Affiliate Dot Com Live! with Shoemoney


My live coverage of Affiliate Dot Com Live! in Las Vega continues with Shoemoney. Most readers of this blog will know who he is. Shoe and I have been good friends for a long time and I alway look forward to hanging out with him. Shoe was the one who invited me to Affiliate Dot Com Live!

Like the previous speaker, Shoe shared his story with the Affiliate Dot Com Live! audience on how he became the most influential person on the Internet according to Wired magazine. The answer may not be what you expect. Like me, Shoe attributes nearly all his success to his wife.

By using his influence, Shoe was able to leverage his brand to $10 million in just five years. Shoe offered some great tips on how you can create influence and use it to leverage your way to the Dot Com lifestyle. Some of the highlights include:

  • Always deliver value and don’t go for the one hit wonder.
  • If you’re not taking risk, you’re not creating anything.
  • How you handle adversity will determine your resolve.
  • Adversity creates opportunity
  • Move forward, fail fast.

The bottom line to Shoemoney’s talk is influence is all about creating value. The more value you create, the more influence you will create and the more money you will make. Shoe also pointed out that I’m charging way too little for my advertising so expect to see some big price rises soon. If you’re looking to advertise on John Chow dot Com, better do it now!

My live coverage of Affiliate Dot Com Live! will continue after lunch.

26 thoughts on “Affiliate Dot Com Live! with Shoemoney”

  1. d3so says:

    I wish you could’ve taken a video.
    Your ad prices are too high for the common folk. It’s probably worth it for big advertisers. I’d be more convinced if you’d share CTR on your ads. 😉

    1. Video would have been nice. How long will you keep your current rates John?

      1. Abhik says:

        I am with d3so. Videos will be great.
        Regarding the rates of advertising on, I think it’s already expensive.

        1. d3so says:

          The high prices are justified because John Chow is an authority figure on the Internet and his blog receives many visits.

          1. Abhik says:

            I know it’s justified with an alexa rank of 7K.
            But what I intended to say that the price is expensive for people who just started.

    2. Harshad says:

      CTR depends a lot on your banner. CTR can differ for different advertisers and having a generic CTR can cause problems for John as well as the advertiser. My banner on the same spot can get a CTR or 1% while yours can get 5%.. does this mean advertisers can expect a CTR of 3%? I would really get mad if the CTR old me is 3 and I get 1 and hence it’s better to not have that published.

    3. Harshad says:

      Not sure if it’s legal to take a video of these sessions and post it on the Internet.

  2. Caleb says:

    I agree with d3so. Why is it that most publishers who offer advertising never want to share their CTR…it makes you go hmmmm ❓

    Perhaps it is just better to trust marketers that have already tested various traffic sources 😉

    1. John Chow says:

      It’s not the publisher. The advertisers doesn’t want you to know their click rates!

      1. Caleb says:

        ..but if the publisher of said blog is the one who is offering the advertising space then he should have some CTR stats or at least have some feedback from those who have advertised on his/her site 🙄

        1. Yeah but if the advertiser doesn’t want that, the publisher has to respect their wishes or the will end up losing money. It’s not worth it in the end.

        2. krillz says:

          Anything related to economics with debit and credit and contribution per sale is most ofter a very highly guarded secret.

          As it all boild down to the last summation that tells the company whether their forcasts, contributions are enough to cover the static expenses etc etc etc.. which ultimately has huge impact on the price of their product which already is optimized to be as low as possible due to the competition on the market.

          Knowing how CTR, costs to sales goes down for your competition is worth a lot, I’d pay big bucks to get my hand on info about my competition that way I’d be able to hit a lot harder on the battle that the open market is.

        3. Harshad says:

          Feedback from advertisers is present here

      2. d3so says:

        That makes sense. If advertisers make a huge ROI here or if it bombs they wouldn’t want anyone to know. It a double-edged sword, sigh.

  3. Jeremy is a great guy.But I still agree with Caleb and d3so of having a video of it.

  4. PPC Ian says:

    Really awesome stuff, John! Thanks for sharing. I have been following Shoe’s blog for a very long time.

  5. DSanders says:

    Ok, I get what John is saying about the advertisers not wanting you to know but I also agree with d3so at the fact that the ad prices are too high for the common folk and video wouldve been nice.

    1. John Chow says:

      I set my ad price based on supply and demand. The price may seem high to you but if advertisers are willing to pay it, that’s what I’m charging.

      1. krillz says:

        So I guess the only way we could spawn low prices would be to make really huge.. like 1000 inch screens the next big thing spawnign a lot of space bumping the prices down as it becomes even harder to sell them all 😀

      2. d3so says:

        It doesn’t seem like the demand for the 125×125 spots are high because most of them are affiliate links. Maybe you could lower the price on those since the CTR is generally lower.
        But then again, you’d probably make more with affiliate commissions if you didn’t sell those spots for a low price.

        1. Harshad says:

          Exactly! The revenue generation would be good with affiliate links placed there. If I make $100 from a banner ad, it’s obvious that I would sell that spot for at least $150 or more.

      3. Caleb says:

        I understand this according to the “Whatever the highest price the market will bear” economics ideology but I also understand how forces can manipulate things to where prices become inflated.. hey Chow Man, it is what it is because at the end of the day any business is ultimately about making money so I’m not hating at all as we’re all here to exchange learnings from one another ❗

  6. DSanders says:

    Believe me I totally understand what you mean.Because although there will be some that can’t afford to pay;there will be those that don’t mind paying.So hey why not set it high if they are willing to pay?

  7. Fajja says:

    Both you and shoemoney have been an inspiration in the past, however i lost my way for a year or so, but now i’m back, hoping to be bigger and better than before! Good to see you guys still making a success of it 🙂

  8. Abhik says:

    John, it’s really nice of you to post all these Affiliate Dot Com speeches.
    It’d be better if you take some videos too.

  9. Guide by the Shoemoney, what a fun around will be there specially with the beginner bloggers.

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