This is part two of my series on Advanced Email Marketing for Bloggers. This time I’m going to show you how to geo-target your email list. The ability to geo-target is one of the most powerful features of Aweber.
Many affiliate offers are geographically limited to certain countries or regions. It would be huge waste of resources and bad form to email offers to readers that can’t use them because they don’t live in the country where the offer is available. By geo-targeting your list, you can make sure that only readers in the countries where the offers is available receives the offer. Readers outside the geo-target won’t receive the mailing. This increases conversions and reduces unsubscribes.
Another use of list geo-targeting is for holiday emails. During Thanksgiving, I received a ton of “Happy Thanksgiving!” emails. Only problem was, I live in Canada and Thanksgiving happens in October, not November. By geo-targeting your email, you can ensure that your holiday emails goes out to the right group at the right time. Here’s how to do it.
Segment Your List By Countries
Log into your Aweber account and choose “Search” from the “Subscribers” tab. From there, you’ll see a long list of options to choose from. The one you’re looking for is Country (from IP). If you really want to dig deep, you can segment by region, city, postal code, latitude, longitude, etc. For this example, we’re just going to create a list of US subscribers.
Depending on how big your list is, the search can take anywhere from a second to a few minutes to generate. Give the new segmented list a name and save it. Now you can email the segmented list with your geo-targeted offer.
Try Aweber for Only $1.00
If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the geo-targeting tool is another reason they’re the best.
Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.