Advanced SEO Tips From Hamlet Batista

To be or not to be. The Hamlet who serves as the subject of this ReviewMe request has nothing to do with poor Yorick’s skull. Instead, Hamlet Batista prides himself in being an expert Internet marketer, dishing out all sorts of advanced search engine marketing tips.

Who is Hamlet Batista?

Good question. We’re going international, because Hamlet Batista was born and currently resides in the Dominican Republic. He has a very sound background in all sorts of computer and Internet-related industries, having worked at several companies in a variety of capacities.


Sifting through the About page, we learn that his credentials include education in Telecommunications Engineering, as well as experience in Windows C++ development and Unix/Linux system administration. After that, he took the position of IT Director with a “small team of highly talented individuals at an online marketing firm.”

Hamlet already knew affiliate marketing quite well, but only from a programming standpoint. It was after running into “one of the top online marketers” at his job that he started to explore affiliate and Internet marketing from a business perspective. Hearing about “pay-per-click, Viagra, and the almighty dollar… was enough to get Hamlet started.”

Clean WordPress Layout

In terms of layout, Hamlet Batista dot Com is very easy on the eyes. He’s made good use of blue — everyone’s favorite (web) color — and it’s very clear where one post ends and another begins. I also appreciate his use of a two-column layout, because I personally find three-column templates to be a little too busy.


Remember when John Chow was still running the MistyLook theme? By the time most people came across this blog, his header image was a pair of Pagani Zonda supercars. Hamlet is taking a similar approach with his header, featuring a beautiful yacht. The header has a little more style than a simple photograph, seeing how it chops in the world wide web on the left and some strange 3D rendering on the right. I think it works. I’m not a fan of the two colors for the tabs, however. I’d stick with just the blue.

You’ll also notice that the main page is very long, with twenty posts stretching out the length considerably. They’ll all truncated posts with “read more” links. I’d bring this number down. Keeping the “read more” would be a good idea, because the posts tend to be very lengthy. Look at What marketers can learn from strategy games, for example. Given their word count, it is perfectly acceptable that Hamlet doesn’t blog daily either.


As is the rage with so many blogs these days, Hamlet Batista dot Com has a fat footer too. I don’t think the About is necessary, because it just links to the About page anyways.

Advanced SEO Techniques?

SEO is a very popular topic. You can’t take two steps to the left without bumping into another SEO blog. Where Hamlet Batista hopes to set himself apart is by providing tips and techniques that are a little more unconventional. He doesn’t want to teach you traditional ideas; instead, his blog provides “advanced search engine marketing tips and techniques that give you an edge over your competitors.”

It’s clear that Batista wants to talk a stroll off the beaten path. Here are a few of his most recent posts that caught my eye:

One post that I thought was particularly interesting was A Google Allegory, and it’s not just because he mentions John Chow. In this post, he talks about how the PageRank of John Chow dot Com has been adversely affected by the PR update, but he says that it’s not because John sells paid links. It’s because of John’s “link back campaign, which was clearly designed to game Google.” Remember the whole ‘make money online’ promo? I guess people should stop running contests asking for links using specific anchor text.

A Solid Search Engine Optimization Blog

Hamlet Batista has a good thing going with his SEO blog. The posts, although aimed at providing more advanced tips and information, are easy enough to read for beginners. The layout is easy on the eyes and everything just makes sense. My biggest recommendation would be to reduce the number of posts on the main page, because it is far too long as it stands.

Curiously, there isn’t any obvious blog monetization on Hamlet Batista dot Com. This is, presumably, because Batista is using his blog as a promotional tool for his own company, which is currently developing an SEO software program. Clever.

56 thoughts on “Advanced SEO Tips From Hamlet Batista”

  1. Good review Michael. Same, I don’t prefer the two coloured menus either but overall, I like the design of the blog.

    1. But there is actually a blog monetization method (unless Google adsense is not counted as blog monetization method).

      Maybe he has added the AdSense block after the review once he saw the heap of traffic…

      1. Not sure where you saw Adsense. I don’t have plans to put Adsense ads or any other ads on my blog.

        As Michael cleverly hinted, I only plan to promote my company and my products. I make a lot more money that way πŸ˜‰

        1. “I don’t think the About is necessary”
          – is this a dig at Darren rowse?? πŸ˜›

    2. Hay this guy has the same last name as I do and also from the dominican republic like me That’s cool alot of talent there

  2. First!!! Yeah baby! Haha — Boomshakala 😈

    1. Michael beat you on this one Prrr! πŸ˜›

  3. Ahhhh,, nabbed πŸ˜₯

  4. bloggernoob says:

    you guys that try this should write about it. curious about the result

    1. Short term, very little. Long term isn’t a bad strategy cos when people find old posts they only tend to read the top 3-4 comments.

  5. Thanks for the review, seems worth a dekko

  6. Danny Tsang says:

    Good looking site he’s got. Awesome review. I’ll be checking that site out.

  7. CompuWorld says:

    great review. I wish I could get some dollars (a lot of them) to buy a review from you when i implement my upcoming new magazine style theme!

    I am subscribing to Hamlet’s RSS and will be tracking him. Let us see if he turns out to be THAT good!

  8. geomark says:

    You really put some creative writing into your review me posts.

  9. I”m just checking it out… but the image isn’t loading i’ll wait to later.


  10. Phamen says:

    Thanks for the review John, I’m checking out.

    1. Israel says:

      check out his company site too. i think his idea for a central place for SEO is novel.

  11. I think that people spend far too much time (and money) on SEO. Of course, do the basics, but you should be spending most of your time doing other things to grow your blog.

  12. That is one nice looking theme! very clean.

    1. Domtan says:

      Agreed. It’s simple yet effective. A very tidy theme.

      1. Israel says:

        what i like about it is how it engages you. makes you want to look at it more. the header is cool as well, great way of blending the images.

  13. David Airey says:

    I’ve been subscribed to Hamlet’s blog for a while now, and have a lot of respect for his SEO knowledge. The ‘Google allegory’ post, where he graciously helped me out, has an excellent fable included that is certainly worth a read.

    1. Such recommendations makes one confident to visit a new blog. Thank you.

    2. David – Thank you very much for your endorsement.

  14. bmunch says:

    Although I always balk at the $400 you charge for a review, you always makes me feel you have done quite a bit of research.

    That’s a good review. Even at half post, I wanted to click over to his site to read it. Great Job.

    1. John’s readers trust his judgement and that is what makes it worthwhile for his clients to pay $ 400. It is all about trust! I too found the review quite balanced and informative.

  15. Michael, thanks for the great review. It provided a clear insight into Hamlet Batista’s site.

  16. Neil Duckett says:

    Great review Michael, very informative and interesting read as always.

  17. Yes, keeping too many posts on the main page with “Read on” links is very annoying. I find that about four or five at the most to be what is easy to handle.

  18. I missed out on the important piece of information that Batista is developing a software program for SEO. Now it makes more sense that he has asked for this review. I await its launch with bated breath!

  19. Michael – Thanks a lot for this carefully researched and exceptionally written review. It was well worth every dollar.

    My biggest recommendation would be to reduce the number of posts on the main page, because it is far too long as it stands.

    I already implemented your recommendation.

    Thanks again

    1. MoneyNing says:

      I always debate the read more link πŸ™‚ I don’t know if I will ever find a real answer πŸ™‚

    2. I like you. You are willing to take criticism and act on it. This will help you with your software venture too. Listen to your customers as well. Most dont and suffer!

  20. supra says:

    That is one nice looking theme! πŸ˜›

  21. redneck says:

    I don’t prefer the two coloured menus either but overall, I like the design of the blog. πŸ˜›

  22. Matt says:

    John, I liked your site and I’ve subscribed for a few months now. However, the amount of relevant content (not site reviews, not “what john had for lunch”) has been dwindling.

    Up your game! Tell us more things we can do to make more money with our websites. I don’t read you for fun, I read you for things i can use to make more money.

  23. Thanks everybody for your compliments on the theme. I already implemented some of the suggestions. I will write a post detailing the traffic stats from this review.


    1. MoneyNing says:

      I look forward to that post! I’m always interested to see what the stats are for Johnchow reviews, especially with a topic all site readers will be interested in.

    2. Israel says:

      awesome, cant wait for the JC effect on your site, even the trickle down effect to your company site too.

  24. Seems SEo should be on everyone’s minds… everyone wants to have a lot of traffic dont they?

    ClickforNick – How not to give up

  25. Etienne Teo says:

    I am sure this is a worth spending $400 review. The blog is one of those that is worthy of looking at and its content fits the bill! Michael is just creative in it’s way of writing. :mrgreen:

  26. nice review.

    makes me want to rush out and and ask you to review my blog too!

  27. Ilias says:

    Awesome review, Awesome content by Hamlet !

  28. Israel says:

    i like hamlet for some reason. maybe its because of the similar dominican roots i share with him.

  29. johnCard says:

    smart, john chow finally now assigning his reviews. about time.

    1. Israel says:

      i think he has been doing that for a while. i really do think he should handle them in house, he would make more.

    2. Michael Kwan says:

      I’ve been writing ReviewMe reviews for John for some time now.

  30. what a rip off $400 for him to review it.

  31. Yawn….another SEO site…the concept of blogging about blogging is strange sometimes. Someone should blog about bloggers that blog about blogging. Heh just wanted to say that

  32. Geez, another website about SEO… it seems more important to have good SEO than good content!

    1. Michael Kwan says:

      Realistically, that statement is almost true. If you have world-class content but no one can find it, what’s the point? That could explain why John has 100x as many RSS subscribers as I do.

  33. Mike says:

    Nice review eh!

  34. Great tips and this theme looks awesome!

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