There is no denying that quality content should always come first when developing a blog, but it is also very important how this content is being presented. That’s why it’s so important to have a good WordPress theme or template for your blog.
Seeing the Forest for the Trees
For bloggers and website owners who want to infuse some style into their online properties, Theme Forest appears to be a good repository of web design resources.
The overall look of Theme Forest doesn’t change all that much after you log in to your account, except there is a big “dashboard” box with a few links as well as a small list of navigational links in the header. Aside from the WordPress themes, Theme Forest also supplies webmasters with everything from PHP scripts to PSD templates. Navigating through these different sections is easy and intuitive.
In addition to the content being offered through Theme Forest itself, the funds deposited into your Theme Forest account can also be spent at five sister sites. For example, you can get Flash site templates from FlashDen, graphics from GraphicRiver, and audio loops from AudioJungle.
It’s a wild world out there, I guess.
WordPress Themes for Bloggers
Many WordPress bloggers are stuck between a rock and a hard place. On the one hand, they can opt for a free template, but these are oftentimes riddled with problems and they can lack originality. On the other hand, they can pay for a custom or premium theme, but these can sometimes be too expensive. Theme Forest overcomes both of these problems.
At the time this review was written, Theme Forest offered no fewer than 274 WordPress themes, including over 100 that use the popular magazine-style layout. The vast majority of these themes fall within the $20 to $30 range, making them very affordable for even the most budget-minded of bloggers.
The list of WordPress themes can be organized based on price, category, WordPress version, functionality, rating, and price, among other criteria. The most popular theme at the moment is called Convergence and it’s being billed as a “community WordPress theme.”
This gives you an idea into the kind of quality you can expect from the people who post their products on Theme Forest. Convergence has some great integration for 125×125 ads, Flickr photostreams, ad management, social linking, and more. It’s a clean and effective magazine theme for $25.
How Do I Pay (and Get Paid)?
One thing that I find very interesting about the Theme Forest marketplace is that you do not pay for individual purchases. Instead, you have to deposit funds into your account that can then be spent on various products.
They’ll work with Moneybookers or PayPal, accepting all major credit cards. That’s for people who want to buy the themes, templates, and other resources made available through Theme Forest and its sister sites.
What if you want to sell these items? The author program is how you go about selling your products, but do note that anything offered through Theme Forest cannot be sold through any other marketplace.
The payment rates range from 40% to 70% of the selling price, depending on your sales volume. That’s a pretty big commission for Theme Forest, I’d say, since you need to bring in $300k in sales to hit the 70% payout level.
Buying Themes and Making Money Too
The quality of the WordPress templates being sold on Theme Forest appear to be quite good and the pricing is very fair. The site is clean and easy to navigate and I appreciate the ability to spend my balance on any of the five sister sites as well, in case I need other types of creative content.
It is quite curious that you cannot pay for each purchase individually, but there’s a reason why Theme Forest insists on pre-deposits. That’s how the referral program works. When you get someone to sign up for Theme Forest through your referral link, you receive 30% of that person’s first cash deposit.
With a few successful referrals, you’ll not only have enough cash to spend on WordPress themes of your own; you could quite possibly turn a healthy profit too.