Advanced Email Marketing for Bloggers – How To Do Sales Tracking

This is part ten of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

If you read my last post on how to track downloads, then you can kinda guest that this one was coming. In addition to tracking how many people download your ebook, Aweber has the ability to track sales as well. This allows you to instantly see exactly how much you’re making on your email marketing. Here’s how to do it.

Install Email Web Analytics

Before you can start tracking sales, you need to install Aweber Email Web Analytics on your blog. If you’ve been following this series, you should have email web analytics set up a long time ago. If you’re just joining us, here’s a quick video on how to do it.

Set Up Sales tracking

Log into your Aweber account and under the Reports tab, click Settings. Scroll down to the Sale Tracking section. The first field here is “New Goal Web Page.” Enter the URL where someone is sent to after they place an order. This should be the URL of a page that people ONLY visit immediately after they order. Each hit to this page will be tracked as a sale.

Next up is “Goal Description.” This is a note you can add to the sale – for instance, if you are offering two different products, you could note that here. If you are not sure what to put here, something simple like “Purchase” is fine.

The “Event Type” section has a drop down menu – most of the time you will want to select “Sale” as the type of event, but you can also use this feature to track page hits or other events.

Finally, under “Monetary Value,” simply enter the amount in dollars that each sale is worth. Make sure that you have at least some positive value here so that your sales will show up on your QuickStats page.

You’re set. Now all you have to do is click the + button to start track your sales. When you check the quickstat on your mailing, you’ll be able to see how many sales were made and work out the ROI on the campaign.

How To Track Sales Dynamically

While Aweber’s default sales tracking tools are powerful, some users may want to dynamically change the information that is recorded about a sale event – especially if you have many products all purchased from the same page. To do that you have to set up a custom URL profile. This allows you to use a query string to specify the details of each hit to the page. Here’s how to do that.

Log into your Aweber account and under the Reports tab, click Settings. Scroll down to the Sale Tracking area, and click the Default link under the URL Profile column.

In the popup that appears, from the drop down menu labeled URL Profile, choose Add New Profile – some new fields will appear.

In the Profile Description field, give this profile a name (this is just for your reference).

In the next field, enter the parameter that will set the monetary value of the sale.

Finally, enter the name of the parameter that will provide the note for the sale (for instance, the name of the item that was sold).

Once you’re done, click “Update Profile” in the popup, then hit “Save” back on the Settings page.

From the images above, the monetary value parameter was “widgetcost” and the note parameter was “widgettype,” so if someone was sent to my order confirmation page with this URL:

http://www.example.com/order.htm?widgetcost=19&widgettype=gadget

The sale would be recorded as worth $19, and being a “gadget” sale.

How To Dynamically Track Sales Without Using URL Profiles

If setting up URL Profiles is too complex, You can use a little bit of Javascript to tell your analytics to use custom values for your sale tracking. To do so, simply copy the Javascript below and place it on your order confirmation page, just above the other AWeber analytics javascript.

<!– AWeber Analytics Customization Code –>
<script type=”text/javascript”>
var awt_value=’MONETARY VALUE’;
var awt_note=’SALE DESCRIPTION’;
</script>
<!– end AWeber Analytics Customization Code –>

Have your order system insert the appropriate values to replace MONETARY VALUE with the value of the sale, SALE DESCRIPTION with the note (such as the name of the product that was sold).

Try Aweber for Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the ability to track sales and downloads are another reason they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. Itโ€™s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and theyโ€™ll give you the $1 back.

$1 Aweber Offer


43 thoughts on “Advanced Email Marketing for Bloggers – How To Do Sales Tracking”

    1. PPC Ian says:

      I couldn’t agree more! AWeber is awesome. John, great work on this 10 part series, these 10 posts are among my favorites on John Chow dot Com!

      1. Yes these 10 posts are really gems and second one is better than last one.

        1. 10 great articles that have take time to read, but it was worth it

    2. But they have to work on more advance system and design or POP Up opt-in form. it look outdated now…..

    3. Erwin Miradi says:

      Yeah I agree. A reliable opt in service can guarantee more traffic, which is another reason to use Aweber.

  1. John, you are killing it with all these free tips. Anyone who complains about not knowing what to do with their Aweber list should be quiet and read up for free! Good work my friend, I even learned a things or two ๐Ÿ˜‰

    1. Arun says:

      Well said Travis, really a useful tutorial for newbies.

      1. These are not only good for newbie but also for many those people who are using aweber from past few months.

    2. Sure, Even you could not find their KnowledgeBase as much helpful as these articles are

  2. Amily says:

    Wow, always read something that I did not know. Thanks!

  3. Another gems post in the aweber and email marketing.

    John you should transfer all this post into pdf and than sell it … Or allow as free download to your readers.

    1. distributing it as FREE would be a good idea rather

    2. Erwin Miradi says:

      Yeah I think there are already enough contents about it to be an ebook. A high quality one.

  4. Gift Ideas says:

    your Email marketing strategy have beating SEO technique.

  5. Interesting i have not tried this tool

    1. Have you tried other tips which John added here.

  6. Mark says:

    Great advice, John. I run lists with a variety of scripts and services and the fact that AWeber is white-listed gives them a huge advantage. Definitely a good recommendation for that reason alone.

  7. NgPillai says:

    Nice post for newbies and even professional marketers can take some tips from it because the more ideas you get the better you will be. Keep up the good job buddy.

    NgPillai

    1. These are some features which i guess aweber need to promote. But it seems they never bother about making it easily available for their users, that’s the advance of being so BIG

      1. Erwin Miradi says:

        Yeah nice put there. Aweber has so many, you can say, hidden features. That’s why Jonh’s tutorials become so helpful for Aweber users.

  8. Clear and concise, having your own optin email is a must, you can sell to the list over and over again.

    1. Yes a list is must for all the serious bloggers.

      Infact this should be started with the very first day.

      1. Very First day…….if you remember their minimum charges are $19/pm

        1. Yes I know and this should be initial investment like of domain purchase, hosting purchase and aweber as well.

    2. Erwin Miradi says:

      Yeah of course you can sell to the list over and over. But that would seems to be a reason for them to mark us as spam. Perhaps sharing useful and free information once in awhile can make them comfortably sit still in the list.

  9. John I think at the end of this series, you can compile this into some aweber info product and sell ๐Ÿ˜‰

    1. Let me suggest a Title

      “How to use aweber like a pro to Promote affiliate Product and Make Money Online”

  10. bella says:

    I didn’t think that in this way. Thanks for these helpful tips. Let me use and hope it will work.

  11. fazal mayar says:

    such great email marketing stuff once again, thanks.

  12. Erwin Miradi says:

    That’s incredibly useful, John. You see, there are many bloggers out there have email list, but the common problems are: they don’t know what to do with it, and they don’t know how to operate Aweber properly. This series of email marketing is going to be useful for us. Just like ZK said, it even suppose to be an ebook. ๐Ÿ™‚

    1. Yes its really useful tool for all bloggers

  13. Once again, I have learn a new technique. Keep sharing!

  14. Thanks for the great email marketing tool

  15. thanks for the tips, but there are several marketing tools are available in online. but can u suggest me any one of that.

  16. Email marketing always helps a lot for bloggers

  17. i have tried email marketing tool its really a useful one

  18. Essays says:

    E-mail marketers are still in business? I tried it multiple times, but no results. We can send e-mail to our subscribers but less than 2% will purchase product or services, we are trying to sell.

  19. I have used the email marketing tool its really an worth one

  20. email marketing is the best way to send mails and its reduce our works

  21. who2india says:

    I read previous articles in this series, they are helping a lot.

  22. Samantha says:

    Aweber is awesome. Thanks for the great email marketing tool John.
    – Samatha

Comments are closed.