Have you ever gone to a website and then have that site follow you around the Internet? You see their ads on all the sites that you visit. It feels like you’re being stalked. If this has happened to you, then you have been retargeted. Retargeting is the latest advertising methods companies are using to increase their conversions.
In the Advanced Retargeting Tactics session, Joanna Lord, director of customer acquisition for SEOmoz, talked about what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
As the title of the session states, this stuff is pretty advanced and was open to Platinum and Diamond pass holders only. However, I’ve hooked you up with the session video below. You may not be able to understand everything Joanna is talking about, but it will give you an idea on this new way to make money online.