Advanced Email Marketing for Bloggers – The Email Parser

This is part eight of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

In this article I’m going to introduce you to one of the most powerful, yet most unused, features of Aweber: the email parser.

What is an Email Parser?

When working in your AWeber account, you may notice a menu item titled “Email Parser”, under the “List Settings” tab. If you click on it, you’ll find a page filled with checkboxes next to the names of many third party services.

An email parser is a technology that allows you to integrate your email campaigns with other services so that when a transaction is made with that service, a subscriber can be added to your list.

For example, you might use PayPal as a shopping cart for your products. You can use an email parser to automatically subscribe customers to your list when they make a purchase from you. Just think how powerful a list of PAYING customers is worth. Here’s how to do it.

How To Integrate PayPal With AWeber

First, you will need to get your list’s email address. This email address is used by PayPal to let your account know when someone makes a purchase. When logged into your account, on the left side of your page, you’ll see a dropdown menu labeled Current List.

Your list name appears in the box. Make sure you are in the right list, then write down your list’s name, followed by This is your list’s email address. In the above example, the email address of the list is [email protected]

Next, you should turn on the PayPal parser in this list. The parser is what does the work of reading the messages that PayPal sends to your list and adds people to your list after they make a purchase. To do this, first go to the Email Parser page under the My Lists tab.

Now just scroll down the page until you find the check box labeled “PayPal Orders” and click on it.

Now, you will add your list’s email address to your PayPal account. This will allow PayPal to send the message to your list.m Log into your PayPal account, and make sure that you are working under the “My Account” tab. On the right, click on Profile, then Add or Edit Email.

Enter your list’s email address, then click the Save button.

Once you add the address, PayPal requires that you confirm that you are the owner of that address. You’ll need to go back into your AWeber account, and make sure that you are working under the “Home” tab. Go to the Search Subscribers box under the Home tabe and search for “Email” “contains” “paypal”.

This should pull up the “[email protected]” address (Note: if this does not work, you may need to wait a few minutes for that to show up in your account. Also, if you are setting up parsers in multiple lists, make sure that the correct list appears under the “Listname” column). Click on the email address to access more information.

Now, further down on the page, find the line that reads “Confirmed?” and click the “No” link.

This will provide you the text of the email that PayPal sent to your list. Look for the URL that comes after “click the following link and insert your password.” Highlight the whole link and copy it.

Once you click that link, or copy and paste it to your browser, you will be taken to a page that prompts you for your PayPal password. Simply enter your password and click the Confirm button to activate your list’s email address.

Now all that you need to do is create your Buy Now Button from the Merchant services tab of your PayPal account.

After setting up the item name and price as normal, scroll down and make sure that you have selected “Use my primary email address” and chosen your list’s email address from the drop down menu.

Now you can use the code that PayPal gives you to place the button wherever you would like, and anyone who makes a purchase using it will be automatically added to your list. If you have multiple products, and want customers added to a different list for each product, just follow the steps above for each button that you would like to create.

The Tip of the Email Iceberg

This is just one example of how to use the Email parser to grow your list and increase your business. You can use the feature to integrate Aweber with dozens of services, like Clickbank, 1 Shopping Cart, Google Checkout and even the Costco Auto Program.

If you’re selling any product online and you’re not using an Email parser to capture the leads, you’re leaving a ton of money on the table. The sooner you set this up, the better off you’ll be.

Try Aweber for Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the Email Parser is another reason why they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer

68 thoughts on “Advanced Email Marketing for Bloggers – The Email Parser”

  1. Great resource here John!… Im finally organised on my website now!. Your site is a featured link… ;]

    Have a top week!…

    David Edwards

    1. @ David

      This proves that if you provide quality and useful content than people will link back to you.

    2. I’m ready to finally break into email marketing.

    3. Wow, I think this post just helped me solve a deliverability problem I’ve had with PayPal transactions for years.

  2. Shuck says:

    John, very nice post. One of my lists is just hitting it’s 1,000 subscriber mark – I don’t sell a product from that site, but great info.

    David – a “featured” link?? …reallly? LOL!………I hope it’s no follow 😉

    1. Have to check whether this is no follow or do follow.

      But however no follow also carry some weight. Google is not going to accept it.

      1. It’s a follow link. You have to share the wealth!… ;]

      2. Of course it would be a do follow link.

  3. fazal mayar says:

    good resource john, i will admit it im no where an email marketing expert but i got the basics.

    1. If you are professional blogger than believe me a subscriber list is must for you.

  4. 7abbir says:

    Great article and no question in my mind after reading it. Thanks ! I was waiting for this kind of post on email marketing.

  5. Thank you for the step-by-step visuals!
    I think this is the straw that will break Constant Contact’s back for me — to have a buyer automatically added when they register for my workshop is golden! Maybe CC does this, but the deck is stacked against them now.
    One question: Does this in any way violate a user’s opt-in choice?

    1. John Chow says:

      It’s still double opted in. Aweber will send them an email asking them to confirm.

      1. Double check that is awesome. with that I am sure this will be quite effective.

      2. Im just in the process of weighing different auto responder services and im pretty sure im going to go for aweber. Especially now i know about this great service, however i was wondering one thing. Can this be done for moneybookers as well or is it just paypal? if not do you know of a auto responder service that does? Im only asking as half of my sites use paypal and the other half use moneybookers.

  6. Graham Lutz says:

    These are the kinds of things that separate the good from the great. This stuff is how you make real money online.

    1. Abhik says:

      Yes, you shouldn’t miss any opportunity to build a list.

    2. Yes that’s why I and all other professional blogger advice to build the email list from your first blog post.

      1. PPC Ian says:

        Agreed! John has taught us all that the money is in the list! 🙂

  7. Diana Tan says:

    Email marketing is effective if you do it right. Thanks for the info.

    1. Please describe ‘Right’ … According to you what is the right way ?

  8. Bogati says:

    Email marketing is really effective and all the bloggers should build a mailing list to make some dollar.

    1. Why only some dollar ? Why not million …. 🙂

  9. Abhik says:

    Thanks John.. But, I am already using it for my shopping portal.
    I also use a few custom email perser, such as integration with vbulletin registration.

    1. So Abhik you are capitalising at full …

      What other awebar eatures you are using which John did not discuss yet here

  10. KitKupon says:

    the pearl of great price, John! Thanks for the time to make step-by-step presentation.

    1. I must admit that all posts which John did on awebar is simply amazing …

      Gems collection for any awebar new users.

  11. Sadia Komal says:

    Nice tips john, I am collecting email data for email marketing

  12. Person who have indepth knowledge on awebar customisation can start this service.

    I am sure there will be market for this service.

  13. Hoan Huynh says:

    Thanks John, I received an email from you & will consider to try the tool.

  14. Sagar Rai says:

    Superb information John! I’m making email marketing for my products !

  15. Great post John. Not an easy task to fulfill on your own, but with your description anyone can do it. Much appreciated! I’ll go and refresh myself on your other email posts too.

  16. Bill says:

    Great John Chow its very powerful when you provide High quality content that solves a problem and In fact email parser is a versatile incoming mail processing system that can handle your many email tasks automatically than expected. Thanks John.

  17. GeThiStuff says:

    Hum, Interesting, all tips like that are welcome. I visit your blog everyday and I hope that some day I earn at least $1000 per month with my blog.

    It’s difficult but I try and everyday I’m reading and studing ways to get traffic to my blog and be a better blogger.

    Thanks for share the info!


    1. Its not that much difficult. $30 – $35 per day is achievable but this will need 4 – 6 months

  18. john fryer says:

    Hi john,

    great info. being a blog newbie it’s becoming obvious I need an email list. I understand in principle how awebar works, but have no idea how to start a list. could i be so bold as to
    ask if possibly in the future you may write an article on how you started your list from scratch.
    Great blog. thanks.

  19. gill says:

    Great info. I’ll have to give that a try. Thanks, John.

  20. Now I got a full guide. I am going to start my Email Marketing. Pray for me! 😉

    1. Do not forget to buy from John’s link …

  21. Peter says:

    Wow! great post Mr. Chow. You blog contains most of the stuff what other “gurus” sell on clickbank. I haven’t build my list yet. But I’ll try to build my list following your advice John. ^_^

  22. Great post John. I’ll have to check out the others on email marketing too. And then promptly start my aweber account…. 🙂

  23. Kerwin says:

    Hi John,

    Thanks for this info. When I started selling an e-book online ages ago, I never did this. Now having learnt these techniques I need to do it. Thanks for the reminder.

  24. Great info JOn,
    thnx for posting

  25. fas says:

    So basically you have the button in mail. Sweet!

  26. Hi John,

    That’s brilliant! Thanks so much for those very detailed, step-by-step, instructions. I’ve definitely had this issue in the past as some of my students/clients signed up for individual coaching sessions with me or an online course as a result of one of my public speaking events and somehow they never made it to my main list on my website. Also, it’s very useful to have a separate list of “paid” customers like you mentioned. Warm regards, Michelle Kulp, the 6-Figure Woman Coach

  27. Adams Amana says:


  28. Gary says:

    Very cool, didn’t know we could do that with Aweber – guess that shows how much I pay attention to advanced features in my Aweber account… Definitely gonna set this up.

    1. Erwin Miradi says:

      Yeah true. I also find Aweber to be too advanced.. There are too many this and that features and options I didn’t even know about Paypal integrating until John showed me.

  29. Dear JC, I have understood the email parser, what is the AWEBER? I have read this word for the first time, I believe.

  30. Daphne Unsted says:


    GREAT STUFF. Just what I have been looking for. THANK YOU.

    1. PPC Ian says:

      I had the same reaction reading this post and John’s entire email marketing series. I think this one is my favorite.

  31. Craig White says:

    John, once again great info. I have one question. If I am selling affiliate clickbank products through my email list, how do you get this to work?


  32. luioanh says:

    I have register clickbank. I not it good ?

  33. Super Information John and thank’s for sharing again.

    1. Yeah i agree here is supper info for everyone and i appreciate his hard work and thanks to John for this this very informative post.

  34. Oh! Really Great Article and I like this Article. This will help me to boost my blog.
    Thank’s For Sharing.

  35. I personally need to ask for more information regarding clickbank stuff. Please do let me know if possible.

    1. i too have the same issue with click bank,john can u help us

  36. PPC Ian says:

    John, this is incredibly helpful. I never knew about this feature and will certainly use it! This email marketing series is extremely helpful. Its great learning from one of the top email pros around. 🙂

    1. Erwin Miradi says:

      I a hundred percent agree with PPC Ian

  37. I have been searching such resources for myself knowledge,here are really awesome resources..I will keep in mind those all.thanks for sharing…

  38. Runaway Bee says:

    I still learning about blogging… this the nice information John…
    thank you very much

  39. Email marketing is really great. I am going to take one. Thanks for share.

  40. email marketing is an nice tool for the bloggers

  41. Email marketing tool helps to reduce the manpower of sending mails manually

  42. Forex News says:

    Email marketing is effective if you do it right.

  43. Erwin Miradi says:

    I don’t even know that PayPal and AWeber can be connected. Nice info 🙂

  44. email marketing tool its an really nice one to have for our use to reduce manhours

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