This post was guest blogged by Alan Johnson, who teaches you how to build a profitable website in 10 days over at The Rating Blog
There is no point to try and go easy on you so that I’ll get right to the point: I, as the visitor, could care less about how much you have worked on a certain website or what sacrifices where necessary on your part. If your website is worth it, I’ll stick around and will most definitely return, but if not, then rest assured: I will leave and never look back.
If you are one of those webmasters who seems to wonder why convincing visitors to return is such a challenge, here are the top 7 reasons why I (and probably many others) forgot about your website:
1 - A far too complicated domain name
Sorry to burst your bubble there, but I really do have a million things on my mind, and if you expect me to remember your “isntthisjustthelongesturlever.com” domain name, then you will be in for quite a disappointed.
2 - A dull template which everyone is using as well
If you are using one of those dull templates which you can find just about anywhere, then all you’re doing is providing your visitors with yet another reason to forget about your website.
3 - A bad title
If you want me to remember your website then you had better make sure that you make it clear what it is all about right form the start, and having a “this is John Doe’s blog”-type title isn’t going to get you anywhere. If your title doesn’t reflect what your website is all about then the chances of people not forgetting about it are slim to none.
4 - Absolutely horrible content
I don’t know how to break it to you but: if I come across a website with absolutely awful content, then I actually want to forget about it as fast as possible so that, obviously, I will leave and never look back.
5 - Bad navigation
Once again, if finding something on your website is next to impossible and if you don’t do your best in order to help me make the most out of my experience as a visitor, I won’t exactly be thrilled to come back, and, as such, it’s only a matter of time until I end up forgetting that your website even existed.
6 - Not enough updates
If you provide quality updates on a daily basis, I will visit on a daily basis. If you only provide updates once a week then, guess what: I’ll only have a valid reason to drop by once a week, Let’s just say that, if you post less frequently, people will visit less frequently and, as a result, they are more likely to forget about your website and drop that habit altogether.
7 - Nothing which makes you stand out
Even if your website is not what one would call horrible, I will, in most cases, still forget abut it if you don’t manage to provide something which sets you apart. “Not bad” is a term which isn’t going to get you anywhere, be sure to keep that in mind.
What about you? What makes forget that a certain website even existed?
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…and this is why I drink heavily before each blog post.
And after, right?
and during?
I totally agree with everything in this post.
A decent design, a good angle and content, content, content.
;o)
Stewart
Same here- These are all wonderful tips! Great post!
What John say is right, a nice post will surely be a good attraction.
I disagree with #2. Google looks pretty boring. Heck, Yahoo! and Google both used to look pretty much the same. While it’s certainly preferable to have something different from everyone else, I’m reasonably sure I’m not going to forget about a site with good content just because they’re using a common template. I read a fair number of bloggers that blog with Blogger and other big blog sites, and all those blogs largely look alike. It’s the content that brings me back.
So, while having a design that stands out is better, I doubt very much that someone is going to forget about your site because of a cookie-cutter theme. If people are forgetting about your website, the theme is likely the least of the reasons!
Lol but we would never forget both google and yahoo right?
Maybe Yahoo someday. The next generation might know it as MSYahoo.
I agree about #2.Not that it isn’t important, but look at PerezHilton. Ugly ass blog…insane traffic. Stolen pics with d@#ks! Pulls in $3MM in advertising
Content and consistent posting are obviously essential. But good points about the easy-to-remember domain name and a good title. The domain name should be short and catchy, even if it’s just a made-up word. I picked “flimjo” for mine. It has two syllables, and it’s easy to remember. As for the title, that should reflect the identity and character of the blog’s content. In a few words, the title should reflect what the blog is all about. And….it should be easy to remember.
[...] http://www.johnchow.com/7-reasons-wh…-your-website/ [...]
Bad spelling and grammar are a bit offputting. Sadly, there are a few examples in the above post.
I think off-putting has a dash in it…
It seems to me that this has become the norm for blogging. I try to read each of my posts a few times before they are published, but grammar issues *do* tend to slip through the cracks. Oddly enough, many high profile bloggers use pretty poor grammar/spelling.
I disagree with #1. Who types a URI anymore? I find sites from Google searches, SU, or some link. I think the site name needs to be memorable, but I really don’t care what the URI looks like. The content and looks determine if I come back or subscribe (RSS).
I think the larger issue is how easy it is for a blog to be remembered if the URL is mentioned in a conversation. For example, I recently saw a site called “HoneyIShrunkTheMortgage.Com”. While very catchy and memorable when spoken, it’s not a quick one to type.
URL’s are still important.
Well i think a big factor plays with traffic. If you tend to get heavy traffic a lot of people will come back. But if your blog is empty like the desert then who would want to stay.
How would a visitor really know if there is traffic on that site when visiting?
Number of comments and publicly displayed RSS subscriber counts are usually a good indication.
Great point. Popularity begats popularity.
What was the name of your site? I forgot, These are some really good points here. One thing that bothers me more than anything is to go to a site and have all kinds of music start playing. Let me choose whether I want to hear it or not. In my opinion that is a tasteless way of operating a website. And a sure way to stop people from returning.
Great reasons. Like dcr said, I don’t think number two is right.
It is absolutely correct. Specially if you are serious with your blog. Suppose someone sees the same template in many blogs. Not attracting. Notice that every huge blog or a big site has their own designed template, something absolutely unique. Why?
really can’t argue about any of the reasons above. Pretty obvious ones though.
some good rules to stick by. But I agree with some of the other comments made regarding the layout. The layout John is using has been mimicked all over the world now but for good reason. Gives lots of space for content and space for ads to make money.
Good points there Johnson. Addition and update in content is not always seen in most of the directories.
[...] like this one for example, I would like those who haven’t check John Chow today to read his 7 Reasons Why He Forgot Your Website. first. This a classic example of creatively recycling articles that have been published many [...]
Mmmm stating the obvious…
Decent points. Nothing groundbreaking though.
All great tips and if I may, I’d like to add a #8.
8. Too Much Advertising - More Ads Than Actually Content. When I go to a site that just looks like a billboard, it’s a definate turnoff. I don’t mind a few ads and I even visit the ones that interest me, but if I have to wade through tons of ads just to find the actually content, we have a problem. Keep a perfect balance.
~Terry
“What makes forget that a certain website even existed?”
Probably the fact that some writers consistently don’t quality check their work before they send them as guest posts.
exactly! i was trying not to say about this, but now since you have already posted, so let me say! yes the grammar is poor, i found some errors, and this is another example why people forget about some websites!
I disagree with your no 2 point..most of your reader just like us..need a information. Your readers not a designer..if your readers is designer off course their main reason to visit your blog because of that (your theme is unique). Back then, johnchow.com just using a dull template and everyone use it..but people keep coming..why? because of the content.
P/s: Sorry my lousy English
However, look how much John’s numbers have improved since the design change, specifically on the private advertising front. A more professional appearance has allowed to be taken more seriously, charge higher ad rates, etc.
Great Post Alan. A lot of bloggers are committing blunder in their blogs, domain name, titles, contents, etc. This should be an eye opener for bloggers wondering their blogs have no income.
I agree with these points but I definitely have to agree with Terry Tay. Too many ads is a turn off for me. I have seen blogs where every post is banners maybe a couple of words to go with banners. I never went back!
[...] John Chow de nuevo echando mano del guest blogging (ups, ¿no me mordí la lengua?) nos acerca una muy buena entrada regalada por Alan Johnson sobre 7 razones por las que la gente se olvida de tu sitio: [...]
Useful reasons! And now, can you advise me how to improve my page? Your help was highly appreciated!
Thanks in advance.
Do a Google search.
Thanks for the tips bro. I think my web blog do have all listed 7 reason why people forgot my website hehe
Personally, I forgot about your website because a giant frigging dog attacked my leg just after I finished typing in your easy, memorable URL. Your beautiful, well-executed template was great, but after I fought off the dog, a very interesting movie I’ve been meaning to see since forever ago started playing on CBC, just after I read your superbly copy-edited titles, so I had to go.
Your content was incredibly fascinating, but couldn’t compete with the fact that I had to pee like a racehorse. I was able to navigate effortlessly through your site, at which point it became clear that you update this place like it’s The New York Times, but found myself compelled to shut down the computer once I realized I was late for work, breakfast wasn’t ready yet, somebody was breaking into my car and my house was on fire. Your website stood out just fine, but unfortunately, my very busy and important life in which I do many valuable things and am regularly accosted by disastrous events kept on distracting me.
Funny…Yea, sometimes I forget about a web site because I should be working on mine instead of reading yours or I should be doing some the millions of other things that are a part of life.
Yes, that’s right. To be a famous blog/blogger, our blog should be easy to remember and of course attracting enough.
All these tips sure is useful.:mrgreen:
Absolutely agreed. However it takes time and slowly things get better with experience. Just you have to do is to concentrate on working hard. And everything will be easier.
How do I rate this post???
Not bad
I really like this post.. gonna bookmark this one for sure. Sounds very interesting to me.
We actually can be happy with the topic atleast, if not satisfied with the grammar.
The post was interesting, and most agree with the points
No offence though..
nice post mr. chow nice stuff instead of wondering what could be causing your site to fail just go back to the basics instead of looking for that unanswerable question that will never help.
I’m completely agree with Stewart… Content, Content, Content !
Serious and interesting!
Good for me, that I don’t care about first point
My domain name (and my full name) must be horrible for non-Polish to remember. I wonder how do you pronunciate it? Hahahah…