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6 Effective Ways To Write A Boring Headline

written by Michael Chibuzor on January 24, 2013

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Is your title boring?

You know that the headline is very important when writing your blog post.

If you get it right, your post stands a better chance of going viral.

Often, the difference between content that attracts targeted visitors and another that was buried in archive is the headline.

If you like, you can call it the title, but what matters is your ability to write a clickable one.

In this post, I’d address the other aspect of writing a boring headline, and how you can avoid doing it.

Most people that I know have good ideas to write about, but they don’t know how to write to attract clicks.

Below are 6 effective ways to write a headline that would fail you – read the “quick fixes” for the right answers:

1.   Writing to everyone 

boring_lecture

You don’t need to bring everybody to your blog. If you try, you’d fail – beginning from the headline.

So many bloggers and online entrepreneurs are yet to know who their audience is. It’s hard to believe, but it’s true. Before you write a blog post, you ought to picture your reader, as if he or she were standing beside you.

And it’s all about picking a niche you’re passionate about – a niche market you can dominate easily.

For instance, if you haven’t made your first $100 online, tell me how you’re going to write about money making effectively. Sure, you can try to fake it, but your headline would show the ugly side.

Quick fix: get to know who your target audience is. Visit discussion boards (forums) and listen to potential customers – what words are they using in their conversations? Get enough data for use in your headline writing. You’d learn a lot by hanging out.

==> Discover 100 Proven Headline Ideas right now

2.    Forgetting to add figures

You can study successful blog posts that went viral – most likely, the headline had figures. Just like the post you’re reading now. I had to add figure (6) to it, so that my readers can expect a specific result at the end of the post.

When you fail or forget to use figures on your headline, your readers would be confused. No matter how you try to engage people, it’s always difficult if your title isn’t specific. Yes, I’ve written headlines that had no figures, but it was relative on the topic.

Quick fix: It’s a good writing practice when you add figures on your headline. And most important, if your readers are beginners, adding figures can drive your message home.

3.   No in-depth research

What’s the secret of writing quality content? Maybe you don’t know yet, but it all boils down to the research you did, prior to sitting down to write.

Read blog posts from your favorite writers and bloggers. Buy books and watch videos. I usually visit TED.com for content insights.

Quick Fix: Research all you can – get out of your comfort zone and read up content outside your niche. You don’t have to be a marketing expert to read marketing articles.

Prolific and creative writers have mastered the art of “building bridges.” Every idea can help you write better headlines. This works, trust me.

4.   No headline swipe file

It can be difficult for any blogger/writer to continually write clickable headlines, without a swipe file. It’s like researching and storing up keywords for use in your niche sites.

As ideas come to you, don’t store them up in your brain. Your brain can’t process all the thoughts at once. You need to save some and resort to them later.

Quick fix: You need to keep headline swipe file. You can use Evernote or notepad to jot down ideas as they drop on your brain.

Even your android mobile devices can be handy as well. No idea is a waste – it can be funny, formal or informal. Maybe you had an experience at the restaurant. It could be helpful when crafting your titles.

5.   Not researching your keyword

As simple as keyword research is, most people still don’t do it. They believe it’s irrelevant in this Panda, Penguin and EMDs era. But that’s not true. In fact, keyword research is still the fundamental aspect of producing better content.

Anytime you fail to dig your keywords, you’d be lost; ignorant of what your target audience is searching for. And when this happens, any headline you write would be boring. It’d suck as well.

And keyword research isn’t all about using them on your headline, or sprinkling them within the article itself, it’s more than that. It guides you when writing any form of content.

Quick fix: Bloggers and content marketers should research keywords first. Get a keyword swipe file to store those long tail key phrases. Pick one of the key terms and start your headline with it. Write from your heart, but don’t neglect your target keywords.

6.   When you’re focused on the money

On a final note, when you want the money desperately, you can’t produce better headlines. Your titles would be pushy and full of hype. I’m sure you’ve read those B.S. sales letters?

Telling someone how to make 10k weekly or even monthly might be suspicious.

Because making money online is relative on taking the right steps and monetizing properly. If your headline is unrealistic, it can mislead people.

People who focus on the money miss out on the “core” aspect of blogging and internet marketing, which is to build a relationship that would make you wealthy over time.

Quick fix: Making money online is good, but don’t make it your all and all. Being desperate about money making can destroy your writing genius, and dry your insights.

Focus on solving problems and the money you need would come in large chunks. Recognize that making money online isn’t a hit-and-run affair – you’re required to work hard and connect with the right people.

Do you’ve a blog that needs quality content regularly? I could help. See my blog writing service.

Over to you

Have you ever written a headline that sucked and what are you doing right now to improve your headline writing skills? Remember, it’d change the way you write your content and hopefully help you make more money. What do you say?

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{ 21 comments }

Eric January 24, 2013 at 10:56 am

Hey,

That imagery is great! I really enjoyed reading through these tips. I know what you mean about being able to jot stuff down quickly. Sometimes if all I have is my phone I will just text myself. This way it comes up with when I get to a computer I can put it down.

Headline like you shared take time, research, and continual work to realy knock them out of the park! So do your homework and start making some awesome headlines!

Sinnary Sam January 24, 2013 at 11:02 am

Wow, I didn’t realize how much was involved in the headline. I try to make it catchy or simply short. This is definitely a learning process.

Erwin January 24, 2013 at 11:15 am

Hi everyone,

it is so obvious but I very often forget about this easy tips. But thanks for reminding me this.

I hope my headlines won’t be as boring as they used to be.

All the best
Erwin.

See you on top.

Oscar Gonzalez January 24, 2013 at 11:38 am

Great tips man.

Harry January 24, 2013 at 12:49 pm

Michael,
great and informative post. A good, well researched “Headline” can can do wonders for your traffic!

thank you

cheers,

Harry

brayan January 24, 2013 at 12:50 pm

for me is very important the search keywords, if you do well fail in the attempt

Marbella apartments January 24, 2013 at 2:59 pm

Most important is to have the right keywords in the title, but then it is equally important to get a good enticing title and it’s a big problem.

Greta Boris January 24, 2013 at 5:24 pm

Great tips. Thanks John.

Kyle January 24, 2013 at 7:32 pm

When we don’t research on the topic, then the article will get bored and no one will read it. Proof read it many times before you release the article.

TJ January 24, 2013 at 9:22 pm

Your title is hilarious and is what drew me to read the post and leave this comment!

Your points are right on target!

Unfortunately I’m guilty of some of them :-(

This is just pure laziness on my part but your post will serve as my wake up call!

Thanks!

TJ

TJ January 24, 2013 at 9:25 pm

Probably the strongest point of your post was writing to everyone since if you don’t identify your target audience all your other efforts are wasted!

TJ

Vikas January 25, 2013 at 2:54 am

I love all the points of this article. 6th point was the best.

Thanks.

Johnny G - Healthy Wealthy Affiliate Coach January 25, 2013 at 6:40 am

If you put a figure on your post headline, those posts do BETTER. This is a fact for me personally. My most viewed content has always been when I say the 5 top, or the 5 worst. Or, 5 killer resources etc etc.

You could even do something like “the top 50 marketing eBooks of all time” Food for thought.

rahul January 25, 2013 at 7:45 am

Great tips,Titles plays major role in our post,now am gonna apply these tips in my future of blogging
thanx a lot for sharing this information with us
happy blogging

faisal January 25, 2013 at 8:28 am

Catchy headlines are nice.

Maurice January 25, 2013 at 8:35 am

Lots of good points ie using numbers in your headlines. My first time on your site. Lots of excellent resources!

Lakhyajyoti January 25, 2013 at 10:16 am

Great piece of writing. I like all the points you have mentioned in your post. Thanks for the share.

Noble January 25, 2013 at 1:19 pm

Great post, Michael. I can see why John has teamed up with you. I love the way you flipped the script with the title. It made me click to read what the article was about. That was pretty slick. Crafty wordplay is a very good skill to have. This information is right on point. I checked out your site, too and downloaded your free ebook. Great info. Thanks for the free ebook and tips.

Best Regards

Taswir Haider January 26, 2013 at 6:47 am

Great and informative post. I love the way you flipped the script with the title.Thanks for the free ebook and tips.

Big Apple Dreaming January 27, 2013 at 11:57 am

Yeah, head lines must be eye-catching if you want to attract your readers :)

Angela Lea January 29, 2013 at 3:25 am

I must say great points you have added. Thanks for such a post. Great effort