A Beginner’s Guide To Blog Monetization

Shoemoney open Affiliate Summit West today with a two hour presentation on blog monetization for beginners. In typical Shoe fashion, the session started 15 minute late and will most likely end 15 minute early. I won’t know because I have to leave at 12:30 for my session.

Shoe started the session by telling his story which is a true rags to riches story. He was overweight and in debt but found a way to overcome it all. Then he got right into it with solid advice that any bloggers can use to make more money online.

Shoe started with Google AdSense but now think it’s not a great way to make money anymore. Too many bloggers depend on Google as their only income source and this is a dangerous thing to do. Shoe recommends expanding your revenue stream into other area. Some of them include:

  • Donations
  • Subscriptions
  • Sellable Goods
  • Direct Banner Ads

Shoe used his NextPimp cell phone site as an example on how he used all these other monetization methods to expand his income. The Next Pimp made over $5 million in 2006.


Currently, Shoemoney.com income is made up of 30% direct ad sales, 50% affiliate commission and 20% miscellaneous income. Shoe gave serval example on how he used his blog to do affiliate marketing. The best example was the Visa blackcard, which made him nearly $50,000 in commission in a month. He also show how his blog generated over $24K in Amazon.com revenue.

Shoe recommends that if you’re going to blog about something, see if there’s an affiliate program for the item and link to it. Shoe was going to blog about the Visa Blackcard anyway. By finding an affiliate program for it, he was able to make $50K from one blog post.

Shoe saved the best last. He said every blogger must have a mailing list (where have you heard that before?). Using his email list, Shoe promoted five products in 2010 and made a profit of over $360,000 from it. This doesn’t include the income Shoe made with the list for his own product. If you don’t have a list yet, Go get one now!

Shoemoney Session

Shoemoney Session

Shoemoney Session

45 thoughts on “A Beginner’s Guide To Blog Monetization”

  1. This makes me SUPER jealous John! I really wish I could of attended the convention this year.

    1. Haha agreed aren’t we all jealous

      1. Shoemoney always has great presentations.

        1. d3so says:

          I agree. I’ve never seen his wife before.
          No mention about the launch of his new service, link control.

    2. Don’t know how long i need to wait to get there and do that.

    3. wait for a while and its quite possible that we all will be able to see the telecast.

      Though you can’t beat the magic of live events.

      1. I’m sute it will show up on Shoe’s blog sooner than later.

    4. Me too.. i wish i have another account like his!

  2. Harshad says:

    The session would be a repetition for someone who has been following Shoemoney’s blog. I’m sure it was good time spent… some people said there were lot of funny moments in the session as well.

    1. if you want that your audience should be there all time with you than you have to add funny moments with that.

  3. Hey John,

    Thanks for the report on Shoemoney’s presentation and story.

    Jeremy is an inspiring blogger. It’s fascinating to read how he approaches blog monetization.

    I’m not surprised that a large part of it comes from his email list.

    1. I once talked to shoe on an issue, he and his team resolve it, great stuff indeed.

      1. Neon SRT4 says:

        Yes, it happened to me twice. They resolve very quickly.

  4. Darragh says:

    Great tips, I am only starting out but any of the real experts repeat those 2 major points about the banner ads and get a mailing list, great to reinforce the point

  5. Hi John,

    thanks for reporting this, very useful info.

    I really wanted to be there, may be next time.

    Enjoy !

    1. every information which related to earning money from the reliable source is always helpful.

  6. Jeremy is one of the handfuls out there who gives you straight facts & no BS. That’s something I’ve always respected about him. And he’ll probably make even more money this year than he did last year.

    1. he certainly take everything from horn, whether it is criticism or compliments.

  7. Looks like it was a great time! That’s so nice of J.S. to share with everyone what an impact his wife had on him!

  8. It’s all about making money!!!

  9. Fusiondiary says:

    There is a woman behind every successful man, Shoemoney’s inspiring story confirms this.

    1. Haha yeh. Same goes for ProBlogger, his wife told him to either start making money from his sites or shut them down. xD
      I suppose you need that extra push to start making any money online.


  10. I agree, Jeremy is one of those few bloggers and internet marketers who do not hype up thins, he tells it like it is. I think following his story could be a very motivating toll for anyone. Thanks for the report John.

  11. Bob says:

    Wow! This is a new opportunity to bloggers. i heard shoemoney from a friend but I never thought it was legit. Regarding this affiliate, I would also want to join here.

    Hello John, I thank you for sharing this report. I have subscribed to your blog for a while and got your blog camp ebooks and starting to read each. Thanks a lot.

  12. PPC Ian says:

    Wow! John, this is amazing. 🙂 Thanks so much for sharing this level of detail. Looks like an amazing presentation. I learned quite a bit just reading this post.

    1. Ditto

      Thanks to you John

  13. WTF News says:

    Thanks for the post, John.

    Will definitely be using some of these ideas.. Setting up an email list at the same time this is being typed 😉

  14. nick the bet says:

    A great positive start to the week reading this. What a success story!

  15. I have just started blogging and expecting to grab some of that share if everything goes well as planned and so far is doing great. Thanks for all the tips.

  16. this kind of information is quite vital specially when you are a new bie and do not know where to start and which way to proceed.

  17. fas says:

    Shoe does work really hard, and he is reaping the benefits now.

  18. Ben Alagnam says:

    I consider myself as a new blogger. This post is a great motivation for me. My blog is all about Singapore…I hope I can have an affiliate for that someday.

    Thanks John.

  19. Devon Brown says:

    This is a fantastic post about Shoemoney. I enjoy your work too. It’s nice to see you both on the same page,

  20. Allen Walker says:

    Great post John. 🙂 Thanks for reporting the happenings and good stuff.

  21. Yes, Adsense shouldn’t be your only monitization model, but it sure does pay nice…still.

  22. Fred Tracy says:

    Adsense is good but it’s dangerous to use it as your only revenue model. I have four revenue streams currently but I haven’t looked into selling banners or anything like that. Of course, I’ll have to grow my site a lot more before that’s really an option as well. Great post.

    1. May I know what different income streams those are. I’m currently trying to create a big list of different ways to make money online and all help would be greatly appriciated. Have a great day and I hope you will make lots of money. 😛


  23. Virgil says:

    Hey John,

    This is a great beginner bloggers like myself. I make a habit of signing up affiliate programs of products that I personally use. This allows me to write honest reviews and tips on usage. Great ideas you have here.

  24. Jimmy says:

    I think Direct Banner Ads is best for Monetizaion your blog…..if you are beginner….

  25. How wasn’t Adsense highlighted on all this? except the blog is for some topics like blogging, social media etc. the adsense ads work pretty well.

  26. Neon SRT4 says:

    Excellent Post. I am a blogger, and this post is very helpful to me.

  27. Yup email lists is the way to go. I also like the advice he gave that you should always run a check on what there are to promote in your nice. If you start a website about airplanes there might not be as many things to promote as if you start a website about making money online for example.


  28. There is that Damn list again, I have to get serious about building a list. This is very good information, thanks.

  29. ibnujusup says:

    he is so lucky..have a wife that support him 🙂 im jealous.huhu

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