6 Steps to Take Your Blog to the Next Level

Is your blog currently stagnant, or are you tired of which level you are with your blog at the moment? I have good news for you, progress can still be achieved!

In this article I share 6 steps you should take to move your blog to the next level.

1 – Be Consistent, But Don’t Have a Schedule

Be consistent with your blogging but don’t have a schedule.

We’re all used to the idea of blogging by sticking to a schedule but the reality is that it hardly works if we really want to contribute value to our audience. You don’t have to be forced to post on a particular day; only post when you have something of value to say.

Of course, consider my point about consistency. In other words, not having a schedule doesn’t mean you should post once a week and then not post for a whole month. Make sure you post in a consistent basis in a way that lets your readers know you’re reliable and should be trusted.

2 – Diversify, Diversify and Diversify

This applies to traffic, income and approach. Don’t depend on just one source of traffic, income or results; let your business be built on multiple streams of everything and carry out from there. Of course, you can use one approach to influence the other, such as using guest blogging to improve your search engine traffic but make sure your blog is as secure as possible in such a way that if one or more source of results to your blog were to dump you your blog will hardly be affected.

3 – Reinforce Your Core Message and Filter Out Your Target Audience

Bloggers make the mistake of not wanting to piss their “readers” off, of not wanting to offend anyone and of wanting everybody to read their stuff because they want their brand to grow. Unfortunately, that won’t get you anywhere.

What is your core message for your blog and what kind of audience do you really want to build? Who is your target reader? Do as much as you can to filter those you don’t want out and prevent them from reading your blog; it can be by telling them explicitly that you don’t want them to read your blog, it can be by looking for ways to offend them so that they don’t read your blog and it can be by integrating a message to your kind of target audience in your USP.

4 – Start Monetizing…Now

One thing I notice most newbie bloggers say is I want to wait to build an audience before I start monetizing. Now, tell me, what does it mean to build an audience? How big should a real audience be?

Most of the people who say the above are people who hardly get results…because they don’t even have the plan to monetize. They are not monetizing out of fear and they probably will never get over it.

Don’t let that be the case for you; stop procrastinating and start monetizing now. Let your guiding light be the genuine passion to help your readers, and if it is you won’t be afraid to recommend a paid product that will provide them the solution they need.

5 – Be Professional with Your Approach

Blogging seeks professionalism and a great reason why most bloggers just can’t seem to break through the mediocre is because they are not professional. In every aspect, make sure you’re professional. This includes with your design, your content and your approach.

I was reading somewhere (I think on Twitter) a while ago that John Chow designed the current theme being used on this blog at the time of writing this article for several thousands of dollars, and that the company that designed it doesn’t charge any less than $7,500 for professional design. Now, how’s that for being professional?

We all know this to be true, someone who is willing to spend $7,500 on a blog design has already taken it as a business. Of course, you might not have a business the size of John’s right now, and you don’t need to go into debt to design a cool blog but that doesn’t mean you should neglect good design altogether. There are great premium templates out there today for around $47+ and you can easily customize them to your taste for less than $300.

Another aspect of being professional is with your approach; stop all those posts apologizing for your not having written a blog post in ages, stop all those emails barraging your readers for not having gotten in touch in a while. Choose a plan and stick to it and when you fail to do so discipline yourself.
I’m not saying you shouldn’t apologize when you’re wrong…readers appreciate it when it is rare but they hate it if it is starting to become too often.

6 – Get the Experts on board

It might seem like a great idea to keep on contributing your message to your audience by sharing your own opinion and getting people to guest post won’t be as effective because guest bloggers are easy to find today. One thing, though, is very difficult to find online today…and that one thing is expertise.

For a moment, imagine how much influence getting someone like John Chow as a guest on your blog will do for your brand; imagine the credibility, the potential visitors from him sharing the interview and the expertise he can contribute to your audience. Even better, you can easily get most experts to contribute to your blog for free these days; all you need to do is interview them.

Getting experts on board by interviewing them also has another advantage; you will have an opportunity to introduce a new medium of communication and as a result build better relationships with your readers. For example, you can easily start an expert interview series and use mediums like video and audio…something you aren’t probably doing on your blog before. That alone will get your readers to know, and trust, you and as a result they will happily spread the message about your brand.

John Smith is an expert that researches and review TRX coupon code and the flex belt coupon for his readers.


20 thoughts on “6 Steps to Take Your Blog to the Next Level”

  1. wmwebdes says:

    Hi John

    “Start Monetizing…Now”

    I’ve recently updated my site and started to add a few affiliates.

    Making some money, but not much.

    My only avenue of exposure at the moment is twitter and I’m working hard to increase followers.

    Any thoughts on how I could increase exposure?

  2. Melody says:

    Re: #1 – As I’ve said to many bloggers, if you have nothing to say it’s better to not post at all. Bloggers who don’t heed that advice are creating a big pile of dryer lint fluff on the Internet. 😉

  3. Nice advises John! 😉

    The 6th is a nice idea, i was not thinking about it but it is a really nice one.

  4. Justin Mazza says:

    I monetized my site from day one. I go to many blogs and wonder how they make income.

  5. Tu Michael says:

    “$7,500 on a blog design”?? seriously, is it true?! wow.i m amazed!!

  6. Great tips John! I love the one about not having a schedule…that is how I do it. I post almost everyday, except weekends and I try to have my post up at a certain time of the day but really, once it’s up that day I’m okay. Thanks for sharing.

  7. Tenzho says:

    Great tip! I will start putting affiliate banners ads on my blog right away!

  8. Cyza says:

    Investing $7500 for a blog design shows such a high level of commitment but in JC’s case, his blog has already earn substantial monthly income at the point he designed and switched the to the present theme. For, mediocre or starter bloggers, there’s no way they can invest like that unless they are filthy rich.

    But, I agree the fact that get a paid blog theme and custom made it so that it will look different. I need to do that as well. I’m still using a common free theme and to move to the next level, surely I need to have a unique blog design for my blog. Cheers John Smith for sharing a good article like this.

  9. Kenny Boger says:

    It must be a big shot to get a website designed at a hefty price of $7500. If you don’t have the knowledge to make such designs then it might be a worth to invest for upgrading the website status.

  10. Mompreneurmogul says:

    I love the articles from John Chow on how to monetize. I’ve already implemented two of the methods. I also agree with your post about a core message. I’ve never been one to pander and I’ve had one negative comment thus far LOL . I think that’s pretty good but my core message is I genuinely to help the moms who seek out my blog & ask for help. I know I have done that.

    I don’t agree with having to spend $7,000 on any design I prefer your other suggestion of a smaller priced template. I think entrepreneurs are very creative. And a great one finds a way to give a $10,000 appearance on a $200 budget 🙂

    I have found some great tips to do just that and I share those with my readers. Too many times people want to grow but when they see the huge price tags they feel defeated. I love showing them ways to accomplish the same thing for so much less.

    1. Mompreneurmogul says:

      My core message : I genuinely ” try” to help the moms who seek out my blog. – Need to watch my typos that should be my new core message 🙂

  11. Wow! $7,500? really? I am quite skeptic about this. I think that is too much for a good, search engine friendly blog design.

  12. Nice advises John! 😉

    The 6th is a nice idea,

  13. Good advice, I find the best way to stay consistent without a schedule is an editorial calendar, I fill it out as I go to make sure I have a good flow of posts without having to force articles out on demand.

  14. JaylenWatkins says:

    Thanks for this superb guidance.

    http://www.calendar-template.net

  15. allmyonlineearnings says:

    I am not sure if we have to monetize as soon as we create a blog!!

    Though I started monetizing anyway!!

  16. Hard work and passion along with confidence makes a winning combination!!

  17. Nice article!

    Congratulations!

    Tks!

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