AdToll – Your Tollgate to Web Traffic


AdToll is a new ad network started by two brothers, Dan and Paul Rucci of Perth, Western Australia. Development of the network started on October 2006 and went live on June 18, 2007. At the time of this ReviewMe review, the network has 316 active publishers. AdToll describes itself as a new advertising network bringing together publishers and advertisers providing effective, profitable and reliable service.

AdToll allow publishers to earn money through fixed price sponsored advertisements and Cost Per Click (CPC) Run of Network (RON) advertisements. Unlike other networks that take 50% or more of the publisher’s advertising revenue, AdToll offers a very generous 75% revenue share. Publishers also have a great amount of control on how the advertisements appear.

AdToll for Publishers

Webmasters looking to make money online will like what AdToll has to offer. Not only do they give a nice fat 75% revenue share, their entry requirements are very low. All they ask is that your site contain enough content to make the site useful and that you are using your own domain. In other words, no or any other free hosting services are allowed. Sites offering or promoting “get paid to read” or “get paid to click” programs, pyramid schemes or similar programs are also not accepted. However, adult sites are allowed as long as they meet the content and domain rule.

Signing up for AdToll is easy enough and approval was extremely fast – I was approved within a minute of signing up.


The publisher interface is extremely clean and easy to use. AdToll ad format range from text ads to ten different sized banners. They even offer 300×250 video ads. There are customization controls for font size and link colors. Another nice option is the ability to turn off the “Power by AdToll” and “Advertise here” text. Publishers also have control over what type of ads appear on their sites. That’s very important since AdToll accepts adult sites and advertisers.

Ad pricing is entirely up to the publisher. You can charge as much or as little as you want. High performing sites are featured on the AdToll home page.

While you’re waiting for a sale to come in, you are can show Run of Network (RON) ads or your own default ads. The RON rates are pretty low (as low as 1 cent per click for regions like India and Vietnam ) so you may want to default to your own house ad or another ad network. AdToll gives you the option to adjust the RON Vs. default level by assigning weight to them. A weight of 0% means your default ad will only be displayed when there are no Sponsored Ads or RON ads available. A weight of 100% means your default ad will always be displayed over RON ads. Anything in between refers to how often your Default Ad will be displayed over a Run of Network Ad.

AdToll offers payment by check, PayPal or wire/bank transfer. If you are an AdToll advertiser as well as a publisher, you can choose to have the income earned transferred to your AdToll Account Credit to buy ads from other publishers. The minimum payment is $20 for PayPal, $40 for check and $1,000 for wire. Payments to your AdToll Account Credit have no minimum.

AdToll for Advertisers


AdToll gives you the option to sign up as a publisher, advertiser or both. If you are a publisher, I recommend you also sign up as an advertiser because AdToll feature some really bargain sites to buy space on.

Because AdToll let publishers set their own pricing, most will price themselves too low because they don’t know the true value of their site or they want to shows up on the AdToll front page as a top performing site. In this case, top performing is for the advertiser, not the publisher. The current best performing site on AdToll cost only $18 per week for over 100,000 banner views. That works out to an average CPM of just 17 cents!

To help advertisers make better buying decisions, AdToll offers lots of publisher information like average CPM and click rates, plus estimated clicks per week and average CPC. They even allow publishers to make a pitch by answering the “Why advertise on [insert site]” question.

AdToll Affiliate Program

Like many other ad networks, AdToll offers an affiliate program. As a publisher you automatically earn commissions as an affiliate through the links provided in your Ad Groups. You can also use your affiliate link to refer customers to AdToll. You earn 5% commission on all sales made by a referred customer within the first 30 days of their membership. If you’re going to buy some ads on AdToll, make me 5% and use my affiliate link. 😈

AdToll Offer for John Chow dot Com Readers

To encourage advertisers to try out the service, AdToll is offering 15% extra credit for John Chow dot Com readers. Basically for every $50 dollar deposited into your ad account, AdToll will give you 15% extra credit. So for example, deposit $50 and get $7.50 extra, deposit $100 and get $15.00 extra, deposit $150 and get $22.50 extra, etc. To redeem this offer enter the promo code JC01 on the Deposit Funds screen.

Sign up for AdToll

70 thoughts on “AdToll – Your Tollgate to Web Traffic”

  1. Michael Beck says:

    I like the fact that they pay out on the 15th of each month for the previous month’s earnings.

  2. Sounds better to spend money there, rather than earn it

  3. seems like the return just isn’t there, $0.17 for 1000 views? Doesn’y seem worth it as a publisher.

    1. Paul says:

      Remember CPM’s are based on what Publishers set for their weekly Sponsored Ad pricing.

  4. I’m going to sign up πŸ˜€ I like this service. it looks nice.

  5. fouad says:

    I already tried to spend $$ for affiliate marketing and it didn’t convert very well comparing adword. Maybe it was the product fault…. Anyone else tried adtoll for affiliate ?

  6. MoneyNing says:

    Yet another advertising network! I think there are so many now that publishers can actually cherry pick them instead of the old days where advertising networks pick us.

    1. Teejay says:

      Yep. It’s turning to be a monthly gig. Every month we see a new one.

  7. Mike says:

    Hmmm to be honest Im still trying to figure out google adsense! It amazes me how people think of these programs and sites. Good to see another network come online to help make the field more competitive.

    1. Hey i thought i was the only one still trying to figure out Google adsense (or nonsense depending on how you look at it). Thanks Mike, you just made me feel less stupid πŸ˜‰

  8. Joe Ngo says:

    Thanks for the tip John. It’s just another site that I’m going to look at when i try to make money on my blogs. Looks like a great way to set up some advertisements for your site! This way people can come find you instead of you trying to find them. I think that’s one of the hardest things that you have to do, finding advertisers.

    You are lucky in that they wait in line to advertise here! Those of us without that much luck can now use this!

  9. says:

    Unrelated, but I thought you might enjoy this. Your good friend the Cow pulled another fast one:

    1. Kenneth says:

      Haha.. thanks for linking my post there. 😈 + πŸ‘Ώ

  10. Marty says:

    Im using Adtoll at the moment…Very happy so far

    1) My account manager Dan replies very quickly with any questions
    2) the layout is better than anything I have seen. Neat and clean!
    3) every day I am seeing more and more advertisers… give it a few months and it’s going to be one the one stop choice!
    4) for me, being a TRUSTWORTHY and quality site is CRUCIAL. adtoll does this for me

    Recommended! A+

    1. Good to know,
      I have seen adtoll being promoted on various sites and mainly on DP forums but never really gave them a try.

      At this moment I am testing some other networks but will definitively give a try to adtoll.

  11. Jasper says:

    More Ads Networks = More Competition = More Money for Us! 😈

  12. says:

    Kenneth: No prob. Thanks for the visit.

  13. Dan Rucci says:

    Thanks to all for already visiting and joining AdToll, we really do appreciate it and hope we can exceed your expectations. Your assigned account manager can work close with you so if you so need help or have questions please contact them, they will get back to you as quick as humanly possible.

  14. Michael Woo says:

    Great stuff… I wonder how much traffic would this program give to advertisers,

    you see, I’m looking for an ad network which is inexpensive and gives you loads of traffic.. I’m using Adsense but I think it’s too expensive…

    What do you suggest?

    1. Domtan says:

      BidVertiser is crazy cheap. The only drawback is no big site ever runs their PPC ads. Hence, “BidVertiser is crazy cheap.”

  15. jsanderz says:

    I am new to advertising and at present have just started to use Google adsense, I would be intereseted to know how Adtoll compares to Adsense.

  16. Marty says:

    Michael Woo, adtolls network adds are very cheap compared to adwords

    give it ago, they are well priced

    give adtoll a chance – traffic will come.. for now, you can spend very little and get some great return

  17. I found this “Interview: CEO Dan Rucci”
    Click here for more info:

    1. Dan Rucci says:

      Hope you found the interview I had enjoyable!

  18. Nikola says:

    They take fee 20 $ . It`s no good for smaller publishers

    1. John Chow says:

      No they do not take a $20 fee. You have to earn $20 before you get paid.

    2. Dan Rucci says:

      To get paid by heck it requires $40 in earnings. There is a $20 fee for paying out by heck due to the fees we have to pay our bank to write it and for the currency exchange.

      In actual fact it costs us MORE than $20 to send you a Check by the time we have the Check prepared (there is a currency conversion involved as well since we are an Australian company, and mail it out to you.

      We do offer other payout options such as PayPal, Wire Transfer and to your account credit.

      I guess what I am saying is the fees are there for a reason, we are not trying to make extra money off you…

      1. MoneyNing says:

        I’m glad you offer other options which are free. Otherwise no one will probably join πŸ™‚

        1. Paul says:

          e-Bullion (ec) is next on the list for Account Credit deposit and then payment, there will be no extra cost for that.

          As Dan said, the fees are simply what Adtoll is charged, and that is passed on to the customer. Not uncommon at all, and at least is is explained.

          Most Publishers get paid into Paypal or re invest their income for Advertising and have it transferred to Account Credit.

      2. Teejay says:

        It’s good that our country was just approved to receive money by Paypal. Maybe I will dip my fingers in this adtoll thing.

  19. I just joined it. I like it. I hope I can make some money from it.

  20. Adrian says:

    In my personal opinion it looks like it is quite cheap.

  21. GettyCash says:

    I think I have seen this ad network before but I didn’t pay attention on it much.

  22. Aj says:

    :mrgreen: Hella Yeah thats my town. Wow lil old Perth mentioned by the Chow! Top stuff looks interesting gotta check that one out.

  23. Competition is hotting up and the big boys better watch out!

  24. Jason says:

    “AdToll will give you 15% extra credit. So for example, deposit $60 and get $7.50 extra” – Umm, isn’t 15% of $60 actually $9? Come on Mr Make Money Online!

    1. Dan Rucci says:

      Jason in fact I just noticed John has confused the offer. The offer is simple… for every $50 you deposit we give you an extra $7.50 (15%).

      1. Jason says:

        Ah ha… Thanks Dan! :mrgreen:

        1. Dan Rucci says:

          My pleasure… we did notice John made that confusing and did e-mail him to let him know so I am sure he will fix that shortly.

  25. This looks promising. I wonder how the conversions are when paired to a decently converting affiliate campaign. Anyone have any experience with this as of yet?

  26. It looks interesting, though I’ve experimented with other programs other than Adsense like Bidvertiser, but somehow no one has been able to match the click through rate or the earnings per thousand impressions…
    Click for Nick –

  27. Shams says:

    Let me join first, then I will talk about it πŸ˜†

    1. TJ says:

      I think I should listen to you πŸ‘Ώ

  28. Becca says:

    OMG, it was John Chow that hacked the John Cow site!?! Did you hack their site John?

    That kicks ass!

    1. TJ says:

      He he that’s kinda finny though. Well I like for sure, well if you ask me, I like the domain πŸ˜€

  29. Nikola says:

    It`s just another affiliate program. But it`s OK .

  30. i’ll give it a shot, remember we got to support each other to make a buck, without the support, like the rest it will fail. I wish them every success and i’ll take a punt on it

  31. Neil Duckett says:

    After Day 1 on Adtoll – site 45 referals so far. Happy with the results and the pricing is great. i can`t understand why more people don`t run a few buttons on other sites, every now and then it doesn`t hurt to spend a few bucks to brings a few back in.

    1. Dan Rucci says:

      Thanks for that Neil it really is appreciated!

      1. Neil Duckett says:

        My pleasure Dan, very happy with the results. Had a few emails back and forth with Paul last night regading the site … i think it’s a winner. I’ve signed up for a few other ad packages today across a vast range of sites. They’re all providing great numbers of traffic for minimal cost.

        One thing though, i’m having trouble with the placement of 125 ads side by side so i can’t run it live yet …. anyone else had the same issue?

        1. Dan Rucci says:

          Neil please email us we can work with you… I do know why this is happening. Please get in contact with us from the website we can help you work it out.

        2. Dan Rucci says:

          OK Neil I should have this issue resolved now… so anyone using WordPress and want to use 125×125 banners (or any other size) side by side can now do so with no problems!

  32. Shamim says:

    I joined Adtoll because it pays 75% and has Paypal option. What more can a small publisher ask for! Lookout Adsense 😈

    1. Paypal is not an option I like. Let’s face it, Paypal is as corrupt as Google. I quit using Paypal in 2004 after they froze my account for no reason with $2300 in it from a guitar I sold on eBay. The buyer was extremely happy, my Paypal account was over 5 years old, but they tried to hold my money for 180 days until I filed a BBB claim against them and filed a suit in small claims court. Eventually, I was awarded my money plus damages. Paypal actually had a service rep call me and try to tell me my account was re-instated but after that experience, I use my Paypal debit card to withdraw cash as soon as it’s in my account…

      In affiliate programs, I’m one to favour direct deposit to my business account if it’s available and I tend to avoid any affiliate programs using Paypal because of their Gestapo tactics. Otherwise, my Wachovia Merchant’s Account is the *only* method I utilize to process advertising or sales transactions.

      Just giving a head’s up… Paypal/Google/Yahoo all look good to the small publisher, but your best bet is to never “put all your eggs in one basket”. Just as John Chow if that’s a smart philosophy.

      1. Teejay says:

        Wow. Good thing you got your money back.

      2. Paul Rucci says:

        We have bank transfers and can do international transfers as well, straight to your business account.
        We are also introducing e-bullion (ec) soon.

  33. MoneyNing says:

    There are so many testimonials for it with no name in the comments πŸ™‚ πŸ‘Ώ Good job since those really help us sign up πŸ‘Ώ

    1. Dan Rucci says:

      The testimonials were from people on forums and we do show their forum name and the forum they were on… I was assuming you were referring to the testimonials on our site? We do have a blog entry with them as well –

  34. Raymond says:

    That’s for the opportunity, John.

    I’ll try that. πŸ˜‰

  35. Nice, that’s a freat one! 😎

    By The Way what do you think about me new Webmaster Forum?

  36. Dr.Robot says:

    Thank you John! Will try to earn some money for ice-cream πŸ˜€

  37. David Mackey says:

    Seems like a decent network, but I don’t have time to sign up for one more small ad network.

  38. Dan Rucci says:

    Due to feedback from affiliates we are now restructuring our program, details at

    1. Shamim says:

      Very nice! Adtoll just keeps on getting better. Although I would like a bit more variety in the video ad sizes.

      1. Dan Rucci says:

        Thanks! There’s lot more coming! In the next month we hope to roll out our new PREMIUM PUBLISHER PROGRAM as well…. more information on that will be released on our blog in the next week or so.

  39. Dan Rucci says:

    We just released the new Affiliate Program structure… for more info visit

  40. Jamaipanese says:

    I have been a member for a few months, hopefully this buzz will get more advertisers involved.

    1. Dan Rucci says:

      Thats the idea! We are making giant leaps and are happy with the progress.

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