Advanced Email Marketing for Bloggers – How To Track Downloads

This is part nine of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

If you have followed this advanced email marketing series, then you know I’m a big fan of the Aweber Email Analytics features. These powerful tools allow you to target your list with pinpoint accuracy, sending messages that respond to subscriber activity.

Anywhere you install Aweber analytics, you can track which of your subscribers visit that page. You can send email newsletters to subscribers who visit your order page, or who look at a specific page or product on your website.

Aweber has recently taken things a step further, allowing you to track subscribers who click download links on your site.

How Does It Work?

Any download link on your website can be modified to track subscribers that use it. I’ll use a post about a free eBook from my friend Chris Brogan as an example.

This kind of page, with a free download, is the perfect place to implement download tracking. We could easily follow up with subscribers who downloaded the PDF, asking for feedback on the content in the download, linking to related products, or recommending a related product that’ll earn us an affiliate commission.

Let’s take a look at the HTML for that download link as it is now:

In order for the link to tell the AWeber analytics javascript that a subscriber has downloaded the PDF, we just add a line or two:

you can just copy and paste this code:

<a href="" onclick="awt_analytics.record('';">Download My PDF</a>

Simply replace the “” URL in BOTH places with the URL of your download, place this link on a page that has your AWeber analytics installed, and you’ll be good to go. When a subscriber clicks that link, it will be tracked as a page hit to the download.

What Is It For?

Now that we are tracking which subscribers are downloading the eBook, its time to put that information to work. We can now segment our list and send a message to those people.

To do so, we’ll first search our list for hits to the download’s URL – this is in our AWeber account, under the Subscribers tab, Search.

Next, we save this search as a segment so that we can refer to it later:

Now we can create a broadcast and send it out to that segment, directing their attention back to your site with links to similar resources, products for sale, or maybe just asking for input on the content of the PDF.

You can even segment out the subscribers who didn’t download your eBook and send them a different email asking how come they haven’t done it yet. This flexibility and pinpoint targeting will give you a much higher response rate and a much better reader experience.

Try Aweber for Only $1.00

Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the ability to track downloads is another reason why they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer

72 thoughts on “Advanced Email Marketing for Bloggers – How To Track Downloads”

  1. Kevin Kimes says:

    These are great Aweber tips. I find Aweber’s interface overly simple, hard to find these advanced features.

    My question now is, what do you do differently for these segmented lists to fully benefit from this?

    1. Yes John is bringing many quality gems here which were quite new to us.

      Seems to me that Abhik also got command on awebar …

    2. Yes i was also unaware of all these features offered by Aweber….

      1. Why unaware Sara..?
        Aweber also provides web-based email marketing software that helps businesses create profitable relationships with their customers and prospects.

        1. I have just started Aweber few weeks back thats why….i was unaware…

    3. Virtual Tour says:

      I think they hide them so the average user can’t find them!

      1. Usually its take time to discover a thing completely….

  2. Golf Man says:

    Your topic about email marketing has a lot to teach me, although it seems a little complicated too well, thanks john

    1. Yes but if you are using aweber then its not complicated enough….

  3. Arun says:

    i have learnt a lot from this series on email marketing. Thanks for this resourceful information.

    1. Yes this series is very informative..and provides a lot of useful tips and tricks..

  4. Amily says:

    You are working really hard. Thank you for the new midnight post. Have a good night!

  5. John your blog will be gems for email marketing.

    1. PPC Ian says:

      Totally agree, true gems in these email marketing posts. My favorite posts here on John Chow dot Com!

  6. Large and heavy reading all nine parts, it will take me a few days to read everything, but it seems very interesting.

    1. Yes thats very interesting …as they take time..but you will learn a lot from that…

  7. Gregg Zban says:

    Great info as always John! I use Aweber and will have to start using the download tracking. Thanks again,

  8. Nice approach for E-mail Marketing…that’s really informative…and i have learned a lot…

  9. GeThiStuff says:

    Thanks for the info. It’s very useful for aweber users… but for people like me that can’t pay aweber must be other resources to do that.

    1. PPC Ian says:

      I recommend AWeber. It is not cheap, but can pay for itself reasonably quickly. I have been running a few offers on my AWeber lists lately and they are converting!

    2. Aweber is the best e-mail marketer….Still there are alternative for aweber that are free….

      1. There are many who are free, but do think you get any quality free?

        1. Kevin Kimes says:

          With most things in business, you get what you pay for.

          Though there are plenty of great free tools, thanks to the open source community (WordPress, GIMP), sometimes you have to pony up the cash to keep moving forward. Hosting and email list services are two of the big ones.

      2. Yes Sara you are quite right Aweber is one of the most versatile email marketing providers available to bloggers.

    3. Virtual Tour says:

      Try mailchip They are decent, have a bunch of features and help you keep track of your lists.

      1. yeah.. mailchip are good.

        1. Yes they are good too…if we talk about free Email marketer…

    4. Virtual Tour says:

      I do however recommend aWeber over all the rest. Many people in our industry use them and you can get great guides like this all around about them.

  10. This was the great help. I have already registered for aweber and learning the modifications i.e. how to deal with them 🙂 before finally trying on my site. Thanks for this. Learn this modification and I will the others too.

  11. alainamaybin says:

    Hi John, Great info that really helps in following up with people and using e-mail
    marketing to get better results in a home business opportunity.

  12. Erwin Miradi says:

    Very informative. I haven’t read all the nine, but it looks interesting to get more about this advance email marketing.

    1. PPC Ian says:

      I have bookmarked all of them. Probably going to print them out too. The best content around when it comes to email marketing with AWeber. Honestly, I don’t remember everything I have learned. I will need to go back and refer to the old posts.

      1. Kevin Kimes says:

        I agree with that. I need to go back over the whole series in the next week or so.

  13. Aweber is to me the best emailing service. Looks like John knows it inside out and can even teach some aweber staff

  14. Abhik says:

    Now I can track the downloads of my eBooks in auto-responder series.

    1. Yes now you can track the download record of your book and much more with aweber…

  15. says:

    Never used aweber but it is a great tool, seems that is a MUST

    1. If you are not using Aweber then i suggested you some other free Networks…But they dont offers features as aweber…

  16. says:

    Great tips John, thnx

  17. I see your able to see how many people download a ebook. This is great so you can keep up with home many copies are been used.

    “Black Seo Guy “Signing Off”

    1. Virtual Tour says:

      Very valid point Black SEO Guy!

  18. fas says:

    If its a free ebook, you might want to track it!

    1. PPC Ian says:

      I have not tracked any of my eBook downloads so this will surely help me out. I’m going to put these tips to use.

      1. Kevin Kimes says:

        But, what do you do with the information?

    2. Virtual Tour says:

      Yeah, I really need to track these as well. Something I’ve never even though of doing.

  19. Marcie says:

    Thanks for these advanced tips. I am just got the basics, and I will have this for when I grow in understanding.

  20. PPC Ian says:

    John, you are the king of AWeber! This email marketing series is one of the best series of posts I have read on your blog. Nice work, I’m bookmarking all of these posts and have been learning quite a bit.

    1. Yes that is one of the best post from John for those who love E-mail marketing…

    2. Virtual Tour says:

      I would have to agree. I would far rather read about these email marketing in the trenches then what food you’re eating 😉

  21. elcosario says:

    good work john.. excelent tip!!

  22. fazal mayar says:

    the tips you give on aweber and email marketing are so great and im not the only one who thinks same. thanks mate.

  23. Email marketing tool always helps to reduce our stress

  24. It’s really great article John. I think this will help every for doing email marketing. Thanks.

    1. PPC Ian says:

      I agree. John is the king of email marketing. It will be interesting over time to see how Facebook compares to email marketing. I feel that Facebook could be the “new” email marketing of the future – having a Fan Page with 1,000s of fans, that is.

  25. we can use email marketing tool to reduce man power

  26. I am following this working with filters & suppression lists point…….

  27. Above all the great tips and email marketing is much easier and more effective when all the information you need is in one place.

  28. email marketing is best tool for sending mails

  29. Email marketing is the best stuff to send mails in bulk

  30. uoogames says:

    hi john its totally a new thing for me i have heard i think the tips are really great and useful
    for me.

  31. i have tried this source its really been so useful to reduce my work

  32. Anugrah says:

    nice post.

  33. Gift Ideas says:

    The Email marketing is only batter to promote products not the blog or website. Any comment?

  34. i have not worked much with advance email marketing tools

  35. Essays says:

    Tracking download is very important when you are selling software online. This tool will work as a catalyst during the process of e-mail marketing.

  36. Aweber is best tool for sending mails and tracked any of my eBook downloads.

  37. Unfortunately it doesn’t work for text emails, which are still very useful for some mobile users or in developing countries where band width is not that good.

    1. John Chow says:

      It does work for text email. You just have to enable tracking. Most who send text don’t.

  38. Technary says:

    Thanks for the codes. Will try them for sure.

  39. Gift Ideas says:

    It is really nice marketing tool.

  40. who2india says:

    Its a great article, I dint knew much about email marketing, I am definitely going to read your first as well.

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