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A Beginner’s Guide To Blog Monetization

written by John Chow on January 9, 2011

The Big Idea Mastermind

Shoemoney open Affiliate Summit West today with a two hour presentation on blog monetization for beginners. In typical Shoe fashion, the session started 15 minute late and will most likely end 15 minute early. I won’t know because I have to leave at 12:30 for my session.

Shoe started the session by telling his story which is a true rags to riches story. He was overweight and in debt but found a way to overcome it all. Then he got right into it with solid advice that any bloggers can use to make more money online.

Shoe started with Google AdSense but now think it’s not a great way to make money anymore. Too many bloggers depend on Google as their only income source and this is a dangerous thing to do. Shoe recommends expanding your revenue stream into other area. Some of them include:

  • Donations
  • Subscriptions
  • Sellable Goods
  • Direct Banner Ads

Shoe used his NextPimp cell phone site as an example on how he used all these other monetization methods to expand his income. The Next Pimp made over $5 million in 2006.

Shoemoney

Currently, Shoemoney.com income is made up of 30% direct ad sales, 50% affiliate commission and 20% miscellaneous income. Shoe gave serval example on how he used his blog to do affiliate marketing. The best example was the Visa blackcard, which made him nearly $50,000 in commission in a month. He also show how his blog generated over $24K in Amazon.com revenue.

Shoe recommends that if you’re going to blog about something, see if there’s an affiliate program for the item and link to it. Shoe was going to blog about the Visa Blackcard anyway. By finding an affiliate program for it, he was able to make $50K from one blog post.

Shoe saved the best last. He said every blogger must have a mailing list (where have you heard that before?). Using his email list, Shoe promoted five products in 2010 and made a profit of over $360,000 from it. This doesn’t include the income Shoe made with the list for his own product. If you don’t have a list yet, Go get one now!

Shoemoney Session

Shoemoney Session

Shoemoney Session

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{ 45 comments }

Jared Holland January 9, 2011 at 1:52 pm

This makes me SUPER jealous John! I really wish I could of attended the convention this year.

Stocks on Wall Street January 9, 2011 at 5:10 pm

Haha agreed aren’t we all jealous

Penny Bid Auction Sites January 11, 2011 at 1:32 pm

Shoemoney always has great presentations.

d3so January 12, 2011 at 5:01 pm

I agree. I’ve never seen his wife before.
No mention about the launch of his new service, link control.

shanker bakshi January 9, 2011 at 7:42 pm

Don’t know how long i need to wait to get there and do that.

Web Marketing Tips January 10, 2011 at 5:29 am

wait for a while and its quite possible that we all will be able to see the telecast.

Though you can’t beat the magic of live events.

Penny Bid Auction Sites January 11, 2011 at 1:33 pm

I’m sute it will show up on Shoe’s blog sooner than later.

Affiliate Home Business March 8, 2011 at 6:52 pm

Me too.. i wish i have another account like his!

Harshad January 9, 2011 at 1:59 pm

The session would be a repetition for someone who has been following Shoemoney’s blog. I’m sure it was good time spent… some people said there were lot of funny moments in the session as well.

Web Marketing Tips January 10, 2011 at 5:32 am

if you want that your audience should be there all time with you than you have to add funny moments with that.

Email List Building January 9, 2011 at 3:05 pm

Hey John,

Thanks for the report on Shoemoney’s presentation and story.

Jeremy is an inspiring blogger. It’s fascinating to read how he approaches blog monetization.

I’m not surprised that a large part of it comes from his email list.

shanker bakshi January 9, 2011 at 7:43 pm

I once talked to shoe on an issue, he and his team resolve it, great stuff indeed.

Neon SRT4 February 2, 2011 at 8:29 am

Yes, it happened to me twice. They resolve very quickly.

Darragh January 9, 2011 at 3:08 pm

Great tips, I am only starting out but any of the real experts repeat those 2 major points about the banner ads and get a mailing list, great to reinforce the point

Erik Emanuelli @ Free Make Money Advice January 9, 2011 at 3:17 pm

Hi John,

thanks for reporting this, very useful info.

I really wanted to be there, may be next time.

Enjoy !

Web Marketing Tips January 10, 2011 at 5:35 am

every information which related to earning money from the reliable source is always helpful.

TYCP Magazine January 9, 2011 at 4:11 pm

Jeremy is one of the handfuls out there who gives you straight facts & no BS. That’s something I’ve always respected about him. And he’ll probably make even more money this year than he did last year.

Web Marketing Tips January 10, 2011 at 5:37 am

he certainly take everything from horn, whether it is criticism or compliments.

Relationship Advice January 9, 2011 at 4:55 pm

Looks like it was a great time! That’s so nice of J.S. to share with everyone what an impact his wife had on him!

Stocks on Wall Street January 9, 2011 at 5:09 pm

It’s all about making money!!!

Fusiondiary January 9, 2011 at 8:27 pm

There is a woman behind every successful man, Shoemoney’s inspiring story confirms this.

Make Money Online February 7, 2011 at 11:04 am

Haha yeh. Same goes for ProBlogger, his wife told him to either start making money from his sites or shut them down. xD
I suppose you need that extra push to start making any money online.

//Alexander.

satrap@ Make Money Online January 9, 2011 at 9:16 pm

I agree, Jeremy is one of those few bloggers and internet marketers who do not hype up thins, he tells it like it is. I think following his story could be a very motivating toll for anyone. Thanks for the report John.

Bob January 9, 2011 at 9:54 pm

Wow! This is a new opportunity to bloggers. i heard shoemoney from a friend but I never thought it was legit. Regarding this affiliate, I would also want to join here.

Hello John, I thank you for sharing this report. I have subscribed to your blog for a while and got your blog camp ebooks and starting to read each. Thanks a lot.

PPC Ian January 9, 2011 at 10:07 pm

Wow! John, this is amazing. :-) Thanks so much for sharing this level of detail. Looks like an amazing presentation. I learned quite a bit just reading this post.

Hidden Object Games January 10, 2011 at 6:18 pm

Ditto

Thanks to you John

WTF News January 10, 2011 at 12:20 am

Thanks for the post, John.

Will definitely be using some of these ideas.. Setting up an email list at the same time this is being typed ;)

nick the bet January 10, 2011 at 1:26 am

A great positive start to the week reading this. What a success story!

Damodar Bashyal January 10, 2011 at 1:53 am

I have just started blogging and expecting to grab some of that share if everything goes well as planned and so far is doing great. Thanks for all the tips.

Web Marketing Tips January 10, 2011 at 5:26 am

this kind of information is quite vital specially when you are a new bie and do not know where to start and which way to proceed.

fas January 10, 2011 at 5:51 am

Shoe does work really hard, and he is reaping the benefits now.

Ben Alagnam January 10, 2011 at 7:00 am

I consider myself as a new blogger. This post is a great motivation for me. My blog is all about Singapore…I hope I can have an affiliate for that someday.

Thanks John.

Devon Brown January 10, 2011 at 8:28 am

This is a fantastic post about Shoemoney. I enjoy your work too. It’s nice to see you both on the same page,

Allen Walker January 10, 2011 at 9:24 am

Great post John. :) Thanks for reporting the happenings and good stuff.

Penny Bid Auction Sites January 11, 2011 at 1:34 pm

Yes, Adsense shouldn’t be your only monitization model, but it sure does pay nice…still.

Fred Tracy January 12, 2011 at 3:28 pm

Adsense is good but it’s dangerous to use it as your only revenue model. I have four revenue streams currently but I haven’t looked into selling banners or anything like that. Of course, I’ll have to grow my site a lot more before that’s really an option as well. Great post.

Make Money Online February 7, 2011 at 11:01 am

May I know what different income streams those are. I’m currently trying to create a big list of different ways to make money online and all help would be greatly appriciated. Have a great day and I hope you will make lots of money. :P

//Alexander.

Virgil January 13, 2011 at 12:07 am

Hey John,

This is a great beginner bloggers like myself. I make a habit of signing up affiliate programs of products that I personally use. This allows me to write honest reviews and tips on usage. Great ideas you have here.

Jimmy January 21, 2011 at 5:02 am

I think Direct Banner Ads is best for Monetizaion your blog…..if you are beginner….

Lunarpages Review February 1, 2011 at 6:27 am

How wasn’t Adsense highlighted on all this? except the blog is for some topics like blogging, social media etc. the adsense ads work pretty well.

Neon SRT4 February 2, 2011 at 8:28 am

Excellent Post. I am a blogger, and this post is very helpful to me.

Make Money Online February 7, 2011 at 11:00 am

Yup email lists is the way to go. I also like the advice he gave that you should always run a check on what there are to promote in your nice. If you start a website about airplanes there might not be as many things to promote as if you start a website about making money online for example.

//Alexander.

Spy On Any Cell Phone February 11, 2011 at 10:05 am

There is that Damn list again, I have to get serious about building a list. This is very good information, thanks.

ibnujusup February 20, 2011 at 5:54 pm

he is so lucky..have a wife that support him :-) im jealous.huhu

carsfresh March 7, 2011 at 6:04 pm

thank John