A Safe Place for Email Marketers To Do Ad Swaps

If you’ve been doing email marketing for a while, you’ll eventually come across the ad swap. This is where you get together with another list owner and swap ads. You email his offer to your subscribers and he emails your offer to his subscribers. It’s a good way to leverage a mailing list and it’s free. The problem is finding reliable partners to swap ads with and setting it all up. How do you know the other party will mail your offer? Can you trust his list? What is his true subscriber count? These and other questions are what a new service call Safe-Swaps tries to solve.

What Is Safe-Swaps?

Safe-Swaps is the brainchild of Uncle Dimitry. The site is a place where other email list owners can swap ads with each other. Safe-Swaps automate most of the tedious works involved with ad swapping, like finding partners, setting up mailing dates, sending the ad copy, tracking the results, etc.

All members get a central calendar, where they can easily add swaps, track results and do everything they need to control the entire process. Safe-Swaps monitors everything for you – from the initial proposal to the actual mailing, and beyond. The system integrates seamlessly with Aweber and GetResponse, the Internet’s two most popular email marketing solutions.

Searching for Swap Partners

Safe Swaps

Safe-Swaps list their members in three groups – members with less than 2000 names, members with 2001 to 5,000 and members with more than 5,000 names. The list can show both verified and unverified lists. A verified list means Safe-Swaps has confirmed the list size. Verification is done by giving Safe-Swaps a temp login to your list provider so they can confirm the subscriber count.

Once you find someone you want to swap ads with, you just click the Book a swap link and it will bring up that member’s calendar with his booking schedule.

Safe Swaps Calendar

As you can see, Scott Case is all booked out until March 10th. If you want to swap ad with any members, simply click on an unbooked space in their calendar and it will pop up a proposal screen. If the other party agrees to the swap, Safe-Swaps does the rest. You can send swap proposals to any members and they can send proposals to you.

Membership in Safe-Swaps cost $24.95 a month. However, to encourage you to try out the service, the first month is only $1. If Safe-Swaps isn’t all you hope it would be, you can cancel your membership and they won’t bill you for next month. They won’t refund your dollar however.

If you’re an email marketer looking to leverage your list by doing some ad swaps with other email marketers, Safe-Swaps is worth checking out.

46 thoughts on “A Safe Place for Email Marketers To Do Ad Swaps”

  1. Jay says:

    “It sounds cool I must say but “Verification is done by giving Safe-Swaps a temp login to your list provider so they can confirm the subscriber count.” sounds scary they have access to your list. I don’t think so! Unless you can create a login that thy can only see list size cannot access the list etc. itself.

    1. John Chow says:

      You don’t have to verify your list to get on the marketplace but you may not get as many swap request.

  2. S Ahsan says:

    I was about to come out with a post about ad swaps, dang you got it first! it will be easier for me now to learn more and get the best out :). Safe Swaps, never heard of them, smells like a sponsored post, ehh 🙂 sweet

    1. Ahsan … I saw your blog, it was on thesis than why did you change this to other theme ?

      1. Well there’s a Thesis link on the footer still.

  3. Jorge Diaz says:

    Hey nice to hear about this. I will check them out and writte about this on my blog. Thanks

    1. One of these days I’m going to build an email list.

      1. Good idea. It helps a lot.

  4. John,
    when doinig an ad swap, I understand it is not only to sell your (or affiliate) products but also to increase mailing list size.
    Could you share your experiences with this= E.g. how willing the visitors coming to your site via an ad swap are to subscribe.

    Thanks in advance and have a good weekend!

  5. The money is in the mailing list, for now….It is funny, I was having conversation with one of my peers the other day and we were on the subject of mailing lists and he mentioned that the most spam he is getting is all the email marketers piggybacking on each others lists. This tactic is working for now, but next year there will be a new, better one, trust me…..

    1. John Chow says:

      The money will always be in the list. It may not be an email list but it will be a list of some kind.

    2. CNA training says:

      The person who owns the list needs to eventually decide if he wants to burn his subscribers by sending a lot of irrelevant message or not. Let us not blame adswap for that.

      To my mind adswap is nothing but an advertisement where payment is made in kind.

    3. Yea, I know exactly what you mean. Buy an info product and you get notified of every product launch in this niche for the rest of your life.

  6. I have tried this Ad Swap before and my main discouragement is that those visitors that came to my site then where of no use at all, i mean it was just like a waste of time to get useless visitors to my site.

    1. Brian P says:

      Yea but if the adswap was free then it did not cost you a penny and your blog got exposure for free so it is worth it then. That is my opinion.

      1. CNA training says:

        The basics of advertising applies here as well. Only traffic is of no value. Always go for relevant traffic even if that means you can get fewer traffic.

    2. Useless visitors can be had from Facebook as well.

  7. Garen says:

    Has anyone ever experienced someone saying they will do the swamp. However, you add them to your campaign and you don’t ever see anything from them?

  8. Thanks a lot John!! This was very helpful for me as I’ll be starting my email newsletter soon, I’m using a free ebook build my list, this is a wonderful idea and is really useful for newbies like me, I’ve bookmarked it and shared it with friends.

    1. CNA training says:

      Bang on target Vishal. It is going to be extremely helpful for newbies as now we can get the ebooks out to a larger audience.

  9. Melvin says:

    Interesting. I am thinking of doing ad swaps but don’t have an idea on how to proceed. I would definitely look into that.

    1. If you do not have any idea than simply visit them and enhance your knowledge.

  10. Diabetis says:

    I’m ging to pass this one because I don’t even have an acount with any of the email marketing.

  11. poorblogger says:

    Look great deal for us..

  12. Adam Bshero says:


    I recently joined safe-swaps, but was not all that impressed with the number of people they have in their network. I find IMadswaps.com and the Warrior Forum to be much better places to obtain these adswaps.


  13. Never looked into Ad Swaps,, very cool site.

  14. fas says:

    John so are you trying this?

    1. John Chow says:

      I only do swaps with people I know.

  15. I see that most of your posts provide information on paid products…it would be great if you can propose some free equivalents

    1. John Chow says:

      You could try the WarriorForum.com Lots of people there looking to do ad swaps. It’s more work however because it’s not automated.

  16. all your posts are very informative

  17. Why is it named ad swap?

  18. Based on concept you mentioned I believe we just swap the mailing lists?

    1. John Chow says:

      No, it’s not swapping the mailing list. It’s when you get together with another email marketer and agree to each other’s offer to their own list.

  19. swapping ads is sometimes a bad thing.

    1. Yes, it can be if you end up swapping with someone you don’t want your list exposed to.

  20. Faizan says:

    Looks a useful site, but the cost is a bit too steep for newbies like me who have just started email marketing.

    1. Cost too steep. If you were a successful email marketer $24.95 a month is nothing.

  21. Donny Gamble says:

    I have been looking for a site like this for a while to find some quality add swap partners. This site is a goldmine if used correctly

  22. Alex says:

    Are you actually swapping the physical list of emails or just an email to the list of people?

    1. John Chow says:

      Just an email to the list.

  23. John, have you had any further input from aweber since they got compromised by hackers? I am still getting a lot of spam mail to email accounts created especially to subscribe to lists. Is getresponse any better? SY

  24. Wow, this is great. I would love to swap my mailing list with another aff marketer..

    thanks John

  25. This one is really sounding interesting and would love to start with any serious person.

  26. I guess the number of our subscriber should as sama as our exchange partner.

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