AdClick Media Offers Simple CPC Advertising

When I first took a look at AdClick Media, I just assumed it was another affiliate network. Those seem to be all the rage these days, but you don’t get paid unless your visitors actually perform an action or complete a sale.

For publishers of all sizes, sometimes a CPC-based advertising network is easier and more appropriate. And that’s precisely how AdClick Media operates. Over the course of this review, we’ll take a look at what this “second-tier” network has to offer and whether or not you should include it as part of your monetization mix.

Simplifying the PPC Process?

According to AdClick Media, its pay-per-click advertising program is designed to be as simple to understand as possible, while still offering affordability (for advertisers), profitability (for publishers), and customizability (for both parties).

The process is relatively easy to understand, because the online forms have been somewhat simplified compared to some other networks. It’s also quite notable that a single account is used for both the advertiser and publisher roles.

You just choose between the two when you log into the system and you can switch between the two on the fly by the easy-to-access link near the top-right of the main dashboard.

Building a New Ad Campaign

Starting from the advertiser side of the equation, you have the choice of creating three different types of ads: text ad, interstitial, and banner ads. For the purpose of this example, I created a text ad campaign.

The size of the ad is largely standardized. If you want to have an image (which is optional), it must be 60 pixels by 60 pixels. You also choose the ad headline, ad body, visible URL, and target URL, as well as the font color for each.

You can see the sample ad I created above for the book I co-wrote with John. Just as with AdSense, the visible domain doesn’t necessarily have to match the destination URL.

What About Publishers?

For an ad network that prides itself in simplicity, AdClick Media can still have a rather clunky interface. This isn’t a problem for the intermediate and advanced users, but it can still be a little daunting for some novices.

Even so, it’s quite clear when you can see the different ad possibilities and their respective statistics from the main publisher dashboard. You can also go about seeing your current revenue figures and creating new ad panels from this main screen.

Creating an “ad panel” is similar to many other ad placements you may find elsewhere. The difference is that each panel is tied to one specific domain and can only be used with that domain. Beyond that, you can choose up to three categories, the default ad details, color options, and ad panel size.

Much like Google AdSense and other CPC networks, you don’t actually get to see any of the advertisers from the publisher dashboard. It’s also not context-sensitive, as the ads are pulled based on the categories you select.

In this way, you have a little less control over the kinds of ads that are displayed on your site and there’s not much you can do to “optimize” the CPC rate you earn (aside from choosing the most lucrative categories). You can work to improve your click-thru rate though.

Payment Details and Referral Program

All advertisements served by AdClick Media give a 50% cut to the publisher, but you can earn additional money through the referral program as well. By doing so, you can earn 10% of each click that the referral’s ad panels are able to generate.

This payment policy also outlines the payment frequency. If you meet the minimum threshold of $50 by the first of the month, you will get paid by the 15th of that month. Strangely, it’s not clear the exact method of payment. I could not find a place to enter my PayPal credentials in my account page, though there is a place for a mailing address. A little more clarity here would help greatly.

In the end, I’m not sure if AdClick Media is strong enough to be a suitable alternative to AdSense. The minimum CPC is $0.05, so the minimum earning per click is 2.5 cents; the smaller number of advertisers will likely minimize your chances of super lucrative clicks. That said, it could be a viable supplement to your advertising mix.


57 thoughts on “AdClick Media Offers Simple CPC Advertising”

  1. Wow – really pushing the networks today.

    1. d3so says:

      lol, must be those blog profit camp bonus reviews.

      1. I don’t think that’s the case at all. Don’t you find reviews like this helpful though?

        1. d3so says:

          No, not really. I find them more as an advertisement more than anything.

      2. salesfist says:

        he gets paid on this…

        1. This post in particular has good stuff in it.

          Making money is not bad is it? The review is not pushing anything and I find it balanced.

  2. takyar says:

    Very well explained. Worth a try.
    Thank you!

    1. Hey Michael,

      Excellent review.

      Is CPC the same as PPC? It looks like they may be a good company but the fact that it’s not clear what methods of payment are available shows that they still have some work to do to remove any doubt.

      1. jASON says:

        they do have payment methods on there site. its paypal and check only so far.

        1. If they are providing paypal and payment come through mass payment than I must tell that this will be a great opportunity.

  3. BIZZNURSE says:

    Thanks John Chow.
    I really appreciate these information. Does the program put any rules on publisher? I mean, does it look on PR or Alexa rank? Well, some big companies do put this marks for publisher.

    1. John didn’t write this, it was Michael. I don’t think that they check your PR or Alexa rank.

      1. Does Alexa rank even matter anymore???

        1. It does matter to most people. It’s one of the things people will check and especially those thinking of buying ads on your site.

      2. Lakhyajyoti says:

        Don’t worry.They’ll not check your alexa rank.

        1. Yes now Michael got the responsibility to write the review.

  4. So in the end you say it cannot be a substitute to Adsense, but a supplement to your advertising mix/Adsense.

    I wonder whether there is actually a substitute to Adsense?

    1. Nabeel
      Try Chitika πŸ˜‰ It works pretty well, either together with Adsense or instead, SY

      1. Is Chitika handling applications again? They were doing something lately and put them on hold I think.

        1. I have two sites with them, and yes, I think they are accepting applications again. They put all domains through a re-approval process due to some deal they did with advertisers that required a higher quality score. But as far as I can see, all is fine now, SY

          1. Thanks for the update. They have not sent any update to me other than that it was a work in progress.

  5. PPC Ian says:

    I’m going to check this out! I love pay per click, but then again my name is PPC Ian! πŸ™‚ Thanks for sharing, Michael!

    1. d3so says:

      What network do you use the most?

      1. PPC Ian says:

        I spend 99 percent of my time buying traffic on the big three search engines and monetizing via my employer’s offering. PPC works really well at big companies that have a high visitor value. I have spent a tremendous amount of money this way as my “job”!

        In my spare time, I mainly focus on domaining/SEO sites and monetize with AdSense, CJ, CB, eBay. It took me three years to build 1000s of custom articles but I’m now enjoying some passive income. I have really seen CPCs rise on big three engines in my corporate career over the last 6 years to know I want a higher margin business (SEO) for my affiliate stuff.

        1. Do I understand this correctly that you do PPC at work and SEO in your spare time for yourself?

          That would be interesting.

          1. d3so says:

            Pretty interesting thanks for sharing Ian.
            So, do you do affiliate marketing as well? If yes, which network to you use the most?

          2. PPC Ian says:

            My affiliate marketing mostly consists of SEO sites which I monetize thru the networks mentioned above. I have not signed up for anything like EWA or Azoogle yet, mainly focused at this point on driving a lot of SEO volume (in many different verticals) and then monetizing thru easy “plug and play” solutions such as AdSense, eBay, CJ, CB, and Amazon. These solutions take a lot of the work out of the equation on my side (allowing me to really focus on traffic). How about yourself, which networks are your favorites? Which networks have been most successful for you?
            All the best,

          3. PPC Ian says:

            Email List Building,
            That is correct. πŸ™‚ 99% of my SEO skills are self-taught during my spare time. PPC on the other hand has all been learned over the years “on the job”.
            All the best,

          4. Thanks for the clarification. You must be doing really well I think.

            All the best to you,

        2. Lakhyajyoti says:

          Thanks for sharing.Really you are earning a good income.

    2. I think its really interesting how differing people are in theirs opinions about PPC. You really like it, but I’ve known other people that think its a waste of time. So, what’s the answer? πŸ™‚

      1. PPC Ian says:

        I think it really “depends” on your scale, objectives, category, and skill level. PPC is not easy, but the leverage is higher than any other channel in my opinion.

        1. Your opinion in this regard counts a lot.

          PPC is in your name.

  6. Gazzan says:

    I have registered, Its easy to use, also Can Switch to Advertiser Account,
    Great PPC,

    1. Good for you. Please let us know of your success with it. Any update on it would be appreciated.

  7. Will check this out. Been looking for some alternative to adsense.

    Thanks for sharing this Michael!



  8. ” I could not find a place to enter my PayPal credentials in my account page…” == I think they need to clarify this asap

    1. I agree, a network that doesn’t accept Paypal or Moneybooker is pretty much useless for me, I am in Europe and it costs a fortune here to cash in American checks, SY

      1. I like paypal a lot but have never heard or read of Moneybooker. How does it compare yo paypal?

        1. It works pretty much the same, but I think it includes more countries, especially in Eastern Europe than Paypal will not touch, SY

      2. jASON says:

        It does accept paypal.

  9. Howdy Micheal,

    Wow another PPC software..I have seen my share of these in my life time online.

    I have been offered to try of some of them before that hit the net, so I don’ t criticize until I take a look.

    So give me some time and let me go over this one.

    TrafficColeman β€œSigning Off”

  10. Hi John I have also looked into Adclick Media but I don’t get clear picture from them.will it work for Blogs.

    1. Adam says:

      It works for blogs also. The network has a lot of bloggers also.

  11. Shawnsey says:

    I like to try and monetize my blog and I may just have to switch to this! Unfortunately I do strongly dislke these referral deals! Hopefully I can get around their clunky interface!

  12. Excellent review as always, Michael. Just one food for thought, it might be worthwhile to join this kind of networks when they are still young and before they get to selective with the applications! SY

  13. Thanks for the info on this ad network. I have been running through different networks trying to supplement adsense, but to no avail. I will check them out to see if they work.

  14. Is John on sabbatical? Or vacation or something? He hasn’t written a post in two days!!! Maybe he’s out taking the car for a spin πŸ™‚

    1. Even the dot com mogul has the right to take a few days off, SY

      1. John doesn’t have to write his posts evey day, he has Michael to write for him and also uses guest posts.

        This way he can make himself more precious in addition to having more free time.

  15. SnowBall says:

    It sounds ok, it’s very sketchy that there isn’t an exact method of payment. That would probably deter me the most.

  16. Thanks John will check out their services.

  17. I think it could be perfect for somewho who has been banned from adsense. Otherwise I doesn’t make sense to use it on a high traffic blog. Adsense itself would be sufficient.

  18. WOW!I like the 3 ad formats and any competition to the big G brings a smile to my face.

  19. Tinh says:

    Simplicity is what Google has applied for google adsense and I love to see another network that follow this rule. I will join and see how simple it is. Thanks John

  20. Lakhyajyoti says:

    Nice sharing.Surely I’ll check this.

  21. Lakhyajyoti says:

    Wow, your explanations in your post give me the idea to take a try of this !

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