Advanced Email Marketing for Bloggers – How To Do Behavioral Targeting

This is part four of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

In this lesson, I’m going to show you how to segment your list based on behavior. Aweber offer many ways to track your subscribers based on their actions. For example, Aweber can tell you who opened and didn’t opened your email. By segmenting the opens from the un-opens, you can send a custom follow-up message tailored to each group and open the door to another flood of sales. Here’s how to do it.

Aweber QuickStats Is Your Friend – Enable it

Aweber QuickStats makes it easy to understand how your broadcast performed by showing you how many opens, clicks, web hits/traffic and unsubscribes your email got. In addition, you can use the data to identify subscribers who did the following:

  • Opened the email
  • Didn’t open it
  • Clicked a given link
  • Didn’t click that link
  • Made a purchase

One of the most powerful things you can do when you know who clicked a link, or didn’t open an email, is segment out those subscribers and broadcast only to them. It’s an effective way to talk to people who are interested in your offer. Plus, when you’re able to find who didn’t open or click, you can:

  • Make an alternate offer
  • Find out what their objections were
  • Send another targeted offer

To enable QuickStats, all you have to do is check the “Track Clicks?” box when writing your broadcast message.

The rest is pretty straight forward. After a few days, check the stats and create a segment of opens and un-opens and send them each a follow-up. This video will give you a quick walk through.

Test Drive Aweber for Only $1.00

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer


43 thoughts on “Advanced Email Marketing for Bloggers – How To Do Behavioral Targeting”

  1. Chris says:

    I love this series John. Thanks for continuing to pump out the great content. I’ve always seen this stuff in my Aweber account but never played with it. You’ve given me the push I needed!

    1. PPC Ian says:

      Me too! I have been “collecting” subscribers in my AWeber email lists but had no idea all of this was possible! I’m looking forward to testing some of these tips!

      1. There are two series going on at the moment at JohnChow.Com

        # 1. Awebar Series
        # 2. Hostgator series.

        Both are really going quite well.

        1. Abhik says:

          I agree..
          John must have done a lot of researches.

        2. d3so says:

          John is pushing those two services hardcore.
          I’ve found the aweber series quite helpful.

  2. Tinh says:

    I am now happy with Mailchimp and it seems suitable to small and medium affiliate marketers like me. Thanks anyway 🙂

    1. Awebar is certainly ruling the affiliate world at the moment.

    2. Abhik says:

      You should try aweber.. Mailchimp is no doubt a good one, but aweber seems the best.

  3. Abhik says:

    Awesome tips man.. Once again

    1. PPC Ian says:

      I agree! These AWeber tips are truly invaluable. 🙂

      1. Now we no need to see tutorials …

        John is picking useful one and sharing with us in details.

  4. This is really interesting, I started blogging two years ago and set up an account with Aweber. The person tutorin me and many others told us to uncheck the track box without explaingin what it was or what is does. I have recently started leaving it checked and was amazed at the stats I was seeing, these were always hidden to me before. Great idea here on how to use those stats positively, thanks.

    Enjoy the journey.

    Mandy

  5. Justin says:

    John, I am using a free version of Mail Chimp. As my blog readership grows I may eventually get the paid version. How is Aweber a better alternative for me than MailChimp?

    1. John Chow says:

      The number 1 thing is deliverability. Aweber has the highest in the industry. Many factors affect this but the biggest is Aweber requires all their customers to double opt in their subscribers. Services that don’t have this requirement see a higher number of their email caught by spam filters.

      Aweber is also more geared toward bloggers.

      1. Hotdogman says:

        I use the chimp too- it has the same features as aweber, you just can’t do some of the fancier design stuff until you get the paid service. The mailchimp pop up widget is buggy too. I am at the point where I will have to start paying soon and may migrate to aweber,

        John- am I correct when I assume aweber works better with WordPress?

        1. John Chow says:

          I am not sure how well Chimp works with WordPress but Aweber works great. They even have a WordPress plugin that makes it super easy to insert an Aweber sign up box.

          1. Hotdogman says:

            Keyword: “WordPress plugin.”

            ;o)

  6. Hotdogman says:

    This is a great tool. I actually use a combo of behavioral and segmenting when doing follow up emails for a couple of my sites-it works!

  7. Health Blog says:

    I am following your blog for long for monetizing my blog, although my niche is health. I am planning to use Aweber for email marketing.
    Thanks for your great resources.

  8. Kirk Taylor says:

    I’ve really enjoyed your “how to” series of emails. While AWeber is outside of WordPress, I’ve really benefited since switching my sites to Word Press. I look forward to connecting with you in Oklahoma City, and btw, I never got a confirmation or any details?

    Thanks
    Kirk

    1. John Chow says:

      I am pretty sure you’ll get an email as the date gets closer. Looking forward to seeing you.

  9. It is soo important to know how many and who is clicking your links in email and then market to them. I wonder if I can do that in GetResponse.

  10. Paul says:

    I just took an Aweber refresher webinar on this myself. Getting to (automatically) know your subscribers and what they care about, then targeting them accordingly with segmenting is a quintessential example of split testing; plus it keeps your subscribers and your bank statement quite happy.

  11. zakton says:

    Aweber seems to be the front runner in email management service. However, I think twice I’ve tried to join, but was rejected with a message saying that for the moment it was not accepting any new customers. I wonder if it’s now ready to take up new customers.

    1. John Chow says:

      I never heard of them rejecting a customer before. They’ve expanded a ton in the past year. I’m sure they’ll accept you now.

      1. Yes this one is also surprising to me as well.

        Would love to hear from you about this … please keep update us.

    2. Abhik says:

      Woah!!
      That’s something new to me.

  12. PPC Ian says:

    John,
    I’m really enjoying this series! Thanks to your motivation, I sent out broadcast messages to my two big AWeber lists last night, after months of doing nothing with them!
    Best,
    Ian

    1. John Chow says:

      I got the email! I had almost forgotten that I subscribed to you.

      1. Abhik says:

        Well.. Is it good or bad from a affiliate marketers perspective?

        I mean, subscribers forget about their subscription?

  13. I’m going to carefully study your lessons when I have time, and put them into practice. Email marketing is very important, but it’s an entire system… I have no time even to carefully read your article right now.

    I came here for a second after approving a comment at my blog, which was made by a user named ‘buy something from me’.

    I remembered your free ebook about blogging, and your lesson about using our own name instead of using something like ‘buy whatever’ as our username when we leave blog comments.

    The comment this user left was very good, but totally empty. “Loved this post, will come back again”.

    This means that he/she didn’t really read my article… He had nothing to say about the article’s topic.

    Moral lesson: when you want to leave blog comments, read the article before writing whatever, so that you may write something about the article, and show to the blogger (and to the public) that you are not a spammer…

    On the other hand, would someone ever care about clicking on a link written by someone named ‘buy something from me’ after reading a totally empty comment?

    (Sorry for talking about a different subject in my comment… I just wanted to say hi after remembering your free ebook (one of the best ebooks about blogging I ever read), and thank you for your interesting lessons!)

  14. fas says:

    Really Aweber is a huge untapped system with so much scope to do so much more.

  15. Allen Walker says:

    Great tips, and kudos for that! 🙂
    There are a lot of advanced functionality in Aweber that a lot of people don’t know how to take advantage of.

  16. Another great post…Thanks for the information

  17. Great Post John! Didn’t know my Aweber account can be utilized so productively!

  18. I came back to read your article now. Your lessons are very good, but everything is too time-consuming. Do you have positive results with this tactic?

    I’m afraid to waste my time following my subscribers’ movements but never see any positive results.

    I think that only if you have a very big email list there is meaning on following your best subscribers. Otherwise, you will probably waste your time following a few souls…

  19. Behaviroal Targeting … that one is really interesting.title.

    1. Abhik says:

      It’s actually kinda segmentation IMO.

  20. anitha says:

    Thanks for the interesting post John

  21. christina says:

    Great post thanks for the update

  22. jasmine says:

    well this one going to help me money making blog

  23. Its help us to reduce the timing for sending mails

    1. singer divya says:

      yes you are right, but some may be spam.

Comments are closed.