7 Surefire Ways to Make Money from Your Email List

How many times have you heard that “the money is in the list?”

For me, I’ve used it over a gazillion times in my content but slightly paraphrased.

For instance, I don’t think you can make money by collecting any kind of leads.

And even if you capture the right emails, it’s no guarantee that you’d make money from such a list.

I don’t know where I first read this line, but I agree with it 100%.

The money is in the list

It says, “The money is not in the list, but in the relationship you build with the list.”

In other words, you’ve to be actively involved in turning cold leads into customers. I’ve seen bloggers who had over 10k email subscribers, but they’re still broke – whereas, a new blogger with less than 1000 responsive subscribers makes a lot of money from that tiny list.

But this post isn’t about building relationships with your list subscribers. I’d talk about that aspect next time.

For now, here are 7 surefire ways to make money from your list members. Directly or indirectly, you should benefit from your email list – let me show you how…

1.      Membership site access

The first legit way to profit from your list is membership site. Who doesn’t want a recurring income?

The only way you can eliminate the struggles for more money online is to channel your efforts on passive income. Membership sites usually bill customers monthly.

The initial hard work you put into this model can generate $1k – $20k from your email list alone, depending on how responsive your list members are.

Make sure that the membership site offers great value, which can’t be accessed for free elsewhere.

It’s true that nothing is new on the internet including the information on a membership site – but if someone must invest into your program every single month, there must be a strong reason – “what’s in it for them?”

2.      Recommend products you’re using

If you’re a wordpress blogger, then there are products & services you have been using that work. Such as web hosting, autoresponder, social media tools and the likes. Now that you’ve an email list, you can make money by recommending such offers.

It’s simple actually – so don’t complicate it. You’d make a lot of money if you create a short video that lays out the step by step process of using a particular product.

Please don’t recommend programs that didn’t work for you. Your list members already have a level of trust for you – don’t adulterate your brand image for a few bucks.

3.      Cost per action offers

If you build a free email list, it can be difficult when you try to sell them a product. But all hope isn’t lost.

You can promote cost per action offers and earn a commission from your referrals. For instance, auto insurance companies are looking for leads, not initial sales.

They can pay you $2 – $20 to refer your subscribers to their services. To get paid, the person you referred to their site must sign up, click on the confirmation link the CPA Company sent her and that’s all.

These days, a simple survey, tweet or Facebook like from those you referred can generate commissions for you. To me, this is better than AdSense or pay per click offers. Do you agree with me?

4.      One time offers

When I first started affiliate marketing, one time offers (OTO) generated a lot of sales for me. I could recall the day I earned $294.93 from clickbank, just because my OTO salespage was catchy and valuable.

And you can activate OTO offers into your landing page easily. Rather than redirecting subscribers to a thank you page automatically, send them to a page where you’ve a PLR (private label right) products.

Yes, OTO works perfectly when you use PLR products that are hot, with beautiful e-covers and well-written copy. You can send the OTO page to your email list and hopefully, you’d make extra income easily.

5.      Sell your own product

As I write this, I’m working on my own product. It’s going to be an e-book and I plan to launch it in the first quarter of 2013.

Of course, my subscribers would be the first to grab the “early birds offer” at a reduced cost. You should consider selling your own product for more passive income.

If you’ve been a blogger for 3 months, I see no reason why writing and selling a short valuable report or e-book is hectic.

Your blog posts can be compiled, organized, edited and spiced up. It takes creativity to become a product owner – not years of hard work.

BTW: you don’t have to write your e-book yourself, you could hire a professional ghost writer to help you.

Maybe you’ve written more than 50 blog posts already, which sits dormant in your archive. The truth is, you’re wasting the content, instead of turning it into money balls.

Besides, having your own product gives you an edge – builds your credibility as a true expert and could help you get speaking engagements.

6.      Become a freelancer

Internet marketing is changing so rapidly. Few months ago, one of my email subscribers contacted me to write for him. That was it, I’m still with this client and he still receives my newsletter.

When you send a product to your list, below your signature, add a P.S. A post script is vital because it can help you summarize what you do.

If you’re a freelance web developer, writer, virtual assistant and so forth, inform your subscribers about it.

Your list members are humans – they’re not pieces of scripts. For this very reason, they can hire your professional services.

You need to understand that being a freelancer wouldn’t bring passive income at the surface – it takes hard work to make a living freelancing. But if you work hard like me, you can make $3k – $10k monthly.

7.      Premium e-course

Can you offer a premium email course? I know that you’re a rare gem waiting for an opportunity to transform lives around the world.

The truth is, thousands of people on your list are waiting to give you their money, only if you can proof your worth.

A premium email course can be on any topic. For instance, if your list members are mostly beginners to affiliate marketing, you could charge $12 – $99 or more to teach the basics of making money from clickbank.

You must be good at what you do. Sharing the best content via videos, podcasts, articles, blog posts and slides can bring more money to you.

Say something or…

There you’ve it, the seven surefire ways to make money from your list.

The bottom line is to build a strong relationship with your list members. Once they know you and what you’re capable of doing, you’d make more money online marketing to them. To reach your target audience easily, and make more money, use my guest posting service.

What do you say? Have you started building your email list yet? If not, what’s stopping you? Share your view in the comment below…

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17 thoughts on “7 Surefire Ways to Make Money from Your Email List”

  1. brayan says:

    hi jhon, there are very good benefits in creating a list convinando fanspage facebook ads and then promoting CPA email submit, in Latin America there are many courses that talk about the case but I think the best option is to test long

  2. sapna says:

    HI John

    That’s a great list, I am already working on point 6.



  3. Raj says:

    Thanks for sharing this useful post on making money from the list.

  4. John,

    I can’t state enough how much I like and needed this post. I have a very lucrative e-mail list that I already use for marketing, but for clients that hire me directly to market for them.

    I’ve never really thought about sending them information about offers that I have actually taken advantage of and that might help their life the same way it helped mine.

    Thanks for opening my eyes.

    You’re the best!



    1. Sending offers you’ve used and felt satisfied with, can generate more money for you. Thank you so much for reading and finding it helpful.

  5. Natok Dryke says:

    Thanks for that awesome article, john. It inspired me to focus on email lists. Can you recommend other providers for email lists besides aweber?

    1. You can use Getresponse service to build your list. I’m sure you’d enjoy it.

  6. faisal says:

    Nice tips, I am sure most are workable in any niche.

  7. Whitney says:

    Great ways to make money…I agree it’s all about building a good relationship/friendship with your list. They should become like your extended family, at least how I see it. If all you wanna do is make money off them, instead of provide great valuable free content, they’ll see through that in a heartbeat. Great post.

  8. Samuel says:

    Didn’t think you can funnel your email list to a membership site?

    Actually, maybe I did, and I think Yaro Starak is whom I saw doing it the best..

    Nice article Michael!

  9. Jenni K says:

    These are some really great tips and one needs to remind themselves again and again to stay in this market and to keep making money. An email list can keep on bringing you that passive income every time you send them some great offers.

  10. Brandon says:

    Awesome ideas… but how do you build the email list in the first place… isn’t that the hard part?

  11. RCONNORIII says:

    Thanks Michael Chibuzor for the Email Marketing tips. Have a great day on purpose!

  12. Tushar says:

    Selling our service is the easiest job that can be done by me. It needs no money , we can got to a freelancing site and start selling our services and products right.

  13. Hi, this is why I want to start a membership site.. but I am facing a problem with the technical side of payments on my membership website.

    The maximum course of the membership is for 6 months, so how do i go about doing this? How do I configure this payment method using paypal? Or clickbank?

    Thanks in advance

  14. Tim Miller says:

    I agree with you Michael, building relationship to newsletter subscribers is definitely the most crucial part to make them trust you as their friend. I also think that the FREE contents like useful articles on your blog that help readers slowly but sure will increase their trust and make them want to be in your “list”.

    And if you have been really helpful to them, they can finally trust anything taht you recommend for them.

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