Aductions Provides Truly Transparent Advertising

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As an advertiser, you want to drive targeted traffic to your site while avoiding all the problems associated with click fraud. As a publisher, you want to attract top dollar for your online real estate, while avoiding all the scams. The Aductions advertising platform was created in an attempt to please both sides of equation. The three reasons why they feel Aductions is attractive are opportunity, transparency, and fairness. Do they deliver? That’s what this review is supposed to reveal.

Understanding the Aductions Platform

When it comes to most advertising networks on the Internet, there is a severe lack of transparency for both the publisher and the advertiser. Take Google Adsense, for example. Publishers have very little control over what ads eventually end up being displayed on their sites and, worse yet, we have very little control over how much we get paid per click. We also have no idea how much Google is taking from said advertisers. The people behind Aductions don’t like that and they want to provide a much greater level of transparency.

There are three main components to how the Aductions ad platform works:

  1. Publishers post available ad spaces in the system.
  2. Advertisers use the search engine to find appropriate ad spots.
  3. Ad spaces are purchased and profit is made.

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In order to better understand how it works, check out the green “View Demo” link located on both the advertisers and publishers information pages. You can also have a read-through the extensive FAQ.

One very unique feature to the Aductions platform is that these ad spaces can actually be traded, much like stocks, in real-time. If you buy an ad space for $10, you can flip it minutes later for $20. These speculators make up the third set of members — beyond advertisers and publishers — who register with Aductions.

Advertising Options and Formats

Because Aductions isn’t really an ad network, there aren’t really any set formats for the advertisements. Publishers can do pretty much what they want and post the available ad spaces into the system. What this means is that if you want to purchase text link ads, those are available. So are banner ads, video ads, and those popular 125×125 pixel button ads too.

What’s more, just about every payment method is offered, so long as the publisher is up for it. It could be pay per thousand impressions (CPM), pay per click, pay per action, or even pay per unique view. You’ll also notice that there are two prices associated with each ad location: Bid and Ask. The “ask” is the price that the publisher would like to receive and the “bid” is the highest amount an advertiser is currently willing to pay.

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But how can an advertiser determine which website offers the best marketing opportunity? That’s where another unique feature of Aductions comes into play. When publishers install the ad code on their site, this code also collects and feeds data back to the Aductions Platform. It tracks unique visitors, crawls the content, and keeps an eye on demographic and geographic information. And all of this data is freely displayed for all advertisers to review and consider. If you’re looking for transparency, you’ve got it.

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No Commission? Really?

One of the frequently asked questions is, “How much does Aductions charge as commission from the trade of an ad space?” The answer reads:

Zero. Our policy is not to charge any commission on trades that are done on the Aductions Platform. We do not charge a trading commission because we want to promote free, unhindered trading among users.

If you’re thinking that this sounds too good to be true, you’d be right. There is definitely a commission but it is not based on the buying and selling of an ad space, so to speak. Instead, “Aductions charges users only on the profits that they make from the system.” Remember how I said you could flip an ad space for profit? Well, they ding you 25% of the profit (and not the total amount).

Does this mean that you can sell ad space for free too? Not exactly.

If the user delivers an ad to the ad space, they don’t pay any commission because they don’t make any direct profit when they deliver an ad. However, the publisher who makes the $100 profit will be charged a $25 commission.

I guess that’s still better than the 50% cut that so many other networks take.

A Little Too Transparent For My Tastes

Based on how I understand the Aductions search and trade ad platform, it sounds very advantageous to advertisers, because they can see full statistics of the ad spaces they’re thinking about buying. They can do all sorts of geo-targeting and have an upfront idea of what kind of CTR they should be expecting. From the publisher’s point of view, having all these stats publicly displayed can be a little disarming. It’s like standing naked in front of an auditorium.

Other folks may disagree and they may appreciate how open and honest Aductions seems to be. It’s not for me and somehow, the Aductions name bugs me. Maybe because all is see is the word duct.

Register for Aductions Here


61 thoughts on “Aductions Provides Truly Transparent Advertising”

  1. I might do an experiment with it on my blog http://www.livelymoney.blogspot.com I would really like to see i ts performance it sounds so intruiging but it can be a negaive for blogger with bad ctr because even if you get impressions or anything advert companies look to make money for themselves and cliets .So i might take a deeper look and it is nothing with experimenting

  2. Joy says:

    When I first read the title on my RSS reader, I read “Abductions”. Yikes.
    Interesting service.

    1. Harry Hacker says:

      Abductions? I didn’t actually think of it that way.

      I believe the people behind “Aductions” chose the name as a play on the words “Ads” and “Auctions” the same way “Webinars” is a play on the words “Web” and “Seminars” (I think).

      Their model looks very attractive still.

    2. Alan Johnson says:

      I have to agree. there’s something about the name which…I don’t know, let’s just say that there were far better choices than this one 🙂

      Alan Johnson

  3. derek says:

    hi john… interesting post…

    1. “written by Michael Kwan “

      1. MoneyNing says:

        I wonder what the count is in consecutive michael kwan reviewme post that have someone in the comments section say what derek said 🙂

        1. I know, don’t people either read the post or know that Michael does all (almost all?) the Review Me posts.

  4. Now that’s what I call a good review John!

    I like the idea behind Aductions, but the 25% slug is a bit steep even if it is better than a lot of other networks..

    1. Except Michael Kwan did the review 😛
      Although the 25% is fair in comparison to what users are receiving from other ad networks.

  5. Nicole Price says:

    I think I’ll try it out on my blog. Since it is relatively new, it might take some time to catch up and have a sizable amount of members.

  6. Contest Beat says:

    I’d like to see some first hand accounts

  7. Chris says:

    Two things: 1)They are having an invalid thawte ; 2)It’s still 2006-2007 ? =P

    Anyways, I’m giving them a try, it definitely looks attractive and better alternative.

  8. Paul Johnson says:

    Re Chris,
    The Aductions thawte certificate is valid. You just need to type in the URL to the registration page https://www.aductions.com/login.jsp correctly.

  9. I will definitely going to give an in depth read. Sounds appealing tahat their commission is not as much as google.

  10. I thought Abductions also. I don’t think its a great company name.

    1. Agreed, the “duct” in it puts me off abit.

  11. Paul Johnson says:

    Re Chris:
    The Aductions Thawte certificate is valid. You just need to type in the correct URL.

  12. Hi guys,

    Michael, thanks for the candid review and big thanks to everyone who has checked out the platform.

    I just want to shed a bit more light on how Aductions works.

    Aductions is a search engine for ad spaces. It helps advertisers find your ad spaces in the same way we all find your blogs i.e type in a query and hit Search. In this case, advertisers can type in a query, and maybe a few geographic preferences, and your ad space will show up if it relevant to the advertiser.

    There are literally millions of adspaces on the web with each being relevant to its own set of advertisers. Aductions is a way to stand out from the crowd to those advertisers whose ads are relevant to your readers, who will repeat-advertise (new word – yay!), and with whom you can establish a long relationship. One factor that is crucial for this to work, is measured transparency.

    That said, two reasons why I think our model is more attractive to you than a typical ad network are:

    1. Site (Ad Space) discovery – There are indications that a lot more advertisers are opting for site targeting features (even on Google). Our platform allows them to find relevant ad spaces in the same way they would find relevant sites on a search engine.

    2. Market price – Our platform also allows prices to be determined by negotiation. You’ll be surprised by how much a lot of publishers leave on the table just because they don’t know how to price their ad space. With Aductions, advertisers can bid up your ad space and help you set it at a price that is profitable and sustainable.

    In summary, the most important benefit we are offering is efficiency. We help to match advertisers to the right publishers quickly.

    The aim of all the work we are putting in is to offer a quick way to find the most relevant ad spaces in world and buy those ad spaces at market determined price that is fair to both parties.

    Aductions is still in its early days but it has BAGs of potential. We need all your support to get it done right. We need you guys to sign up, participate in our competitions and referral programs, and we promise you that we will continue to improve our search and help you find relevant advertisers.

    Veronica Richardson
    Aductions.com

  13. I also thought it was abductions…
    It’s a very interesting review, if I understand, it works like Google Site Targeting?

  14. Hey guys,

    We’ve received a lot of emails on the commission model. I just want to explain how it works.

    The maximum commission is 30%. However, you can reduce it down to zero by earning what we call Commission Credits. You earn these whenever you refer another user that fills the registration form and registers. These credits are worth a $1 each and they automatically reduce your commission up to the extent where you keep 100% of the profit.

    Another way to use the credits is to sell them on Ebay to other users. If you have $1000 worth of credits and you don’t need them all to reduce commissions, you can sell them to other publishers and get cash for it.

    Participating in this program is easy. The referral links are in the Publishers->Earn Credits section of the platform.

    Thanks guys,
    Veronica Richardson
    Aductions.com

    1. Alan Johnson says:

      I’d say that is definitely decent, although, as a new company, you really have to bring something special to the market you’re entering if you are serious about standing out.

      Alan Johnson

  15. AsiaPartTime says:

    It is a perfect time to read this review as I am looking for some extra income other than putting Google Adsense on my Community Website – AsiaPartTime

  16. ATV Style says:

    OFF TOPIC – I just want to be the first to say this.

    CONGRATS on 15k RSS Readers John!

    back on topic – too much info leads to people bending the rules BUT if nobody ever reveals all information we can’t learn how to make a better mousetrap. I hope aductions works out. Mr.Kwan – the name bothers me too but thats because it’s one letter away from being “abductions”. Thats what I read on the first take.

    1. I noticed this to, congratulations John. 😉

    2. :mrgreen: Just noticed that too…congrats JC :mrgreen:

  17. ATV Style says:

    Michael, I just noticed you chose LiewCF’s account for the screenshots. Is he behind aductions in any way? I have his blog on my RSS and enjoy reading his stuff but I’m so far behind in reading my saved articles it’s not funny.

    1. MoneyNing says:

      No that site is just one of the earlier ones in there 🙂

  18. tracy ho says:

    Thanks a lot for sharing,

    To your success 😆

    Tracy Ho
    wisdomgettingloaded

  19. Liviu Pantea says:

    Now this is a really great way to monetize you blog/site i think that i shall give it a try right away.

  20. seo audit says:

    Very interesting system.I will give it a try.

  21. Benny Ong says:

    LiewCF.com is a fellow Malaysian blogger. (Couldn’t help it since I saw the site on the screen shots) 🙂

  22. It’s interesting that new companies offer 25% commission rather than 50%. At least some of them don’t want to rob bloggers, 🙄

  23. Hi guys,

    We are getting quite excited about all this attention.

    I’ve just gotten four emails asking about the review competition.

    It’s quite simple. It is a fun way to help bloggers make money online by talking about their experience with Aductions. We are going to run the competition every month. The best out of 50 competitors will win $500. The best out of 30 competitors will win $300 and so on. There is more info Aductions Review Competition.

    To those who asked about the Pay Per Day model, yep!, we do support it. More bloggers are opting for weekly,

    monthly fixed prices and we’ve made it easy for advertisers to bid up the price per day. You just have to set your required daily price and the advertisers can make their offers.

    Keep the comments coming guys.My team and I are eager to answer everything.

    Best regards,
    Veronica Richardson
    Aductions.com

  24. Very good review John, I’ll have to take a look at this site and maybe give it a try 😀

    1. Will this never end!?!?

      The review was written by Michael Kwan, not John Chow.

      1. I apologise, I knew it was written by Michael Kwan, its a habit in writing John Chow 🙄 . Good review Micahel Kwan, there you go, all fixed.

        1. Michael Kwan* I can’t spell anything today. 😥

  25. Randolph Guy says:

    Great site and a very good review. 😀
    We will also give this a try in our newly started design site/blog Wohill. Please take a look, it will update three times a week to start with.

    Best regards,
    Randolph Guy

  26. Really interesting. Let me try.

  27. David Chew says:

    If it is good that is worth to try but it seems to be as the same as other website of what they offer. 😀

  28. This is an interesting concept. Since I’m making internet marketing one of my hobbies I may try this. Good find John!

  29. Aductions looks pretty comprehensive, I’ll have to check it out more closely. I agree with the name thing. Try saying it three times fast, there might be a name change for them in their future.

  30. ebookbum says:

    Sounds like a scam to me. I hope not because they do have a good business model but we’ll see. Anyone remember Agloco???????

  31. Theresa says:

    Thanks John for an outstanding review. Frankly I was waiting for the endorsement and was pleasantly surprised to find that you don’t feel all the comfortable with the complete system. With so much to scout out and keep an eye out for on the net, it’s great to find someone who shares all aspects so others can use those reviews to their advantage (or quickly weed out, if only for the moment, what to avoid). Thanks again!

  32. My first impression of the name was Ad Auctions which made me think of AuctionAds. In any case, it sounds like some serious branding work might be in order.

    1. I agree, I thought the same thing. When I think of auctions, I think eBay, and I bet a lot of other people do the same.

      Nice pun, but it will probably throw a lot of users off.

  33. It sounds good and feel it is fine. I tried to signup but an error messages has come even after 5th time.

    1. > Stock Exchange Updates –

      We are sorry about that. Quite a lot of people have already registered successfully but we’ve noticed that in some cases, the anti-spam codes that were submitted in the form did not match what was in the captcha image. I assume the image didn’t show up well on your screen.

      Would you like to send me your proposed username via email, and I’ll personally get it sorted out for you.

      You can reach me at adteam @ aductions dot com.

      We apologize for the inconvenience.

      Regards,
      Veronica
      Aductions.com

  34. justin says:

    Everybody seems to be trying to become middleman in some way to serve ads on websites. Private advertisment if you can get is the best way to keep all the money without being dinged by others.

    1. Gadget Geek says:

      Yeah, maybe we should also build our houses ourselves, make our own clothes, grow our own food, and purify our own water while we are at it.

      Stop hating and grow up.

  35. MoneyNing says:

    They paid me a good amount of money to put a 125×125 on there so I’m game 🙂

  36. I will definitely test it out. No traffic is a bad traffic without testing it out first.

  37. Richard says:

    Now wouldn’t this information transparency screw up your independent ad campaigns? If your customers could find they can advertise on your site cheaper through this program, wouldn’t it make sense to do just that?

    1. Hi Richard,

      You still have control over the minimum price at which your ad space is sold. By trading on Aductions, advertisers have a way to bid up the minimum price or make their own offers to you.

      For example, if you regularly sell ad spaces at $50 a month, an advertiser may want to bid $48 for a 6 month campaign or $45 for a $12 month campaign. It is up to you to adjust your price in response to the deals that are offered.

      Alternatively, an advertiser could bid $60 for a 2-week campaign around the busy holiday period. It’s all based on demand and supply.

      In both cases, you still don’t lose control over your pricing. I hope I’ve addressed your concern.

      Best regards,
      Veronica
      Aductions.com

  38. Kevin says:

    Nice concept though.. I too will give it a try.

  39. Simon says:

    I came here with quite hopes, and although I think it’s a really nice interactive way to advertise, I was a little disappointed by the “search engine” side of it.

    As far as I could tell from the FAQs, all the categorising and tagging is manual? There’s nothing wrong with that, I just personally found it a little mis-leading to call it a search engine. It’s a very nice search database filter system, but not really a search engine as most people would think of it.

    I like the interactivity aspect of it, and the stats being there for everyone to view (can you opt to stop them being public?), so overall I like what I’ve seen so far.

    1. Hi Simon,

      Thanks for checking out the platform and I’m glad you like the interface. It is a work in progress and it will get even better in the near future.

      I just want to weigh in on your comments about how the search function works. The platform indeed searches an index of tags on all the ad spaces just as Google searches an index of keywords on all websites.

      Clarification

      Whilst we allow publishers to tag their ad spaces, the platform does not rely on the manually specified tags alone. We have developed an algorithm that continuously generates contextual keywords from the publisher’s website and stores them in the index. These automatically generated, contextual keywords are derived from the content on the pages on which the ad space is displayed.

      It usually takes a few days or more after the ad space code has been installed before we can build up a meaningful set of auto-generated keywords. We’ve had a lot of new registrations lately so in a few days we should have an even larger index to search from.

      It is also worth noting that auto-generated keywords dwarf the manual tags in number. For example, there are publishers who specified 10 tags on their ad spaces but we have been able to automatically generate over 3000 keywords from their content.

      Conclusion

      Whilst I’ll love to go on about how the rest of the algorithm works, I hope that what I’ve written so far has shed some more light about how Aductions search engine works from a technical (albeit high level) standpoint.

      Finally, thanks for raising this issue. It gives the technical guys an opportunity to contribute to this interesting thread.

      Thanks again for checking out the platform.

      Warm regards,
      David Manning
      Aductions.com

  40. enovator says:

    I am going to put this on my blog: http://www.moneyearningblogs.com I hope it is not a scam like Agloco

  41. I think its catchy, Aductions. Platform is easy to follow and overall it is functional. Good luck and thank you for your perspective.

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