Advice for Advertisers Ordering Sponsored Tweets/Posts

Both Sponsored Tweets and ReviewMe offer the advertiser the choice of having the blogger write the post/tweet or having the advertiser write it. If the advertiser choose the write it, the only thing I can do is copy and paste it. I am not allowed to change the post/tweet in any way. Here’s my advice for advertisers thinking of ordering a sponsored tweet or post.

Let Me Write It!

If you want to get a better return on your advertising dollars, I highly recommend you let me write the post. I know my readers way better than you and as such, I can present your message better. You’ll get more clicks and a more positive response from my readers. I’ve done five sponsored tweets in the past month. The one with the most clicks were the one where I wrote the tweets. The one with the less click was the one where the advertiser wrote the tweet.

While it’s a lot less work for me when the advertiser writes the post – and I can’t really complain about making $750 to do a copy and paste – I rather help my advertisers maximize their ROI by writing a post that is more targeted to my readership. Yes, they run the risk of receiving a negative review when they let me write it, but even a negative review will get them a better response than a copy and paste advertorial.

40 thoughts on “Advice for Advertisers Ordering Sponsored Tweets/Posts”

  1. Yes, blogger knows best about their readers. Advertiser must learn to trust the blogger they’re paying.

  2. Nice post, thanks for this.

  3. Benjamin Cip says:

    Very good advice for advertisers. I have nothing to add to what you just said… just wanted to know what are the criteria to be approved by ReviewMe ?

  4. LetUpdate says:

    I agree with you. Our blog base on our unique writing style, so if it is only copy paste then there is no point for the blog.

  5. It’s kinda bizzar how companies still don’t know that targeted and informational ads are the only way to go. I see that a while back some company wanted a quick advertorial on your site. By no way was I impressed… In fact, it didn’t even come across my mind to visit their website.

    To tell you the truth John, I was a little disappointed that you let a post like this get published. It was a plain old advertisment. I know the money is really nice and all, but it would really be nice if you had some guidelines about what advertisers are allowed to submit instead of just letting them plant one big goose egg on your blog..

  6. Yeah, copy and paste isn’t good for blogging at all

    1. LetUpdate says:

      Yes, it is really forbidden area in bloging.

  7. F Alista says:

    I always tend to think it comes accross as really obvious when a blog post or tweet has been written around sponsorship. It puts me off clicking anything in it. To me, the way to get that revenue is to stick with the good, genuinely useful content and honest referral.
    Works everytime πŸ˜‰

  8. Sam says:

    The Forex advertiser must be saying

    ” You should have written this post 3 days ago!!” ^ ^

    I completly agree. If you want a professional blogger to review your site, what a better way to just let him do the work?

    1. Shaun Carter says:

      I think the Forex guy just had no clue what he was doing when ordering the review.. He seemed to think he was ordering a custom written review.

  9. I have a similar problem with guest bloggers, I always ask them to format their posts but, nops, they just send me a word doc, so I end up doing it myself, more work for me, but in the end worth for us both. My blog looks tidy and the guest blogger gets a better “image”, SY

  10. You are right; the blogger knows their readers better than anyone. Would be nice to just copy and paste, but they are your readers. Your readers will catch on to it and you might jeopardize your credibility.

  11. Jammy says:

    Agree completely..
    I would be able to convey the message to my readers in a better and convincing way.

  12. I agree, we want to hear about twitter your opinion John.

  13. Promotion is better than advertising. If we write the post, then it is advertising of our product or service. It’s better we let blogger to write it for us and recommend us to his visitors.

    1. Bradley says:

      For sure! – getting a recommendation is 10x more valuable then then a advert/banner.

      That’s why review sites are soo hot right now – they have high conversations.

  14. Make Money says:

    lol, so I take it that forex post yesterday was a copy and paste job then.

    1. EarningStep says:

      750$ for copy and paste post . it look like too much with only <100 word post

  15. Drawing on the inherent knowledge a twitterer has of his or her audience is a bonus that is invaluable. Who knows your market the best? Surely you the person who has invested serious energy & time into building and cultivating your audience.

  16. I believe that this message is a response to your previous advertiser who writes his own review. I think that it is just fair.

  17. EarningStep says:

    100% agree . if i use your service , i will absolutely left all to you . i know the quality of your post

    1. But I think if you are paying than you should also consider or have right to check whether such tweets or post is having significance importance to you or not.

      If you are a businessman than I am sure you would love to get maximum return of the money which you spend.

  18. Lovely end to a great story, and a great lesson learned for those that listen πŸ˜‰ SY

  19. Several people have hit your point right on the head. A review is way better than an ad for generating traffic, and a specialized review tailored to the readers by a well respected author is worth even more due to is credibility. I actually feel bad for the poor Forex guy; I’m not sure if he realized John had to cut and paste or not. Hopefully he gets some traffic from it!

    1. More important than just traffic, is people who take action.

      This is one of the many reason email lists work so well… An email list does some pre-screening to get rid of non-action takers.

    2. Teen money says:

      A good review will make people visit the website with a lot of expectation. Like a review I read here about Stephen. It was a fascinating story and I wanted to have more by visiting Stephen’s website. A good review is very important to generate traffic.

  20. fas says:

    Shoemoney said the same thing around 5 days back, LOL.

    1. Austin says:

      Was just about to post a link to this.

  21. aansa says:

    Advertiser may ask to have a look at the post before it is published if advertiser fears the risk of negative review.

  22. I read this on shoemoney a few days ago. But, still, good advice πŸ™‚
    My Brute Guide

  23. Yes Jeremy is also talking about this … and I just suggest that there should be mutual clarification. Like John should write a tweet and get approved from the advertisers.

    As advertisers also know their products and they do want that specific contents should be at there.

    1. Teen money says:

      You are making a valid point here. John knows more about the audience to whom the ad is targeted. Advertisers know more about the product they have. There must be a balance in between. John writing a copy and getting approved from the advertisers is a good remedy.

  24. Yeah, copy and paste isn’t good for blogging at all.

  25. videostar says:

    I think that 750$ is a very expensive price!

  26. I can’t believe you get paid $750 to copy and paste, that’s pretty cool. Although aren’t you worried about putting off your current subscriber base? Shoemoney has lost a few of my friends due to his sponsored tweets…

  27. Teen money says:

    when it comes to advertiser or blogger well blogger scores way over the advertiser. Advertisements win when it is targeted. To write a successful ad copy you must know about your target audience. Who else than a person with load of experience interacting with people is best suited to write the advertisement.

  28. Shoemoney had a similar post a while ago, and the message is the same as Johns. Rather than just piggybacking on a big name, make use of that big name’s inherent knowledge of his market and followers to maximise the return on your investment.

  29. Blogging says:

    A great lesson learned, let everybody do best what they know best to do, the blogger the blogging and the forex trading the — trading πŸ˜‰ SY

  30. Money-Era says:

    Thank you for a valuable tip on Twitter ad platforms

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