Advanced Email Marketing for Bloggers – How To Get Personal

Seeing how well my post on Email segmentation and email geo-targeting did, I’m following it up with part three of the advanced email marketing for bloggers series. This time I’m going to show you how to really personalize your emails.

Most bloggers with an Aweber account may know about the {!name_fix} trick that auto inserts the subscriber’s name in the email to make it more personalized but that’s just the beginning. Here’s how to really step it up a notch.

Creating The 1-On-1 Conversation

While mass media can reach large numbers of people, it is greatly limited by its inability to engage their audience on a 1-on-1 basis. One of the main reasons that email marketing outperforms mass media is that with email, you have the power to speak to people on a 1-on-1 basis. You can engage and build a relationship with them. More importantly, you can make them feel like they’re the only one you’re talking to. Personalization Helps Make It Possible.

How To Get Super Personal with Your Email Marketing

Most bloggers know it’s possible to auto insert a subscriber’s name into an email to make it more personal. Inserting someone’s name into an email message is such a simple step and it really works to increased response rates. However, personalization doesn’t stop at a name. You can merge many pieces of information into your messages. For example, Aweber personalization allows you to insert and personalize with the following tags:

  • Name: {!name_fix}
  • Email address: {!email}
  • The date they signed up: {!signdate dayname}, {!signdate long}
  • Today’s date: {!date abb+0}
  • Future date, say a week from today: {!date abb+7}
  • Approximate Geographic Location: {!geog_city} {!geog_region}
  • Any other information you collect from subscribers

If this post was sent out as an email, all the above information would be filled in with your name, email, etc. You can check out the Aweber Knowledge base for more personalization choices.

Are you starting to see how powerful this is? While most readers may know that an email can be personalize with their name, very few are aware of the amount of personal data that can be inserted into the email body. This can create an email that is like having a 1-on-1 conversation.

How To Creatively Personalize

Your subscribers are not dumb. Personalization is powerful, but for many readers, it will be nothing new to them. Mix up how/where/what you personalize in your emails to get the best response. Don’t personalize just because you can do so – excessive personalization is transparent and blunt. Here are a few things you can try:

  • Limited Time Offers: use the future date variable in a follow up email to specify when a sale or offer expires. That way, regardless of when your subscriber gets your email, a sense of urgency accompanies it.
  • Build anticipation: tell people when they’ll next hear from you using day/date variables.
  • Use geographic targeting to isolate and email people in a certain part of the country/world — insert the {!geog_city} variable to make the subscriber’s city show up in the body of the email. This works amazingly well for local marketing.

These are just some of the ways you can personalize your messages to increase your subscribers’ response. As you explore more, you’ll discover all sorts of new ways to use email personalization to your advantage.

Don’t Delay Any Longer

If you’ve been getting just 100 people per day to your site, that’s over 3000 potential sales/readers per month that you may have lost to inaction. And 100 more each day. There’s nothing funny about that. Every website visitor is an opportunity. Don’t let yours go to waste. Remember, it’s only take $1 to set up an Aweber account.$1 Aweber Offer


54 thoughts on “Advanced Email Marketing for Bloggers – How To Get Personal”

  1. ibnujusup says:

    thakns john… before this i use free service..better take that $1 trial… aweber might be the answer 🙂

    1. Getting personal is he way to go with email. That will definitely increase your conversions.

      1. Abhik says:

        Well, it also reduces the unsubscribes..

        1. PPC Ian says:

          That’s true! It’s really important to reduce unsubscribes. Once you capture an email lead, you want to retain them!

      2. yes i think you are right, but you shouldnt look spamy. some people avoid to fill to much infos

    2. if you give the personal touch to your email while sending it than chances of conversion are quite high.

      1. PPC Ian says:

        Very true, indeed. That said, it is possible to get “too personal” at times. I found this out with Facebook Ads test. It’s best to get personal, but not too personal. 🙂

        1. It also depends on the kind of market you’re in. In some markets people asren’t aware of services like AWeber and they think you are writing them personally.

          In the make money online market people asre aware that you asren’t writing just to them and overdoing it with personalization may indeed do more damage than good.

    3. If there is one thing I have learned throughout my time as an internet marketer and online earner then it would be to start with the right services from the beginning. If you start out using free services you will be setting yourself up for a lot of extra work moving all the information from one service to the other once you decide to switch.
      And as everyone knows: time is money.

      //Alexander.

      1. But once you do the work…than you feel like it was well worth it

  2. Aweber is a fantastic service! Been using it for a while now with my other business!

    1. I am sure these tips and tricks from John is making your experince more enjoyable.

      1. PPC Ian says:

        Yeah, these email marketing posts are surely making things better for me as an email marketer, but also for my list (because they’re going to get better emails).

    2. wtih this tips you can make better use of those cool tools

  3. Justin says:

    Thanks John, Your always providing useful and valuable information. I had not heard about the {! Name_fix} trick before.

    1. Abhik says:

      You can find all the personalize codes just above the WYSIWYG editor.

      1. great finding abhik.

        This one is really useful and I am sure many people are going to use it.

  4. Hi John thank you very much for your tips!! it’s really nice one!!!

  5. Great article John. Personalizing your e-mails are a nice way to win-over your readers. Just be very careful to test your Aweber e-mails to make sure they work. There’s nothing more embarrassing than to have your e-mails go out with {!name_fix} as the recipients name! 😉

    1. they will pick such data which provided by the subscribers.

      You just add code and they will pick the data.

  6. eduardo says:

    I never had that aweber account but I’m amazed with that.Thank you for that info

    1. Abhik says:

      You should start using it immediately…

    2. Through these kind of investments you will be able to earn tenth times more in coming future.

    3. yea you should start using it its essential tool for email marketing

  7. Abhik says:

    Thanks John.. Nice share.
    I always use Aweber’s personalization feature in all my emails. That makes the promotional emails a bit personal.

    1. yeah everyone would love to get personal attention.

      This way you can capitalise more.

      1. PPC Ian says:

        I totally agree! The more personal you can get, the better. That said, you don’t want to get too personal. I did this on Facebook with an advertising campaign and it didn’t work out that well.

      2. well people love when they dont think of them as part of some list 🙂

  8. Always helps when you have birthday promos. That’s as personal as you can get.

    1. Abhik says:

      Aweber can not get that data by default.
      You need to use a custom field in the form to collect it from the subscribers.

      1. yes to get more information you need to set your own form.

        Though I always recommend that you should get those data when they subscribe and after that you send us different email to get these all details.

  9. Aweber is great but I also used some free services before and they did the job too.

    1. Abhik says:

      You get what you pay for.. No free email marketing software can offer variety services like aweber.

      1. so true, but its like that with almost everything. free things work but paid saves allot of time and time is money

  10. dlysen says:

    I don’t use Aweber. It becuase I think it additional expence to me… I try to make my own email list to save money. But still Im thinking of all the positive review about aweber. It is good for marketing emails as I observe. I’m still looking forward that I will use it in the future.

    1. Abhik says:

      And, what you are going to use to send emails? Free email services like Gmail or Yahoo Mail isn’t going to allow to send mass emails.
      You need to have a strong mail server to handle thousands of queued emails. Aweber beats you there 🙂

      1. Tom Wozniak says:

        I definitely agree. If you want to start building and monetizing your email list, then a service like Aweber isn’t an ‘expense’ it is an investment in your business that should pay for itself fairly quickly. If you are serious about building an email program, there are plenty of low-cost solutions that will be much more effective than trying a do-it-yourself approach.

  11. This looks like a nice email strategy. I really could use this to improve my email list performance with a much more “pretty” email sent to my subscribers.

  12. James says:

    John

    Good tips.

    But your point on the geographic location. Is this via the persons IP address?

    How does it recognise it?

    Cheers Mr C

    James

  13. I agree, personalization is a great way to increase the earnings from emails and to create a better relationship with your subscribers. A good way is also to include the name in the title so that they see that the email is adressed directly to them, and not just random spam.

    //Alexander.

  14. Mick FX says:

    Personal is the way to go for sure. If the name is going to be used it needs to be right though. Thanks as ever John

  15. PPC Ian says:

    John,
    Thanks so much! The only one of these that I use is the name. I can’t wait to try out some of these advanced AWeber strategies!
    Best,
    Ian

    1. Not using people’s name would be really strange Ian. I think that 99.9% of people use that although I think one person who commented above has not.

      1. PPC Ian says:

        Yeah, I agree. I would certainly hope so! 🙂

  16. Thanks John. I’m learning lots of stuff since I found your site today. Thanks for posting this – I’ll give it a try. Karen

    1. look around here, its gold mine in infos out there

  17. I think it’s safe to say that John has become an authority when it comes to list building advice. This series will come in handy when I begin building a list.

    John might consider making it an ebook and giving it away… in exchange for an email address, of course! 🙂

  18. Fred xpg says:

    “Don’t Delay Any Longer”

    You said it, man. I’m always waiting to get more visitores first. Thanks for this I’ll stop procrastinating.

  19. anitha says:

    Email marketing which saves time for us

  20. I notice with some of the emails I get from marketers that the code shows up in the email but not the personalized details – to be honest that really turns me off from even opening the email let alone clicking any links – I figure you really need to at least send the email to yourself as well to make sure you have put in the Aweber personalization codes correctly.

    Peter

    1. this is also very true, allot people dont wanna see more marketing deals as they get spamed by allot of mails every day

  21. christina says:

    Email marketing some times mail will reaches spam boxes

  22. singer divya says:

    how can we avoid spam mails.

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