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I noticed my FeedBurner RSS counter broke 5,000 readers today. What that means is 5,071 people read this blog with the full feed RSS yesterday. Today’s figure will be available tomorrow. I wrote several articles on increasing RSS subscriptions. In case you miss them, here’s a recap:

While, the above articles show how to increase RSS subscriptions, it doesn’t address a very important issue: why would a reader want to subscribe to your RSS? Once you answer that question, you’ll be a in a lot better position to getting more RSS subscribers.

The answer to the question is nearly the same as the answer to, “why should I visit your blog?” It all comes back to your content. If your content isn’t unique or compelling, there’s no reason for anyone to read your blog, much less sign up for the RRS. Good content drives not only traffic, but RSS subscriptions.

Find out what I am doing right now by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.

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    42 Comments »

    Comment by Mubin
    2007-05-22 10:23:40
    MyAvatars 0.2

    W00t!

    Way to go John. If you update 4 times a day like yourself Im sure that also helps. Im only at 122 but it goes up everyday, because I am posting regularly.

    I have a question though. If you post twice, and a person uses their rss reader twice to check your blog does that count as 2 or 1?

    Comment by John Chow
    2007-05-22 11:45:43
    MyAvatars 0.2

    I believe it counts as one because FeedBurner tracks IP.

    Comment by Nathan
    2007-05-22 11:56:40
    MyAvatars 0.2

    Yep. Only counts as one.

    btw, i broke 100 today ;)

    Comment by Nomar
    2007-05-30 02:51:21
    MyAvatars 0.2

    Congrats :D I am also > 100 now

    (Comments wont nest below this level)
     
     
    Comment by Deaf Musician
    2007-05-22 14:13:44
    MyAvatars 0.2

    How do you drive your traffic Chow? Posting ReviewMe and expensive Chinese food? :razz:

    Comment by Kumiko
    2007-05-22 17:30:46
    MyAvatars 0.2

    That’s exactly it! And it brings in five figures a month!

    (Comments wont nest below this level)
    Comment by Marc
    2007-05-23 06:03:05
    MyAvatars 0.2

    Not to mention the tax deductions by claiming the meals as a business expense. It’s a beautiful circle of evil :)

     
     
    Comment by website copywriter
    2007-05-22 18:37:16
    MyAvatars 0.2

    John’s just pure evil genius, isn’t he? :twisted:

    (Comments wont nest below this level)
     
     
    Comment by Law of Attraction
    2007-05-23 22:03:34
    MyAvatars 0.2

    Congrats John…from the humble days of 300 to 5000 ..great work

     
    Comment by The Man
    2007-05-28 03:52:01
    MyAvatars 0.2

    John, did you notice that your feedburner dropped below 5000?

    Take a break from life.

     
     
     
    Comment by Success Online
    2007-05-22 10:24:27
    MyAvatars 0.2

    CONGRATULATIONS on the achievement John!

    Through many hours of work and providing great content it was only a matter of time. I just broke the 10 mark….. LOL

    Looking forward to seeing you hit the 6000 mark!

    Stephen

     
    Comment by Eric
    2007-05-22 10:25:03
    MyAvatars 0.2

    I think that the last comment about how good content is important is the key to this post.

    I’ve noticed that post regularity greatly improves the number of subscribers to my feed. When people see the same story for a number of days, or boring stories repeatedly, they’ll unsubscribe from the feed, and probably won’t bother to come back.

    Free Advertising

    Comment by website copywriter
    2007-05-22 18:43:35
    MyAvatars 0.2

    True that, true that. John has always stressed the importance of high-quality content and it’s safe to say that we all agree. I guess I can’t say it enough either — fresh and regular posts are essential to a blog’s success.

     
     
    Comment by keytruekong
    2007-05-22 10:30:07
    MyAvatars 0.2

    Congratulations ! :lol: :lol:

     
    Comment by Rhys
    2007-05-22 10:50:27
    MyAvatars 0.2

    Congratulations!

    One of my favourite ways to increase raw numbers is a bit sneaky, and I’ve done it on this comment. Can you figure it out? :twisted: :twisted:

     
    Comment by Wahlau.NET
    2007-05-22 10:59:05
    MyAvatars 0.2

    way to go.

    Maybe you can teach us how to get from 0 to 50 feeds first. :idea:

    Comment by Marc
    2007-05-23 06:05:29
    MyAvatars 0.2

    That’s an excellent point :) That probably would help more people than getting from 4K to 5K :razz:

     
     
    2007-05-22 11:07:23
    MyAvatars 0.2

    Congratuilations John !! Wish I had 5000 subscribers :grin:

    Personally I love RSS feeds, I get to most of the blogs I read through my Netvibes home.

     
    Comment by
    2007-05-22 11:08:37
    MyAvatars 0.2

    Don’t forget about personality. I could get all of the same info you give from someone else, no offense, but I choose to subscribe to your feed because I like how you write as much as what you write.

    It also helps that you have a better grasp on writing proper English than many native english speakers that blog or write for newspapers today.

    Comment by website copywriter
    2007-05-22 18:47:08
    MyAvatars 0.2

    Good point. I, too, got hooked on John’s site because of his personal tone and style. After all, these factors differentiate your blog from the rest so having distinct qualities that are your own do help.

     
     
    Comment by Peter Koning
    2007-05-22 11:11:55
    MyAvatars 0.2

    Way to go John. I like the way you are tuned to the station WIIFM - What’s In It For Me. Good to see it’s broadcasting loud and clear from Van.

     
    Comment by dot info domain
    2007-05-22 11:24:22
    MyAvatars 0.2

    well done john

    next target 10,000

     
    Comment by Chicago 2016
    2007-05-22 11:36:33
    MyAvatars 0.2

    Congratulations. I had 82 unique visitors yesterday, so HA. I’m getting there, don’t worry.

     
    Comment by Chicago 2016
    2007-05-22 11:37:00
    MyAvatars 0.2

    Well, maybe it’d take a boost. But JohnChow.com has sent me a few visitors here and there.

     
    Comment by Brown Baron
    2007-05-22 11:39:26
    MyAvatars 0.2

    Hmm 5,000 seems like a nice round number. I think I want one too :mrgreen:

    Congrats on breaking 5,000! Only 5,000 more to go right? :grin:

     
    Comment by Wolf Stone
    2007-05-22 11:58:39
    MyAvatars 0.2

    Congrats John…onwards to 7500 now !!

     
    Comment by Law of Attraction
    2007-05-22 12:04:47
    MyAvatars 0.2

    congrats JC :evil:

     
    2007-05-22 12:08:12
    MyAvatars 0.2

    congrats..

    I will try for rss readers

    :cool:

     
    Comment by Make Money Blog
    2007-05-22 12:12:08
    MyAvatars 0.2

    I tried to build my readership via RSS, then realised. Why do i want people to read via that? Surely its better to get people back on your site as much as possible

     
    2007-05-22 12:18:27
    MyAvatars 0.2

    I’m one out of 5000…that sucks :shock:

     
    Comment by KingFish Subscribed to comments via email
    2007-05-22 12:49:09
    MyAvatars 0.2

    Congratulations on reaching the 5K milestone. Divide that by 1,000 to determine my RSS readership :lol:

    Comment by Marc
    2007-05-23 06:06:24
    MyAvatars 0.2

    I think that’s pretty much where I am as well :) Good to know I’m not alone.

     
     
    Comment by Taste of life
    2007-05-22 13:18:16
    MyAvatars 0.2

    CONGRATULATIONS on the achievement..

     
    Comment by Roberta
    2007-05-22 13:35:26
    MyAvatars 0.2

    Congratulations on that awesome achievement. Someday I hope to have a fraction of that :)

     
    Comment by Travis Roberts
    2007-05-22 15:00:36
    MyAvatars 0.2

    You are truly a dot com mogul. If I can only get more than 2 subscribers :cry:
    ….but then I am only 5 days old.
    Visit my Debt Free Blog

     
    Comment by Founders Cafe
    2007-05-22 15:02:47
    MyAvatars 0.2

    John,

    On one of your tips you suggested to not publish the number of feed count if it is less than 50 or so. I will have to disagree because given that same token, it’s not hard to estimate one’s feed count if you have the RSS button there but no count.

    I also think that sometimes it can actually help you to post your count regardless of how small because new subscribers will know that by subscribing, they are that much more important to the blogger as opposed to subscribing to techcrunch with its 400K count.

    I proudly posted mine when it was a lonely 6. That way new readers can take comfort in knowing they helped build the readers base from the ground up :evil:

     
    2007-05-22 15:18:17
    MyAvatars 0.2

    [...] why is this my USP? Well because every other website I read is jam packed full of bragging and big checks. This one isn’t. I’ve already written about the fact that I made less [...]

     
    Comment by Steve S
    2007-05-22 15:28:11
    MyAvatars 0.2

    This might be true, but it is still a wee bit embarassing.

     
    Comment by website copywriter
    2007-05-22 18:52:17
    MyAvatars 0.2

    I’ve always loved that third post about the evil way to increase RSS. :twisted: 5,000 subscriptions…wow, John, you must feel all frothy inside!

     
    2007-05-22 22:01:21
    MyAvatars 0.2

    [...] Well, they ordered up a ReviewMe not only to gain some exposure — John’s blog now has over 5000 RSS subscribers — but also some valuable feedback on how to improve their hosted survey solution. I hope that [...]

     
    Comment by Ankur
    2007-05-22 23:11:37
    MyAvatars 0.2

    Congrats! Do we get some treat? (But no live lobsters please :mrgreen: )

     
    Comment by Chicago 2016
    2007-05-24 20:23:14
    MyAvatars 0.2

    Ha, I learned my lesson about live lobsters when I went to Morton’s in Chicago.

     
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