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AdSense & IntelliTXT, Together At Last

written by John Chow on January 20th, 2007

I just got the word that Google has decided that only allowing me (and others like me) to run AdSense and IntelliTXT on the same page is not fair to all the other AdSense publishers who are not like me. Therefore, Google has ruled that AdSense can be used with other contextual advertising services, provided they do not look like Google ads. That means everyone can now run AdSense and Vibrant Media IntelliTXT on the same page!

This new rule applies to all contextual advertising service. Therefore, if you’re using Kontara, or any other contextual ad network, you can run them as long as they don’t look like Google ads. It is good to see Google finally give some good news after releasing their latest TOS update. The only problem I can see for new publishers is Vibrant Media requires 500,000 page views per month in order for a site to run IntelliTXT. But at least you can run it on pages with Google ads now!

With this ruling, Google is really putting the screws to Yahoo Publisher Network (YPN). If you wish to run YPN, it cannot show up on any pages with AdSense ads in them and the YPN ads must not use the same color scheme as the AdSense ads. Given that choice, many publishers will either give up YPN or give up Google. Google feels most will give up YPN because of AdSense superior ad targeting technology.

Now that Google has allowed everyone to run AdSense and IntelliTXT on the same page, I don’t feel so special anymore. :(

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  1. We’re still special! We still have “Our People” at Google that we can email or call if we have problems ;)

  2. Oh don’t you start whining now, i saw the Christmas they sent you ;)

    Allen.H

  3. John that’s good news but Vibrant Media Intellitext rigidity is still unfair.

    You were admitted at the peak of your Digg-induced page view of 329,000+ and you have never cross the 500,000 mark with your blog, in fact you went as low as 185,000 during the low traffic period of December, 2006.

    They should give bloggers like us who are doing over 100,000+ page views per month a chance to come into Intellitext too.

    If ‘Almighty’ Google can bend, why not intellitext?

  4. I am interested why Intellitext is so strict about letting new bloggers in. You would think they would want as many people as possible advertising them. It seems like a great service, but why the 500,000 pageview minimum?

    • I think this is because they’ve got to provide enough clicks for their advertisers so that it is profitable for them. If the advertiser expects to convert a specific % of their clicks they want to ensure they get enough clicks to be profitable.

      • Agreed, but the higher the entry criteria the tougher it will be to get people subscribed to use their service. But guess 500,000 is the magic number !

      • Ah, the good ole’ 80/20 rule in play…let the 20% of blogs that make the min reqs in and the 80%…well, just out of luck until they make something happen…I’m in the 80%, but I hope to make something happen!

  5. cool, and I never was a big fan of Yahoo anyway.

  6. So John, you going to post this on TTZ ’cause I can’t submit your blog to Digg!!!

  7. I think it’s great to see Google flexing. I think they’re realising that the all or nothing approach did alienate a segment of the market. This is their chance to be out there all over and try and prove themselves with their product.

  8. I always felt their “there can be only one” tactic showed a lack of faith in their product…

    Then again, they might be looking at possible charges of being labeled a monopoly!

  9. Oh come on now, you’re still special. :P

    I agree, it’s good to see Google opening up to something that, in all honestly, should be allowed anyway.

  10. Nice to see Google allows others to play nicely with them. Though I don’t get 500,000 pageviews a month. December I had 1500 pageviews and so far in Jan2007 I’m at 1800 pageviews. Where as in November of 2006 I had only 300 pageviews.

    So I’ve got a LONG way to go!

  11. As I mentioned over at ProBlogger, it is nice to see that Google is opening the door to competing ads. For smaller sites/blogs like myself, I am still trying to establish myself with Adsense so I don’t think I will be taking advantage of it any time soon.

    John, you can still feel special because a good number of us don’t qualify yet for the other ad programs that you use.

  12. If you wish to run YPN, it cannot show up on any pages with AdSense ads in them…

    – Is that correct? With the latest TOS changes doesn’t it mean that Google allows YPN on the same website as AdSense – but the YPN ads can’t look like AdSense ads?

  13. I’ve been running the two together for over a year :X

    Never had any problems… Ah well, at least I’m 100% legitimate now :)

  14. Anyone know how they measure the 500,000 page views?

    Will they take awstats?

  15. John- I noticed that you have an image ad from H&R block. I just remembered its tax season, This sucks.

  16. Great news! Now if only IntelliTXT would accept my blogs!

  17. Are there any other programs that you recommend small webmasters to sign up for then? I know you mentioned in the post that IntelliTXT requires 500,000 views a month. I obviously don’t get that, but are there any other good programs that one should sign up for?

  18. I wonder if Intellitext is at all flexible on the pageviews, for example 500,000 page views on some types of sites is largely low quality traffic, while my 200,000 or so are highly focused and draw a ton of specific search traffic. I’ll have to check with them on that.

  19. Good news for you biggies (other than John Chow ofcourse) that they can now run Adsense and IntelliTXT together.

    I really think that 500,000+ page views is way too high for an entry – any way it does not matter for me :-)

    I try to use Kontera but unfortunately it does not seem to work efficiently at all for me – Is anybody using it ?

  20. John…when you first registerd for IntelliTXT, what were the min requirements then?

  21. I say try for kontera first, i dont know what their payouts are compared to intellitext but i do know that I was accepted and i get far fewer than 500k

    Does anyone know anything about chitika? is it worth it? is it allowed with adsense?