Adobe and Yahoo Testing PDF Ad Service
I got my email newsletter from good old Web Pro News today and it had a very interesting story on Adobe and Yahoo testing out a new PDF ad service. The opt-in program pulls ads from Yahoo’s network to place in a panel next to the PDF content. Each time the PDF is opened, the ads will be refreshed to keep timely and relevant ones in place.
To participate, publishers register and then upload their PDFs so the ad functionality can be enabled for the document. After that has been completed, the publisher distributes the PDF as usual.
InfoWorld’s participation is of particular interest. The long-time trade journal scrapped its print magazine in opting for an online-only, ad-supported presence. If profitable, we expect to see other print publishers express interest in trying out the program.
Like the Yahoo Publisher Network, this is no doubt for US publishers only and when we’ll see the service offered for the rest of the world is anybody’s guest (I’ll still waiting for YPN to go outside the US). I guess I’ll have to wait to monetize my eBook with PDF ads.
- Posted in The Net
- 22 comments what's your take?
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Hello more ebook profits.
Reply to this commentI doubt it would be so significant, but its something. cool idea.
Reply to this commentWell, only for the US residents
saw the news today and seems like Yahoo has done a great move for them..well for us, we will have to get used to see YPN ads on free ebooks (and not only) 
Reply to this commenttrue that!
Reply to this commentSpeaking of Yahoo Publisher…I registered with them months ago and still haven’t heard from them. Are they ever going to release it to the public?
Reply to this commentAmazing! Ads show up everywhere…always more ways for an affiliate to make money.
Reply to this commentWhat is it with Yahoo being US only i have no idea, considering yahoo is the number 1 search engine in Japan i’d love to be able to use the yahoo network.
Reply to this commentYou’d get surprised, but a famous private italian TV network uses YPN ads on their site, now don’t ask me how in the heck they managed to do that.
Reply to this commenthere here!
Reply to this commentYahoo does not like to hit the international scene
Reply to this commentInteresting… I have tons of PDFs on one of my sites.
I remember InfoWorld! Haven’t read it since they stopped sending me the print version.
Reply to this commentYet another reason to invade our privacy. Then again, making money is a good way to do it.
Reply to this commentLooks like Yahoo has decided that Google shouldn’t have the whole pie in online advertising. I guess they are inventing “e-advertising” now, and the timing couldn’t be more apt given the angst Google has created among publishers.
This is a brilliant marketing strategy though - instead of going headon with Google for website advertising, they are targetting a different audience via PDF. Given that PDF documents can be used as legal documents I wonder if there will be some sort of laws or rules about ad placement in PDF doc’s…
I’m actually excited about this new channel of advertising though it sucks that this feature will probably not be made available to asia in the immediate future.
Reply to this commentI am all for someone giving Google some competition in the web advertisement field. This does sound like a great marketing strategy.
Reply to this commentthats great that some more players are coming on the scene.. can’t wait till they open it up to canadians!
Reply to this commentgood stuff
Reply to this commentAt first wasn’t sure how great an idea this was, but after giving it some thought, it has real potential. Know lots of people who want to put out some e-books, but don’t have a great way to monetize it.
Reply to this commentThis is a great idea. I can’t wait to be able to monetize the eBook that I have yet to write.
Reply to this commenthmmm..interesting…would this really work with PDF files?
Reply to this commentI would never click one of those ads. Ever.
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