Advanced Email Marketing for Bloggers – How To Segment Your List

List segmentation is a very powerful feature of Aweber but most bloggers don’t take advantage of it. If you are pushing your new email signups through any kind of auto responder sales funnel, then segmenting a list is something I recommend highly.

What is List Segmentation?

Segmenting a list means breaking it down into little pieces. Instead of emailing the entire list, you only email a segment of it. Lists can be segmented in many ways. For example, you can segment a list into US or Canada only subscribers if those are the people you want to target. For a blogger with an auto responder sales funnel, the most useful segment feature is the date added.

When you’re pushing new signups through the funnel, you don’t want to send them anything else. The problem happens when you’re doing a promotion and want to email your list about it. Chances are, the people who just signed up are not going to respond well to a promotional email from you. They just signed up and may have just received your welcome email. Now you’re trying to sell them something before you’ve establish a relationship with them.

Your auto responder funnel is meant to build your relationship with the reader and establish trust. You want to let the reader go through it (or a good ways through it) before sending them any outside promotions. Here’s how to segment your list so people going through the funnel doesn’t get any other emails.

Search for The Subscribers You Want To Segment

List Segmentation

Log into your Aweber account and choose “Search” from the “Subscribers” tab. From there, you’ll be able to search your list using a ton of different parameters. The one we’re interested in is the “Date Added.”

List Segmentation

let’s assume that your auto responder sequence is one month long and you don’t want people in the funnel getting any other emails. What you would do is use the Aweber Segment feature to find all the subscriber who signed up to your list 30 days or longer ago. The list generated would only contain subscribers that have been through the sales funnel.

Depending on how big your list is, the search can take anywhere from a second to a few minutes to generate. Give the new segmented list a name and save it.

Save List

Email The Segment Instead of The Full List

Now that you’ve created a segmented list containing only subscriber who have been through your sales funnel, you just email the segmented list instead of your full list. In Aweber, choose “Broadcast” from the “Message” tab and create a new broadcast message. Write your email like normal. Directly below your Schedule option will be a drop down menu call Send to Segment.

List Segmentation

Clicking the menu will bring up the segments available. Select the segment you created and save the message. Now you’re ready to email your promotional offer to all the 30+ day old subscribers while your auto responder funnel continues to build that relationship with your new subscribers.

Try Aweber for Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the list segmentation tool is another reason they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
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100 thoughts on “Advanced Email Marketing for Bloggers – How To Segment Your List”

  1. Dino Vedo says:

    Thats a great tip and really good advice! Split testing different parts of a list is crucial to making even more money like JC!

    1. PPC Ian says:

      I agree! What an awesome tip. I’m just a basic AWeber user right now and could certainly benefit from using some of these more advanced features!

      1. d3so says:

        I never thought about utilizing the list this way. Neat strategy.

        1. Hey John,

          This is really a great tip. I was thinking about how to do this several times but didn’t really know how to do it.

          The reasons for doing it are obvious as you talk about it in the post. Sending the same messages to all subscribers doesn’t always work since the new subscribers aren’t ready for receiving the same emails as the old ones

          .

        2. You can do all kinds of things with your autoresponder, having one is like magic…sort of.

        3. ikki says:

          always john sharing grat information

          1. Ashish Patel says:

            that’s why we all are here, john is a great guy πŸ™‚

    2. yes this one also minimise the rate of irritation among your readers as well.

      Because they will get only those emails in which they are interested.

      1. PPC Ian says:

        That makes a ton of sense! It’s all about making your visitors and your readers happy.

        1. if you will keep sending unwanted email to your subscribers than they are going to leave you.

          So its better to know them. You can also try google form to get more details about your readers and after hire a coder which will arrange all the details according to your awebar details.

          1. Ashish Patel says:

            I agree with you guys… but what about google form, what is it?

    3. Yes it is. Once you got a list of a few hundred people you can really start seeing results from split-tests of your email list. It will for sure make you more aware of where to spend your effort marketing.

      //Alexander.

    4. d3so says:

      I thought all you could do was segregate subscribers into separate lists but not organize and sort them out.

      1. ikki says:

        RSS is a good option

  2. PPC Ian says:

    John,
    Thanks for sharing. This is incredibly helpful. I’m a current AWeber customer and love their platform. However, I’m not using this functionality yet! I will now implement these tips in my account.
    Best,
    Ian

    1. that means you are not maximising your investment in awebar.

      1. d3so says:

        I believe that many of us are maximizing the use of aweber. I hardly even send out broadcasts πŸ˜›

        1. Broadcasts are good to use because they are a more direct and current form of communicating with your list.

        2. Ashish Patel says:

          i too broadcast rarely once in a week or two to communicate with my list. πŸ™‚

    2. ikki says:

      im agree with you, john is always great information

  3. I haven’t used this functionality yet either. This looks like a unique idea to to get even more out from AWeber. Thanks.

    1. this function of awebar will give more strength to your affiliate compaign.

      Just imagine your all subscriber divide according to location and niche as well.

      Simply amazing.

      1. d3so says:

        That be nice if aweber had the function of targetting by location. You can separate niches with separate lists.

        1. It does separate by ip address, isn’t that what you mean by location?

    2. If you’re an affiliate of a CPA network then dividing your email list to geographically targeted segments will be the best thing you have ever done. You might also want to divide them in different ages or genders.

      //Alexander.

      1. d3so says:

        How would you be able to do that in aweber?

        1. I don’t think that this can be done as it is right now. Location is not something that AWeber shows.

          1. Abhik says:

            You can do it by filtering the IP Address of different countries.

        2. John Chow says:

          You can target by location by giving an IP range.

      2. from where you will get those datas. Unless and until you keep such kind of form you will not be able to get that.

  4. Samuel says:

    Segmenting your list is one of the best way to manage your subscribers. Thanks for sharing John. Keep up the good work!

  5. Alex Neill says:

    Hey John

    I have been segmenting my list very effectively lately, it’s a great tip to share.

    Aweber has so many functions that users dont take advantage of, it’s like having a FERRARI parked in your garage and never taking it out for a proper spin!

    Alex

    1. this one have more options than ferrari.

      You should aware of these functions.

      Infact we never invest our time for the tutorials provided by awebar himself.

      1. Kirk Taylor says:

        Not a good analogy, Ferrari’s don’t come with many options, mine doesn’t even have power steering! πŸ™‚

        1. d3so says:

          You mean to say you have a ferrari? pretty neat.

          1. PPC Ian says:

            Yeah, that would be awesome. Kirk do you have a Ferrari?

        2. @Kirk

          which model do you have ?

      2. tutorials r real simple and u just need to follow them .with all the funtions available with AWeber,its like havin ferrari within the budget of volvo.

  6. Hotdogman says:

    Segmenting your list is an excellent idea. It really cuts down on the workload of managing a list, especially if you have multiple lists for different niches and use autoresponders. I don’t use aWeber though, I use Mailchimp. Mailchimp has all the same functionality as aWeber, but it’s FREE until you have 2000 subscribers. This is a great feature for newbie emailers because they don’t have to pay any monthly fees until they have built up a sizable list. Once you have 2000 subscribers, you shouldn’t have to worry about paying the monthly fees (which are quite reasonable).

    1. d3so says:

      interesting i don’t even have 2k subscribers. do they offer the same features?

      1. Hotdogman says:

        Yup. All the same features. Easy web 2.0 ish interface and Free is good too. If you want to be a total hacker, have a few different accounts (different email and IP suggested or set up a random IP assignment on your vast network).

    2. mailchimp is not so aggressive in marketing.

      1. Hotdogman says:

        @Zk no they aren’t. They don’t even have an affiliate program-just referral credit to your account.

    3. Abhik says:

      Mailchimp rejected me for applying with a affiliate marketing niche blog..
      They just sucks.

  7. Neon SRT4 says:

    Segmenting the list is an important to manage lots of subscribers. This is excellent post john. keep it up.

  8. This is excellent, John! I wonder what percentage of email marketers are actually using segmentation. Definitely one of my favorite Aweber features!

    1. I am sure all those bloggers who crossed the age of new bie have started to use this kind of features.

      1. ikki says:

        i will start to use this features

  9. Hi John, Thats a wonderful tip. I am going to build my list via aweber very soon and I am sure this will help me a lot.

    1. Abhik says:

      Satish.. You should start building your list as soon as possible.
      The sooner, the better.

  10. Hi John thanks for your great tips!! I think one of the best email autoresponder is aweber.

    1. quite agree with you on this.

  11. SEDiscussion says:

    Thatz really a good info. I never thought of it.

    1. if you have not than this is the time when you should activate this features.

    2. ikki says:

      me neither, john is always sharing great information

  12. I use geo-targeted emailing lists and it works like a charm with CPA offers. I can make hundreds of dollars in a day by just promoting a free sign-up offer for something related to the selected email list. I have yet not tried aweber though, but I will most likely move to aweber in the future. =)

    //Alexander.

    1. so which service you are using at the moment ?

  13. Donny Gamble says:

    It is very important to separate your buyers from your prospects

    1. yeah arranging your lists according to your requirements and business plan is quite important.

      This will increase your revenue, give more exposure to your business and most important in future you can take the decision quite easily.

  14. I don’t think I can do this with Get Response.

    1. I havent used Get Response yet but I really like Aweber because I have a lot of control and I can edit anything within a minute or two.

      1. I do like GetResponse for some of it’s features. I don’t use an autoresponder that much though.

    2. send an email to their customer support and ask them if they have such kind of options.

  15. Ivin says:

    you could send the email as you suggest and then placer it in your autoresponder series so the new signup will get it eventually. Don’t old subscribers get the email if you add it to the sequence anyway (right away)? I always wondered about that.

    1. John Chow says:

      This would work if the promotion is an evergreen offer. However, most promotions are time sensitive. By the time the new subs have gone through the funnel, the offer may have closed.

      1. Isn’t that why you would want your new subscribers (say a week old) to get a chance at the offer as well?

        Thanks
        Peter

    2. Abhik says:

      For that, you have Broadcast Messages.. πŸ™‚

  16. Very well written post. I just have one question here we have segmented a list on basis of subscription date. How can we segment it on basis of country, If we can ?
    That would be a great option to promote CPA offers.

    Any ideas ?
    Kind regards
    Vinod Kumar Jadge

    1. Neon SRT4 says:

      Yes Man. I have the same question man. Hope John, will help us.

      1. Ashish Patel says:

        yeah i also want to know how it can help us leverage the list. πŸ™‚

    2. Abhik says:

      You can.. Just choose Country (by IP) and enter the name of the country..
      Like, India for Indian subscribers, Unites Sates for US subscribers or United Kingdom for UK subscribers.

  17. penhitam says:

    good posting. I love using aweber. This is the best email marketing i ever found.

  18. segmentation actually helps a lot.but really doubt its creditability in longer runs(time consuming sales)

  19. It is a very powerful feature. Thank you for sharing this information, John!

  20. There is a lot more money in the list than most of us are experiencing (true for me at least)

    I only email out offers about twice a month (rest is content) and have started to segment by people who didn’t open my first email, changing the title of the email, and resending it to that segment that didn’t open the first time.

    Profits jumped the day I started using this trick.

  21. ok! Thanks a lot John, but first i think what i need to do is to buy a aweber account πŸ™‚

    1. Abhik says:

      Yeah!! Go and buy from John’s links…

  22. Wow, I didn’t realize you could send emails to just US or Canada subscribers – how does it know? It keeps track of their IP?

    1. Abhik says:

      Yes!!! They track it by their IP Address.

  23. Clay Burt says:

    Great tips – anyone use it to segment for different markets/signups under the same account… For example – one “group” for finance and one for seo or something like that?

    1. Neon SRT4 says:

      Yes, i mean what you are saying. Anyone use it to segement.

  24. Thank you for this lesson. However, everything takes time… Email marketing is an entire system. I’ve learned many things I should have already implemented, but I never had the time to do anything.

  25. Mark says:

    Thanks John, for another great tip. I’ve been learning a lot from you, segmenting is a great idea.

    Kindly…
    Mark

    1. Ashish Patel says:

      I agree with you mark

  26. Craig Cole says:

    Nice Mr Chow! Cheers.

    I’ve often held off a promotional e-mail if I’ve had a load of subscribers the day before for that very reason! I was worried that they’d think they’d just signed up to something just trying to spam them with sales promotions and unsubscribe.

    1. I can see where if someone has just signed up they are not going to react well to being promoted too in the first day or so, but if they have been on the list for about a week, couldn’t you promote to them?

      Peter

  27. Neon SRT4 says:

    Yes, Man. John is an excellent blogger.

    1. Ashish Patel says:

      Mr. John Rocks πŸ™‚

  28. ikki says:

    thanks JOHN, nice post, great information

  29. I’m always surprised by the capabilities of Aweber.

    1. Abhik says:

      Believe me.. if you play around your dashboard, you will find features that never advertised.

  30. Abhik says:

    Aweber has some tremendous feature set which can be used in any type of email marketing.
    Cool tip though, John.

  31. Ashish Patel says:

    i am using imnicamail, it is pretty awesome but dont think there is anything like list segmentation πŸ™

  32. This is really good information, will definantly implement it in my email marketing methods

  33. I can see where this is a good idea, to segment your list like that, but if you were offering a special promotion, like say you were giving away a free Ipad or something, for a limited time, then wouldn’t you want your whole list to get it – does keeping some messages from those who are still going through your sales funnel process really only work effectively if those people don’t receive any other ‘extra” offers?
    Peter

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