Advanced Email Marketing for Bloggers – Email Web Analytics

This is part seven of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

In this article I’m going to show you some advanced Aweber Email Web Analytics features and how to install it on your blog.

Many of the features of Email Web Analytics, like QuickStats, require no additional installation. You just send your broadcast and a wealth of information will show up in QuickStats a few hours later. While many features work right out of the box, additional installation is necessary to see the really good stuff. By taking the time to install Aweber Email Web Analytics on your blog, you’ll open a whole new world of reporting and targeting options. Some of the things you can do include:

  • Brand your links with your own domain name instead of clicks.aweber.com when sending a text email with click tracking on.
  • Track sales (or downloads) being generated on your blog as a result of subscribers reading your email.
  • Track the number of page hits generated from email messages, but not specifically linked from the message. For example, a reader clicks a link to your blog from the email and then clicks a link in your navigation menu. It is possible to track a reader’s entire journey through your blog using Email Web Analytics.

I will show how to track sales and page hits in a future post. This post will show you to install Email Web Analytics. Once installed, all tracked links to your blog will maintain your blog’s URL. By default, if you’re using the click tracking feature with a plain text message, your subscribers will see a link that looks something like this:

In order to better brand your messages, you will want to avoid having your subscribers see the aweber.com domain name. You can try to hide the Aweber domain by sending a HTML email but a reader can hover over the link and read the URL. The best way to hide the link is by installing Email Web Analytics. Then even when a reader hovers over a link, he will see your blog’s domain name.

I recommend everyone to install Aweber Email Web Analytics. Most of the future posts in this series will require the feature to be turned on. Installation is very easy. Here’s a step-by-step video on how to do it.

Try Aweber for Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and Email Web Analytics is another reason why they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
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32 thoughts on “Advanced Email Marketing for Bloggers – Email Web Analytics”

  1. I have used Aweber for a few years now and didn’t even know it had an analytics function – will definitely try it out and thanks John – I have found I am getting a lot more out of my lists since you started this series 🙂
    Peter

    1. Graham Lutz says:

      I’m always finding new awesome things Aweber can do – I’ve found that it’s really worth reading all the tutorials these kind of services have about their functionality. Google Analytics is another one where you can always find something new and cool it can do for you.

      1. Allen Walker says:

        Yeah. 🙂 Most people are only using 10% of what Aweber can actually do… Or maybe 1%?

        1. d3so says:

          I think one percent because I haven’t heard of these strategies.

    2. You should follow John’s post on Awebar and I am sure you will come to know about many hidden treasures.

      Simply search in John’s old posts.

      1. Abhik says:

        John actually linked his old posts in this one.

        1. d3so says:

          linking to your previous articles can boost seo.

  2. Jia Jun says:

    Thanks for the sharing John. I’m yet to start using Aweber, but I think it’s a must for all that serious with blogging.
    Gonna try it soon.

    1. Yes this is must for those people who are in serious blogging business.

      You should start it from the very first day and from your very first visitor.

    2. Abhik says:

      Don’t waste any more time buddy.. Go create an account on Aweber now.

  3. Fazal Mayar says:

    yeah i also didnt know about the aweber anaylitics, I had to set it up manually!

    1. There are many things in awebar which we do not utilise yet.

      Thumbs up to John that he is disclosing important things with us.

  4. Abhik says:

    Thanks John..
    It’s good to know that Aweber also offers Analytics. This type of feature is a must have for a marketer to track how their campaigns going.

    1. Lakhyajyoti says:

      I did not know about it.It is a great feature.

  5. David says:

    I also did not know Aweber also had Analytics. I have will look into it without delay.

    1. Maybe I should just get rid of GetResponse and try Aweber for $1.

  6. It’s awesome John!! I usually used getrespond. I think I’ll used aweber on the future. Thanks for your video!

  7. Justin says:

    Aweber is the way to go as far as setting up and using email marketing. Keep hearing nothing but good things about it.

  8. Thanks for the help John, I love aweber

  9. fas says:

    WONT THIS slow down the blog?

    1. John Chow says:

      No it’s won’t. All the work is done at Aweber’s end. It’s the same as adding Google Analytics to your blog.

    2. Abhik says:

      The code calls an external javascript. So, definitely there will be an extra DNS lookup when someone loads you page. But, that’s negligible.

  10. I’ve used custom developed apps and Contstant Contact for quite a while for email campaigns, but have been interested in AWeber. I don’t see this type of functionality with Constant Contact (or I’ve not looked hard enough), and this alone makes me want to try out AWeber even more. Thx

    1. Abhik says:

      As long as I know, Constant Contact also has this feature.

  11. John seriously you are forcing to get my hands into Aweber. I am not sure how much money I am gonna make via my email list, but I am going to try them this month.

  12. I need a good emailing program to apply all this knowledge I’m gleaning. I’m emailing residual income type leads. Any suggestions?

  13. sneha says:

    i would like to try this emailing process

  14. singer divya says:

    hi john, can i get any free email marketing softwares

  15. tan lee says:

    email marketing is one of the best way to market your product. thanks for the article

  16. Richard says:

    I certainly recommend aweber. I check my analytics often watching my list build.

    I havent got to the point of trying all the other resources. So much to learn in so little time.

    I believe most Internet Marketing marketing websites use Aweber.

  17. anitha says:

    email marketing free tool are available if we want to make trial we can easily get them in online

  18. email marketing too which will reduce the work of sending mails

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