AdVolcano Review

Cost Per Term Advertising

AdVolcano is a new ad network offering Cost Per Term (CPT) advertising. What is CPT and how does it differ from CPM and CPC advertising? The easiest explanation of cost per term are those Text Link Ads (aff) links listed under the Featured Sites section on the right sidebar. Advertisers pay a flat monthly fee to have those links listed there. It doesn’t matter what the blog traffic level is during the month or how many clicks the links received, the advertiser pays one price.

Many direct advertisers prefer this types of media buys because it helps to control costs. Unlike CPM advertising, you do not have to worry about your budget being blown out of the water because a site got Slashdotted or Dugg. Unlike CPC advertising, you do not have to worry about click fraud. It doesn’t matter how times readers clicks those TLA links, the advertiser pays one fixed price regardless of clicks or impressions.

From a startup standpoint, a CPT network like AdVolcano is the easiest to start because you don’t need a huge technology infrastructure – only God and Google knows how much was spent on their fraud detection software. The main costs to a new CPT ad network is getting buzz for it. And what better way to get buzz than to buy a ReviewMe review from John Chow dot Com? It worked for Text Link Ads, so why not for AdVolcano?

AdVolcano For Publishers

Publishers of AdVolcano enjoy many benefits, including the ability to set your own price and ad duration. After all, it is your website, therefore you should be in control of how much you get for it. You can also offer custom ad sizes and reject or accept any advertising offers.

Payout is also very high. AdVolcano takes just 25% as their share. The remaining 75% of the ad revenue goes to the publisher. Incomes earned are paid on a net 15 basis, which is much sooner than other ad networks.

Being a new ad network, AdVolcano doesn’t have any minimum requirements for joining. As long as your site is legal, you’re welcome to apply. A nice feature I see is every publishers gets their own sales page (this is mine) with a link back to their site. This is a pretty easy way to get an extra backlink if nothing else.

AdVolcano For Advertisers

AdVolcano allows advertisers to target their ads on a site-by-site basis and not worry about click fraud or blowing their budget since they will always know how much each site is costing them. Many direct advertisers prefer buying ads this way to the traditional CPM and CPC method. All my direct ads are sold this way. It makes it easier for me to serve the ad because I don’t have to track impressions or clicks and it makes it easier for the advertiser because they don’t have to worry about it either.

Because publishers set their own pricing, there are many bargains to be had for advertisers. Many publishers have no idea how much their site is worth and as a results undercharge by way too much. I plan to make a few ad buys on some of the bargains on the publishers list.

The main disadvantage for AdVolcano is they don’t have many publishers right now. Hopefully, that will increase as the network grows and generates more buzz.

Experience So Far

I’ve been an AdVolcano publisher for four days and so far have not received a single ad buy. Then again, even if I get a buy I couldn’t do it anyway since that ad spot is sold. If I recall, it took over a month before Text Link Ads got me a sale so this review will have to be updated at a future date.

In the meantime, I don’t see a problem with publishers (especially small ones) signing up for AdVolcano. It won’t cost you anything and you’ll get a sales page with a link back to your site/blog.

Once I get a sale, I’ll update this review with the payment experience.

58 thoughts on “AdVolcano Review”

  1. Michael Kwan says:

    I love how they have no requirements. Great for smaller blogs like mine, as there are a lot of networks out there than us little guys don’t have access to.

    1. Jane says:

      Yes, I agree. The no minimum requirements definately help the lil’ people out there like us! This might be the first thing we use after Adsense…as soon as we transfer our site to the new domain.

      Thanks John.

  2. Michael Kwan says:

    I just tried signing up and I can’t seem to pick a non-US state. It says that I can put the province in the zip code / postal code section, but it auto-fills the State field with “Alaska”, even though I put “Canada” as the country.

    1. AdVolcano says:

      Hey Michael,

      The first item in the pull-down should state “non US”. You can select that, rather than Alaska 🙂

      1. Michael Kwan says:

        I did choose “non US” during the registration process, but when I go to my profile after logging in, it reads “Alaska”. When I try to edit, “non US” is no longer available as an option.

        1. AdVolcano says:

          Ah! Nice catch. That has been fixed and I took the liberty to updating your account for you :).

          1. Michael Kwan says:

            Thanks for that!

            P.S. to John: This math challenge thing you’ve added to comments further demonstrates that you are root of all evil!

          2. Marc says:

            Great to see AdVolcano pitching in to fix people’s issues right away. That’s a great early indicator 🙂

          3. Jane says:

            Yes, thanks AdVolcano. I’ll be sure to give you a holler if I have any issues 🙂

        2. Raghu says:

          I really liked AdVolcano pitching in right away !

    2. Alex Becker says:

      That sucks, I hope you work it out.

      1. Michael Kwan says:

        As mentioned above, the issue has been completely rectified.

  3. Scott Howard says:

    I have not tried doing any advertising yet to this point. Don’t quite know if I want to go down that road yet.

    1. Nik Agarwal says:

      I understand your predicament. I am also in a similar situation, however, I think it really depends on what your goal is with your blog. I’ve determined that with my blog, I want to encourage myself to write regularly and write better. As such, I feel that it is not essential for me to implement any sort of advertising on my blog as I am able to afford the web hosting services. However, my decision may change in the future and I am always open to new ideas and new avenues of revenue.

  4. Robert says:

    Their list of publishers is still small and who knows how they are getting advertisers at this point, but it looks nice and clean and I also like the no requirements part.

    By the way John, how come they don’t show your traffic in the main listing? Seems like a disservice to your high traffic site.

    1. Ian says:

      Their list is currently small, but it will almost definitely grow, and I expect quite rapidly considering there are no min requirements for publishers and there is a link from this blog. However, adbrite offer an almost identical service and they are well established.

      1. Jane says:

        Good tip on Adbrite. The more no reqs companies, the better for small publishers.


  5. Took you a month before receiving a buy from TLA? I did not know that. I just signed up today on so i’m glad I read that.



  6. Thanks for this john, currently I cannot sign up for TLA because I do not have enough traffic. Would you like to buy a link? $1 for a week 😛

    1. Michael Kwan says:

      I think you priced yourself too cheap Nick. I’m surprised that your Alexa is >2M, considering that I’m just a hair above 1M.

      1. thanks for the tip, i decided to increase the ammount a little bit, but not too much that i may scare away a prospective client.

  7. Shocker says:

    Good Points, John!

  8. Ryan says:

    First I’ve heard of this, so might as well sign up! It does take TLA some time to sell something, so might as well take some time to sell this, too. 😀

  9. Ryan says:

    Holy crap, you added a captcha while I was making a comment.

    Man, for a second there I thought I couldn’t do any math! It’s tricky… do I evaluate the multiplication first or second? 😉

  10. Hi
    There was an error while loading the page in IE 6.
    on XP Prof SP 2. The following is the error shown

    Warning: ob_start() [ref.outcontrol]: output handler ‘ob_gzhandler’ cannot be used after ‘URL-Rewriter’ in /home/johnchow/public_html/wp-includes/functions.php on line 336

    Checkout Chow.

  11. Shocker says:

    Ok now its A LOT easier.

  12. Hi John I saw an error on viewing your blog today on IE 6 XP Prof XP 2. I am seeeing this for the first time. The error was

    Warning: ob_start() [ref.outcontrol]: output handler ‘ob_gzhandler’ cannot be used after ‘URL-Rewriter’ in /home/johnchow/public_html/wp-includes/functions.php on line 336

    I dont know what it was Just checkout.

    1. Shocker says:

      It you refresh the page,the error disappears. It’s kinda like magic!

      1. Ryan says:

        Yes! John Chow dot Com now has magic!

        With all the upgrades and math stuff this has got to be the best site ever. 😀

        Now… if I could only remember what year it is…

  13. Hi it appears steange but the error is gone now. It is only 3 m inutes and it is gone.

  14. Michael Kwan says:

    It’s asking me what year it is now. When it was the math challenge, I tried doing them in sequential order (L to R) and got it wrong. If John puts it back, you should adhere to PEMDAS.

    1. John Chow says:

      I made the question a lot easier now. If you can’t answer what year it is, then we don’t want to read your comment. 🙂

      1. Ryan says:

        John, consider adding in a JavaScript alert box that notifies the user if they didn’t enter anything into the captcha… I’ve done this too many times already just to have my comment erased. 😉

        1. John Chow says:

          I made the notice bold. How’s that?

        2. Jeff says:

          ha i like the protection scheme… Any way to capture the IP of users who have answered correctly and add them to a safe list? or is that just too much work :p

    2. AdVolcano says:

      Ah! It took me years to forget Please Excuse My Dear Aunt Sally… It’s like junior high all over again 🙂

      1. Alex Becker says:

        Question what question, oh now I see it. Is it the summer of 69?

        1. Michael Kwan says:

          Nice Bryan Adams reference

  15. I was worried when i first saw it, thinking “why dont you know?”

  16. Alex Becker says:

    I will sign up with them for sure.

  17. Speaking of advertising, John have you heard of Loudlaunch advertising?

  18. awild says:

    I added my blog ( to their system and am currently offering 1 ad spot and 3 time slots. If I get a sale before anyone else on here I’ll be sure to post it here and on my website.

    Thanks for the new ad company John!…now I have something to write about.

  19. Marc says:

    Looks really interesting. Far more flexible than its current major competitor (which I’ve been stuggling with).

    I love the flexibility.

  20. Alex Becker says:

    I am now officially a member and it feel good.

    1. AdVolcano says:

      Thanks for signing up Alex. Let me know if you need anything!

  21. HMTKSteve says:

    I will have to investigate this one. I just got an acceptance letter from TLA and I’m having some trouble with their ad code.

    1. Raghu says:

      Thats great – Hope you have success with TLA. Until then at least we have some options !

  22. Bob Tabor says:

    Hi John — long time learcher, love the blog — I took the plunge from an advertiser’s perspective and “applied” to have my ad run on your blog. John … (assuming my application to advertise on your blog is accepted) and if you have any interest, I’d be willing to share the success of this advertising campaign … how many visits and conversions into sales. My average sale is $70, so it should take approximately 7 sales to “break even”. I can also let you know how many email signups, etc. Just let me know. 🙂 Good luck … hope it works!

    1. It just hit me after I posted my below comment that you purchased my ad placement. I would like to say thank you for that (if im allowed to in the TOS) you should have seen how wide my smile was when I noticed I had a new application. Thank you. Hopefully your ad will be profitable for both of us.

  23. For those of you who are wondering, Advolcano works for me 😛 I just had my first sale less than 24 hours after I applied for and added my site to AdVolcano. I sold a $30 1 month link and after the commision for AV I kept about 22.50

    I will be writing a review about the experience as well as the new site that has decided to take the first spot.

    THank you very much John for giving us this link.

    There are still spots left if you want to purchase from me….

  24. I dont mean to comment 3 times in a row but I wanted everyone to know that the ad purchased on my site is up and running. Also, there are several very affordable spots left… 😀 I get about 7000 views per month….come on open those wallets

    1. Raghu says:

      That’s great – Let me see how well it works for me though !

  25. Raghu says:

    Saw this posting a few days back – but finally became an AdVolcano member today !

  26. Gareth says:

    Just signed up for this with my new blog (not my personal one linked from my name) as an experiment, now to build some traffic

    I’m aiming high with $20 for 1 month top banner ad. Once traffic builds it’ll be a bargain 😉

  27. monchster says:

    Hey John… I enjoyed the review. I also see that advolcano finally got an ad spot sold for you. How is it working for you so far?

    1. John Chow says:

      SO far so good. The spot is sold for a month. I’m going to raise the price next month however.

Comments are closed.