A Better Way To Promote Your RSS Feed

I’m sure you’ve read countless articles from money making bloggers that state you must built your RSS readership in order to build a big blog. The theory is by getting readers to subscribe to your RSS, you have another way to contact them. When you write a new blog post, it will show up in their RSS feeds. These RSS readers become your subscriber base and we’re told the bigger your subscriber base, the more money you’ll make.

The problem with RSS is a large part of the Internet population still don’t know what it is. Because of this, FeedBurner offers an Email RSS subscription option that allows readers to subscribe to your blog RSS feed using an email address. While most of the Internet may not know what RSS is, most will be able to understand what an email subscription is. FeedBurner Email RSS is a way to get RSS subscribers who are not very tech savvy. However, I don’t recommend you to use it.

A Better Way To Promote Your RSS Feed

The main problem with the Feedburner RSS to Email option is that it only sends blog updates to your subscribers. It cannot send anything else. If you’re going to get a reader’s email address, you’ll want to be able to send them more than just blog updates. It is because of this limitation that I do not use or recommend the FeedBurner RSS to Email option. However, I still want to offer readers the ability to subscribe to my blog feed via Email. This is where Aweber comes in.

Aweber has a feature call the Blog Broadcast and I think it’s the way every blogger should be promoting their RSS feed. Aweber Blog Broadcast offers the same service as the Feedburner RSS to Email service. Like FeedBurner, Aweber Blog Broadcast takes the contents of your RSS feed and turns it into a ready to send newsletter. The big difference is Aweber is a complete email marketing solution that’ll allow you to send subscribers additional content that is outside of your blog posts.


If you are currently offering FeedBurner RSS to Email to your readers, you should seriously consider switching over to Aweber Blog Broadcast. The net effect will still be the same. A reader subscribing to email by Feedburner or Aweber will both get RSS updates from your blog. However, Aweber gives you more sending and layout options. Aweber has tons of email templates to choose from and you have total control on when the broadcast goes out.

With Aweber Blog Broadcast, you are building your RSS and your email list at the same time. When readers subscribe to Feedburner RSS to Email, they get added to the Feedburner counter. When readers sign up to Aweber Blog Broadcast, they get added to the Feedburner counter as well since Aweber reports subscriber counts to FeedBurner. With Aweber Blog Broadcast, you don’t have to worry about not having all your subscribers counted. If social proof is important to you, this is a great feature.

With the Blog Broadcast feature of Aweber, you can offer your readers the option of subscribing to your RSS by Email and you’ll also be building your mailing list. We all know, the money is in the list. My mailing list is the main reason my blog makes over $40,000 a month. Given a choice between building my RSS or building my Email list, I would take Email every time. Fortunately, I don’t have to choose with Aweber. I can do both.

69 thoughts on “A Better Way To Promote Your RSS Feed”

  1. This is mindblowing. Great stuff, I am amazed I didn’t knew this feature on Aweber.

    1. Abhik says:

      It’s a very old feature from Aweber.

      1. John Chow says:

        It’s like RSS. Many people still don’t know about it.

        1. Abhik says:

          Its actually a rss to html parser..

        2. Harshad says:

          How much more do you want to make from Aweber πŸ˜›

          1. what will be your answer if you are at John’s shoes.

          2. Harshad says:

            As Much As I Can πŸ˜€

          3. So I think John also have same answer.

            Harshad, now you are familiar face of John Chow’s blog.

    2. d3so says:

      I actually use both feedburner rss to email & aweber broadcast.

    3. Thanks for this John, really smart feature, gonna start using it today!

      1. Awebar should collaborate with hosting companies as well … in that way they could have make more sales.

        What do you think John ?

  2. PPC Ian says:

    Awesome stuff, John! I will definitely look into this, as my RSS email is currently being handled by Feedburner.

    1. John Chow says:

      Ya, you’ll definitely want to switch it over to Aweber. It’s so much better!

      1. Amazing way to get new business.

        I still remember what Chris told … Tell your clients how this one is beneficial to them and you will get sales.

        1. Hi John,

          This sounds awesome but I’m not sure how to switch completely now.

          If you look at my blog, at the end of every post I have a text and link to subscribe by email. It goes to Feedburner.

          What would I replace that link with? Does AWeber give a special code for that?

          I hope you can answer this specifically.If not I’ll try to find out from AWeber.

          1. Abhik says:

            You can put a webform instead that like. Or else, you can have your webform hosted by aweber (in aweber domain) and link to that.

          2. Hey Abhik

            These days we can see you too many times in facebook ads.

            Good going my friend.

    2. Abhik says:

      You should disable Email Update on Feedburner and switch to Aweber Blog Broadcast.
      The best part of it that aweber reports the number of subscriber count to feedburner.

      1. Harshad says:

        I have both on. So bothy aweber and feedburner readers get the updates. Not sure if disabling feedburner updates would be the right choice.

        1. Abhik says:

          That’s right, but what about people subscribed in both feedburner and aweber? They’ll get double emails..

          1. I am sure … once this one will start giving you good results you will remove feedburner from you blog,

          2. Harshad says:

            They can unsubscribe from one of the lists because they chose to subscribe on both. I have both on my blog and haven’t seen anyone subscribe to both.

            On the other hand, my newsletter (aweber) subscribers do get some extra stuff as well which the rss (feedburner) subscribers do not get…. Disabling any of the options means missing out on some readers which not recommended at all.

          3. Abhik says:

            In a matter of fact, some of my readers complained about that double email. That is when I noticed that ting.

            I just requested them to unsubscribe from feedburner.

          4. Those who complained are your real and loyal readers.

            This is a very good sign, because normally readers simply remove your blog from their list without saying even a single word.

  3. Rojish says:

    Most of the blog readers don’t know about RSS. Believe me, even 1 year ago all I knew about RSS was that orange RSS button. I didn’t know what and how to use that. This is the problem experianced by many blog readers today. The email subscription option will be a great help for such readers. Thanks for the post John.

    1. From somewhere and some how we always learn new things.

  4. Abhik says:

    Yes, Blog broadcast is one of the reason which makes aweber #1 software in email marketing.

    1. Hey Abhik try to add a clear avataar of yourself.

      As you are regular reader of John.

      What do you think ?

      1. Abhik says:

        Thanks for your suggestion Zubin.
        I’ll definitely find a clear gravatar asap.

  5. 3ddi3 says:

    it’s good to have those features with one service provider.

    1. Yeah … you do not have to go here and there and hence you can save your time.

  6. LatestGirls says:

    We have just launched our new site and were told by one friend to checkout your blog. Thanks a lot for great tips on promotion. It surely helps a lot and especially the non geeky ones πŸ™‚

    1. So when any of your friend also starts a new blog than you will also give him same advice.

      1. LatestGirls says:

        Yes I hope so. Have been returning here from somedays to checkout new stuff that is being posted.

  7. Really it is the great article for the bloggers like me who are in the need of RSS feed subscribers.

    1. You should start it from the very first day.

  8. Ivan Walsh says:

    the other benefit is that aweber creates an online archive on its site that shows up well in the SERPs.

    1. Abhik says:

      That’s just great!! Can you show us some example?

  9. Thanks for the information, John!

    I will definitely look into Aweber, as my RSS email is currently under Feedburner.

    A question, with same account, can you handle more e-mail lists (more sites)?
    I mean, at same price, $19 bucks?

    1. Harshad says:

      You can have multiple sites for $19. Once your subscribers go over 500, they charge you $10 more up to 2500 and then $30 up to 5000… http://www.aweber.com/pricing.htm

      1. Thanks a lot, Harshad.

        I will check also the link you posted.

  10. fas says:

    Aweber has some awesome options.

    1. And that is the reason they are best.

      Simply they are investing good time so that they can keep providing quality service.

  11. Donny Gamble says:

    Hey John,

    I definitely agree with you by using Aweber to build your list instead of using feedburner email because you have no way to contact the people that subscribe to a feedburner list.

    1. If you are paying than definitely you will get extra service.

  12. I don’t think that it is good to compare Feedburner with Aweber because Feedburner is a free service and it is very good for Amateurs.

    1. Abhik says:

      Right, but feedburner doesn’t allow you to send custom emails to your subscribers.

      1. Though there are many benefits in awebar but this is the main benefit which create the huge difference.

      2. By using Google’s Friend connect you can also send custom emails to your followers.

  13. thanks john for presenting something like this, I have been trying to come across something like this and I know now I will be purchasing aweber and connecting my feed within that.

  14. JPop says:

    Thanks John for sharing these useful tips!

  15. Kevin says:

    I saw this feature on Aweber but I never thought of using it yet. Since I don’t send as much newsletter as I need to, this could be something good to begin with…

    1. PPC Ian says:

      Yeah, seems like a great place to start! I don’t send out too many newsletters either but have a nice email list so thinking this could be a great option for me too.

      1. Ian why you are not capitalising your list … if you have good numbers.

        You should utilise that one.

        1. d3so says:

          I haven’t been using my list either.
          I need to build it more.

  16. PPC Ian says:

    Your new mobile theme rocks! I’m a long time mobile JC reader/commentator and this makes my life a lot easier. πŸ™‚ great stuff!

    1. Abhik says:

      What mobile theme? The blog is loading as usual for me on my N97 mini.

      1. d3so says:

        The mobile theme loads for me on the iPhone.
        The update is neat because the comment feature works now. The only problem is that you can’t switch to desktop view πŸ˜›

  17. Remeber, most internet users don’t know as much as you guys do so you have to baby them along. Great post, thanks for the info

    1. d3so says:

      Most Internet users are just users and have no interest in making money online. That group wouldn’t visit this blog.

  18. Free Picks says:

    thats some thing new πŸ˜€

    thanks for the new tip

  19. Dwight says:

    Nifty RSS trick on Aweber. Does this work on ProFollow as well? thanks.

    Dwight Anthony
    Financially Elite Blog dot Com

  20. Bdot says:

    Awesome post John!

    I’m still a bit unclear on which web form to use to capture the email — Feedburner or Aweber?

    I’m creating my blog from scratch, so I want to make sure I’m putting it together the right away from the get go.

  21. I agree your post.. Feedburner is very useful to implement our latest updates.. RSS Feeds are available in a wide range of categories and can be chosen to address the needs of any industry…

  22. GTA 5 says:

    Thanks for sharing this good plan to promote a rss feed! I also use an other free way to promote mine, I use RSS Feed Directory: http://www.rssfeeddirectory.org/submit-rss-feed/free.aspx

    1. I just sent my rss feed to the directory and I got an error. =(
      Also when I read on another page that it said: “There are currently 28473 RSS feeds ahead of you in the standard submission queue, and the estimated wait time is approximately 7 months.”.

      I do not think they will ever accept a blog using the free submission tool even if it works. It’s just a way for them to attract customers and then get them to pay for the service, but I could be wrong. =)


  23. Aweber has many good features which people don’t find out or realize taht they might come to some good use.

  24. I really need to get aweber. However I think I will have to wait some months before I start seeing real traffic to my blog. Without traffic it would be kinda useless to have aweber. πŸ˜›
    Also, as you said, most people online does not know how the RSS feed works or what is its and this is a really big problem in some cases. I think it should be easier to handle everything for the “not so experienced” Internet user.


  25. I’ve had A weber for a while and never knew this, thanks.

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