pm

nice tips john, u always sharing great information

Konnect Magazine February 10, 2011 at 7:06 pm

John. I was able to learn more from your post today. I am currently contacting some people to be guest contributors to my blog/magazine. From your blog and others, I’m realizing the importance of guest contributors to be able to diversify the content that I’m distributing to my readership.

Thanks again.

College Scholarships February 12, 2011 at 9:24 am

THat’s always a good idea…contact others in your niche and offer free content.

stargaterich February 10, 2011 at 7:09 pm

If you are not good in writing just like me then I think it makes more sense to pay someone to write a very good guest post for you. You could then use that article to post to high traffic blogs as guest posts.

Make Money Online February 10, 2011 at 8:38 pm

Yes, but that is a last resort. You should write the article yourself so the readers get to know your writing style and talent. But if you really can’t write, then you can pay a writer for the task.

Katter February 11, 2011 at 12:07 am

Very good post. It is exactly what I need to focus on when getting guest posts, outline this in the submission form to get more quality posts from other people :)

College Scholarships February 12, 2011 at 9:24 am

THis is an actually really good topic…i get tons of requests for this same thing and link requests…and they want me to link to sites that are 1-4 post count sites…lol

Fairooz @ TechnoTweaks February 12, 2011 at 11:42 pm

nice post Melvin,

So whenever i am trying to write a guest post anywhere, i can have a look at this one first! :)

Cheers brother!

Buck Inspire February 12, 2011 at 11:43 pm

Great advice Melvin! Also good point about commenting on a site before making a guest post. I guess I still have a lot to learn. Will be dropping by more often. Engaging with readers after the guest post hit home for me. I apologize for my late responses folks. You are all significant in my book! If you have a moment to spare out of your busy lives, I replied to all of your comments from the other day on my guest post Blog Success and NBA Signature Moves. Look forward to engaging with you all again in the future! :)

Andrew @ Blogging Guide February 14, 2011 at 6:26 pm

I totally agree with strategizing your blogposts on the time that you’re guest posting so visitors or readers would not get discouraged. People who will click on your link will be expectant of good posts so make sure to at least live up to their expectation.

OnlineDon February 16, 2011 at 11:39 am

Good post,
I’m seeing this topic becoming more of the theme here lately. You have hit the nail on the head.
Just last week I had a guest writer Lesley Morrissey @lesleywriter who wrote about this topic Guest blogging 5 steps to creating an effective guest blog post.
I recommend that you take a look see http://t.co/xKruTmq
I’m going to tweet this article so that others will have a better understanding about this useful tool to help make the job of fresh content a little easier and see that it can be fun.
thanks for letting me put my two cents in here.
OnlineDon

Kyle Logue February 22, 2011 at 8:27 pm

It’s always weird when I see people posting great articles as a guest to someone else’s blog, but then has terrible content on their on blog. I don’t get it :)

~Kyle Logue
Make Money Blogging

christina March 15, 2011 at 8:08 pm

Guest post which helps to bring others to contribute some information to our blog but in exchange we have to credit them something

singer divya April 2, 2011 at 1:57 am

uniqueness and quality should be important, while we posting the articles